#009: Be Helpful (and Authentic) on LinkedIn and Beyond with Chris Tagliaferro

Chris Tagliaferro, formerly known as Christopher, Tags, Chris Tags, and @CTags, is the Senior Director of IT at Morning Brew Inc. where he successfully convinced 90% of the company to use AI tools, despite most of them never having opened ChatGPT. He previously held roles at Peloton and Reddit, has a distaste for social media and a brilliant LinkedIn presence, and won a company award for his content on the platform.

Chris talks about how he found his voice on a platform where everyone else is selling something, and how not having anything to sell is what allows him to show up as his most authentic and helpful self.

We get into:

• The evolution of starting his professional career as 'Christopher' to becoming known as his moniker, 'Tags' (or @CTags, or Chris Tags) and how (and why) he made his way back to Chris
• Why LinkedIn is the only social media he kept and how he views it as a canvas instead of a platform
• His "post the dumb stuff" philosophy and why nobody sees the flops
• Why sometimes, people are afraid to support you publicly on LinkedIn (and take to your DMs instead)
• Rolling out AI at a company full of writers
• Why the companies with the best customer service view their teams as an extension of retention and brand
• Why you can't actually make $60k in your sleep by setting up AI agents

Chris and I worked at Peloton together, and it was a delight to reconnect on this episode of Be Cringe. I also want to shout out Morning Brew, Inc., for the professional studio setup and for letting us borrow one of your producers.

Find Chris:

• LinkedIn: Chris Tagliaferro - https://www.linkedin.com/in/christophertagliaferro

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