OM DENNE EPISODE
Geoff Atkinson and Connor Ray, CEO and Lead Engineer at Texo, explore AI in martech and content. Long-form content, such as podcast transcripts, holds a wealth of valuable insights, and AI has made the process of extracting these insights significantly more accessible. Texo leverages AI to extract value from long-form content, providing podcasters with automated quotes, highlights, social media posts, etc. Today, Geoff and Connor discuss creative content generation in martech. Show Notes
Connect With:
- Geoff Atkinson: Website // LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Engelsk
USA
I DENNE EPISODE
UDSKRIFT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
SØK BLANT TIDLIGERE EPISODER
Søk etter gamle episoder av MarTech Podcast ™ // Marketing + Technology = Business Growth.
ANDRE EPISODE I DENNE PODKAST
Search optimization terminology is splintering into competing acronyms. Jordan Koene, CEO and Co-Founder of Previsible, previously led SEO and content strategy at eBay and served as CEO of Searchmetrics before building a practice that prepares enterprise brands for AI-driven discovery. He and the h…
eBay's SEO strategy needs to adapt for AI-driven search. Jordan Koene, CEO and Co-Founder of Previsible and former Head of SEO and Content Development at eBay, explains where he'd focus first. He prioritizes fixing eBay's authority problem by narrowing focus to core categories like collectibles, th…
Answer engines are replacing traditional search rankings. Jordan Koene, CEO and co-founder of Previsible, helps Fortune 100 companies engineer content for AI-driven discovery instead of standard SEO. He covers building organic search strategies that adapt to answer engines, structuring content so l…
FIFA covered every brand logo at the World Cup stadium, including Levi's. Jordan Koene, CEO and Co-Founder of Previsible, explains why the blackout backfired for the league and worked in Levi's favor. Koene breaks down how brand recognition functions as an AEO signal, and how Levi's silhouette logo…
68% of Google searches now end without a click. Jordan Koene, CEO and co-founder of Previsible, explains why that traffic isn't lost—it's been redistributed into channels traditional analytics can't see. He breaks down replacing click tracking with impression data and LLM crawl frequency, optimizin…
Ansvarsfraskrivelse: Podkasten og kunstværket, det finnes indlejret på denne siden, er fra I Hear Everything, som tilhører dens eier og ikke er tilknyttet eller godkjent av Listen Notes, Inc.
REDIG
Takk fordi du hjelper med å holde podkast-databasen oppdatert.
