OM DENNE EPISODE
Learn the secrets behind securing free press coverage for eCommerce brands. Contrary to popular belief, free PR isn’t reserved only for companies that hire expensive PR agencies. Whether you're launching a new product or looking to boost your brand's visibility, this episode is packed with actionable insights that could make all of your other marketing efforts better.
Key topics covered:
- The CPR (Credibility, Point of View, Relevance) method: A foolproof framework for crafting compelling pitches that grab journalists' attention.
- How to approach gift guide pitches and maximize your chances of inclusion in coveted holiday roundups.
- Strategies for leveraging product launches and press releases to create buzz and secure media coverage.
- Tips for building and nurturing relationships with journalists, including how to use email tracking and follow-up techniques.
- Cost-effective tools and resources for managing your own PR efforts, even without prior experience or agency support.
Don't miss this opportunity to learn how you can take control of your brand's narrative and secure valuable media coverage without breaking the bank. Gloria's practical advice and insider tips will empower you to become your brand's best advocate and unlock the untapped potential of PR for your eCommerce brand.
Engelsk
USA
I DENNE EPISODE
UDSKRIFT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
SØK BLANT TIDLIGERE EPISODER
Søk etter gamle episoder av eCommerce Evolution.
ANDRE EPISODE I DENNE PODKAST
YouTube ads veteran Brett Curry (OMG Commerce) and TikTok Shop expert Jordan West (Social Commerce Club) went back and forth live on what's actually moving the needle for D2C brands right now — and some of their takes are going to sting. Most brands are still treating Google spend as a given, measu…
Most DTC brands are making million-dollar channel decisions based on attribution data that's fundamentally wrong. Olivia Kory — CSO of Haus and the incrementality expert Brett references on stage more than almost anyone — breaks down what it actually takes to know if your ads are working. Spoiler: …
Most D2C brands have tried YouTube ads. Almost none of them are getting credit for what those ads are actually doing. Brett Curry, CEO of OMG Commerce and the guy behind YouTube growth for brands like Native, Arctic, and Dude Wipes, makes the case that in-platform reporting is under-counting YouTub…
Scaling paid ads isn’t just about better creatives or media buying tweaks.
Often, the real unlock is what happens after the click.
In this episode of eCommerce Evolution, Brett sits down with Paddy McLarnon, founder of PM Digital Designs, to break down full funnel CRO; from advertorial landing page…
Scaling an eCommerce brand isn’t just about ads, creatives, or new channels.
Often, the biggest growth unlock comes from how you treat customers after the purchase.
In this episode of eCommerce Evolution, Brett sits down with Kristin Keys, VP of Customer Experience at Baseball Lifestyle 101, to bre…
Ansvarsfraskrivelse: Podkasten og kunstværket, det finnes indlejret på denne siden, er fra Brett Curry, som tilhører dens eier og ikke er tilknyttet eller godkjent av Listen Notes, Inc.
REDIG
Takk fordi du hjelper med å holde podkast-databasen oppdatert.
