OM DENNE EPISODE
Nobody funds a strategy they can't repeat back to you. That's the problem Stacy Hanks set out to solve, and it started long before e-commerce. Her time at Altria taught her that simple frameworks and clearly articulated goals make execution easy. Then she moved into digital commerce, where the words alone are enough to lose a room.
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Kyler Nixon walks Stacy through the one-page plan she puts in front of her executive team and her board. North star metric at the top. Mission, vision and values carved out for the digital team. Three pillars across the middle: customer experience, inventory, and operations. A strategic deployment cycle along the bottom.
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They get into why digital commerce keeps getting treated like a sidecar, how Stacy used photos of Home Depot planograms to explain the digital shelf to a CFO, why awareness is really a fight for attention, and the reason inventory earns its own pillar instead of living under operations.
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👤 Guest Bio
Stacy Hanks is Vice President of Global Digital Commerce at SureWerx, a private-equity-backed manufacturer of safety, PPE and industrial products with roughly 18 brands. She spent six years at Amazon in vendor management and business development, then led e-commerce at Master Lock before joining SureWerx in 2021. She began her career in outside B2B sales at Altria. In November 2025 the B2B eCommerce Association named her B2B eCommerce Leader of the Year.
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📌 What We Cover
- Why people can't understand 18-point frameworks, and what Stacy puts on the one page instead
- The Home Depot planogram photos she used to explain digital shelf software to a CFO who didn't know what a digital shelf was
- How the one-pager stops what Kyler calls organizational whiplash, when a new marketplace at the top gets absorbed entirely by the e-com team
- Why Stacy separates inventory from operations instead of collapsing them into front end and back end
- Adapting versus reacting, and why she puts the same slide in every board deck and every digital commerce meeting
- The framework she runs every acquisition through when the question is "is this a good fit for digital commerce?"
- Awareness as a competition for attention you can only win Monday through Friday until 5:00
- Whether customers are searching by your brand, your solution, or your product, and why companies get that wrong
- Why inventory availability, a clear shipping time, and a clear price decide the buy moment
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🔗 Resources Mentioned
