OM DENNE EPISODE
In the second episode of Expert Voices, with Bytek, Daniel Gill, Predictive Growth Strategist at Bytek, speaks with Will Burgess, Head of Professional Services at Rockerbox, now part of DoubleVerify, to explore how marketers can measure the real impact of their investments.
The conversation moves from attribution and incrementality testing to geo holdout experiments, statistical significance, incremental ROAS, and customer lifetime value. It looks at how different measurement approaches can work together to separate conversions that are simply attributed to a marketing channel from those that were actually caused by marketing activity, and how these insights can support better decisions around budget, channels, and long-term customer value.
Engelsk
USA
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Søk etter gamle episoder av Martech, Decoded.
ANDRE EPISODE I DENNE PODKAST
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In this episode of Inside the Event, with Bytek, Daniel Gill and Hope Ulibarri take you inside Google Cloud Next 2026, one of the most important global events for cloud, data, and AI.
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There’s a lot of noise around AI in marketing and very little clarity.
Martech, Decoded is Bytek’s podcast designed to break it down.
From marketing technology and customer data strategy to AI-driven activation, each episode explores real-world use cases and concrete strategies that turn complexity…
Ansvarsfraskrivelse: Podkasten og kunstværket, det finnes indlejret på denne siden, er fra Bytek, som tilhører dens eier og ikke er tilknyttet eller godkjent av Listen Notes, Inc.
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