OM DENNE EPISODE
Andy Didyk, CEO of Ntara, joins Andy and Brian to preview an upcoming Shoptalk Fall session on turning data into dollars in the age of agentic commerce.
Only 44% of B2B marketers have the data infrastructure to support AI, and new research from Ntara found that while 79% of manufacturers have a C-suite mandate to implement AI, only 7% say their systems are actually ready.
Andy Didyk breaks down why the real gap is organizational, and what it takes to give AI engines the structured product data they need to actually recommend you.
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SØK BLANT TIDLIGERE EPISODER
Søk etter gamle episoder av Master B2B Friday 15.
ANDRE EPISODE I DENNE PODKAST
Andy and Brian are joined this week by Kevin Kazenmayer, the VP of Business Strategy at TradeCentric to talk about punchout. Yes, punchout.
Whether you're asking "what is punchout?" (it's a way for enterprises to make purchases from 3rd parties directly from their own procurement system); or wh…
Andrea Polonioli, product marketer at Coveo and a former cognitive science researcher, joins Andy Brian to dig into one of the most consequential parts of B2B ecommerce: search. Is the search box quietly becoming an intent box? Why does B2B search still break on a missing dash, even at digitally ma…
Brian is back from Ireland and he's chatting with Andy about his Paradigm B2B Combine, his eighth annual independent evaluation of B2B eCommerce platforms. Andy breaks down what the Combine is, why it exists as one piece of a platform selection process rather than the whole process, and what's new …
Brennen Volbeda, Senior Director of Digital Experience & Strategy at PCNA, joins Andy Hoar and Brian Beck to pick up last week's conversation on the Paradigm B2B Combine and dig into how research actually fits into a real platform selection process. Brennen has run two selections in the last ni…
On the podcast today, Andy and Brian chat with fellow Master B2B guy Jared Blank about why so many companies are eliminating (or have eliminated) the Chief Marketing Officer role, and whether B2B companies in particular have abandoned this position. Plus, does this differ for manufacturers and dis…
Ansvarsfraskrivelse: Podkasten og kunstværket, det finnes indlejret på denne siden, er fra Master B2B, som tilhører dens eier og ikke er tilknyttet eller godkjent av Listen Notes, Inc.
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