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Targeting memes with personal data (i.e., Facebook reactions) has been suggested as Cambridge Analytica's low cost "support strategy" for Donald Trump's presidential campaign. Brands can use the same or similar tools; in this episode I talk with researcher and personal data entrepreneur Paul Deh…
Meet Mike... In the world of Inbound marketing were quality content rules the roost, you might think that paid advertising and those who earn their living buying or selling ads might feel competitive pressure but Mike makes it really clear that the best place to focus the starting point of a dig…
Asking The RIGHT Question It's easy to think that growing a web site, especially a web business is a constant race to get more and more actionable data. Often they already have enough data - Claudiu Claudiu Murariu believes many firms already have enough data, but that they are not asking the rig…
Unbounce is asking web marketers to wean themselves off of aggressive pop-ups and start on a journey to use respectful "overlays." We have seen our own conversions jump to 20% or more - Oli Listen to this podcast to learn more about converting users and Unbounce's overlay strategy. Invest your ti…
Ansvarsfraskrivelse: Podkasten og kunstværket, det finnes indlejret på denne siden, er fra Harry Hawk, som tilhører dens eier og ikke er tilknyttet eller godkjent av Listen Notes, Inc.