EP 10: Pitching Mindset and What do you Send with Food Photographer Rachel Korinek

🎙️ Mastering the Art of Pitching in Photography with Rachel Korinek

Keywords: photography, pitching, client communication, ghosting, networking, mindset, proposals, follow-up strategies, personal connections, business photography

In this episode of Creative Camp, Shelly Waldman sits down with Rachel Korinek of Two Loves Studio to dive into the intricacies of pitching in the photography business.

From navigating ghosting and client communication to crafting tailored proposals and building authentic personal connections, this conversation explores what it really takes to get noticed (and get replies) as a photographer.

You’ll hear strategies for follow-ups, tips for shifting your mindset around rejection, and why data and personal connection play such a big role in booking the right clients. Shelly and Rachel also share details about their upcoming workshop, Pitching Essentials (October 6, 2025), designed to help photographers refine their pitching process and communicate value with confidence.

Whether you’re just starting your business photography journey or looking to tighten up your client communication strategy, this episode is packed with actionable insights.

🔑 Episode Takeaways

• Networking is essential for building lasting relationships in photography

• Clear client communication helps mitigate ghosting

• Mindset shifts can change how you handle rejection

• Follow-up strategies keep conversations alive and build trust

• Personal connections increase the likelihood of booking work

• Tailored pitches resonate more than generic ones

• Data can guide and improve your pitching strategies

• Strong portfolios matter — but solving client problems matters more

• Authenticity in communication is the real differentiator

📝 Chapters

00:00 – Introduction and Networking Skills
01:12 – The Business of Photography: Pitching and Proposals
04:54 – Understanding Ghosting and Client Communication
08:44 – Mindset Around Pitching and Follow-Up Strategies
12:11 – Building Relationships and Long-Term Engagement
15:54 – Crafting the Perfect Pitch: Detail and Context
19:56 – Crafting Effective Client Communications
25:51 – Building Personal Connections in Business
30:51 – Recap and Workshop Announcements

💬 Memorable Soundbites

• “Ghosting is a very loaded word.”

• “What is the problem you’re solving for that client?”

• Website: Two Loves Studio

• Instagram: @twolovesstudio

• Email: hello@shellywaldman.com

• Instagram: @creativecamp.pro

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