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Navigating AI developments as a startup with Zerolook

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Zerolook, a Switzerland-based startup that predicts flight prices, has raised US$1.9 million in pre-seed funding led by Playfair, with participation from Vento Ventures, TrueSight Ventures, Alpha Ventures and several angel investors. Its machine learning model predicts flight prices and itineraries, aiming to cut the volume of searches hitting airline systems.

Recent OAG figures show up to 20,000 searches generate one ticket sale, a number that could climb to 200,000 as agentic artificial intelligence (AI) increases search volume. Zerolook's model presents users with a predicted itinerary, price and confidence score.

In the PhocusWire Studio, CEO Simone Lini discussed plans to compute prices differently than the fare-filing process used for six decades, along with the startup climate and AI's impact on distribution.

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