OM DENNE EPISODE
How two husbands use email to help other gay men create a happier, healthier, and wealthier life. Here's David & John Auten-Schneider's story about Pushing Send.
Key points from this episode:
- On a scale of 1 to 10, 10 being the most important, email is a 9.
- Profitability has a direct correlation to how much attention we've paid to our email list.
- Other platforms, like Instagram, Facebook, or LinkedIn, give you no control - unlike email!
- Social media platforms are constantly changing things - so what worked even just a week ago or a month ago, doesn't work today.
- An email list is there to help you create customers, to create value for people who will be your customers, or to create continuous value for people who are already your customers.
- Be more authentic and consistent in your emails.
Tweetables:
"Our profitability, or our revenue, has had a direct correlation to how much attention we've paid to our email lists, the people on our email list, as well as how we're growing our email list." - David Auten-Schneider from @DebtFreeGuys on the Pushing Send podcast
"Email is something that we own, right? We own the ability to when we send or how we send an email, who it goes to, who is going to see it. So we have that choice. Whereas other platforms we don't own." - David Auten-Schneider from @DebtFreeGuys on the Pushing Send podcast
"It's been pretty consistent. It's one of the least volatile components of our business. And to that point, we would much rather spend more time on our email list than social media." - John Auten-Schneider from @DebtFreeGuys on the Pushing Send podcast
"An email list is there to help you create customers to create value for people who will be your customers or to create continuous value for people who are already your customers." - David Auten-Schneider from @DebtFreeGuys on the Pushing Send podcast
Links mentioned in this episode:
