OM DENNE EPISODE
Fred Cook, David Michaelson, Ada Li, and Matt Wang discuss “A Quiet Shift,” a study from the USC Annenberg Center for Public Relations that examines how a more polarized environment is reshaping corporate communication. The report draws on insights from PR professionals around the world, along with perspectives from senior communication leaders, to explore how the profession is adapting to this environment.
Production Credits
A production of the USC Annenberg Center for Public Relations at the
University of Southern California.
Host: Fred Cook
Executive Producer: Ron Antonette
Creative Director: Toma Battino
Production: Toma Battino, Kally Yuan, Christopher Apy, Evan Lee
Editorial: Natalie Lopez, Gabby Rosenberg, Joey Cha, Ivan Feng
Strategy: Angelina Tran, Monica Morrand
Social Media: Arushi Purkayastha, Christopher Apy, Constanza Hachuel
Links
Follow the PR Future Podcast (@prfuturepodcast) on Instagram.
Follow the USC Center for PR (@usccenterforpr) on Instagram and
LinkedIn.
Follow Fred Cook on LinkedIn.
Find all our reports at annenberg.usc.edu/cpr.
Download the 2026 Relevance Report at
annenberg.usc.edu/relevance
Production Credits
A production of the USC Annenberg Center for Public Relations at the
University of Southern California.
Host: Fred Cook
Executive Producer: Ron Antonette
Creative Director: Toma Battino
Production: Toma Battino, Kally Yuan, Christopher Apy, Evan Lee
Editorial: Natalie Lopez, Gabby Rosenberg, Joey Cha, Ivan Feng
Strategy: Angelina Tran, Monica Morrand
Social Media: Arushi Purkayastha, Christopher Apy, Constanza Hachuel
Links
Follow the PR Future Podcast (@prfuturepodcast) on Instagram.
Follow the USC Center for PR (@usccenterforpr) on Instagram and
LinkedIn.
Follow Fred Cook on LinkedIn.
Find all our reports at annenberg.usc.edu/cpr.
Download the 2026 Relevance Report at
annenberg.usc.edu/relevance
Engelsk
USA
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ANDRE EPISODE I DENNE PODKAST
Based on a survey of over 1,000 PR professionals, the 2025 Global Communication Report from the USC Center for Public Relations –in conjunction with Zeno Group and IABC – reviews how AI, hybrid work, generational shifts, influencer culture, and polarization are reshaping public relations.
To downl…
Faryar Borhani, Sona-Iliffe Moon, Jeff Beringer, Christina Bellantoni, and Michael Kittilson join Fred Cook to discuss the USC Annenberg Center for Public Relations' latest Relevance Report: AI Activated. The conversation covers governance, training and up-skilling, augmentation and more as we delv…
Burghardt Tenderich, Professor of Professional Practice at USC, speaks to Chantelle Darby, VP of Communications for the global Venture Capital firm, Accel. Chantelle started her career on the agency side before leading Yelp through an IPO and working with Sheryl Sandberg on Lean In. Chantelle cove…
Fred Cook kicks off a timely conversation on the future of public relations—through the lens of generational differences and shared experiences. The episode unpacks key insights from the USC Center for PR’s 2025 Global Communication Report: Mind The Gap, which examines how four major forces—AI, hyb…
Eli Williams of Day One Agency joins the conversation to unpack findings from the agency’s latest report, Gen Z: Life, Actually. The study challenges common assumptions about Gen Z and reveals a generation that’s more multifaceted—and in some ways, more traditional—than many marketers assume.
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Ansvarsfraskrivelse: Podkasten og kunstværket, det finnes indlejret på denne siden, er fra USC Annenberg Center for Public Relations, Fred Cook, University of Southern California, som tilhører dens eier og ikke er tilknyttet eller godkjent av Listen Notes, Inc.
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