OM DENNE EPISODE
What does it truly mean to design your life on your own terms, and how can military discipline transform into entrepreneurial freedom? Michael Hamburger's journey from Marine Corps helicopter mechanic to successful agency owner reveals the unexpected connection between structure and independence.
In this raw, unfiltered conversation, Michael shares the pivotal moments that shaped his path—from making the split-second decision to move his family across the country to teaching his daughters about real-world consequences through uncompromising honesty. His family rule "you're either in sports or you have a job" encapsulates the no-excuses approach that permeates both his parenting and business philosophy.
The discussion dives deep into how military service instilled the discipline that fuels entrepreneurial success: "If I really want something bad enough, I can lock in on it and nothing's going to get in the way." This mindset powered Michael's transition from corporate telecom to building his digital marketing agency, where he takes a distinctly strategic approach—starting with comprehensive battle plans rather than immediate ad spending.
What sets Michael's agency apart is their philosophy of "under promise, over deliver," resulting in client relationships lasting years beyond industry standards. His recent venture into energy efficiency technology demonstrates how entrepreneurship enables continuous evolution and growth—the ultimate expression of freedom through structure.
Whether you're a veteran considering entrepreneurship, a parent navigating tough conversations, or a business owner seeking a more strategic approach to growth, this conversation offers actionable wisdom on creating autonomy through discipline and designing a life with no artificial limits.
VIS NOTER 🔗
UDSKRIFT 🔗
00:00:00.762 --> 00:00:02.245
It's all good, cool.
00:00:02.245 --> 00:00:03.468
So appreciate you coming.
00:00:03.468 --> 00:00:04.852
Headphones, no headphones, okay, cool.
00:00:04.852 --> 00:00:06.261
How do you pronounce your damn last name?
00:00:06.261 --> 00:00:07.243
Yeah, you don't need to use headphones.
00:00:07.304 --> 00:00:08.025
It's really fancy.
00:00:08.025 --> 00:00:09.128
It's Hamburger, hamburger.
00:00:09.128 --> 00:00:09.909
That's what I thought.
00:00:09.929 --> 00:00:14.125
Yeah, we're going to go with that, or Hamburgeois, if you want to get all fancy and shit.
00:00:14.125 --> 00:00:15.846
So did you donate blood today too.
00:00:22.231 --> 00:00:22.952
No, okay, so we did.
00:00:22.952 --> 00:00:24.132
He came up to our office.
00:00:24.132 --> 00:00:34.469
He's working on another deal that happened to be connecting him with the owner of a company and we do all their SEO, so right now I walk on water for him Endless vitality.
00:00:34.469 --> 00:00:35.091
I went Tempe.
00:00:35.091 --> 00:00:42.609
Okay, two guys, jim Nance and Steve this is Vanka, I can't pronounce his last name Best friends, and they've got a doctor that runs with them.
00:00:42.869 --> 00:00:47.573
That's man and, yeah, he's ageless and I've been using TRT for a while, so what, uh?
00:00:47.573 --> 00:00:50.036
How long have you been using like TRT and hormone therapy?
00:00:50.661 --> 00:00:56.262
I found out, I'm one of their 10 first customers and I've been a client of theirs for like a patient of theirs for like seven, seven years.
00:00:56.402 --> 00:00:57.063
What'd you say about it, man?
00:00:57.063 --> 00:00:58.625
Cause I mean, that's the question I get asked.
00:00:58.704 --> 00:01:06.814
A lot is, I'm 53 and I've still trained jujitsu four days a week and I'm in the gym five days a week and it's not as hard to get out of bed as it used to be.
00:01:06.814 --> 00:01:07.915
You know, you're wearing a knee brace.
00:01:07.915 --> 00:01:09.587
I realized I'm wearing a knee brace.
00:01:09.587 --> 00:01:15.606
I may have a little bit of a meniscus issue, so yeah, but you know I'm a huge fan.
00:01:15.606 --> 00:01:17.346
I've turned a lot of guys on to it.
00:01:18.540 --> 00:01:28.033
It's been a game changer for me, Cool so you literally connected with me again like a week ago and we've had conversations on and off over the last, I'd say, year or so uh, through social media.
00:01:28.033 --> 00:01:31.756
Met up at the taco spot yeah, it's funny, I took my wife there for the first time today.
00:01:31.995 --> 00:01:36.709
Place is freaking good very good, I'm gonna miss that spot yeah, yeah, and that's what I was getting into.
00:01:36.730 --> 00:01:39.680
Like you're going to florida I am how'd that come about?
00:01:40.522 --> 00:01:52.007
well, I'm a redneck from the south, to start with, been out West for 21 years and every summer my wife and my family and I go to Florida for the summer, and at the end of last summer, as we were getting ready to come home, we just we.
00:01:52.007 --> 00:01:54.153
I've been wanting to go and move there for years.
00:01:54.153 --> 00:02:01.762
My oldest daughter has as well, and my wife, my youngest, were the holdouts, and last year my wife said let's do it, yeah.
00:02:01.762 --> 00:02:04.403
So the promise was we wouldn't do it until school was over.
00:02:04.403 --> 00:02:10.128
So this year we are relocating here in a week from Thursday.
00:02:10.370 --> 00:02:10.550
Damn.
00:02:11.009 --> 00:02:15.213
So next Wednesday they come pick up all the cars and movers come and pack up all our shit.
00:02:15.213 --> 00:02:17.295
You flying out or driving, we fly.
00:02:17.295 --> 00:02:18.977
Okay, everything else drives, but we fly.
00:02:18.977 --> 00:02:24.747
Good, I did the drive last year with my then 17-year-old who's going into her senior year.
00:02:24.747 --> 00:02:35.169
So we did a big college tour and hit about seven colleges in the southeast and I can tell you dude, I know you're a girl dad when your kid's old enough to drive, I recommend it.
00:02:35.169 --> 00:02:47.150
Our relationship has never been better when you're just stuck with a kid in a car from coast to coast and you just get to talk and the walls come down and you just talk and talk.
00:02:47.150 --> 00:02:49.204
She actually was kind of bummed.
00:02:49.204 --> 00:02:59.362
We weren't driving this year and I actually looked at like all right, we'll ship two of the cars and we'll drive one, um, but then it just all kind of worked out where it's like let's just fly, yeah.
00:02:59.783 --> 00:03:04.289
Well, I say that a lot because you know, a lot of times in today's world, we're always on social media.
00:03:04.289 --> 00:03:08.376
You know my, I got a 14 year old and a 10 year old, so we don't let them have the Instagram, Facebook.
00:03:08.376 --> 00:03:15.045
I think they have Pinterest or something which they've basically figured out how to turn into Instagram, but something we don't get a lot.
00:03:15.045 --> 00:03:30.788
And this is as parents, relationships, business, everything is like we don't get bored of anymore, Like you're always looking for that quick dopamine hit so a lot of times having like a real conversation, like you said, with your kid, if you just, you know, go out with your wife or kid for four or five hours, put the dang phones away, you'll eventually get so bored.
00:03:30.788 --> 00:03:32.189
Just start having real conversations.
00:03:32.189 --> 00:03:33.950
And I missed what you said there.
00:03:33.950 --> 00:03:35.032
I caught it and grabbed my attention.
00:03:35.032 --> 00:03:37.173
When did you mention that you and your daughter went on that drive?
00:03:37.173 --> 00:03:38.293
Or is it just?
00:03:38.633 --> 00:03:45.677
It was last summer, so we we did the drive probably 10 years ago as a family.
00:03:45.858 --> 00:03:45.978
Okay.
00:03:49.740 --> 00:03:51.442
And it sucked to drive from here to there.
00:03:51.442 --> 00:03:52.963
The kids were great, it was my wife and I.
00:03:52.963 --> 00:03:53.443
We hated it.
00:03:53.443 --> 00:03:55.967
So every year we go to Florida.
00:03:55.967 --> 00:04:01.894
We're usually there first of June to the last day of July, a couple months.
00:04:01.894 --> 00:04:03.175
So a couple months, get the heck out of here.
00:04:03.175 --> 00:04:05.450
Blazing hot summers, um.
00:04:05.450 --> 00:04:11.733
But last summer, knowing that we wanted to do the, the college tour, my wife, my youngest and our dog all flew.
00:04:12.683 --> 00:04:14.811
My oldest and I drove cross-country.
00:04:14.811 --> 00:04:15.454
She had one.
00:04:15.454 --> 00:04:16.458
She had two requests for me.
00:04:16.458 --> 00:04:22.271
One was we had to stop in new orleans at a place called cafe du monde and have coffee and beignets.
00:04:22.271 --> 00:04:28.545
If you've got daughters, it's from a dis movie, prince and the Frog, I think, or whatever it's called.
00:04:28.545 --> 00:04:29.607
So we did that.
00:04:29.607 --> 00:04:30.911
It was in the French Quarter, had a blast.
00:04:30.911 --> 00:04:34.788
And one of our other requests was to go see my family in Georgia.
00:04:34.788 --> 00:04:41.487
We did that as well and I can tell you it was a great drive and I, like I said, I recommend it.
00:04:41.987 --> 00:04:42.848
No different what you just said.
00:04:42.848 --> 00:04:44.071
You've got no distractions.
00:04:44.071 --> 00:04:50.951
You know, one of us would drive, the other one would sit in the passenger seat and we talked and bonded and no topics were off-limit.
00:04:50.951 --> 00:04:53.949
And look, we've always had a rule with our kids it's no bullshit.
00:04:53.949 --> 00:04:55.786
If you ask us it's not.
00:04:55.786 --> 00:04:59.305
You know we talk real, yeah, and it doesn't matter what it is.
00:04:59.305 --> 00:05:07.166
My kids know I honest with them, probably to a fault.
00:05:07.166 --> 00:05:09.394
They asked me questions about like what drugs I use when I was in my early, early twenties.
00:05:09.394 --> 00:05:12.062
And you know we talk about sex and my parents were just always very open.
00:05:12.062 --> 00:05:15.629
I'm raised by first generation Americans.
00:05:15.629 --> 00:05:21.391
My grandparents came here from Germany during the Holocaust and uh, yeah, so I just, I just really think it's.
00:05:21.391 --> 00:05:24.649
I would wish that drive on everyone.
00:05:24.850 --> 00:05:25.290
Yeah, I agree.
00:05:25.290 --> 00:05:37.254
I'm glad I lived in Germany for four years because I got to see that side of the liberal culture over there and that's kind of how I was raised, you know my single mom, but never really hit drug use or maybe some of the hard drug use she hit until we were a little bit older.
00:05:37.254 --> 00:05:42.350
But you know it kind of took the fun away from ever doing it Like a lot of times you're gonna get that like.
00:05:42.370 --> 00:05:46.514
I got drunk a few times as a kid and 90 of the fun was oh dude, I'm doing something cool.
00:05:46.514 --> 00:05:51.497
So then you know, when you're too drunk, you're sick, you're sobering up, maybe that kind of sucks like, why did I do that?
00:05:51.497 --> 00:05:52.901
And it just it took all the fun out of it.
00:05:52.901 --> 00:05:54.646
But uh, yeah, we've got.
00:05:54.646 --> 00:05:57.321
We've got something similar with my daughter, uh, and the 14 year olds.
00:05:57.321 --> 00:06:02.850
You know, getting old enough, had some of the talks with my wife and occasionally her and my wife will be talking about something.
00:06:02.850 --> 00:06:08.060
You know I'll be curious and Brittany, my wife, will hey, you don't like, don't even ask if you don't want to know.
00:06:08.060 --> 00:06:10.622
And then Orion just blurts it out Like Ryan, I don't want to know.
00:06:10.622 --> 00:06:12.348
That she's like well, you ask, I'm telling you.
00:06:13.000 --> 00:06:16.410
You raise your kids to be open with you, which means no borders, and you get to have real talk.
00:06:16.490 --> 00:06:29.081
Yeah, and it's pretty cool.
00:06:29.081 --> 00:06:29.641
So you've got how many kids?
00:06:29.641 --> 00:06:30.084
Two, just two, just two.
00:06:30.084 --> 00:06:30.463
Okay, so same as me.
00:06:30.483 --> 00:06:35.608
So one moving on to college and the other one was 14, so she's going into her high school year first year high school.
00:06:35.728 --> 00:06:37.637
So she's the same age as my daughter, yep, okay.
00:06:37.637 --> 00:06:43.028
Well, I'm not gonna ask you live on the podcast where she goes to school, because that would be silly but uh, well, I can tell you because she's she stops.
00:06:43.610 --> 00:06:51.444
Next week is her last day she's been explored middle, okay, so part of the part of the pb school district and we've had a tremendous experience over there nice, yeah, what have.
00:06:51.483 --> 00:06:53.247
How long you been in arizona now?
00:06:53.850 --> 00:07:00.430
we moved here from la in, okay, so, oh, four, um had a, had a 26 month pit stop in between.
00:07:00.430 --> 00:07:01.211
We went to texas.
00:07:01.211 --> 00:07:05.923
My career took me to texas, texas, in 2010.
00:07:05.923 --> 00:07:09.107
And then we came right back when I decided to leave that company.
00:07:09.107 --> 00:07:10.709
So, 18 years you've been in Arizona.
00:07:10.709 --> 00:07:11.309
What's kept you here?
00:07:11.309 --> 00:07:12.629
The place is awesome.
00:07:12.629 --> 00:07:14.112
I mean, we've got family here.
00:07:14.112 --> 00:07:17.574
The climate's great, you know, it's just.
00:07:17.574 --> 00:07:18.776
We love it being out west.
00:07:22.379 --> 00:07:24.964
But the reality is, you know, I always knew I'd go back to the South.
00:07:24.964 --> 00:07:27.790
I didn't realize I'd be going back this soon and I can tell you, jonathan, part of it was just COVID.
00:07:27.790 --> 00:07:31.401
Like for me, you know, I'm, I'm, I'm an extrovert.
00:07:31.401 --> 00:07:32.603
I like being around people.
00:07:32.603 --> 00:07:51.678
You know, being locked up during COVID and like my business partner was like, hey, you're going to be okay, and I was, but I didn't want to move to Florida and be trying to drop into a community so old that I wasn't able to put a real community around me.
00:07:51.678 --> 00:07:55.028
Yeah, and so for just my wife, it was like perfect timing.
00:07:55.028 --> 00:07:58.730
Her dad's had some health issues over the last couple of years coming out of COVID.
00:07:58.730 --> 00:08:04.725
They're an hour and a half away and one kid's going to college, others going to high school, so it was just perfect time.
00:08:10.379 --> 00:08:11.163
Alignment stars are right there.
00:08:11.163 --> 00:08:11.786
Yeah, how long you been here.
00:08:11.786 --> 00:08:12.410
Uh, we've been here four years.
00:08:12.410 --> 00:08:15.721
We came here because of COVID, so four or five years, um, and it's funny you say that because we came from Oregon.
00:08:16.021 --> 00:08:16.543
I remember that.
00:08:16.543 --> 00:08:17.343
Okay, I remember that.
00:08:17.343 --> 00:08:18.185
Yeah, I moved to Arizona.
00:08:18.245 --> 00:08:19.065
I'm like oh my gosh.
00:08:19.065 --> 00:08:19.706
Freedom again.
00:08:19.706 --> 00:08:25.314
Like you know, no one's wearing masks and yeah, a couple some people are, but if you're not wearing one, no one's judging you.
00:08:25.314 --> 00:08:26.576
Where I mean?
00:08:26.576 --> 00:08:32.331
Oregon was just uh, it just got to the point where I mean it was a Nazi government.
00:08:32.653 --> 00:08:40.787
They were telling you to turn in your neighbors If you were violating the six person policy and two households and all this crap, and you know, the sheriff's departments and stuff weren't on board.
00:08:40.787 --> 00:08:42.711
The city police just had to, you know, do what they can.
00:08:42.711 --> 00:08:49.395
State police were screwed, um, and it just got to the point where, you know, we always wanted to get out of oregon because there was no way in hell.
00:08:49.395 --> 00:08:52.722
I was going to look portland and I was working automotive at the uh at the time.
00:08:52.722 --> 00:08:57.000
So, you know, city size and locality definitely had a play and I wanted to do something bigger.
00:08:57.000 --> 00:08:59.945
And, yeah, portland just wasn't an option.
00:08:59.985 --> 00:09:08.967
I didn't foresee how my family could, you know, be happy, and I'm the type of person if I'm not happy, I'm going to lie to myself and tell myself I'm not happy, but I'm going to figure out how to go fix what I want.
00:09:08.967 --> 00:09:16.044
So we moved, didn't even have a job lined up, just said, hey, let's move First of the year 21.
00:09:16.044 --> 00:09:17.028
So 2020.
00:09:17.028 --> 00:09:21.485
My wife and I gave ourselves about a month to make the final decision.
00:09:21.485 --> 00:09:23.187
That was Thanksgiving of 2020.
00:09:23.187 --> 00:09:25.933
Three days later we're like screw it, we're going to move to Phoenix.
00:09:25.933 --> 00:09:31.721
It was either Phoenix or Dallas, so we just figured out, you know, figured Phoenix was halfway in let's stop there, see if we, like it, rented a house.
00:09:31.741 --> 00:09:38.304
Before we'd ever stepped foot in Phoenix, Signed the rental agreement, I moved, we listed the house.
00:09:38.304 --> 00:09:44.490
She was back in town for about a month before her and the kids came up and I mean both of us within 20 minutes of being on ground in Phoenix.
00:09:44.490 --> 00:09:46.192
We're like all right, I think we made the right decision.
00:09:46.192 --> 00:09:46.913
We freaking loved it.
00:09:46.974 --> 00:09:49.476
It's got a great vibe here yeah and coming from Oregon.
00:09:49.517 --> 00:10:01.753
Man, it's funny because we've been to Florida a good handful of times with you, know what I do for work and she's been with me.
00:10:01.753 --> 00:10:02.472
You know we like Florida.
00:10:02.472 --> 00:10:04.955
I don't know, I like what they're doing.
00:10:04.955 --> 00:10:09.777
They seem to be pretty freedom, even with crime and stuff like that.
00:10:09.777 --> 00:10:11.898
It's handle your own business, they're not going to screw with you.
00:10:11.898 --> 00:10:15.322
Arizona does seem to be a good mix.
00:10:15.322 --> 00:10:19.451
There is a little bit of far crazy right in Florida and far crazy left as well.
00:10:19.451 --> 00:10:23.283
I'm sure Arizona seems to be it kind of it stays pretty purple.
00:10:23.283 --> 00:10:24.865
So Arizona seems to be it kind of it stays pretty purple.
00:10:24.865 --> 00:10:27.230
And just you know, you get crazies on each side.
00:10:27.230 --> 00:10:31.275
But it seems like the city itself kind of aligns, it balances itself.
00:10:31.296 --> 00:10:32.461
And now you've been here longer than I have.
00:10:32.461 --> 00:10:33.325
I've been here longer than that.
00:10:33.385 --> 00:10:35.889
yeah, it's changed quite a bit I've heard in the last five, six years.
00:10:35.889 --> 00:10:42.130
What do you see for Arizona in the future, because I know a lot of people you know Phoenix is becoming a huge city.
00:10:42.130 --> 00:10:51.424
It's getting a ton of people out of Los Angeles and Oregon and even New Mexico.
00:10:51.340 --> 00:10:52.000
A lot of people are migrating over this way.
00:10:52.000 --> 00:10:52.696
Like where do you see Phoenix going in the next five, 10 years?
00:10:52.696 --> 00:10:53.365
Well, I know you're already seeing it, since you've been here.
00:10:53.365 --> 00:10:55.190
Okay, we're in, we're in, we're in 25.
00:10:55.190 --> 00:10:56.111
You've been here since 21.
00:10:56.111 --> 00:10:57.860
You're seeing it, you're feeling it.
00:10:57.860 --> 00:11:02.148
Look at, look at just the highway, if you're going to drive from here, here, down to Tempe or somewhere.
00:11:02.308 --> 00:11:04.993
And where I live, I've lived, I've lived in this neighborhood twice.
00:11:04.993 --> 00:11:09.006
Where we are right now at your house, I'm seeing massive explosion.
00:11:09.006 --> 00:11:14.011
I'm seeing a lot of people that are bringing blue to the States.
00:11:14.011 --> 00:11:14.982
That's why we say it's purple.
00:11:14.982 --> 00:11:22.100
You know and I I remember what it was like before COVID and what it's like after COVID, and this is not the same city anymore.
00:11:22.100 --> 00:11:28.605
And I and I told my wife I go look, no matter where we move, you got a lot of people that aren't supposed to be here that are here.
00:11:28.605 --> 00:11:29.985
So you're going to feel it everywhere.
00:11:29.985 --> 00:11:41.032
But where I live particularly and I live two exits up the road one side of the road is Scottsdale, the left side of the road is Phoenix, and everything along that road is exploding with growth.
00:11:41.032 --> 00:11:46.775
There's probably six new apartment complexes that have gone up and and including the ones that are being built right now.
00:11:47.615 --> 00:12:06.912
Ironically, I had um I won't say who, but I had a politician in my office today who, um is definitely a very strong, you know died in the roots Republican, who was in a leadership position until the government transitioned in January 6th of this year that's when everybody changes from the last election.
00:12:06.912 --> 00:12:12.952
So he served four years in a post and a super, super knowledgeable guy.
00:12:12.952 --> 00:12:26.379
He's been kind of my mentor in that political arena, because I got involved in politics in 2015 at a very low like algae level, if you will and it was a precinct committeeman, which is an elected official.
00:12:26.379 --> 00:12:30.129
So I guess I was an elected official here in in in Phoenix and Scottsdale.
00:12:30.129 --> 00:12:36.682
And just to hear this guy's take, he said the best day he ever had was the day he took office and the second best day was the day he left office.
00:12:37.546 --> 00:12:40.902
And you know, sharing some of the stories that he shared, it was very illuminating.
00:12:40.902 --> 00:12:43.985
It makes me realize that, yeah, politics looks, looks, great.
00:12:43.985 --> 00:12:49.933
Don't know if I ever want to do that, um, but I think we're seeing a transition in the state for sure.
00:12:49.933 --> 00:12:52.061
But look, we're both entrepreneurs.
00:12:52.061 --> 00:12:55.427
Yeah, and there's very few states like arizona.
00:12:55.427 --> 00:12:56.510
There's very few cities.
00:12:56.510 --> 00:12:59.784
Arizona is, as you've probably seen in the short time you've been here.
00:12:59.784 --> 00:13:03.643
It's a gravitational beacon that pulls entrepreneurs in.
00:13:03.702 --> 00:13:04.926
Well, it's just a mindset here.
00:13:04.926 --> 00:13:12.586
You know, coming from Oregon where you know seasonal depression is a thing, I didn't realize that until I moved here and I'm like, oh my gosh, I'm pretty maintained all freaking year.
00:13:12.586 --> 00:13:22.245
But really it seems like, especially if you're in, you know, certain parts of North Scottsdale, it's just you see a lot of young people out there actually trying to build, trying to make something for themselves.
00:13:22.245 --> 00:13:23.246
I make fun of a ton of them.
00:13:23.246 --> 00:13:28.265
You know the influencer culture and all that Right $30,000 millionaires, yeah exactly $30,000 millionaires.
00:13:28.285 --> 00:13:30.678
You rent a Lamborghini for a week and take a bunch of pictures.
00:13:30.678 --> 00:13:31.279
You know the deal.
00:13:31.279 --> 00:13:37.745
Like I make fun of them a lot but at the same time, like that's how a lot of us kind of got started Like the best way I've ever given myself.
00:13:37.745 --> 00:13:38.846
A pay raise is buy a car.
00:13:38.846 --> 00:13:42.951
I can days to figure that shit out and there may be some pictures of me.
00:13:43.572 --> 00:13:47.034
There may be some pictures of me so out there in my old 911 convertible before my kids were born.
00:13:47.034 --> 00:13:49.461
You know, it was kind of the same deal.
00:13:49.741 --> 00:13:59.823
I had really great cars and I was figuring out the rest of it as I went yeah, see, I had kids young so I was buying like the m cars and shit with kids in high school this is a pointless, car I'm like, yeah, but we can get places faster.
00:13:59.823 --> 00:14:05.772
I can't get the kids in like, whatever, we'll figure it out well now we got it, it works out my 18 year old, who's now 18.
00:14:05.792 --> 00:14:10.908
I sold that porsche because her car seat wouldn't fit with the top down that's what we sold our first um.
00:14:12.231 --> 00:14:19.206
This was when I was still military, so I was stupid, but we bought a brand new 2009 bmw 328 or 335i um.
00:14:19.246 --> 00:14:25.134
I had some deployment money, so there you go yeah, it worked out and uh uh, 25% interest or 45% interest.
00:14:25.134 --> 00:14:25.801
I had good credit.
00:14:25.801 --> 00:14:26.964
My my dad was in the auto game.
00:14:26.984 --> 00:14:29.980
So he co-signed on a car with me when I was like 18, there you go.
00:14:29.980 --> 00:14:34.321
He made the payments, he hooked me up there, he took care of me right there, but uh yeah.
00:14:34.321 --> 00:14:39.966
So you know, I had too strong of credit when I was 20 years old, just came back from deployment a.
00:14:39.966 --> 00:14:50.576
We were stationed in Germany, so I had to have the damn car and I knocked my wife up while I was, you know, two weeks home for leave during my deployment.
00:14:50.576 --> 00:14:52.927
Well, that was about eight months before I returned home.
00:14:52.927 --> 00:14:54.051
So we had the car for a month.
00:14:54.051 --> 00:14:58.110
Uh well, we had a little bit longer than that, but we get it back First thing I want to do.
00:14:58.171 --> 00:14:59.861
When I get back, everyone's thinking what they want to do.
00:14:59.861 --> 00:15:09.056
I wanted to go drive that son of a bitch on the Autobahn, so I'm doing like 75, just thinking I'm hauling ass, because you know, in Afghanistan you might do 50, 55 in a truck and it doesn't happen much.
00:15:09.056 --> 00:15:14.966
Go home, do the things, have the kid, throw the car seat in there, and back then I really liked to drink.
00:15:14.966 --> 00:15:15.648
I was still army.
00:15:15.648 --> 00:15:22.885
I could not sit in the front seat with the car seat in there and even push my wife too damn far forward to drive the car.
00:15:22.885 --> 00:15:25.729
So I was like, well crap, I need a designated driver.
00:15:25.729 --> 00:15:26.489
This ain't going to work.
00:15:26.509 --> 00:15:30.533
So I had to get rid of that and got a used F-150, which it was a pretty cool car.
00:15:30.533 --> 00:15:33.075
So it took a little bit of a wash on that bad boy.
00:15:33.095 --> 00:15:36.674
But that's worth every penny, though, right yeah, worth the experience.
00:15:36.650 --> 00:15:37.504
The Autobahn is 100% worth it.
00:15:37.504 --> 00:15:39.005
100%.
00:15:39.005 --> 00:15:40.587
You ain't getting that.
00:15:40.587 --> 00:15:42.931
What'd you buy your kid as her first car, or did you buy him a first?
00:15:42.951 --> 00:15:43.030
car.
00:15:43.030 --> 00:15:46.134
I did buy her a first car, because that's something I'm talking about right now.
00:15:46.274 --> 00:15:47.176
I just took Orion down.
00:15:47.176 --> 00:15:50.710
I was starting to let her drive in open parking lots at night and getting her used to it.
00:15:50.710 --> 00:15:53.750
Got kicked out of one this Saturday by a security guard, but it was cool.
00:15:54.159 --> 00:16:04.067
I put my kid in the car first time to drive in 20 during COVID and she was definitely not even close to having learned his permit age.
00:16:04.067 --> 00:16:11.913
But we were down in South Phoenix in an industrial park and she did it nine miles an hour, no matter how fast I asked her to go.
00:16:11.913 --> 00:16:13.434
We did a loop, she did nine.
00:16:13.434 --> 00:16:15.937
Going back to your question, you can go a little faster, Casey.
00:16:15.956 --> 00:16:16.317
No, I'm good.
00:16:16.437 --> 00:16:17.337
I'm like please drive faster.
00:16:17.337 --> 00:16:18.640
No, no, really, please drive faster.
00:16:18.640 --> 00:16:23.504
We got her a used Volvo midsize the XC60.
00:16:23.785 --> 00:16:25.326
Yeah, I can't let my wife listen to this.
00:16:25.407 --> 00:16:29.791
All-wheel drive because, in case I wanted her to, because I brainwashed my kids into snowboarding and skiing.
00:16:29.870 --> 00:16:31.432
Yeah, I fell up north a little bit or something.
00:16:31.452 --> 00:16:33.495
So we got her a car that she could drive to Flagstaff on.
00:16:34.274 --> 00:16:35.797
See, my wife wants to grab an XC90.
00:16:35.797 --> 00:16:44.527
And I grew up on just you know my wife got a little bit nicer of a car.
00:16:44.527 --> 00:16:48.092
She wants to get her next C90 because of the safety ratings and all that crap.
00:16:48.653 --> 00:16:49.514
My wife drives a 90.
00:16:49.514 --> 00:16:52.443
My kid drives a 60.
00:16:52.443 --> 00:16:56.091
Like you, my dad was in the car business, so my dad started in the car business in 79.
00:16:56.091 --> 00:16:57.533
So we always bought them right.
00:16:57.533 --> 00:17:01.945
My first car was a Datsun B210 station wagon.
00:17:01.945 --> 00:17:06.921
It was a tan with brown windows, brown tinted windows, and my parents thought it was the greatest thing.
00:17:06.921 --> 00:17:13.884
You know, I I bought a lot of cars growing up and I've had a lot of cars now and this is still one of the things I love.
00:17:13.884 --> 00:17:18.642
But it's interesting, you know, with daughters I've just, it was never a question, I was going to buy her a car.
00:17:18.642 --> 00:17:20.044
My other kid, I'll buy her a car.
00:17:20.044 --> 00:17:24.867
Now, if I had a son I don't know why I probably would have made that little bastard work a little harder for it.
00:17:24.867 --> 00:17:33.836
You know, with our kid we just say look, you know you need to pay for your insurance and you cover your gas and your expenses with your car and we gave you a card and keep it up.
00:17:36.103 --> 00:17:37.347
Are your kids ever had to?
00:17:37.367 --> 00:17:37.488
work.
00:17:37.488 --> 00:17:40.730
We've always had a rule in our house where you're either in sports or you have a job.
00:17:40.730 --> 00:17:50.176
And so my oldest, when she was just turning, I think, 15, she was playing volleyball and she said hey dad, I really want to go get a job instead.
00:17:50.176 --> 00:17:52.057
So again, this is a.
00:17:52.057 --> 00:17:54.869
We have that unicorn kid, our youngest.
00:17:54.869 --> 00:18:04.488
Our youngest probably won't have the same drive our big sister has, At least we're not seeing it yet but my oldest graduated last night from ASU, from their their high school program.
00:18:04.508 --> 00:18:05.210
They have a prep program.
00:18:05.210 --> 00:18:15.326
So she took one high school class first semester and five college classes and then one second semester and five other college classes, so she's pretty much done with her first year.
00:18:15.326 --> 00:18:18.747
She got her first year knocked out Nice, Cost me nothing, so I'm happy to buy that car.
00:18:18.747 --> 00:18:21.583
But yeah, man, they've always had jobs.
00:18:21.583 --> 00:18:27.772
She's working actually full time here in town for the largest hot air balloon company here in the Southwest.
00:18:27.772 --> 00:18:28.433
That's a unique one.
00:18:28.433 --> 00:18:29.434
That's really cool.
00:18:29.434 --> 00:18:36.471
Her best friend's family owns it and she went over there and she got the job because she knows people and she has just thrived in that space.
00:18:36.471 --> 00:18:37.011
That's awesome.
00:18:37.011 --> 00:18:37.834
Yeah, Good kid.
00:18:38.059 --> 00:18:39.041
Have any of them done any sales or?
00:18:39.061 --> 00:18:39.342
anything.
00:18:39.342 --> 00:18:40.443
Yet the kids?
00:18:40.624 --> 00:18:40.723
Yeah.
00:18:41.405 --> 00:18:43.388
No, not yet they sell every day.
00:18:43.388 --> 00:18:46.614
They're trying to blame their sister for something different.
00:18:54.319 --> 00:18:57.167
Yeah, my well, she technically works for me for legal reasons, but she's done some stuff at our event.
00:18:57.167 --> 00:19:00.156
She ran the swag shop for a while and selling necklaces and stuff and has made some pretty good paychecks.
00:19:00.156 --> 00:19:02.509
I'll tell you a story off air that she left.
00:19:02.509 --> 00:19:03.701
Yeah, we had to open up for a brokerage account.
00:19:03.701 --> 00:19:06.227
I think I might have told you last time we had lunch.
00:19:07.088 --> 00:19:16.037
Well, here's the cool thing With me I own a marketing agency and so I just had to be back in 2015, 2016, before I started the agency.
00:19:16.037 --> 00:19:22.127
We were doing education and teaching people how to be digital marketers and how to do drop shipping, and my kid's like Dad, I want a Shopify store.
00:19:22.127 --> 00:19:25.489
So my wife and my daughter created a Shopify store.
00:19:25.489 --> 00:19:34.705
They were selling small paws, what they called it, so it was like trinkets and shit for little dogs and cats and whatnot, and they had a blast doing it and I'm sure she'll do something again.
00:19:35.101 --> 00:19:36.086
It was a good way to teach him man.
00:19:36.086 --> 00:19:42.909
It's something I kind of learned as a kid but not really, you know especially growing up in.
00:19:42.909 --> 00:19:52.061
I don't know about when you went to school you're a couple of years older than I am, but like we were always told basically you're very kind.
00:19:52.061 --> 00:19:52.644
Yeah, you're very kind Um.
00:19:52.644 --> 00:19:55.295
You know, we were always told in high school um you know, I come from St Lord in Capitol town.
00:19:55.315 --> 00:19:55.635
you know your.
00:19:55.635 --> 00:19:57.260
Your goal is you graduate high school.
00:19:57.260 --> 00:20:01.768
You go get some entry-level government job sweeping floors, doing some bullshit like that driving nails.
00:20:01.768 --> 00:20:05.795
Some of you all of you should, but only some of you are going to go to college.
00:20:05.795 --> 00:20:14.347
If you do that, you're going to enter middle management and then, like two of you are going to become a lawyer and two of you are going to become doctors Like that's pretty much what we were told in high school.
00:20:14.367 --> 00:20:15.672
That sounds bleak as hell, yeah.
00:20:16.099 --> 00:20:30.265
And you know I'm kind of glad I didn't really buy into the bullshit which kids, when they're, you know, having the same idea as I have, but like I just, you know I didn't.
00:20:30.265 --> 00:20:30.863
I didn't go to school my sophomore year.
00:20:30.863 --> 00:20:32.180
You know I don't know why, I had some bs reasons, but I definitely didn't go.
00:20:32.180 --> 00:20:37.215
Uh, went every nine days to pe just so they didn't drop me um and I could stay enrolled and stay on health care and stuff before obamacare um.
00:20:37.356 --> 00:20:46.813
And then junior senior year I had to pull my head out of mass a little bit, graduated with like a 2.3, had to, you know, write the essay of sob story of to get into college because I ended up, you know, playing lacrosse for a little bit.
00:20:46.813 --> 00:20:50.709
So I wanted to give that a shot but uh, I just I never bought into it.
00:20:50.709 --> 00:20:54.122
So I got a question for you because you know your kids are a little bit older.
00:20:54.122 --> 00:21:06.682
My 14 year old, for example, right, okay smart kid, used to be in all like the honors classes and now she's still an incredibly intelligent kid, very, very witty great when she tries to apply herself doesn't always apply herself.
00:21:07.084 --> 00:21:07.766
So we're talking to her.
00:21:07.766 --> 00:21:18.404
The other day and you know she had a couple poor grades and my wife and I don't actually check that much, honestly we don't freaking care because, whatever, I got poor grades I do pretty damn well.
00:21:18.404 --> 00:21:20.430
Um, but she got poor grades.
00:21:20.430 --> 00:21:27.333
So you know we're talking to her, we're trying to parent her and all that stuff and we're looking at all of her assignments like, all right, you kid, you've got 90 of this done.
00:21:27.333 --> 00:21:27.941
Why aren't you turning?
00:21:27.941 --> 00:21:31.694
Oh, I forgot, why, like I just didn't do it?
00:21:31.694 --> 00:21:34.105
I'm like okay, so you're doing the work, you're just not turning it in, all right.
00:21:34.346 --> 00:21:40.484
So it's my youngest so she looks at me and goes well, dad, you didn't get good grades, you seem to be doing okay shit.
00:21:40.484 --> 00:21:42.027
So, like, how do you parent?
00:21:42.027 --> 00:21:42.808
Like, how did you do in?
00:21:42.828 --> 00:21:46.755
school Probably not too far off from you, okay.
00:21:47.560 --> 00:21:48.585
So how do you parent through that?
00:21:48.585 --> 00:21:55.980
Because here's the thing, Through my military stuff, through some of our family stuff, they have college paid for plus a stipend to go monthly.
00:21:55.980 --> 00:21:59.549
I mean they could go live a great college and they don't have to go to college.
00:21:59.549 --> 00:22:03.614
I don't think they should, but I think at 18, they should be able to have both choices, which way they want to go.
00:22:03.614 --> 00:22:09.257
So that's that's what we're pushing to is, hey, we got to get you to 18 and we want you to have every opportunity available to you.
00:22:09.277 --> 00:22:13.038
So life is all about choices and consequences of those choices.
00:22:13.038 --> 00:22:21.244
So you know, for me, I knew I wanted to go to college and the day I moved into college my dad handed me a hundred bucks and said good luck, kid, I'm never going to give you money again.
00:22:21.244 --> 00:22:24.810
And that was true until I fell on my ass back in 12.
00:22:24.810 --> 00:22:31.847
And he gave us a couple hundred bucks here and there, but I paid my way through college and I joined the Marine Corps as well, just like you.
00:22:31.847 --> 00:22:34.890
I joined the military and put myself through school.
00:22:34.890 --> 00:22:39.070
And you know, my kids ask, like you know, dad, you didn't do good in school.
00:22:39.070 --> 00:22:42.040
Now my wife, she just cruised through school.
00:22:42.121 --> 00:22:43.142
Yeah, that's how my life was.
00:22:43.481 --> 00:22:46.182
I didn't show up to racquetball in my first freshman year.
00:22:46.182 --> 00:22:47.743
First class was an 8 o'clock class.
00:22:47.743 --> 00:22:52.326
I got an F for lack of attendance, right, which is like it was a learning lesson.
00:22:52.326 --> 00:22:58.028
But I paid for it, not just figuratively, I paid for my college literally.
00:22:58.028 --> 00:23:02.650
So at that point it was like if my parents wanted to say something about school, it was like hey, did you write the check?
00:23:02.650 --> 00:23:06.311
No, then the office opinions are closed for you.
00:23:07.573 --> 00:23:19.278
So my kids right now it's like they've seen adversity, they've seen entrepreneurship, they've seen the consequences of good decisions, they've seen the consequences of bad decisions and I think they all prefer the good decisions.
00:23:19.278 --> 00:23:20.778
So for them it's just like setting them up.
00:23:20.778 --> 00:23:24.614
Look, I'm not pushing my kids to go to college.
00:23:24.614 --> 00:23:27.987
My greatest fear as a parent is that I've got pretty level-headed kids.
00:23:27.987 --> 00:23:36.423
I think they're fairly open and honest with us and they align very much the way we do politically, though my younger one is probably a little bit more to center than we are.
00:23:38.268 --> 00:23:39.109
But it's all about the choice.
00:23:39.109 --> 00:23:43.973
So if our youngest says, hey, I don't want to go to school and college, you'd be like, great, what are you gonna do?
00:23:43.973 --> 00:23:47.346
I would love to see and this is a personal political belief.
00:23:47.346 --> 00:23:51.286
But I'd love to see a world in the US where we're more like Israel.
00:23:51.286 --> 00:24:05.507
Not that you had to serve in the military, but at 18, when you graduate high school, I'd love every kid in America to go either in the military, in the Peace Corps in some it's and some crazy is so many people talk about Europe being a great place and this and that Europe's a great place.
00:24:06.028 --> 00:24:06.607
No, I would never.
00:24:06.607 --> 00:24:07.929
I would never want to live there permanently.
00:24:07.929 --> 00:24:08.369
No, I would.
00:24:08.369 --> 00:24:09.490
Four year vacation was awesome.
00:24:09.951 --> 00:24:12.794
Germany, for example, has a two year mandatory service requirement.
00:24:12.794 --> 00:24:16.356
And yeah, and it's either before college or after college, there's no way out of it.
00:24:16.356 --> 00:24:22.486
But you have to do two years of government servicing military poltai, that's I agree 100%.
00:24:23.047 --> 00:24:25.332
I think we have better nationalism, patriotism.
00:24:25.332 --> 00:24:32.092
People have more pride in what we do, and I think that's part of not to get too political on you, but I think that's part of the challenge.
00:24:32.092 --> 00:24:36.451
Right now, people are living in a fantasy that this is supposed to be some better way.
00:24:36.451 --> 00:24:39.730
Look, people say it's the greatest place to live in America.
00:24:39.730 --> 00:24:40.884
I believe that could be the case.
00:24:40.884 --> 00:24:49.173
I believe it once was and I believe it can be again, but too many people think that it's better somewhere else and they're aligned with that belief versus keep.
00:24:49.173 --> 00:24:50.954
The real home is the greatest place to live on earth.
00:24:51.075 --> 00:24:51.915
I'm not disagreeing with you.
00:24:52.059 --> 00:24:53.548
Germany and you know many other places.
00:24:53.548 --> 00:24:54.653
I've been to Afghanistan.
00:24:54.653 --> 00:25:03.171
I've been through Mexico, where you know more of a tourist, a long time tourist, and just simply there, like I've seen a handful of things in Germany, you don't got its benefits.
00:25:03.171 --> 00:25:05.954
I would never want to pay taxes or play their politics or any of that crap.
00:25:05.954 --> 00:25:09.450
So I really believe America is the greatest place for one of two reasons.
00:25:09.450 --> 00:25:13.444
One, we have states rights you know like one state moved to another state.
00:25:13.566 --> 00:25:14.027
It's awesome.
00:25:15.101 --> 00:25:25.051
But I agree with you on on the fact that America is founded upon us not liking the British and a bunch of their bullshit, and then we moving over here and starting our own thing.
00:25:25.051 --> 00:25:32.559
The problem is like we don't do that anymore, like if you don't like America, if you think there's a greater place to live, go transfer, go, go move to Canada.
00:25:32.559 --> 00:25:40.669
But then the problem is reality sets in and Canada is a long, fucking 90% of you that flip fricking burgers and you know they're not going to give you a work visa to flip burgers.
00:25:47.500 --> 00:25:47.901
They want real skill.
00:25:47.901 --> 00:25:48.604
Let me make sure I'm really clear.
00:25:48.604 --> 00:25:49.287
There's no place I'd rather live.
00:25:49.287 --> 00:25:49.949
I'm grateful to be an american.
00:25:49.949 --> 00:25:50.592
I'm super proud to be american.
00:25:50.592 --> 00:25:51.434
I think it is the greatest place to live.
00:25:51.454 --> 00:25:55.566
But I think that too many people are disillusioned with where we are right now and they bought into the media lies.
00:25:55.566 --> 00:26:00.944
Um, you know, I just think it would be a better place if people had, like you, served.
00:26:00.944 --> 00:26:02.490
You have a.
00:26:02.490 --> 00:26:03.955
You've put your life on the line.
00:26:03.955 --> 00:26:14.843
You signed the line which is dotted and you were willing to give up everything, including the breath that you just took in that next one and that next one I did too, and I don't think people realize like the sacrifices that guys like yourself.
00:26:15.545 --> 00:26:15.786
You know.
00:26:15.786 --> 00:26:17.051
You went and served, I'm sure, in combat.
00:26:17.051 --> 00:26:19.601
I didn't, um, I was in the clinton marine corps.
00:26:19.601 --> 00:26:22.526
Softer kinder, don't ask, don't tell, tell Marine Corps man.
00:26:22.526 --> 00:26:27.575
I would love to have been in the Marine Corps right now, under our SEC, def right now and our POTUS right now.
00:26:27.575 --> 00:26:30.426
But at 53, I don't think they want me.
00:26:30.426 --> 00:26:44.140
Yeah, and I'm not willing to go backwards as far as my entrepreneurship to military, but it's, you know, the reality is like look, we would be a different US if people had that sacrifice Again.
00:26:44.140 --> 00:26:45.523
You don't have to be in the military.
00:26:45.523 --> 00:26:46.346
I think it's just selfless service.
00:26:46.346 --> 00:26:47.931
Just go do something For something else.
00:26:48.151 --> 00:26:50.185
Yes, I think a lot of our government jobs.
00:26:50.185 --> 00:26:51.209
You know DMV.
00:26:51.209 --> 00:27:04.592
If you just made it a two or three year assignment, that was one of the things that you could do after you graduate high school or college and then they just wrote like it's not a job 90% of them aren't jobs that you need someone with 80 years of experience and if someone rotates in every two or three years, they'll be motivated.
00:27:04.592 --> 00:27:06.393
They'll learn what it's like to deal with the general public.
00:27:06.393 --> 00:27:08.895
They'll learn what you know selfless services.
00:27:08.895 --> 00:27:13.246
Because you know one thing about the army and Marines we are on the same pay scale.
00:27:13.246 --> 00:27:14.653
It's, it's not as bad as I think.
00:27:14.693 --> 00:27:17.122
A lot of people make it seem like everything in your life is covered.
00:27:17.122 --> 00:27:20.707
So everything that you buy other than a cell phone that's about the only thing they require require nowadays.
00:27:20.707 --> 00:27:24.051
Everything's pretty much covered free health care, free housing, all that it's.
00:27:24.051 --> 00:27:25.513
You know your little paycheck, whatever.
00:27:25.513 --> 00:27:28.739
You could go deal with it, but it's, it's, it's.
00:27:28.739 --> 00:27:29.701
It's crazy because you're right.
00:27:29.701 --> 00:27:33.798
Like in that part of my life, money was not a concern I mean no, you have.
00:27:33.817 --> 00:27:34.861
What expenses did you have?
00:27:34.921 --> 00:27:37.769
because my wife didn't know why, because I was trying to go delta.
00:27:37.769 --> 00:27:43.607
Okay, so you know we she learned from somebody about the casualty rates and all of that and divorce range.
00:27:43.607 --> 00:27:44.810
She, she's like, why would you want to do that?
00:27:44.810 --> 00:27:46.173
And I just had it locked in my brain.
00:27:46.173 --> 00:27:46.753
I'm like I have to.
00:27:46.753 --> 00:27:49.729
If I'm going to be in the military, if I'm going to be in the army, I'm going to be the best.
00:27:49.729 --> 00:27:58.508
There's no question about it.
00:27:58.528 --> 00:28:01.631
I'm, I went two years getting up at 4am, not getting home till 10, 11 at night.
00:28:01.631 --> 00:28:02.531
Just operate on three, four shit.
00:28:02.531 --> 00:28:04.133
You're an incredible entrepreneur now, Right.
00:28:04.554 --> 00:28:07.596
Yeah, I'm saying all right, but, uh, she just never understood it.
00:28:07.596 --> 00:28:09.884
And she's like why would you like you have a kid?
00:28:09.884 --> 00:28:10.626
Now you have me.
00:28:10.626 --> 00:28:13.422
And I'm like I have this mission, like this is for the dang country.
00:28:13.422 --> 00:28:16.946
I'm willing to, you know, lose my life if I have to.
00:28:16.946 --> 00:28:20.151
And she's like, well, what have you done, bullet?
00:28:20.151 --> 00:28:23.756
I'll just, you know, keep breathing, like ready play your way.
00:28:23.796 --> 00:28:24.477
Don't get hit in the head.
00:28:24.477 --> 00:28:25.357
We're good, I'll tell you.
00:28:25.357 --> 00:28:25.979
Player one yeah.
00:28:26.539 --> 00:28:27.282
I'll go through anything.
00:28:27.282 --> 00:28:28.849
And uh, yeah, it got it.
00:28:28.849 --> 00:28:42.351
Got it got crazy Cause even she couldn't understand it, but it taught me one.
00:28:42.351 --> 00:28:47.836
I mean, I was, uh, when I when white kid privileged whatever the frick you want to call it, the problem is it's not privileged.
00:28:47.836 --> 00:28:51.662
It was actually making me lazy because I just thought I was going to have everything in the world and not have to work for it.
00:28:51.662 --> 00:29:00.547
And you know, the red carpet was going to roll out and I just walked down and earn it.
00:29:00.547 --> 00:29:02.348
The military was the best thing for me, taught me discipline.
00:29:02.348 --> 00:29:07.174
Okay, if I really want this bad enough, I can lock in on it and there's nothing that's going to get in the way.
00:29:07.174 --> 00:29:10.563
So when did you get out of the Marine Corps?
00:29:10.723 --> 00:29:11.945
1998.
00:29:11.945 --> 00:29:13.189
, 1998.
00:29:13.229 --> 00:29:13.829
Okay, that was 10.
00:29:13.829 --> 00:29:14.551
Perfect, anyways.
00:29:14.652 --> 00:29:15.073
Thank you for that.
00:29:15.073 --> 00:29:17.144
Thank you that reference right there.
00:29:17.164 --> 00:29:18.709
I think that was like second grade.
00:29:18.950 --> 00:29:21.382
There you go Um, okay.
00:29:21.643 --> 00:29:28.989
Did you jump like right into the entrepreneur sales world or did you run some 9-to-5s for a while Because you're supposed to go be a cop or a Walmart door greeter?
00:29:28.989 --> 00:29:29.410
One of the two.
00:29:30.342 --> 00:29:44.768
So my first job in the Marine Corps, I was a Cobra helicopter mechanic, so I worked on the AH-1 Whiskies, went and did a year as a recruiter aide and then made a lap move, became an MP Most hated Marine in the Marine Corps.
00:29:44.768 --> 00:29:46.674
Yeah, snitch, made a lap move, became an MP Most hated Marine of the Marine Corps.
00:29:46.674 --> 00:29:47.240
And then I applied for EOD.
00:29:47.240 --> 00:29:49.989
Three of us went for our psyche valve.
00:29:49.989 --> 00:29:55.347
My patrol partner was waiting in the Navy hospital, got up and said screw this, I don't want to do this.
00:29:55.347 --> 00:29:58.766
And it was me and another guy named Lucas and I passed.
00:29:58.766 --> 00:30:05.148
But then a year later, as I was waiting to go, the Olympic Park bombing had already happened in 96.
00:30:05.148 --> 00:30:09.020
And then my best friend died in a motorcycle wreck we owned.
00:30:09.020 --> 00:30:14.113
Just to tie this in, he and I owned a landscaping, a commercial landscaping business, together in Atlanta.
00:30:15.280 --> 00:30:15.722
At this point.
00:30:15.762 --> 00:30:19.048
I'm in the reserves and we own this commercial landscaping business.
00:30:19.048 --> 00:30:20.625
I'm out in 29 Palms.
00:30:20.625 --> 00:30:22.807
He drives his brand new motorcycle.
00:30:22.807 --> 00:30:25.200
We bought two brand new motorcycles, paid cash for him.
00:30:25.200 --> 00:30:32.627
After we had this big, big deal, a tornado had ripped through Atlanta and we made a bunch of money and I'm getting ready to ship for EOD.
00:30:32.627 --> 00:30:39.605
And I called my CEO because in the Marine Corps EOD is the only opt-in, opt-out job at MOS and I said I don't think I'm the guy.
00:30:39.605 --> 00:30:41.229
I just had like this wake-up call.
00:30:41.229 --> 00:30:46.135
It'd be an EOD, thumbs up like this, right, no body parts left, probably like you having that Delta realization.
00:30:46.135 --> 00:30:48.847
And so I went and got a nine to five.
00:30:48.847 --> 00:30:57.451
I worked in telecom, worked in computers first and then I was reintroduced to being a business owner, an entrepreneur.
00:30:57.451 --> 00:31:09.378
So in 03, from 98 to 03, I worked corporate, Okay, and then got introduced to being a business owner in 03 and off the races we've been since.
00:31:09.558 --> 00:31:11.263
Okay, and was your corporate?
00:31:11.263 --> 00:31:13.348
Was it involved around marketing?
00:31:14.211 --> 00:31:18.900
No, I was in telecom and data sales, so I worked for all telecom sales.
00:31:18.900 --> 00:31:25.205
I started off as a door knocker, going door to door from small, mid-sized businesses Back in the old days.
00:31:25.205 --> 00:31:28.532
There's this thing called long distance, so we would pitch.
00:31:28.532 --> 00:31:34.421
You know, with AT&T you're paying 25 cents a minute and they're billing you in minute increments and we're billing in six second increments.
00:31:34.421 --> 00:31:35.944
Wouldn't you like to save money over here?
00:31:35.944 --> 00:31:37.769
So we were feature benefit selling.
00:31:37.769 --> 00:31:50.784
And then, yeah, I got into the business world as an entrepreneur, small business owner, and locked in there and realized, wait, I could actually set my own, my own glass ceiling for myself, or lack thereof Glass ceiling hours.
00:31:50.963 --> 00:31:51.384
You know.
00:31:51.384 --> 00:31:53.881
Build your own freedom, and when you put it all on your back, it's your fault.
00:31:54.583 --> 00:31:55.204
Work from anywhere.
00:31:55.204 --> 00:31:56.729
I mean, I worked from my boat.
00:31:56.729 --> 00:31:59.423
I worked from, like, we went to LA for a weekend.
00:31:59.423 --> 00:32:00.786
My wife and I got married in June.
00:32:00.786 --> 00:32:08.527
We went to LA for, uh, for something called the landmark forum, uh, education course that I'd taken in Atlanta and we went out there and I'm like I want to move here.
00:32:08.527 --> 00:32:12.768
And I told her that on Saturday we found a place.
00:32:12.768 --> 00:32:16.507
On Monday, uh, no, we found a place on Tuesday.
00:32:16.507 --> 00:32:18.145
We went home on Wednesday.
00:32:18.145 --> 00:32:18.843
We hired movers.
00:32:18.843 --> 00:32:23.310
On Thursday, we told her family and my family on Friday the movers picked up our shit.
00:32:23.310 --> 00:32:23.795
On Sunday.
00:32:23.795 --> 00:32:24.239
Where'd you move from?
00:32:24.239 --> 00:32:26.548
From Atlanta to Santa Monica, california.
00:32:26.548 --> 00:32:27.864
We went to live on the beach.
00:32:27.864 --> 00:32:28.164
Out there.
00:32:28.680 --> 00:32:29.986
People are like, are you running from the mob?
00:32:29.986 --> 00:32:35.190
I'm like, no, we're running to our new life and as business owners, we could pack up and leave.
00:32:35.190 --> 00:32:41.756
Why did leave?
00:32:41.756 --> 00:32:42.132
We did.
00:32:42.132 --> 00:32:42.759
I was ready to reinvent myself.
00:32:42.759 --> 00:32:45.094
You know people in Atlanta knew me as and that's where I'm born and raised and knew me as who I was and that was great.
00:32:45.094 --> 00:32:48.771
But I was ready to reinvent myself as an entrepreneur and have a no limit life.
00:32:48.771 --> 00:32:50.396
And you know, la was great.
00:32:50.858 --> 00:32:55.286
We lived there for one year exactly and then we came here, it wasn't home for us.
00:32:55.286 --> 00:32:56.689
It was like being on a honeymoon.
00:32:56.689 --> 00:32:57.470
We were newlyweds.
00:32:57.470 --> 00:33:00.994
It was like being on a honeymoon for a year, but we we decided we want to.
00:33:00.994 --> 00:33:08.852
You know, tie roots in here and it's been a last 20, you know 20 years plus that we've been here, 21 years here or Texas.
00:33:08.852 --> 00:33:10.204
It's been a great place, man.
00:33:10.204 --> 00:33:13.388
But yeah, entrepreneurship was definitely for me and it's been.
00:33:13.388 --> 00:33:19.385
You know, in that last 20 years I ran other people's companies in different parts, different points, which was good.
00:33:19.385 --> 00:33:26.173
Learning experiences, like getting a master's degree, working with some other entrepreneurs, probably no different than what you're doing Work with Andy and the team over there.
00:33:26.173 --> 00:33:28.315
You're an entrepreneur I'm assuming you're an entrepreneur.
00:33:28.474 --> 00:33:28.655
Yeah.
00:33:28.715 --> 00:33:49.260
Entrepreneur entrepreneur no-transcript right now.
00:33:49.260 --> 00:33:50.846
That'll be more attached to my name.
00:33:50.846 --> 00:33:52.871
I'm, you know, branded in my shirt, just like you are.
00:33:52.871 --> 00:33:57.246
If, like, I'm gonna be somewhere, I'm gonna throw the brand on there because hell, who knows who's watching.
00:33:57.246 --> 00:33:58.387
But uh, no, that's.
00:33:58.387 --> 00:33:59.028
That's awesome, man.
00:33:59.028 --> 00:34:00.731
So I mean, that's the same thing.
00:34:01.292 --> 00:34:09.371
I took advantage of moving to arizona was being able to reinvent myself, you know, because I grew up in salem, military for eight years, four years in germany, four years in alaska, deployments and stuff.
00:34:09.371 --> 00:34:13.583
But those were where we were stationed and we said we were never going to come back to oregon.
00:34:13.583 --> 00:34:21.032
It was a winter day in alaska, I think it was like october, so early winters, you know, negative 10 degrees, no bullshit 80 mile per hour winds.
00:34:21.032 --> 00:34:22.454
My wife had to get gas that day.
00:34:22.454 --> 00:34:26.396
I wasn't around and she called me later and she's like we're fucking these, I'm not doing this shit.
00:34:26.396 --> 00:34:27.641
I just separated from the military.
00:34:27.641 --> 00:34:40.768
I was planning on staying there as running a real estate company or getting myself involved in real estate, I should say, and I was actually doing pretty well and I, you know, like Alaska, ice fishing, hunting, that's all the fun, and you know there's nobody there, so it's sweet.
00:34:41.389 --> 00:34:46.574
And she just called me and was like we're not doing this, so luckily the team I was on wanted to expand to Portland.
00:34:46.594 --> 00:34:48.094
I'm like I'll take the opportunity there.
00:34:48.094 --> 00:35:01.255
I'm from Oregon, I know Portland and, yeah, it didn't work out as from where I grew up as a kid A little bit of a nicer neighborhood.
00:35:01.255 --> 00:35:10.253
I had to upgrade, but even though I didn't really hang out with a lot of the same people, it was the exact same town that I left eight years ago.
00:35:10.253 --> 00:35:16.170
A couple businesses closed down, nothing new was going on, but nothing was really moving.
00:35:16.170 --> 00:35:17.684
Everyone was doing the exact same thing.
00:35:17.704 --> 00:35:28.688
So when we moved to Phoenix, it was like, okay, we, we have now designed what we want our family life to look like, and now we have the canvas to do the art, the canvas to paint how we want.
00:35:28.688 --> 00:35:32.550
You know, no interference from friends and family, and family's great and all.
00:35:32.550 --> 00:35:36.842
But you know, I don't need to see him every fucking two weeks or a week or all that Like.
00:35:36.842 --> 00:35:38.204
Every fucking two weeks or a week or all that Like.
00:35:38.204 --> 00:35:40.425
It's like, hey, we're building our life, now we're building our dreams.
00:35:40.425 --> 00:35:42.347
I don't, you know, we're on a different path right now.
00:35:42.347 --> 00:35:42.949
It's totally cool.
00:35:42.949 --> 00:35:45.791
So, no, I get being able to re, recreate, reinvent.
00:35:45.791 --> 00:35:48.014
So what was it about moving back to the South?
00:35:48.014 --> 00:35:50.577
That, you know, you knew was always on your heart and you were going to eventually be there.
00:35:56.626 --> 00:35:57.867
We love being on the beach I do.
00:35:57.867 --> 00:36:05.581
They're just kind of missing that ocean, though I've always said Phoenix has got all the beach but none of the ocean, it's true, right, so less of sand.
00:36:05.581 --> 00:36:08.987
And look, I take nothing away from Phoenix and Scottsdale.
00:36:08.987 --> 00:36:11.186
I love where I'm from, where I grew up.
00:36:11.186 --> 00:36:17.228
I think Atlanta, the suburbs of Atlanta where I grew up, was very much like here, just different topography and different climate.
00:36:17.228 --> 00:36:26.583
I don't know that I'd want to go home.
00:36:26.583 --> 00:36:28.188
I've always joked that I'll move back to Atlanta when I'm 101.
00:36:28.188 --> 00:36:29.996
So goals and shit, right, but we always knew we'd go to Florida and it was always to retire.
00:36:29.996 --> 00:36:32.762
I'm not going to retire, but we do want to get our kids out of Snottsdale.
00:36:33.043 --> 00:36:33.222
Yeah.
00:36:34.105 --> 00:36:36.407
You know that's, that's a big part of it.
00:36:36.407 --> 00:36:44.708
We're going to live in a really, really a small beach town 12,000 people on our, on our, in our little Island beach town, and you know we're an hour from Orlando.
00:36:44.708 --> 00:36:50.927
So if we need um I I wouldn't have moved where we spend our summers Cause there's literally nothing there.
00:36:50.927 --> 00:37:05.097
Like I drive 45 minutes each direction to make the sacrifices of commuting back to Phoenix, as I need to for our companies so that my family can live on the beach.
00:37:05.197 --> 00:37:06.717
And that's your company still going to be headquartered.
00:37:06.737 --> 00:37:09.608
A hundred percent my business partner lives just up the road from here.
00:37:09.608 --> 00:37:14.603
Our office is right by the taco shop where you and I met, so 10 minutes down the road from here.
00:37:15.523 --> 00:37:18.106
So what makes you comfortable being able to?
00:37:18.106 --> 00:37:22.411
Hey, I'm going to move all the way across the country, but this shit back home is still going to grow.
00:37:22.590 --> 00:37:23.932
I've been doing this since 2003.
00:37:24.432 --> 00:37:27.416
Do you have a, like a good number two in place right now that you trust, or like?
00:37:32.099 --> 00:37:32.820
No, I mean, we've got, I've got.
00:37:32.820 --> 00:37:35.266
You know, my, my partner and I have an incredible team of contractors, like, like, you guys are over at the he's here.
00:37:35.266 --> 00:37:39.172
He lives up in Scottsdale mountain and you know, we've got our agencies.
00:37:39.172 --> 00:37:45.764
It doesn't matter where I am, I've I've worked from the beach for the last 25 summers.
00:37:45.764 --> 00:37:49.032
The difference is my day starts earlier and I log out with the team sooner.
00:37:49.032 --> 00:37:55.643
Right, so I'm done at six and that's three o'clock here and I'm pretty disciplined.
00:37:55.643 --> 00:38:00.054
When I'm like at six o'clock, I'm logged out, I'm going in my jujitsu class, disciplined.
00:38:00.054 --> 00:38:02.119
When I'm like at six o'clock, I'm logged out, I'm going in my jujitsu class.
00:38:02.119 --> 00:38:04.382
You know the way I've set up my life.
00:38:04.402 --> 00:38:07.414
When I'm in Florida, where I typically go, it's a 45 minute drive to have phone connectivity.
00:38:07.414 --> 00:38:11.086
So my last zoom of the day I'm driving the long way on the way home.
00:38:11.086 --> 00:38:12.471
I could care less if my phone works.
00:38:12.471 --> 00:38:17.052
So I drive up the Island and I lose, lose cell coverage quite a bit, but we're going now.
00:38:17.052 --> 00:38:22.105
I mean it's like, look, with this thing called the internet, and thank you al gore for inventing it.
00:38:22.105 --> 00:38:27.711
Um man, my life is so much better because of him, because of the internet, yeah, no, I could work from, but I can work from anywhere.
00:38:27.751 --> 00:38:32.550
I've worked from right now, yeah, I've worked from italy, worked from hawaii, worked from fiji.
00:38:32.550 --> 00:38:36.202
Uh, you know every, every, you know time I need to go somewhere.
00:38:36.543 --> 00:38:40.213
All I need is a phone connection at this point into the entrepreneur world like when you first got in.
00:38:40.213 --> 00:38:42.619
I mean, the internet wasn't as big as it was.
00:38:42.619 --> 00:38:51.822
Zoom calls skype back in the day on the thing like you probably didn't even imagine that like really having the freedom of what I guess new entrepreneurship has become it is a totally different world.
00:38:52.021 --> 00:38:55.650
And when we left atlanta, we left with literally a laptop.
00:38:55.650 --> 00:39:04.628
We had dial up back then and we had a credit card merchant processing machine in our car and I had satellite put on the car so we could drive cross-country.
00:39:04.628 --> 00:39:10.630
And back then, like I remember the first time I had a CRM built for me, I said I need to be clicked to call.
00:39:10.630 --> 00:39:12.081
I'm like what's that?
00:39:12.081 --> 00:39:13.322
I go, I need a Skype button.
00:39:13.322 --> 00:39:14.503
This is how long ago it was.
00:39:14.503 --> 00:39:15.684
This is back in 04.
00:39:15.684 --> 00:39:21.150
Right, and I could literally work my business for the first time from a laptop.
00:39:21.150 --> 00:39:23.452
Can you see me on the beach in Santa Monica with a laptop?
00:39:23.452 --> 00:39:31.920
I did that shit, but it was worth it, right?
00:39:31.920 --> 00:39:33.085
So yeah, it's a totally different world.
00:39:33.085 --> 00:39:35.512
Entrepreneurs, we have it really good and for the younger people coming up right now, enjoy it.
00:39:35.512 --> 00:39:44.514
And with all the other stuff coming, what we're seeing now will be you know, we're in the Henry Ford part of the automobile industry if you look at that as a timeline.
00:39:44.753 --> 00:39:49.637
Yeah, well, we're in a new part because I mean, you kind of got into business during the dot-com.
00:39:49.637 --> 00:39:52.925
Oh yeah, the blow-up of the dot-com, it's, you know, changed business a lot.
00:39:52.925 --> 00:39:54.422
Everybody was worried about the dot-com.
00:39:54.422 --> 00:39:56.947
Same thing when we went from radio to TV, TV to.
00:39:56.947 --> 00:39:59.371
You're making me feel old, dude.
00:39:59.371 --> 00:40:02.585
Well, let me ask you this From your perspective, what do you think about?
00:40:03.467 --> 00:40:04.661
AI Great question, you know.
00:40:04.661 --> 00:40:05.867
I just shared this with my kids the other day.
00:40:05.867 --> 00:40:08.489
I go remember your mom and I are the last generation.
00:40:08.489 --> 00:40:13.061
Remember what life was like before the internet and before cell phones and girls.
00:40:13.061 --> 00:40:15.610
You're the last generation of what life was like before AI.
00:40:15.610 --> 00:40:22.302
I think AI will be and it's in my life.
00:40:22.322 --> 00:40:22.702
We're leaning in.
00:40:22.702 --> 00:40:31.632
You know, I'm a couple years younger than my partner, business partner, and we're totally leaning in as a marketing agency to lean in now or die later, and it's not going to be a slow death, it'll be a quick death.
00:40:31.632 --> 00:40:38.188
Yes, I think that we'll be as good as our tools, but I don't know that it can replace everything.
00:40:38.188 --> 00:40:43.594
Like my youngest daughter is a very creative, she's artist, and my wife was like maybe she can do art.
00:40:43.594 --> 00:40:54.802
I go only if they want imperfection, because AI, as it gets better and evolves and starts doing hands with five fingers instead of six, it'll be like you know why would you hire a human to paint something If you can have perfect?
00:40:54.802 --> 00:40:57.829
You know symmetry and everything else?
00:40:57.829 --> 00:41:11.746
Um, I just think that we're we haven't even seen the impact of it and I'm very hopeful, but I think that we also find ourselves getting very lazy, like I, I will take a text that I would normally email.
00:41:11.746 --> 00:41:15.659
That I would normally email, you know, very haphazardly to a client.
00:41:15.860 --> 00:41:22.568
I bumped into a guy yesterday that owns a he's one of the owners in a very, very large restaurant chain.
00:41:22.568 --> 00:41:23.451
Lead to a client.
00:41:23.451 --> 00:41:29.818
I bumped into a guy yesterday that owns he's one of the owners in a very, very large restaurant chain and we bumped into each other at the graduation last night at ASU.
00:41:29.818 --> 00:41:33.367
His kid was graduating, my kid was graduating and I sent him a note today.
00:41:33.367 --> 00:41:35.034
But before I sent the note I wrote the draft and then I put it into my AI.
00:41:35.034 --> 00:41:46.206
That's literally prompted to clean it up, make it strong, and those are kind of the basic prompts to it Put it in boom, pull it back out, copy paste my words just kind of restructured it.
00:41:46.206 --> 00:41:50.146
But it's little things like that that we'll, I think, become too reliant on.
00:41:50.480 --> 00:41:51.605
Do you think it's going to make humans?
00:41:51.605 --> 00:42:00.773
So I guess I'll frame it first, because, well, let me ask you this so when we, when com went around, a lot of people think that humans maybe got a little dumber.
00:42:00.773 --> 00:42:01.916
100%.
00:42:01.996 --> 00:42:04.246
You think that the smarter the tools, the dumber the human.
00:42:05.481 --> 00:42:06.525
Because I look at it a different way.
00:42:07.643 --> 00:42:08.246
I'm open to hear it.
00:42:08.385 --> 00:42:09.663
Yeah, think about precom.
00:42:09.663 --> 00:42:10.806
Right, how did you get information?
00:42:10.806 --> 00:42:11.789
You had to go to a library.
00:42:13.121 --> 00:42:18.931
No, I had a two-way pager, it was a clamshell pager.
00:42:18.952 --> 00:42:26.644
I live on Wikipedia as a salesperson, I believe you should know a little bit about everything when it comes to just random crap, because that's a great way to always build rapport.
00:42:26.644 --> 00:42:32.402
So if someone ever talks to me about something that I'm clueless about, for example, the gal that Rogan had on his podcast today.
00:42:32.402 --> 00:42:33.746
I wish I could tell you her name.
00:42:33.746 --> 00:42:43.208
The gal that got arrested in Italy, spent four years in prison, falsely accused, finally got the murder accusation um what's her name.
00:42:43.347 --> 00:42:46.344
He's had her on before, I think, so maybe yes but I was listening.
00:42:46.364 --> 00:42:47.590
I'm like, okay, I know this.
00:42:47.590 --> 00:42:52.971
I don't know who she is, though, and she's saying words that's not connecting the case, but they're, you know, pretty strong words sexual assault, rape.
00:42:52.971 --> 00:42:54.382
But I'm like, what the heck is going on.
00:42:54.382 --> 00:43:01.054
So I wikipedia it and I had that information that quick, and now it's in my head, um, and I know it like to me.
00:43:01.054 --> 00:43:04.731
Thecom gave us the ability to have more information.
00:43:04.731 --> 00:43:06.527
I really think we know a lot more.
00:43:06.527 --> 00:43:12.889
I think what we have, the problem that we're going to have even worse, but the problem that we're having is we don't have the ability to critically think anymore.
00:43:12.889 --> 00:43:14.344
I think everything.
00:43:14.384 --> 00:43:17.563
I agree with everything you just said Okay, so like we go travel somewhere.
00:43:17.563 --> 00:43:19.286
I with everything you just said Okay, so like we go travel somewhere.
00:43:19.286 --> 00:43:19.867
I'll never forget.
00:43:19.867 --> 00:43:23.994
We went to Lake Tahoe um 20, 2003, 2004,.
00:43:23.994 --> 00:43:25.405
Big, big snowboard trip.
00:43:25.405 --> 00:43:30.865
And I come out of the bathroom cause I've been reading the the, you know, the coffee table book and I'm selling to my family.
00:43:30.865 --> 00:43:37.266
You know, after I got in and taken a shit like hey guys, I mean back then it happened to be the book.
00:43:37.266 --> 00:43:44.746
Now, as you're right, we have literally all the world's information at our fingertips and I was like get off your phone.
00:43:45.121 --> 00:43:46.427
I'm like, I'm an avid reader.
00:43:46.427 --> 00:43:51.065
I didn't realize I love to read so much and it's not necessarily always like this, though.
00:43:51.065 --> 00:43:56.463
These are some killer books here, a lot of wisdom, but it's just like going through and it's a super scroll.
00:43:56.463 --> 00:43:59.465
But at the same token we do get lazier.
00:43:59.465 --> 00:44:02.849
The smarter the device, the lazier, the dumber the human.
00:44:02.849 --> 00:44:06.972
But to your point, we do have a world of info readily available.
00:44:06.972 --> 00:44:10.255
I've been selling so much of the crap in our house as we move.
00:44:10.255 --> 00:44:13.632
My wife's like what's that app you're doing?
00:44:13.632 --> 00:44:19.889
I literally would open up my chat GPT, hit the little button so the camera comes on, point it at something and say write me a Facebook marketplace ad.
00:44:20.871 --> 00:44:21.793
Oh, I haven't tried that.
00:44:22.221 --> 00:44:33.166
And then it would write the ad and I would copy and paste it and take some photos and and I had told chat, bt, chat, gbt and like under price, everything, cause I'm not going to screw with it, I want to.
00:44:33.166 --> 00:44:34.170
Just gone, just come.
00:44:34.659 --> 00:44:36.067
It's a fee to pick it up and get it off, right?
00:44:36.086 --> 00:44:37.708
I to pick it up and get it off the porch I mean thousands of dollars.
00:44:37.708 --> 00:44:42.856
Later we sold most of our shit that we're starting over again, but it's perfect timing.
00:44:42.856 --> 00:44:44.192
You'll get it as your kids get older.
00:44:44.192 --> 00:44:45.461
Your kids will ruin your shit.
00:44:45.461 --> 00:44:57.425
So it's like we could either take all the stuff that's been abused by children and their friends for years it was nice stuff when we started or we can just sell it now and start over again when we get there.
00:44:57.425 --> 00:44:59.588
So why move it to sell it again later?
00:44:59.608 --> 00:45:02.134
You can buy it again and then you're going to get a new place.
00:45:03.940 --> 00:45:06.041
But to your point, though, I mean, you're right.
00:45:06.041 --> 00:45:08.844
Ai's changed the game for everything and we're using different ones.
00:45:08.844 --> 00:45:10.467
It depends on the application.
00:45:10.467 --> 00:45:16.672
We've probably got five or six that we really rely on heavily in the agency, so what is your future belief on that?
00:45:17.313 --> 00:45:30.271
as far as the critical thinking aspect, Because today I look at the world and I think the number one problem the world has not just America, but the number one problem the world has is we've lost the ability to do any sort of critical thinking.
00:45:30.291 --> 00:45:32.494
You either believe CNN or you believe Fox News.
00:45:32.494 --> 00:45:34.945
Those are your people, you go with them, you join the team and you stick with it.
00:45:34.945 --> 00:45:40.693
I think that's why we have so much of a divide from center, where there's like a lot of the shit's not even common sense anymore.
00:45:40.693 --> 00:45:42.456
It's just people bitching from each side.
00:45:42.456 --> 00:45:45.268
And I always try to do this and I do it with, like a lot of my clients.
00:45:45.320 --> 00:45:57.286
Well, they'll have, you know, a view or something I'm like OK, I want you to argue the opposite, complete 100 percent opposite, because if you can't argue the opposite one, you need to go learn about the opposite so you could try point of view and then formulate a true opinion.
00:45:57.286 --> 00:45:59.106
Now we're almost through the world.
00:45:59.106 --> 00:46:08.815
I could literally and I bet I could do this today if I spent enough time I could turn my cell phone on, have AI scan every one of my emails, every one of my text messages, set me up a schedule.
00:46:08.815 --> 00:46:17.047
I just wake up, look at my phone, know what I'm going to do at the gym know what time I need to go to work, know where my calls are going to be.
00:46:17.068 --> 00:46:17.751
I mean, that's coming by the way.
00:46:17.751 --> 00:46:17.952
I have it.
00:46:17.972 --> 00:46:19.096
Well, I have AI that watches all my Zoom calls.
00:46:19.096 --> 00:46:19.376
Yeah, I do too.
00:46:19.376 --> 00:46:20.019
There's AI that reports.
00:46:20.119 --> 00:46:21.485
I'm like, hey, you should say this jackass.
00:46:21.485 --> 00:46:22.969
They just said that, focus on that point.
00:46:22.969 --> 00:46:24.635
That's kind of the pain, is it live?
00:46:24.916 --> 00:46:25.398
Does it do that?
00:46:25.398 --> 00:46:26.119
Not the live one?
00:46:26.119 --> 00:46:28.947
Okay, so what I do is I take and I use Fathom.
00:46:28.947 --> 00:46:43.650
Fathom pitched the other day for the company that we just acquired and took my, my transcript loaded up into AI, and said you know, you are.
00:46:43.650 --> 00:46:50.931
And I actually said you are Chase Hughes, who was the neuroscientist that Rogan had on his podcast a few months ago, and I just caught up with it.
00:46:50.931 --> 00:46:52.922
So you're Chase Hughes.
00:46:52.922 --> 00:46:59.086
So you're you're, you're a master of influence and sales, and he's also a hypnotist and said take my presentation.
00:46:59.208 --> 00:47:00.952
Yeah Right, he does a lot with the government.
00:47:00.952 --> 00:47:02.213
Maybe not FBI, but he does a lot with government.
00:47:02.233 --> 00:47:03.275
He's the guy that has all the seizures.
00:47:03.681 --> 00:47:05.568
Yeah, I saved his website.
00:47:06.726 --> 00:47:08.699
It's pretty illuminating, right.
00:47:08.699 --> 00:47:13.903
So I said you're, chase Hughes, take my presentation and tell me where I have areas to improve.
00:47:13.903 --> 00:47:17.427
And it came out and it said you took 13 minutes to get to the point.
00:47:17.427 --> 00:47:31.539
Now, granted, it was a friendly conversation with somebody that already knew, but I'm like I just want to get better, and so you know, I think that I think AI will continue to get better and better and better, but, at the end of the day, the person on the other end that's buying is still a human.
00:47:32.019 --> 00:47:34.802
Yes, you still have to treat them like a human, but it definitely, I mean it's helped me in sales.
00:47:34.802 --> 00:47:37.525
I use one that video records every one of my calls.
00:47:37.525 --> 00:47:40.047
I can you know it grades me on engagement of the person.
00:47:40.047 --> 00:47:41.750
How well their eye contact is where I lose them.
00:47:41.750 --> 00:47:44.632
And if I say something goofy I mean it'll show the engagement drop.
00:47:44.632 --> 00:47:46.034
It'll say exactly what I said.
00:47:46.034 --> 00:47:48.297
I can go click it in the video and be like, oh yeah, that was kind of dumb.
00:47:50.748 --> 00:47:51.190
Why did I say that?
00:47:51.190 --> 00:47:57.690
What's the dumbest thing?
00:47:58.210 --> 00:47:58.811
you've said some.
00:47:58.811 --> 00:48:05.286
I've said some wild shit, like a lot of the guys, and because we do a lot of self-development and life development, so I'll get a lot of guys that reach out.
00:48:05.286 --> 00:48:07.659
I guess I'll just say it on the air, because we all make mistakes.
00:48:07.659 --> 00:48:23.820
There was one time I was just going on someone and like when I get in this mode, like I know, when I'm on to something and I'm really trying to help and I'm like I feel it emotionally because I just black out and say words, and this guy was just giving the objection, objection, but like his logical dude, I agree, agree, agree, agree, but the objection, like dude, you don't agree.
00:48:23.820 --> 00:48:24.742
Like none of that makes any sense.
00:48:24.742 --> 00:48:29.467
If you agree, we'd be doing this, but quit telling me who the hell you are, start being the person you want to be and start taking freaking action.
00:48:29.467 --> 00:48:33.384
And then he I don't know he told me his girlfriend or his wife or his mom or some dumb objection.
00:48:33.384 --> 00:48:35.286
Like I'm like, dude, you're just a fucking cuck, aren't you?
00:48:35.947 --> 00:48:39.393
Oh shit, as those words came out of my mouth, like my brain went you, dumb ass.
00:48:39.393 --> 00:48:49.481
And backed it up and I actually we ended up, you know, putting it back together and I really it was kind of one of those things that was extreme, that I mean I closed the deal, so I guess it just needed to be said at the right time.
00:48:49.481 --> 00:48:51.744
But even my brain went you dumb ass, why did that come out of your mouth?
00:48:51.744 --> 00:49:07.371
But it's, you know, a lot of times on my sales calls, if I'm thinking too much it's not a good call, it means I'm trying to be too logical, I'm not connecting with the human, it's just hey, we're having a conversation, I'm blacking out and you know it's funny a lot of people like dude, you're, you rip people, you're hard on people.
00:49:07.371 --> 00:49:08.262
I'm like, yeah, but I mean it.
00:49:08.302 --> 00:49:09.425
Like that's what they're paying you for.
00:49:09.425 --> 00:49:11.820
They're watching Andy's content like it's not always.
00:49:11.880 --> 00:49:14.465
I mean he's nice and loving, but it's pretty intense.
00:49:14.465 --> 00:49:19.050
It's like, dude, be the man that you said you're going to freaking be and, if not, like that's what they want, they don't.
00:49:19.050 --> 00:49:22.235
They don't want always that nice, perfect down the line.
00:49:22.235 --> 00:49:26.510
And you know I sell salespeople, so if I started going down a simple sales path, you're going to immediately get it.
00:49:26.510 --> 00:49:28.543
So I've said dumb shit like that.
00:49:28.543 --> 00:49:34.222
Um, I'm trying to think of something where I've just where it's gone haywire.
00:49:34.222 --> 00:49:36.847
I'm pretty good on my call, so I don't say too much crazy stuff.
00:49:36.847 --> 00:49:41.494
I usually, if I'm kind of ripping into someone and trying to get that emotion to pop, that's where I'll get a little.
00:49:41.494 --> 00:49:43.664
And I don't say nasty because I really say it with love.
00:49:43.664 --> 00:49:47.393
But you know I'll say whatever the hell's on my mind.
00:49:47.393 --> 00:49:49.786
For the most part I don't filter what comes out of my mouth gotcha.
00:49:50.007 --> 00:49:50.489
It's pretty rough.
00:49:50.489 --> 00:49:50.990
I think it's bad.
00:49:51.050 --> 00:49:52.981
I tried I actually cut about that cursing.
00:49:52.981 --> 00:49:54.824
I do it a lot, I do it a lot yeah.
00:50:05.021 --> 00:50:13.422
And my business partner doesn't, and so we've kindly disagreed with each other on that A lot of times.
00:50:13.422 --> 00:50:18.925
You've got to read the room a little bit better than I do at times, like the guy that was in my office today.
00:50:18.925 --> 00:50:24.889
We all had lunch and we opened for prayer and and I made sure that I never cussed until he did.
00:50:24.889 --> 00:50:29.568
When he did, I was like all right, cause I'm look, you know six years in Marine Corps.
00:50:29.568 --> 00:50:30.820
I talk like I was in the Marine Corps.
00:50:30.820 --> 00:50:35.025
Your, your army, going Delta, you're going to talk like that, look.
00:50:35.025 --> 00:50:38.530
I always say, look, if Tony Robbins can do it in front of the stage, I'll do it too.
00:50:38.809 --> 00:50:39.291
See, Tony.
00:50:39.291 --> 00:50:49.320
So I had a client reach out to me about a year ago, maybe a year and a half ago, and it was on my podcast the one that we're going to transition now and kind of do this new format but not say for society.
00:50:49.320 --> 00:50:50.887
It's literally me saying whatever's on my mind.
00:50:50.887 --> 00:51:05.699
No-transcript.
00:51:05.699 --> 00:51:06.601
I love your podcast.
00:51:06.601 --> 00:51:06.860
He goes.
00:51:06.860 --> 00:51:08.342
I could never let my kids listen to it.
00:51:08.702 --> 00:51:23.900
I'm like all right, I am kind of dirty, and then it was, I don't know, a week later or something.
00:51:23.900 --> 00:51:27.728
I'm listening to something Tony Robbins and he does curse but not that it's kind of his.
00:51:28.583 --> 00:51:29.438
They're pattern interrupters.
00:51:29.500 --> 00:51:36.248
Michael Bernhoff's the same way, yes, but when he dropped it like, I've never heard Tony Robbins say oh shit, I need to pay attention.
00:51:36.248 --> 00:51:39.090
Now something real is happening and it changed my entire mindset.
00:51:39.090 --> 00:51:43.634
But when I say fuck, it's just normal part of it, it's an adverb verb noun, like.
00:51:43.673 --> 00:52:00.807
Wherever I need to use it to you know, it's better than I'm, I guess I had a wake-up call, god, in 2012, and I was running a, the sales organization for a large company, and and I'm I'm the guy right, I'm, I'm the, the guy in charge of the entire company on that side, and I'm having a conversation with one of the guys.
00:52:00.807 --> 00:52:06.284
We're we're kind of like bro talking, and I'm talking, he's like, hey, I got my kids in the car, you're on speakerphone.
00:52:06.284 --> 00:52:14.981
And at first I was like, well, I'm not the guy you put on speakerphone, but what it really helped me with was understanding like there's a time and place for all of it.
00:52:14.981 --> 00:52:22.173
So, you know, as as I I'm this, I'm contradicting what you just asked me a minute ago, which is almost like I'm having a moment myself where I'm going.
00:52:22.173 --> 00:52:22.574
You know what?
00:52:22.574 --> 00:52:24.306
I deserve to clean it up a little bit better.
00:52:24.306 --> 00:52:28.289
Um, and that's been my commitment and I failed that commitment more than once.
00:52:28.619 --> 00:52:32.445
See, and I go back, I go back and forth on it so many times because part of me is like dude, it's a fricking word.
00:52:32.445 --> 00:52:34.788
The only pain to a word is what you give it.
00:52:34.788 --> 00:52:40.695
And no one's ever said fuck shit, bitch twat, like you know George Carlin's deadly words, or whatever they call him Like.
00:52:41.376 --> 00:52:43.708
I can't remember, but that's the time and place for it.
00:52:43.708 --> 00:52:44.153
He's also George.
00:52:44.193 --> 00:52:44.315
Carlin.
00:52:44.315 --> 00:52:48.246
He's George Carlin, but like they've never heard me, I've never heard any word ever.
00:52:48.400 --> 00:52:51.083
And I think to me a lot of it's a mindset because I'm the same way.
00:52:51.103 --> 00:52:58.050
If you're on the street and someone's Like if he says something horrible, maybe my wife kids threatens them.
00:52:58.050 --> 00:52:59.291
I'm going to do something.
00:52:59.351 --> 00:53:01.554
Well, threats, threats different than just talking shit.
00:53:01.554 --> 00:53:03.235
Say what you want, talk some shit, I'm going to smile.
00:53:03.255 --> 00:53:11.172
I'm going to talk some shit back, but if you're such a bitch that you've got to go to throwing hands because of another man's words, I don't even care who wins the fight.
00:53:11.172 --> 00:53:15.284
You're a little bitch because you let him get under your skin Right words.
00:53:15.284 --> 00:53:18.050
But it's also like I believe in this.
00:53:18.050 --> 00:53:19.952
I believe I've got a pretty good message.
00:53:19.952 --> 00:53:21.063
I work in the coaching space.
00:53:21.063 --> 00:53:39.014
I think you know there's a lot of people that maybe want to hear my voice or that I can potentially help in life, and by cursing a lot, some people are just going to miss it and not even listen to the value I have, because you know I say poor words and you know part of me wants to call him a bitch and part of me wants to be like, all right, like, does it make me better of a man to curse?
00:53:39.295 --> 00:53:39.514
would it?
00:53:39.514 --> 00:53:42.235
Would you better serve your customer if you didn't?
00:53:43.175 --> 00:53:53.451
see, I go back because and I think it's a disciplined thing for me, I think I have to be disciplined enough to root it from my language and, you know, find replacement words, because there is a time, like when I quit cursing.
00:53:53.451 --> 00:53:58.264
You know I'll drop some ums occasionally because I'll try to like oh crap, don't, don't say fuck, don't say fuck, don't say fuck.
00:53:58.264 --> 00:54:06.632
And like it'll be on my mind Because when I go to that, like I was saying that blackout thing, it's just, it's whatever's coming out of my mouth, it's just right there.
00:54:06.632 --> 00:54:09.516
We're locked on, we're focused, we're feeling what they're feeling like.
00:54:15.827 --> 00:54:19.291
And I'm not filtering, so I filled out a form, or however it is, to get on your calendar.
00:54:19.291 --> 00:54:21.494
And we're talking, and you're dropping the F-bomb.
00:54:21.494 --> 00:54:23.081
Then you start going hey, what do you do for a living?
00:54:23.081 --> 00:54:25.108
And I say I'm, I'm in the ministry.
00:54:25.108 --> 00:54:27.719
You lost me at that point didn't you?
00:54:27.960 --> 00:54:31.657
No, you're going to lose them at that point.
00:54:32.380 --> 00:54:34.922
I'm asking because I'm also learning at the exact same time.
00:54:35.222 --> 00:54:39.467
Yeah, I think I agree with you time and place but it's like you know, how do you know exactly?
00:54:39.467 --> 00:54:47.416
Because there's so many dang times where or it's just hard to turn off, especially if it's part of your language, and it becomes that because then you have to act.
00:54:47.416 --> 00:54:55.259
I'm assuming that you talk this way in front of your kids too.
00:54:55.259 --> 00:54:59.592
I, I curse in front of my kids, I, I, like I said, say whatever's on my mind.
00:54:59.592 --> 00:55:00.175
So I'm very I make a lot of.
00:55:00.195 --> 00:55:01.039
You're preaching to the choir right now.
00:55:01.039 --> 00:55:03.568
Yeah, I make a lot of, like you know sexual jokes and stuff around work.
00:55:03.619 --> 00:55:09.152
I'll say some you know quote, unquote, gay stuff or whatever you know with just fucking around like guys do.
00:55:09.152 --> 00:55:13.565
So some of that I'll filter from them because I don't want to have to explain something.
00:55:13.565 --> 00:55:17.208
I'm like, oh, we'll be open with you, but you're going to like, you're going to find out about that by yourself.
00:55:17.208 --> 00:55:21.793
Um, but like, yeah, I curse around my kids, and it's the same theory I have.
00:55:21.833 --> 00:55:23.436
Like I'll even mess with my kids occasionally.
00:55:23.436 --> 00:55:25.402
The 14 year old is not as fun cause she doesn't back to me.
00:55:25.402 --> 00:55:27.548
But I'm like if anyone's going to bully my kids, it's going to be me.
00:55:27.769 --> 00:55:27.949
Right.
00:55:28.079 --> 00:55:29.063
Like I want to.
00:55:29.063 --> 00:55:31.210
You know, have a little of that resistance, have a little bit.
00:55:31.210 --> 00:55:40.701
I don't always like it.
00:55:40.701 --> 00:55:44.652
I think there's the extreme of anything where you know you're picking on the unfortunate but shit dude.
00:55:44.652 --> 00:55:55.775
We growing up like with friends and I don't know if you would call it bullying, and maybe that's where the it's everything's got so confusing we would quote, unquote, bully each other left and right, all my buddies would be bullying each other, picking on each other.
00:55:55.916 --> 00:55:57.121
You know they're called bullying.
00:55:57.121 --> 00:55:58.523
Now, it wasn't bullying when we were kids.
00:55:58.523 --> 00:56:04.141
What they call bullying today is such a such an extreme yeah, the one I'm not okay with is the less fortunate.
00:56:04.483 --> 00:56:10.628
You know for sure you got a kid, he's poor, you know something like that and you're picking on him because of that, like dude, that's the less fortunate.
00:56:10.628 --> 00:56:26.967
But if it's your buddy, if it's not even your buddy, but just some jackass at school who wants to be a jackass, and you want to be a jackass, and you know, I think there has to be part of it, and then even the less fortunate, I go back and forth on, because you got Steve Jobs you got freaking Wozniak, you got Bill Gates, you got all these freaking nerds that now own all the bullies.
00:56:27.509 --> 00:56:27.670
Right.
00:56:28.320 --> 00:56:30.148
Would they have tried so damn hard in life?
00:56:30.760 --> 00:56:35.351
I think it was this guy right here who said A and B students work for C and D students.
00:56:35.351 --> 00:56:41.864
Yeah, students, yeah, it's 100, true, for the most part.
00:56:41.864 --> 00:56:46.521
But growing up like I'm growing up, you know, for me it was if you were friends, we we did things right, we we picked on each other, but we were just horsing around.
00:56:46.521 --> 00:56:49.340
Yeah, you know, we played a game called smear the query you can't even call it that anymore.
00:56:49.340 --> 00:56:52.246
Right, like you just did things.
00:56:52.246 --> 00:56:54.913
And now, like I hear my kids say, if somebody bullied this person, I go.
00:56:54.913 --> 00:56:55.501
What they do and go.
00:56:55.501 --> 00:56:59.309
That's not bullying, that's just fucking with somebody a little bit.
00:56:59.389 --> 00:57:00.492
So you know, I'm, I'm getting back to it.
00:57:00.492 --> 00:57:01.193
My kids are uh.
00:57:01.193 --> 00:57:02.981
They're starting to bring back some of those uh words.
00:57:02.981 --> 00:57:08.969
We can't say anymore the F word used to call your buddy oh, we still have a happy birthday.
00:57:08.969 --> 00:57:09.692
Yeah, we still do that.
00:57:18.048 --> 00:57:19.710
Yeah, you know.
00:57:19.710 --> 00:57:37.266
But so my kid had my youngest, you know, she's a middle schooler and I know the assistant principal because I reached out to him with the concerns when my oldest was going through school over there, and he is a rock star, by the way, out of all the administrators I've ever met in my life I won't say his name on air, but he's my absolute favorite.
00:57:37.266 --> 00:57:54.106
So my kids, my kids, so my kids, during lunch they're in the dugout and this is a kid that I put in jujitsu when she was 12, right, but she's the softest, kindest, sweetest soul, probably wouldn't smash a fly kind of girl.
00:57:54.106 --> 00:58:05.413
And as she goes walking by her friend, she taps her and her friend gets up and throws her backpack filled with books, hits her in the face head, ricochets against the back.
00:58:05.413 --> 00:58:07.074
She's got a little concussion.
00:58:07.074 --> 00:58:09.695
I'm like, did you stand up and level her?
00:58:09.695 --> 00:58:10.896
She's like no.
00:58:10.896 --> 00:58:13.137
I'm like, did you not defend yourself?
00:58:13.137 --> 00:58:16.782
No, and I'm over there going.
00:58:16.802 --> 00:58:17.623
Where did I fail you?
00:58:17.623 --> 00:58:18.065
Because you know it's.
00:58:18.065 --> 00:58:21.472
I believe that you have to always draw that line and you stand your ground.
00:58:21.472 --> 00:58:26.226
So that's bullying to me, but it was also just horseplay, you know.
00:58:26.226 --> 00:58:32.050
But I don't think the reaction If I got her side of the story, which I believe to be true, is what happened.
00:58:32.050 --> 00:58:33.686
I think it was a total overreaction.
00:58:33.686 --> 00:58:37.581
You know, I got my ass beat on a bus and I deserved it.
00:58:37.581 --> 00:58:49.552
You know, a buddy of mine I'm probably in middle school, high school A buddy of mine sits down in front of me on the bus and I box both of his ears and he turns around and he freaking just popped me right in the nose, beat my ass One punch, boom.
00:58:49.552 --> 00:58:54.157
I didn't fight back because I was like completely guilty, like yeah, yeah, you got me, you win.
00:58:54.157 --> 00:58:54.797
I deserve that.
00:58:54.797 --> 00:58:56.800
Totally different story.
00:58:56.820 --> 00:59:01.273
But growing up as a man and what we don't see in society today is people think they can say whatever the hell they want.
00:59:01.273 --> 00:59:05.164
When I'm about to run my mouth and say something stupid, I'm always judging how big are you?
00:59:05.164 --> 00:59:06.748
How much are you gonna fuck me up?
00:59:06.748 --> 00:59:07.891
How bad is this gonna hurt?
00:59:07.891 --> 00:59:11.130
Is that stupid thought worth vocalizing right now?
00:59:11.632 --> 00:59:12.817
yeah, but you just, you just said it.
00:59:12.817 --> 00:59:19.411
If, if words make somebody go to to throwing hands, you know I'm, you can say anything you want to me.
00:59:19.552 --> 00:59:23.800
Yeah, but if you're screwing with your buddy like even screwing with my buddy I would always know like I might cross the line here.
00:59:23.800 --> 00:59:26.166
He's probably going to punch me in the face, right, I'm not going to fight him.
00:59:26.166 --> 00:59:28.291
No, I'm not going to hit him in the face here, I'm going to move on.
00:59:28.291 --> 00:59:29.561
I know my daughter.
00:59:29.561 --> 00:59:35.710
This was four years ago there was fifth grade and she didn't.
00:59:35.710 --> 00:59:37.112
She, she's a pretty big kid.
00:59:37.112 --> 00:59:52.030
Some boy was disrupting class and she's very focused, she likes to be in class, she doesn't like disruptions and the teacher was struggling so she grabbed the kid and threw him back onto the floor some boy and we ended up, uh, getting a little bit of note about it and teacher was kind of like, honestly, it helped out quite a bit.
00:59:52.050 --> 00:59:53.742
I was like oh yeah, good job, good job, kid.
00:59:53.742 --> 00:59:55.023
I got so proud.
00:59:55.023 --> 00:59:56.945
That was probably my most proud moments.
00:59:56.945 --> 01:00:06.277
But I think I don't know I see a little bit of school districts changing up a little bit as far as getting rid of the extreme.
01:00:06.277 --> 01:00:08.224
Like I grew up in the everybody gets a trophy era.
01:00:08.224 --> 01:00:08.907
Yeah.
01:00:08.987 --> 01:00:09.891
I didn't, it was weird.
01:00:09.891 --> 01:00:13.168
No trophies, no participation trophies.
01:00:13.168 --> 01:00:14.838
You're either a winner or you're not.
01:00:15.119 --> 01:00:16.762
It was the same thing when I was getting out of the military.
01:00:16.762 --> 01:00:18.365
It was kind of, you know it was starting to.
01:00:18.365 --> 01:00:22.554
You know, I got out in 2016, early 16.
01:00:22.554 --> 01:00:29.429
And it was starting to even push that way is you know, where everybody was equal and they were starting to allow females into the combat arms.
01:00:29.429 --> 01:00:34.447
And I'm not against females being in the military, but in full kit, I'm 300 freaking pounds.
01:00:34.447 --> 01:00:37.701
You know I'm 220 right now, 210 right now-ish.
01:00:37.701 --> 01:00:47.585
You know I throw a 15-pound vest on, I throw my mags, I throw a weapon and let's just say I'm carrying an M4, another freaking 18 pounds, fully loaded like rucksack.
01:00:47.585 --> 01:00:48.045
All of that.
01:00:48.126 --> 01:00:57.490
I have not met many females that are dragging my ass out, and I also think the American female we live back to being the greatest country in the world.
01:00:57.490 --> 01:01:01.192
We're not in a country where we're constantly at war.
01:01:01.192 --> 01:01:05.114
Now, some of the females in Israel they're bad ass shit.
01:01:05.114 --> 01:01:05.875
They can fight.
01:01:05.875 --> 01:01:09.956
They may not be big enough to pull out a man, but you know they can pull their weight when it comes to fighting.
01:01:09.956 --> 01:01:12.858
But we've lived in a first world country.
01:01:12.858 --> 01:01:14.498
That's been relevant.
01:01:14.498 --> 01:01:15.681
I mean, even with the wars that we've had.
01:01:15.681 --> 01:01:18.563
We've had, we've been at peace since, really, vietnam.
01:01:18.804 --> 01:01:20.465
Well, the wars have never been on our turf either.
01:01:20.485 --> 01:01:22.527
No, the wars have never been on our turf, so we've never had a fight.
01:01:22.869 --> 01:01:28.454
But you've heard that analogy Hard times make hard men, hard times make good, hard men make good times.
01:01:28.454 --> 01:01:30.536
Good times make soft men, and so the cycle continues.
01:01:30.536 --> 01:01:33.389
And we're in that cycle.
01:01:33.389 --> 01:01:33.952
Hopefully we don't.
01:01:33.952 --> 01:01:45.775
I think we are probably in soft times and hopefully what we're going through right now will keep us from having to go softer and feeling a big implosion.
01:01:46.300 --> 01:01:48.086
So what do you think about all the bullshit you hear on the news?
01:01:48.086 --> 01:01:56.990
Like nothing in particular, but we're always focused on the Israel-Hamas conflict, I guess that's supposedly maybe over Ukraine, russia.
01:01:57.820 --> 01:02:00.108
Show me your opinion and I'll tell you which news channel you watch.
01:02:00.108 --> 01:02:05.983
I'm a total believer that they call it programming, tv programming for a reason because it's hypnotic.
01:02:05.983 --> 01:02:11.742
And you know, I've got family that adamantly disagrees with my beliefs and I've got family that agrees.
01:02:11.742 --> 01:02:18.789
My my younger brother told me at one point a few years ago this, right as covid was starting, don't ever talk to me again.
01:02:18.789 --> 01:02:22.144
And he meant it at the time and he was on speakerphone.
01:02:22.144 --> 01:02:27.545
And my youngest is in the backseat and she's like dad, he believes that stuff because they hear it in our house.
01:02:27.606 --> 01:03:09.552
So, um, you know, I think that I think that the days of Walter Cronkite and that was a guy that came out as a news broadcaster and he would read the sheet in front of him this is what happened, and I think that Ted Turner, in my hometown of Atlanta, killed journalism, and what I mean by that is he put satellites up that had 24-hour news with CNN, and so they did the news then in the morning, in the afternoon, lunchtime, 5 o'clock, 6 o'clock, then you had the national news, then they had to fill in all that rest of that time with with cnn, yeah, and it became opinion and they went from being news broadcasters or news journalists to opinion talking heads.
01:03:09.552 --> 01:03:16.596
And I watch different channels, you know, like, I have my channel choice, um, but I'll watch the other side to see you being a csnbc guy.
01:03:16.757 --> 01:03:20.146
Yeah, yeah, for sure, yeah no, um, that's.
01:03:20.166 --> 01:03:22.565
That's a hard one actually to watch, but I do my best to watch.
01:03:22.565 --> 01:03:25.416
I watch a little CNN, I watch a little MSNBC.
01:03:25.416 --> 01:03:27.085
I watch a little CNBC.
01:03:27.085 --> 01:03:33.927
I don't even watch the CBS, abc, nbc, and as a kid it was always like NBC was my favorite.
01:03:33.927 --> 01:03:43.807
But I'm more of a right-leaning guy, yeah, more of a right-leaning guy, more of a constitutional conservative, but I'll still see.
01:03:43.807 --> 01:03:55.543
It's all talking heads these days, and I think the Native Americans say it best left wing, right wing, still the same bird, and so it's just.
01:03:55.543 --> 01:03:58.969
I think that part of it is the art of war divide and conquer.
01:03:58.969 --> 01:04:01.311
We're so busy fighting with ourselves.
01:04:01.311 --> 01:04:02.934
It's like it's the shell game.
01:04:02.934 --> 01:04:08.121
One of my fraternity brothers every time something happens, he goes.
01:04:08.121 --> 01:04:13.744
You've got to look and see what really just happened when World Trade Center got hit and imploded.
01:04:13.744 --> 01:04:14.844
What happened to Tower 7?
01:04:14.844 --> 01:04:23.291
By the way, remember Donald Rumsfeld came out the day before and said we've lost trillions of dollars, and then nobody talked about it ever again.
01:04:23.411 --> 01:04:24.492
Nope, that disappeared quick.
01:04:24.831 --> 01:04:25.992
Right, where'd all that gold go?
01:04:26.472 --> 01:04:26.994
World 7,.
01:04:26.994 --> 01:04:28.994
Yeah, right, but again.
01:04:29.255 --> 01:04:29.896
it's the shell game.
01:04:29.896 --> 01:04:36.608
Like you're distracted with the big picture over here but meanwhile something else has happened over here and nobody's paying attention to that.
01:04:36.608 --> 01:04:39.280
Did that answer?
01:04:39.300 --> 01:04:41.204
your question Was inside a little bit.
01:04:41.204 --> 01:04:42.085
You seen that new Netflix documentary.
01:04:42.105 --> 01:04:42.364
I have not.
01:04:42.385 --> 01:04:43.847
There's a ton of people that have told me to watch it.
01:04:44.208 --> 01:04:45.831
I'm not, but I love conspiracy theories.
01:04:45.871 --> 01:04:46.791
I don't believe half of them.
01:04:46.791 --> 01:04:47.733
I don't know.
01:04:47.733 --> 01:04:48.715
I'm starting to believe more of them.
01:04:53.244 --> 01:04:58.568
You see my, my shine, hiding my, my tinfoil hat, you know, and it was an interesting day, that's for sure.
01:04:58.568 --> 01:05:02.072
But to answer your question, I don't know, neither do I.
01:05:02.072 --> 01:05:02.532
I don't know.
01:05:02.532 --> 01:05:07.476
I mean, there's the story, I'd love to believe there's no way, I'd love to believe there's no way and that it wasn't.
01:05:07.476 --> 01:05:13.900
But the stories just don't really match up, like where has another building ever dropped?
01:05:14.139 --> 01:05:16.425
Did you see that building that was hit in Russia two, three weeks ago?
01:05:16.644 --> 01:05:19.070
No, the exact same type of thing Exact same type of building.
01:05:19.110 --> 01:05:19.630
plane went.
01:05:19.630 --> 01:05:20.873
Building's still up.
01:05:20.914 --> 01:05:23.436
Was it a giant plane like we had filled with fuel and whatnot?
01:05:23.516 --> 01:05:24.217
All that good stuff.
01:05:24.217 --> 01:05:25.757
No C4 or anything in the building.
01:05:26.702 --> 01:05:37.961
There was a zeitgeist movie or something, and it literally showed what looked like implosions and detonation as it went floor to floor to floor, did you?
01:05:37.981 --> 01:05:40.168
hear the recording of the fire chief as he was going upstairs.
01:05:40.168 --> 01:05:41.670
I don't know if I did or not.
01:05:41.670 --> 01:05:42.532
Oh gosh, I forget.
01:05:42.532 --> 01:05:43.905
I think it might have been Robin's podcast.
01:05:43.905 --> 01:05:45.567
They played it the other day, but he's going up.
01:05:45.567 --> 01:05:45.880
You know.
01:05:45.880 --> 01:05:47.166
10th floor, everything good.
01:05:47.166 --> 01:05:56.648
Continuing up, 15th floor he gets all the way up to 60, everything good you know, continuing to go, know.
01:05:56.648 --> 01:05:58.690
I try to think what about the moon landing?
01:05:59.672 --> 01:06:04.768
You know I used to believe all in that it was real and I'm a little bit of a space nerd.
01:06:04.768 --> 01:06:06.420
I don't.
01:06:06.420 --> 01:06:10.831
I haven't seen proof yet to tell me that we were there.
01:06:11.210 --> 01:06:12.092
There's no way that shit's real.
01:06:12.179 --> 01:06:17.083
You know I think like people say with Stanley Kubrick Okay, cool, Look, we land on the moon in the 60s.
01:06:17.083 --> 01:06:20.710
We're now in the 20s and we can't go back.
01:06:20.990 --> 01:06:22.353
And China can't figure it out.
01:06:22.353 --> 01:06:22.713
None of us.
01:06:23.539 --> 01:06:24.001
Russia can't do it.
01:06:24.001 --> 01:06:29.603
And yet there's more technology in both of our Apple watches and people used to say the Timex Like back with the Iron man.
01:06:29.603 --> 01:06:37.492
We probably wore in the military Yep, that Timex Iron man had more technology than the Lunars and the Apollos and whatnot.
01:06:37.492 --> 01:06:42.764
So did we go, man I?
01:06:42.784 --> 01:06:44.972
I like to hope so, but I'm not very confident that that's real.
01:06:44.972 --> 01:06:50.349
Yeah, I don't know, I used to, I, and I think it's part of just my beliefs and maybe waking up and maybe I just, you know, try to find something to entertain myself.
01:06:50.349 --> 01:07:00.731
But oh and when I can't believe anymore, like I'm just like, ah, there's no freaking way, like russia would have done it, china would have done, like there's something there that somebody wants, like what's going on?
01:07:00.731 --> 01:07:05.125
And you know, even Elon, like he's trying to go to Mars and stuff, like well, why is he not talking about the moon?
01:07:05.125 --> 01:07:07.065
Why is he just I think he's talking about the moon too as well.
01:07:07.065 --> 01:07:08.028
Do you mean trying to get there?
01:07:08.239 --> 01:07:09.661
Maybe we're moving in.
01:07:09.661 --> 01:07:12.001
Florida is not far from from all the launches.
01:07:12.001 --> 01:07:14.244
You ever seen them when?
01:07:14.304 --> 01:07:21.007
they're flying over the Phoenix sky from California the Starlings oh yeah.
01:07:21.547 --> 01:07:26.190
So when the world first shut down during COVID, remember, there was no air traffic.
01:07:26.190 --> 01:07:33.735
And here, you know, in Scottsdale and Phoenix, there's a lot of air traffic and a lot of it looks like it's super high up and it's cross country.
01:07:33.735 --> 01:07:39.045
And I'll never forget I'm hanging outside in my hot tub and my wife's brother calls.
01:07:39.045 --> 01:07:40.157
He's like dude, are you outside?
01:07:40.157 --> 01:07:43.829
I go, yeah, and he goes, look up and look up to whatever direction it was.
01:07:43.829 --> 01:07:57.164
And all of a sudden it was like they were in these rows, One would come across and then another would come across in a different lane and they were going like either in threes or in twos and they were so reflective to me it was like the coolest thing.
01:07:57.184 --> 01:08:02.130
And then we were up between, uh, up in Oak Canyon, between Flagstaff and Sedona.
01:08:02.130 --> 01:08:11.038
I took my kids camping up there and I'm, I'm hanging out, the kids are doing a thing and I'm sitting in a hammock and you could see, look like it was probably the international space station because it was a high orbit.
01:08:11.038 --> 01:08:18.332
And as it goes by and like, I see Starlink's coming low orbit and I'm just watching as they're supposed to hit, but they kind of miss each other.
01:08:18.332 --> 01:08:19.894
I'm like this is the coolest shit, dude.
01:08:19.894 --> 01:08:21.895
So yeah, I'm stoked about that.
01:08:22.659 --> 01:08:23.503
First time I ever saw it.
01:08:23.503 --> 01:08:29.199
I was driving, I was working Central Phoenix, north Central Phoenix, and I'm driving back on the 101.
01:08:29.199 --> 01:08:35.103
I was living out in Peoria, west side of Peoria, and I started seeing them come up and, first thing, I'm a paranoid bastard.
01:08:35.103 --> 01:08:36.367
I'm a paranoid passer.
01:08:36.367 --> 01:08:37.149
I'm like what the fuck?
01:08:37.149 --> 01:08:39.859
Those are rockets, because they've got the tail, they're great as shit.
01:08:39.918 --> 01:08:40.279
I'm like that's.
01:08:40.279 --> 01:08:41.353
Oh, you're talking about the actual launch.
01:08:41.372 --> 01:08:41.859
Yeah, the actual launch.
01:08:41.859 --> 01:08:45.104
I'm talking about the satellites themselves, no, no, no, I'm talking about when they launch them.
01:08:45.104 --> 01:08:54.389
Oh, those are so cool, so they're bright as hell and they've got that halo effect.
01:08:54.389 --> 01:08:58.432
As they're clueless, start googling shit right now, and then, you know, it takes her five minutes.
01:08:58.432 --> 01:08:59.394
And I'm kind of freaking out.
01:08:59.394 --> 01:09:00.335
I'm 20 minutes from home.
01:09:00.335 --> 01:09:04.271
I'm, you know, probably doing a little faster than I should have been, because I'm like how much ammo do I got?
01:09:04.271 --> 01:09:04.833
What guns are?
01:09:04.833 --> 01:09:05.417
Where are they at?
01:09:05.417 --> 01:09:06.180
Okay, we're good there.
01:09:06.180 --> 01:09:10.057
Um, and then, yeah, she figured out it was starting like five minutes later.
01:09:10.057 --> 01:09:11.060
I'm like, all right, that's pretty cool.
01:09:11.060 --> 01:09:13.824
But, yeah, the first time I saw it, I was I thought some shit was going down.
01:09:13.824 --> 01:09:14.907
I was like, oh cool, it's starting.
01:09:14.907 --> 01:09:15.747
Wishful, wishful thinking.
01:09:15.747 --> 01:09:16.829
Yeah, they're here.
01:09:16.829 --> 01:09:20.135
Yeah, good thing, I already know the neighbor's house I can take over.
01:09:20.135 --> 01:09:20.796
That's going to be sweet.
01:09:22.341 --> 01:09:23.706
Yeah, we'll say it on there.
01:09:23.706 --> 01:09:24.829
I've got a running joke.
01:09:24.829 --> 01:09:26.807
There's a certain culture that's always prepared.
01:09:26.807 --> 01:09:28.065
They have a food storage.
01:09:28.065 --> 01:09:29.532
I'm like you know we don't have to have food.
01:09:29.532 --> 01:09:35.689
I've got thousands of pounds of ammo, so I'm just going to go take stuff as I need it to be protection.
01:09:35.710 --> 01:09:36.551
I know exactly what house.
01:09:36.551 --> 01:09:37.533
It is Right exactly.
01:09:37.533 --> 01:09:42.686
You probably got a no firearm sign or maybe a certain political sign a couple months ago.
01:09:43.381 --> 01:09:46.251
My wife has a sign in our window that says rednecks live here.
01:09:46.251 --> 01:09:53.423
You're going to hear the Lord's Prayer, some other stuff, redneck country music and we'll say amen, or something like that.
01:09:53.423 --> 01:09:56.320
It's hilarious that she actually had that in her window for years.
01:09:56.320 --> 01:09:57.983
I like it.
01:09:57.983 --> 01:09:58.684
I don't know.
01:09:58.703 --> 01:10:00.846
You can see throughout the house.
01:10:00.846 --> 01:10:07.734
I got a couple random things just randomly placed there and it's like it's art and I was like it's not art, it's not art now, so what?
01:10:07.814 --> 01:10:08.975
well, we make, we make me ma.
01:10:08.975 --> 01:10:21.715
You know JD Vance talking about his me ma had guns in three different.
01:10:21.715 --> 01:10:27.314
You know, I've got these big boxes that came for handguns and a couple for rifles and these are fully loaded.
01:10:27.314 --> 01:10:32.577
I can't wait to be a TSA and be like I want to check this, I want to check this, I want to check this.
01:10:32.577 --> 01:10:35.072
You know, and they'll be like okay.
01:10:35.072 --> 01:10:40.143
So the moving company told me we won't load ammo but we'll load car parts.
01:10:40.143 --> 01:10:49.557
So I have a couple thousand pounds of car parts and I've got to put stickers over because each box is loaded or is labeled currently with what caliber is in the box.
01:10:49.557 --> 01:10:56.212
So you know, these Mustang parts might be 9mm and that part might be, you know, 308s or whatnot.
01:10:56.311 --> 01:11:01.953
When the military moved us, it was the same thing they could do firearms, you had to do a little bit extra, but ammunition at all.
01:11:01.953 --> 01:11:03.657
I had a good amount of ammunition.
01:11:03.657 --> 01:11:08.045
So they also told us hey, we can either pack your boxes, or if you pack them, we'll just load them.
01:11:08.045 --> 01:11:08.672
Make it a little easier.
01:11:08.672 --> 01:11:10.079
I'm like perfect, I love it.
01:11:10.079 --> 01:11:14.155
So, yeah, each box, just had you know, a couple little things maybe hidden in it.
01:11:14.155 --> 01:11:16.082
Well, I found a company.
01:11:16.122 --> 01:11:21.515
During, uh, during covid, I found a company that did a subscribe and save like auto ship for ammo.
01:11:21.515 --> 01:11:25.631
And people like, are you stockpiling for for that stuff?
01:11:25.631 --> 01:11:30.931
Like no, you have toilet paper, like no, but I've got you know, 500 worth of nine millimeter that showed up.
01:11:30.931 --> 01:11:32.194
Or 40 cal that just showed up.
01:11:32.194 --> 01:11:38.456
And yeah, I realized like I had all these, all these cool guns, but for some of them I never had the ammo.
01:11:38.456 --> 01:11:45.020
Yeah right, like a 357 or 44 mag, I've got a couple of those and like I've got plenty of ammo for them now.
01:11:45.341 --> 01:11:46.975
Yeah, no, I pretty much I'm the same way.
01:11:46.975 --> 01:11:56.421
I have a few guns that I don't carry ammo on, but I've got a bunch of .45, a bunch of .9, a bunch of different types of .223 or .556, whatever parade it is.
01:11:56.440 --> 01:12:01.247
So, yeah, you like guns, I might have a couple, a couple.
01:12:01.247 --> 01:12:05.871
Yeah, I only got two.
01:12:05.871 --> 01:12:06.891
I lost mine in a boating accident yesterday.
01:12:06.912 --> 01:12:07.974
What do you think of people carrying?
01:12:08.814 --> 01:12:10.858
I think everybody should, should 100%.
01:12:10.858 --> 01:12:18.729
But if you're trained to, trained to, you know, one of the things I love about living in Arizona is that we're a concealed carry state Shit.
01:12:18.729 --> 01:12:23.559
We're carrying however the hell you feel like carrying state Right as long as you're not in a bar, you know, or you know like.
01:12:23.559 --> 01:12:37.162
So I I volunteered at my church for a long time for security and the deal of the church was you weren't allowed to carry for the first six months and I had to go take a class which was a civil, civil liability class and the guy training.
01:12:37.162 --> 01:12:38.091
It is not true.
01:12:38.091 --> 01:12:41.350
He helped write some of the gun laws here in town and he was like people.
01:12:41.369 --> 01:12:43.712
Someone asked, like what happens to go into a restaurant and they serve alcohol.
01:12:43.712 --> 01:12:46.176
He said if you're not drinking, carry.
01:12:46.176 --> 01:12:50.480
And you know, if you're drinking you might want to consider leaving your, your handgun in your car.
01:12:50.480 --> 01:12:53.023
I don't drink, so I carry pretty much everywhere we go.
01:12:53.023 --> 01:12:55.386
I may or may not be carrying right now.
01:12:55.386 --> 01:12:56.871
I respect it Right.
01:12:56.871 --> 01:12:59.635
But you know I'm a, I'm a believer, like my, my 18 year old.
01:12:59.635 --> 01:13:01.757
You know my kids both know how to shoot.
01:13:01.757 --> 01:13:02.639
My wife knows how to shoot.
01:13:02.639 --> 01:13:09.409
I bought her a handgun for like a good old redneck for Christmas a couple years ago and then she didn't want to carry it right.
01:13:09.854 --> 01:13:12.835
I bought her this badass little sig and she didn't want to carry it.
01:13:12.835 --> 01:13:14.471
And then a couple years ago she's like I'm ready.
01:13:14.471 --> 01:13:18.270
Well, while she wasn't carrying it it was like this little teeny sig, I was carrying it forever.
01:13:18.270 --> 01:13:21.975
And then she's like I'm ready to carry it, like Like, oh man, I got to give it back now.
01:13:21.975 --> 01:13:24.958
So I went out and got me a new one, similar gun.
01:13:24.958 --> 01:13:28.963
But I was talking to one of the guys I do jujitsu with.
01:13:28.963 --> 01:13:40.474
That's a cop here in Scottsdale and we're fairly close, and I said my kid's not old enough to have a gun in her car, but the car's in my name and when she drives her grandfather's car in Florida there's a handgun on the car.
01:13:40.474 --> 01:13:41.475
She, florida, there's a handgun on the car.
01:13:41.475 --> 01:13:42.636
She may or may not know about it.
01:13:42.636 --> 01:13:45.582
So what are your thoughts on, on the legality of that?
01:13:45.582 --> 01:13:46.582
He said what's your car?
01:13:46.682 --> 01:13:54.114
She just happens to be borrowing it, so she may or may not have a gun going with her down to college here.
01:13:54.114 --> 01:13:56.764
I had a interesting experience with Scottsdale PD by accident a month ago.
01:13:56.764 --> 01:14:05.176
We were just coming back from the rodeo, the Cape Creek rodeo, okay, and right there on that street you come up and I'm not going to name it, but the one that comes into the neighborhood.
01:14:05.176 --> 01:14:09.161
You know, normal street, straight, double lane frigging pretty wide.
01:14:09.161 --> 01:14:13.484
There's a car just parked in the dead center of the street, lights off.
01:14:13.484 --> 01:14:25.759
I do a slow drive by, I don't see anybody in it, but it's just it's parked in the lane, not pulled off to the kids off, uh, kids and wife off at home and I'm like I'm gonna go check that out you know, my first thought is maybe someone needs some medical attention, that might be something.
01:14:25.779 --> 01:14:26.980
And then the paranoia creeps in.
01:14:26.980 --> 01:14:28.122
That could be a setup, same thing as that.
01:14:28.122 --> 01:14:29.543
So, anyways, grab a gun.
01:14:29.543 --> 01:14:37.752
And I was wearing just a regular pair of shorts, I was being lazy, I didn't want to holster it, so originally I tuck it into my pants and I do a drive by.
01:14:37.752 --> 01:14:39.154
The vehicle again brought a light looking.
01:14:39.154 --> 01:14:41.018
Okay, I don't see anybody looking in the bushes.
01:14:41.018 --> 01:14:42.338
All right, it looks pretty normal.
01:14:42.338 --> 01:14:43.600
Pull up in front of it.
01:14:43.600 --> 01:14:48.551
My wife called the non-emergency line and typically the non-emergency line is going to be 45 minutes to an hour.
01:14:48.551 --> 01:14:55.051
I'm three minutes into this, so I started approaching the car light and I realized if something goes wrong.
01:14:55.150 --> 01:15:05.206
I'm not holstered, I don't, you know, it's a little bit looser, like the gun is not going to pull well, so I pull it, you know, put it behind my back, just holding it in my hand, and all of a sudden a car starts pulling up and I'm like, okay, let's let him drive by.
01:15:05.206 --> 01:15:05.765
This is goofy.
01:15:05.765 --> 01:15:14.654
I'll explain the situation and also the blue lights go on and I'm standing there in the middle of the street, you know, semi tactfully, tactfully, approaching this SUV with a gun in my hand.
01:15:14.654 --> 01:15:21.060
Cop gets out and uh, you know, I immediately just stop.
01:15:21.060 --> 01:15:27.766
I'm like the fuck, like literally, I have my hand out, knuckles backwards, so he can see that my hand is open, nothing's on the trigger.
01:15:27.766 --> 01:15:36.072
I go, uh, in my right hand he just weird, pause light goes over.
01:15:36.072 --> 01:15:36.993
He's like oh, uh, yeah, put it on the ground.
01:15:36.993 --> 01:15:38.136
I'm like, yeah, no problem, dude, so puts it over.
01:15:38.496 --> 01:15:42.743
Uh, he comes over and talks to me a little bit, told him hey, my wife's the one that called this in, we were just doing.
01:15:42.743 --> 01:15:44.306
He's like well, why are you coming up to it with a gun?
01:15:44.306 --> 01:15:46.771
I'm like, well, my first thing is to make sure no one needs any medical.
01:15:46.771 --> 01:15:50.230
But you know, I'm also paranoid bastard, so if anything goes wrong, I want to be armed.
01:15:50.230 --> 01:15:52.497
He's like well, what would you have done if something was wrong?
01:15:52.497 --> 01:15:55.112
I'm like I don't know, we didn't get that damn far back off, right?
01:15:55.372 --> 01:16:01.180
yeah, then he has another sergeant come up and it does a little bit of the scare, just like dude, did you even really think about?
01:16:01.201 --> 01:16:02.903
this like what if it was an ambush situation?
01:16:02.903 --> 01:16:03.884
What are you gonna do by yourself?
01:16:03.884 --> 01:16:10.176
Like, honestly, you know pretty good shot, like I would have taken the risk and well, you need to let us do our job.
01:16:10.176 --> 01:16:12.220
Like, honestly, I'm 100 on board with that, I go.
01:16:12.220 --> 01:16:17.427
The problem is it wasn't a 911 emergency, so we're not going to waste that resource and I go.
01:16:17.427 --> 01:16:21.396
Maybe once or twice in my life we've called the non-emergency line and it's always been 45 minutes to an hour.
01:16:21.417 --> 01:16:23.721
I was like good for you guys for actually showing me.
01:16:23.742 --> 01:16:29.002
It's like, honestly, the only reason we were in this part of town is because we were doing a speed trap up the street and he's like I just happen to be here.
01:16:29.002 --> 01:16:31.472
He's like normally we don't show up that quick, of course, all right.
01:16:31.472 --> 01:16:44.764
So, yeah, they, you know, took the gun for a minute, you know ran my stuff and I'm like, dude, you can search my car, you can run my idea for us I go.
01:16:44.764 --> 01:16:47.228
Yeah, the minute you pulled up, I realized how fucking stupid.
01:16:47.228 --> 01:16:50.516
I looked in the middle of the street with a handgun in my right hand, like I quickly realized.
01:16:50.557 --> 01:16:53.753
But yeah, good guys, they let me go and, uh, no real issue.
01:16:53.835 --> 01:17:00.114
And you know my, my wife was thinking it's gonna be a five minutes there and back and ended up turning into 45 and it's because you were stopped and detained.
01:17:00.135 --> 01:17:03.198
yeah, well, I'm dealing with them, like my cell phone's not that fucking important.
01:17:03.198 --> 01:17:11.074
Like she can wait and figure this shit out, Like would you just talk to her here she's calling, just tell her I'm like, okay, I'm just a kind of detained here with the police.
01:17:11.114 --> 01:17:11.877
So I'll be a little bit.
01:17:11.896 --> 01:17:30.112
It's like what I haven't been arrested, but I I usually have a handgun in the car and I've been pulled over more than more than once, and I always say the same thing you know, sir, for your protection, or ma'am, for your protection and for mine, I won't let you do.
01:17:30.252 --> 01:17:32.800
Let you know that I do have a load of handgun and it is wherever it is.
01:17:32.800 --> 01:17:36.890
And I got pulled over in front of talking stick years ago for speeding it was.
01:17:36.890 --> 01:17:41.917
It was the Arizona state patrol or or highway patrol, whatever they call it, and he was like what are you out driving?
01:17:41.917 --> 01:17:43.399
I said I was driving some drunk friends home.
01:17:43.399 --> 01:17:47.685
He literally took my ID, threw it back and he goes you're not the fish I'm hunting for, get out of here.
01:17:47.685 --> 01:17:50.335
And I've done that with every you know.
01:17:50.354 --> 01:17:59.194
I got pulled over doing 92 in a 65 in Florida last summer by the Florida State Patrol and I was like hey, you know, here's where my gun is and he's.
01:17:59.194 --> 01:18:02.118
As long as you don't try and touch it, I'm not going to touch it.
01:18:02.118 --> 01:18:07.966
But what I've noticed every time I disclose it with a handgun except for one, I've always been let go with a warning.
01:18:07.966 --> 01:18:09.712
I think they appreciate it.
01:18:09.712 --> 01:18:15.659
They also pull far over, put all the windows down, turn the inside lights on cars off, keys are on the dash, hands are at 10 and 2.
01:18:15.659 --> 01:18:16.703
I don't move until they tell them.
01:18:18.653 --> 01:18:21.599
Yeah, hands up there so they can see it man yeah, just do what you're supposed to do.
01:18:21.618 --> 01:18:27.668
And I've had as a kid I had a little bit of a law enforcement interaction that went stupid, but I don't know it went stupid.
01:18:27.668 --> 01:18:31.728
But other than that, every time I've been pulled over I mean here in arizona, I've had great experiences.
01:18:31.728 --> 01:18:48.572
The handful of times I've been pulled over, they've all been respectful, um, you know, all been pleasant to be around, even you know, joke around a little bit, because even your one time where, yeah, like I was just joking with the guy the whole time and he was still able to freaking laugh at me a little bit Once, once the situation cooled down at first it was tense- Well, you hear there's a story I can't remember.
01:18:48.591 --> 01:18:49.435
The guy's name was Ryan.
01:18:49.435 --> 01:18:54.181
Guy was playing video games with his girlfriend and neighbor downstairs called.
01:18:54.181 --> 01:18:57.479
He was pissed that they were talking, laughing and playing games.
01:18:57.479 --> 01:19:00.694
He calls I think it was Phoenix PD and he's like you know.
01:19:00.694 --> 01:19:06.163
He's hitting her and all of a sudden they get the boom boom, boom, boom, boom and he opens the door with the gun and they go drop it.
01:19:06.163 --> 01:19:07.204
Drop it and he goes to put it down.
01:19:07.204 --> 01:19:09.596
As he goes to put it down, he gets lit up and killed right there by the PD.
01:19:09.596 --> 01:19:22.377
So that's my like at our house.
01:19:22.377 --> 01:19:24.377
We've had some weird noises at our house.
01:19:24.377 --> 01:19:26.078
Don't know if it was happen to come in the house.
01:19:26.078 --> 01:19:27.699
It's a bad day for them.
01:19:27.979 --> 01:19:33.783
So the day after my little incident we get a knock on the door, probably 830.
01:19:33.783 --> 01:19:39.046
It was still probably a couple months ago because it was dark by then and 830 should not get a knock on the door.
01:19:39.046 --> 01:19:40.228
Who the hell's knocking on my door?
01:19:40.228 --> 01:19:43.314
Like you know, like we have cell phones nowadays, fucking text me, if you're right.
01:19:43.314 --> 01:19:44.757
That's weird when people knock at your door without a text.
01:19:44.757 --> 01:19:51.891
And, uh, so first thing I do, I go grab the gun and, you know, approach the door and I, you know, peek to the side of it and there's a scottsdale pd.
01:19:51.891 --> 01:19:53.898
I'm like, oh, I fucking know you're the guy yesterday.
01:19:53.898 --> 01:19:58.255
So now I'm standing there again, gun in my right hand, like, all right, I'm gonna slip that in my pants this time.
01:19:58.255 --> 01:19:59.036
Open the door.
01:19:59.036 --> 01:20:02.520
He's like, hey man, uh, I, and I don't know how this happened, you might have dropped it, but here's your ID.
01:20:02.520 --> 01:20:03.823
I'm like, oh, that's nice dude.
01:20:03.823 --> 01:20:08.140
And chatted with him again, went through it, but I was like that could have gone a little bit different, could be really bad.
01:20:08.490 --> 01:20:09.595
We were almost in the same situation.
01:20:09.630 --> 01:20:18.113
I don't know if you know about it but I do, but no, super cool people.
01:20:18.113 --> 01:20:20.514
So talk to me a little bit, because I do want to talk to you.
01:20:20.554 --> 01:20:24.595
Yeah, we have a digital marketing agency and we're kind of a full-scope agency.
01:20:24.595 --> 01:20:36.341
So, whether it's driving organic, seo, paid ads, development, we have everything in-house except for video, audio, post-editing stuff like that.
01:20:36.341 --> 01:20:36.640
Okay.
01:20:37.201 --> 01:20:49.905
So let me ask you about this, because I mean everybody and their mom right now is a marketer and a fucking ambassador or whatever the hell it is you get 400 DMS a fricking week on Instagram with these great marketing agencies.
01:20:49.905 --> 01:20:55.288
If someone's like going out, like, cause I'm in business quite a bit, I'm always looking for like what are you looking for in a marketing agency?
01:20:55.288 --> 01:20:56.310
Like what would a client want?
01:20:56.310 --> 01:21:00.301
Type of questions they would want to be asking to see if you know it's bullshit.
01:21:02.710 --> 01:21:03.532
You've got a book on your shelf.
01:21:03.532 --> 01:21:12.862
I won't point out which one it is, but the COO of that company was in my office seven weeks ago and he said you know, michael, I've hired X number of marketing agencies since I took over.
01:21:12.862 --> 01:21:15.435
What makes you guys different?
01:21:15.435 --> 01:21:20.760
And my belief is this Like as a military guy, you'll appreciate this.
01:21:20.760 --> 01:21:21.711
You're looking to see which one it is.
01:21:21.730 --> 01:21:23.274
You're going to figure out which one it is, as you're'll appreciate this.
01:21:23.293 --> 01:21:24.796
You're looking to see which one it is.
01:21:24.796 --> 01:21:26.880
So he said you know what makes you guys different.
01:21:26.880 --> 01:21:28.962
I said we start with a battle plan first.
01:21:28.962 --> 01:21:37.963
Most agencies, I believe they start, jonathan, by looking at we'll just spend more ad spend and that'll illuminate where the challenges are.
01:21:37.963 --> 01:21:39.149
That'll show you where the where the holes are.
01:21:39.149 --> 01:21:43.953
I think that's total, utter bullshit, because most agencies get paid on percentage of ad spend.
01:21:44.654 --> 01:21:51.319
So we do is we start with a four to six week engagement where we're not doing anything yet except we do a lot of audit.
01:21:51.319 --> 01:22:00.466
We basically start we understand where you are right now, today, where your desire is, and then we reverse, engineer a plan with knowing the entire lay of the land.
01:22:00.466 --> 01:22:01.528
So we recon everything.
01:22:01.528 --> 01:22:10.456
We know what your cost per million is, cost per thousand for paid.
01:22:10.456 --> 01:22:11.198
We look at Google, facebook, et cetera.
01:22:11.198 --> 01:22:15.194
We're looking at organic reputation, but understanding what the client's desires are, then making sure that it's got to make sense before it makes dollars.
01:22:15.194 --> 01:22:22.601
And so we literally come to the table and say here's, you know, here's your desired, here's your desired, you know, pinnacle of your desire, goals.
01:22:22.601 --> 01:22:23.943
Here's where you are.
01:22:23.943 --> 01:22:28.324
We believe, based on data, this is what it's going to take to get there.
01:22:28.324 --> 01:22:31.726
And if you've got another team that can build that stuff, have them go build it.
01:22:31.726 --> 01:22:36.854
If you want us to build it for you, because we've got a whole dev team, several dev teams, we'll build it for you.
01:22:37.796 --> 01:22:47.145
And what I found is that and this is an ambiguous made up number, but it's 90% plus of our clients start there and I think that's one reason why we have such a high retention rate.
01:22:47.145 --> 01:22:52.742
Typical agency, typical marketing solopreneur has a nine month span with a client.
01:22:52.742 --> 01:22:57.695
We've got clients to stay with us three, four, five years and beyond and it's because we deliver.
01:22:57.695 --> 01:22:59.256
We under promise over deliver.
01:22:59.256 --> 01:23:01.555
You know it's, I've been.
01:23:01.555 --> 01:23:03.661
I got into digital marketing in 2004.
01:23:03.661 --> 01:23:18.296
This thing called Google AdWords and a guy that I was working with my my wife was a college cheerleader and her best friend from college had just started dating this guy who just retired from a semi-pro soccer team and he started in our business with us.
01:23:18.296 --> 01:23:21.257
And one day I said you know, you're just getting these killer results.
01:23:21.257 --> 01:23:22.180
What are you doing?
01:23:22.180 --> 01:23:23.954
And this is how long ago.
01:23:23.954 --> 01:23:26.015
This is 04, right, this is 21 years ago.
01:23:26.015 --> 01:23:27.256
He goes I'm buying keywords.
01:23:27.256 --> 01:23:30.170
Nobody even knew what a keyword was Like.
01:23:30.229 --> 01:23:32.957
Google AdWords was a brand, was a fairly new thing.
01:23:32.957 --> 01:23:34.362
And I go what is that?
01:23:34.362 --> 01:23:36.197
And he goes you know, it'd be easier if I just showed you.
01:23:36.197 --> 01:23:40.016
And he said I'll be at your house in 10 minutes, ready for me.
01:23:40.016 --> 01:23:43.685
He rolls up in his brand new S 600 Mercedes.
01:23:44.405 --> 01:23:54.414
So he definitely went out and rewarded himself for his new, newfound wealth with Al Gore's internet and within within like 10 minutes I'm getting 25 cent leads.
01:23:54.414 --> 01:23:58.872
I'm getting a hundred dollar conversions that were equaling thousand dollar sales.
01:23:58.872 --> 01:24:03.190
Do the math, how many dollars are you going to put in if you're getting a 10 to one return on ad?
01:24:03.190 --> 01:24:08.582
Spend All of them Right, spent, you know, quite a bit of money doing that and saw good results.
01:24:08.662 --> 01:24:09.572
And that was really for me.
01:24:09.572 --> 01:24:11.899
It was like it's like giving a crackhead their first rock.
01:24:11.899 --> 01:24:13.291
I was like wait a second.
01:24:13.291 --> 01:24:17.662
Um, you know I'm, I would like this internet stuff, I like this computer stuff.
01:24:17.662 --> 01:24:21.737
I was kind of drawn to him but I wasn't nerdy or smart enough to be a coder, a programmer.
01:24:21.737 --> 01:24:23.480
That stuff bores the shit out of me.
01:24:23.480 --> 01:24:35.176
But if I can take it like sales to me has always been a sport I love when a client says no or a prospect says no and then months later you're walking out with a signed contract going yep, I won.
01:24:35.176 --> 01:24:37.735
But it's always, you know, I don't want it to sound like it's all about me.
01:24:37.735 --> 01:24:39.676
I'm always a service first guy.
01:24:40.170 --> 01:24:41.875
Like if I could, but it's still an adrenaline rush.
01:24:42.055 --> 01:24:48.452
It's a huge rush and it's even a more rush when you close a client and then you're doing a call with them and then you're hearing the results they're getting from it.
01:24:48.452 --> 01:24:54.600
Like to me, it's just became such a big deal to watch people get kick ass results and I take immense pride in that.
01:24:54.600 --> 01:24:55.623
You'll appreciate this.
01:24:55.623 --> 01:24:57.912
You know our philosophy inside our company.
01:24:57.912 --> 01:25:00.939
Easy is very much Marine Corps ethos.
01:25:00.939 --> 01:25:02.823
I don't know how it was in the army, but very much Marine Corps ethos.
01:25:02.823 --> 01:25:05.324
I don't know how it was in the army, but in the Marine Corps it was job number one is mission accomplishment.
01:25:05.324 --> 01:25:06.805
Job number two troop welfare.
01:25:06.805 --> 01:25:12.488
So we are obsessive about getting results for our clients and taking care of the clients and taking care of our team.
01:25:12.488 --> 01:25:16.480
And if you make me choose between my team members or a client, I'll pick my team.
01:25:16.480 --> 01:25:20.599
10 out of 10 times we fire clients who abuse team members.
01:25:20.599 --> 01:25:29.753
I don't care what you're paying, you're not going to put our guys in the hospital.
01:25:29.753 --> 01:25:32.484
We've had that happen before, but with the agency now I'm involved in a couple of different businesses.
01:25:32.484 --> 01:25:33.447
We just started working with some partners.
01:25:33.447 --> 01:25:40.730
We bought into a digital marketing education company, which has been very rewarding for me watching people that don't know anything about digital.
01:25:40.730 --> 01:25:46.220
They're paying us, we're teaching them, we're training them and then we sell them a private label agency.
01:25:46.220 --> 01:25:51.296
So it's not a business in a box, it's not done for you, it's we teach you.
01:25:51.296 --> 01:25:53.322
And then for the early adopters, I support them.
01:25:53.322 --> 01:26:05.539
So I'm on a lot of zoom meetings with clients that are basically clients of clients and now we approach it Like if you bought an agency, a private label agency from our education company, you're my client, your clients are not my client.
01:26:05.539 --> 01:26:13.345
So you continue to have the relationship with your clients and you build that trust and I work with you to help you with the scope, with the project.
01:26:13.345 --> 01:26:26.003
Our team we have a dedicated team inside easy that does the fulfillment specifically for our education company, bright marketer, and that's been hugely rewarding is to watch these people that know jack when they start.
01:26:26.771 --> 01:26:33.301
And next thing you know there's like this lady walks in, she collects a $36,000 sale on her very first sale.
01:26:33.301 --> 01:26:50.778
She's a real estate agent in some small town in North Carolina and she put $22,000 in her pocket and she's like all I did was invite Michael to a couple of Zoom calls and I said, well, I'm training you, it's on the job, training, right, and so there's like stories like that super inspire me, get me fired up.
01:26:50.778 --> 01:26:51.739
I love what we're doing there.
01:26:51.739 --> 01:27:09.891
I'm meeting with, with clients of clients, tomorrow with the actual agency guys tomorrow, and for them it's probably all, all in all, if they get this contract deal from their client, it'll put six figures in their, in their, in their pocket.
01:27:09.891 --> 01:27:18.140
And my partner, who handles, you know, the recruiting side of that business because I'm obsessive about the agency side and helping them with, you know, contracts, fulfillment, stuff like that he said, michael, I think this is the biggest deal these guys have had.
01:27:18.869 --> 01:27:19.770
And I met with this company.
01:27:19.770 --> 01:27:21.331
This company's 20 plus years old.
01:27:21.331 --> 01:27:30.756
I won't tell you who the client is, because there's a good chance that most of your listeners have heard of them or something like that, but you know, just to see that super, super impressive.
01:27:30.756 --> 01:27:40.340
So there's the agency, there's the education company, and then the third thing that I did is my partner and I are in the process of acquiring a business that helps people save money on their energy bills.
01:27:40.340 --> 01:27:44.542
I mean, they're energy bills and it's a product that's been here in Phoenix for 40 years plus.
01:27:44.542 --> 01:27:51.265
Okay, thousands, tens of thousands of these devices put on homes and we're super, super fired up about that part.
01:27:51.265 --> 01:27:52.546
Probably take a guess on what that one is.
01:27:52.546 --> 01:27:54.046
Yeah, probably not.
01:27:54.046 --> 01:27:54.667
It's not solar.
01:27:55.327 --> 01:27:55.506
No no.
01:27:55.707 --> 01:27:56.226
Not solar.
01:27:56.226 --> 01:27:57.047
It works with solar.
01:27:57.047 --> 01:27:57.887
It works without solar.
01:27:57.887 --> 01:27:58.807
We call it the solar killer.
01:27:58.807 --> 01:28:06.136
Okay, Um, but guys are in solar, probably would love to have this.
01:28:06.136 --> 01:28:06.659
It's not batteries, it's a.
01:28:06.659 --> 01:28:08.349
It's a device that that manages how your electricity is.
01:28:08.349 --> 01:28:09.412
So here at your home.
01:28:09.412 --> 01:28:11.340
Do you have a time of day plan?
01:28:12.010 --> 01:28:14.639
So like yes, kind of, we don't have a smart thermostat right now.
01:28:14.639 --> 01:28:17.831
No, you don't need a smart thermostat, we have a time of day plan, time of day plan.
01:28:17.890 --> 01:28:21.395
So this thing works ideally with those time of day plans and it turns.
01:28:21.395 --> 01:28:27.425
You set a threshold, so, like your size of your house here, you probably have two air conditioning units right.
01:28:27.425 --> 01:28:31.078
When that air conditioning unit turns on, there's a big extra spike.
01:28:31.078 --> 01:28:40.902
That happens and the APS or SRP whichever power company you have here looks at your greatest mistake during that window of the entire month.
01:28:40.902 --> 01:28:51.362
And so let's say you had a 20 kilowatt spike and they're going to look at that one mistake and that sets your rate for all of your usage for the entire month.
01:28:51.911 --> 01:28:52.752
So this is just a.
01:28:52.752 --> 01:28:53.956
It's not a load manager.
01:28:53.956 --> 01:28:55.220
It's not a smart thermostat.
01:28:55.220 --> 01:28:56.811
The smart thermostats are basically bullshit.
01:28:56.811 --> 01:28:57.734
I've have one at the house.
01:28:57.734 --> 01:28:59.900
Just took it off Saturday.
01:28:59.900 --> 01:29:02.715
I'm pretty proud of myself for taking it off Super, super.
01:29:02.715 --> 01:29:06.903
Not technical, even though I worked on helicopters, you know it comes to that type of stuff.
01:29:06.903 --> 01:29:12.372
But yeah, we're excited about it.
01:29:12.372 --> 01:29:13.076
We're starting to see adoption.
01:29:13.076 --> 01:29:16.791
We've got a door-to-door sales team that's working with us and now I'm working on relationships to get people that have trust with homeowners.
01:29:16.791 --> 01:29:22.079
Talked to a buddy of mine that I trained JITs with that has been selling a lot of these large homes.
01:29:22.079 --> 01:29:27.555
I said tell me the house right now, with most air conditioning units you sold, he's like six.
01:29:27.555 --> 01:29:29.261
We did a guesstimate on the bill.
01:29:29.261 --> 01:29:36.163
The bill was like probably 4,000 to 4,500 in peak months I'm like you're going to say 40%, that's 1,600.
01:29:36.163 --> 01:29:40.997
This device pays for itself in a year and it's got a 25 year warranty.
01:29:40.997 --> 01:29:44.784
So this is why I get fired up about it, because again we're saving people a ton of money.
01:29:45.711 --> 01:29:53.694
The guy that was in my office today used to if I say this, probably people could connect the dots, but his position is his position.
01:29:53.694 --> 01:30:04.113
He was the chairman of the organization that all the public utility companies report to and I shared with him this idea over breakfast in December.
01:30:04.113 --> 01:30:05.335
And I shared with him this idea over breakfast in December.
01:30:05.335 --> 01:30:10.920
We always meet up for breakfast, and breakfast with him I always say is 05 o'clock or 0530.
01:30:10.920 --> 01:30:12.400
And so I asked him yesterday if we could meet.
01:30:12.400 --> 01:30:13.261
He was like, how about breakfast?
01:30:13.261 --> 01:30:17.667
I'm like no, let's do 11 o'clock at my office so my business partner can be there.
01:30:18.408 --> 01:30:28.841
And as we were kind of walking through this, I showed him the device like a showing, showing Christmas presents in December and shared it with him today and I said would you, you know, would you see this being a value?
01:30:28.841 --> 01:30:30.063
Cause we didn't go into too much.
01:30:30.063 --> 01:30:40.193
I didn't go into too much detail in December Cause I didn't want to put him in a in a bad position in his role, and today he was like I think it's the most brilliant, most logical thing I've ever seen.
01:30:40.193 --> 01:30:42.456
And why is it not out there more Like?
01:30:42.456 --> 01:30:43.979
Well, that's why you're sitting in our office.
01:30:43.979 --> 01:30:56.835
I think you can probably help us figure out which direction to go and how to really get in front of the public utilities, because the reason there's so many here in Arizona is they started promoting this product back in the nineties.
01:30:56.835 --> 01:30:59.951
It was literally one device on the website.
01:30:59.951 --> 01:31:03.921
It's not there now, but I'm on a mission to make sure it gets put back there again.
01:31:05.110 --> 01:31:09.639
And here's the cool part you can pitch it if you want but if you can't talk, I won't talk about it yet, all right.
01:31:09.658 --> 01:31:13.923
You know I asked you after this thing for sure, Cause now you got my mind fucking going through a million different things.
01:31:13.944 --> 01:31:15.770
My business partner has one being put on his home.
01:31:15.770 --> 01:31:29.359
Saturday, when I get you know, for the summer I'm I'm in a rental for the summer, just to make sure I like the area, yeah, because, and so then come august, september, we'll put one on our house wherever we end up digging roots, if we find the right roots for there.
01:31:29.359 --> 01:31:32.694
Dude, I'll tell you this, I was sharing this with my go.
01:31:32.694 --> 01:31:38.595
I feel like I uncovered, like this jewel, because it's been there for a long time it's been in.
01:31:38.595 --> 01:31:40.820
This guy invented this product in 78.
01:31:40.820 --> 01:31:43.635
It's older than his kids it's a fucking tesla.
01:31:43.996 --> 01:31:44.237
It is.
01:31:44.237 --> 01:31:48.139
It's very similar Not really, but the algorithm is pretty cool.
01:31:48.139 --> 01:31:54.890
It's got suicide devices built in If you try and break the, we're in the 38th rendition of this device.
01:31:54.890 --> 01:31:56.829
And it's got a commercial application.
01:31:56.829 --> 01:31:58.136
It's got a residential application.
01:31:58.136 --> 01:32:00.819
It works in 77 residential markets.
01:32:00.819 --> 01:32:05.360
The solar guys are going to be frothing over this because it works with solar.
01:32:06.310 --> 01:32:23.735
I had lunch yesterday with a guy who pre-ordered a hundred of these with the solar company and he came in our office in December and said I want to renegotiate our agreement because after doing 70 of these in residential, he's like there's no money in residential solar right now and I really want to put these as standalones.
01:32:23.735 --> 01:32:38.158
And when the guys we were working with at the time agreed, and yesterday he's like how do I play with you and how do I play with you bigger, I want to put these as standalone on homes, no solar, because the solar business is only commercial these days.
01:32:38.158 --> 01:32:42.317
So anyway, I feel like a little kid kind of telling you what's behind.
01:32:42.317 --> 01:32:44.158
Pull the rabbit out of the hat over here.
01:32:44.158 --> 01:32:49.742
Anyway, I feel like a little kid kind of telling you what's behind.
01:32:49.742 --> 01:32:51.222
Pull the rabbit out of the hat over here.
01:32:51.222 --> 01:32:52.302
It's a cool fucking device and here's the deal.
01:32:52.302 --> 01:32:53.623
You're in sales yeah, every so every customer.
01:32:53.644 --> 01:32:55.345
The way I've designed this is every customer.
01:32:55.345 --> 01:32:56.706
We sitting at somebody's table or they're ordering it.
01:32:56.706 --> 01:32:59.807
It's a retail experience, like if you were to go buy a Tesla.
01:32:59.807 --> 01:33:02.694
You're not negotiating, the price is the price.
01:33:02.694 --> 01:33:06.693
One of my challenges with solar is that there's a red line, no different.
01:33:06.693 --> 01:33:07.315
In the car business.
01:33:07.315 --> 01:33:08.895
There's a red line and a red line and a red line.
01:33:08.895 --> 01:33:09.838
You came out of the car business.
01:33:09.838 --> 01:33:15.636
If you and I walk in the dealership, we make the same offer on the exact same car Not similar, but the exact same.
01:33:15.636 --> 01:33:17.170
That's stock number 6127.
01:33:17.170 --> 01:33:19.216
Your price is different than my price.
01:33:26.210 --> 01:33:28.113
Depends on how good of a negotiator you are or how tenacious your salesperson is, For, like you know, used car managers.
01:33:28.113 --> 01:33:28.891
You can ask a hundred used car managers the price of it or the valuation of a used car.
01:33:28.793 --> 01:33:29.248
You can get a hundred different answers, right.
01:33:29.328 --> 01:33:30.994
It's all just value or it's all opinion.
01:33:30.994 --> 01:33:33.823
A hundred percent, the only thing that settles is Kelly Black Book, Yep.
01:33:34.010 --> 01:33:34.850
And then you're still going.
01:33:34.850 --> 01:33:36.190
Okay, I can add 10% there.
01:33:36.190 --> 01:33:40.893
The buyer makes the decision.
01:33:41.132 --> 01:33:42.573
I didn't buy a Saturn with my girlfriend.
01:33:42.573 --> 01:33:49.515
I was helping a girlfriend shop years ago, long before I was married, and she was looking at a Saturn and I'm like we're fucking out of here, man.
01:33:49.515 --> 01:33:50.636
She's like why I go?
01:33:50.636 --> 01:33:51.856
Because the price is the price.
01:33:51.856 --> 01:33:52.636
I want to negotiate.
01:33:52.636 --> 01:33:56.038
I was taught you negotiate and you're willing to get up and walk from the table.
01:33:56.038 --> 01:34:00.340
Let me ask my manager yeah, go to Our whole thing.
01:34:00.399 --> 01:34:04.002
Is we really want to separate ourselves from that solar experience?
01:34:04.002 --> 01:34:07.722
My business partner's parents are just the sweetest older couple.
01:34:07.722 --> 01:34:10.564
His mom coded three times last year and was brought back every time.
01:34:10.564 --> 01:34:15.686
And if you want to see how incredible a human my business partner is, look at his mom and dad and you go.
01:34:15.686 --> 01:34:17.966
I know exactly why he's the guy he is.
01:34:17.966 --> 01:34:18.387
They're just.
01:34:18.387 --> 01:34:20.707
I couldn't tell you how great they are, couldn't stop.
01:34:20.707 --> 01:34:29.284
They got taken hard by some solar guys and so that's part of our internal motivation, cause I know what it did to them financially.
01:34:29.284 --> 01:34:30.149
It devastated them.
01:34:31.110 --> 01:34:34.970
So for us, we're like look, we want a retail experience where it's like ordering a Tesla.
01:34:34.970 --> 01:34:41.891
When I ordered my Tesla in 2015, I literally put in all the features I wanted, hit the buttons, put in a credit card and I was done.
01:34:41.891 --> 01:34:45.896
When I bought my car last Friday, same experience online.
01:34:45.896 --> 01:34:52.666
I decided to get me a little beach beater for Florida and the price was the price and that's kind of the experience we want to have there.
01:34:57.270 --> 01:35:04.216
But here's where I think, as a sales guy, you'll appreciate this I'm building what I call the wall of irrefutable evidence, and so if I go to buy something online, if I'm buying at Amazon, I know there's a return policy.
01:35:04.216 --> 01:35:18.993
My business partner is a former engineer, worked for Jack Welch as electrical engineer at GE, and he reads all the reviews Totally different buying habits, right Me, I'm squirrel, and if not, amazon takes it back.
01:35:18.993 --> 01:35:22.757
So what I thought was like let me do this at point of sale.
01:35:22.757 --> 01:35:39.710
If it's a salesperson sitting with them at their counter table, they download their 12 months previous bills right there and then every month, jonathan, you have a financial incentive with us to send us in a bill.
01:35:39.710 --> 01:35:43.215
Now we have year over year, january to January, because here in Phoenix, your your January bill or your.
01:35:43.234 --> 01:35:45.118
Your April bill is different from your May bill.
01:35:45.118 --> 01:35:46.921
Your May bill is so different than your June bill.
01:35:46.921 --> 01:35:48.422
So month over month isn't fair.
01:35:48.422 --> 01:35:52.135
But if you look year, year to year it makes a whole lot of sense.
01:35:52.135 --> 01:35:54.341
And so we have called our obsessive guarantee.
01:35:54.341 --> 01:35:58.100
We're obsessing that you're going to save money or you're going to live more comfortably.
01:35:58.100 --> 01:36:00.573
It's not always about saving money Like.
01:36:00.613 --> 01:36:08.310
I've learned a lot in the last two years that we've been working with the company is that, like you know, there's a lot of people that put their, their, their electric, you know their.
01:36:08.310 --> 01:36:13.345
Their AC goes up to 78 during the day and down to 72 at night or 74.
01:36:13.345 --> 01:36:18.862
That costs you way more money than just setting it at one temperature and forgetting it and even going cooler in the summer.
01:36:18.862 --> 01:36:23.216
So you'd enjoy it a little bit more, you'll save more and you're living better.
01:36:23.216 --> 01:36:41.462
You know so if you're three generations under a roof and I won't make it an ethics slur but if you're three generations under a roof and you're keeping it 78 in Phoenix in the summertime, you're sweating your nuts off Even at 78, right, yeah, because it's 100 plus degrees, 120, 115, 110 outside.
01:36:41.462 --> 01:36:50.483
You can feel it radiate through the walls and it was crazy about living here, but if you kept it at 72, 24 hours a day, you'll save money and you'll live more comfortably.
01:36:50.483 --> 01:36:55.365
So my whole thought is every time we make a sale, we download all 12 months.
01:36:55.365 --> 01:36:58.354
We're going to actually come out to your home two or three times a year.
01:36:58.354 --> 01:37:03.796
Every time we come out to look at the box and make sure it's set for the first year, we're bringing you dinner for two.
01:37:03.796 --> 01:37:05.301
Thank you for your time.
01:37:05.301 --> 01:37:19.672
And every time you get that bill, there's your face with month over month or year over year and next thing you know you go from a hundred, a hundred testimonials, case studies, whatever you want to call it to thousands and at some point you go.
01:37:19.672 --> 01:37:22.412
It's irrefutable, you can't argue with it.
01:37:22.412 --> 01:37:30.166
There's Jonathan in Scottsdale, there's Bob in Virginia, there's Sammy in Charleston, south Carolina, and all the other 77 markets.
01:37:30.166 --> 01:37:31.895
It's a game changer man.
01:37:31.895 --> 01:37:40.978
And as equally yoked and excited as I am about my agency and I have been I'm so grateful for what we've been able to create there and the longevity of it.
01:37:40.978 --> 01:37:46.457
I'm equally excited about this next game, because the agency is what really feeds the machine there.
01:37:47.010 --> 01:37:55.399
You know, we started doing Legion for the guys and we had the opportunity to work with the owner, the inventor, the mad scientist, and he'll tell you, his biggest Achilles heel was sales.
01:37:55.399 --> 01:38:00.385
He was so laser focused on his product 38 renditions since 1978.
01:38:00.385 --> 01:38:01.890
He was creating cash flow.
01:38:01.890 --> 01:38:03.494
Well, he didn't have to.
01:38:03.494 --> 01:38:06.015
He sold one company to Raytheon recently.
01:38:06.015 --> 01:38:08.273
He's got more money than he ever knows what to do with.
01:38:08.514 --> 01:38:10.554
He's like either you guys buy it or I'm sunsetting it.
01:38:10.554 --> 01:38:11.810
I don't want to sell to those guys.
01:38:11.810 --> 01:38:13.377
I don't want to sell to those guys.
01:38:13.377 --> 01:38:14.756
There's something about you and your partner.
01:38:14.756 --> 01:38:18.855
My partner talks to him every Saturday for two, three hours every Saturday.
01:38:18.855 --> 01:38:20.850
We got the guy to agree to sell it.
01:38:20.850 --> 01:38:23.573
He so we got the guy to you know to agree to sell it.
01:38:23.573 --> 01:38:26.255
He made us change a little bit of the structure of it.
01:38:26.255 --> 01:38:35.841
But all in all, man, I think that we're going to help a lot of people and the energy companies are going to love it because they're so overtaxed with grid capacity they have.
01:38:35.841 --> 01:38:41.667
They don't have the energy to put into the requirement of the grid pulling out, you know.
01:38:42.046 --> 01:38:42.306
Beautiful.
01:38:44.190 --> 01:38:45.177
You going to be looking for sales guys?
01:38:45.198 --> 01:38:46.506
for that I'm always looking for sales guys for that Cool Drop.
01:38:46.506 --> 01:38:47.932
What's the best way if people contact you?
01:38:47.932 --> 01:38:49.858
If they wanted to Instagram, facebook.
01:38:49.938 --> 01:38:51.221
I'm on all of them LinkedIn.
01:38:51.221 --> 01:38:55.336
Yeah, my agency's easyzeycom.
01:38:55.336 --> 01:38:57.461
It's a good place, but my last name, Hamburger.
01:38:57.461 --> 01:38:58.283
I'm easy to find.
01:38:58.283 --> 01:39:05.907
There's a lot of Michael hamburgers I found out because of the internet, but only I think one of them is bald and, and you know, in Scottsdale and soon to be Florida.
01:39:05.907 --> 01:39:07.108
Yeah, yeah, you know.
01:39:08.313 --> 01:39:09.479
Cool man, anything else you want to talk about?
01:39:09.479 --> 01:39:11.778
We've been running an hour and 40.
01:39:12.229 --> 01:39:13.032
It's been a good time.
01:39:13.032 --> 01:39:14.435
I've enjoyed, you know.
01:39:14.435 --> 01:39:16.202
I'll just tell you I've been time before you go to Florida.
01:39:16.202 --> 01:39:18.055
I know we did a mastermind together for a while.
01:39:18.055 --> 01:39:18.798
I've enjoyed that.