Getting Started With Email Marketing w/ Nathan Barry

In previous careers, Nathan has been a designer, author, and blogger. After learning the power of email marketing he gave up a successful blogging career to build ConvertKit.

He’s come on the show to let us know how you can start using email for your service based business.

• Why starting an email newsletter isn’t a priority when starting out.
• What email you should write first to get more clients for your business.
• When you should consider writing your first automated email series.
• Where to find your first newsletter subscribers.
• How to demonstrate your expertise through teaching everything you know.

• “Email marketing is just a method to push out something useful to people who want it.”
• “We have written, video and audio as ways of conveying a message.”
• “With email, the expectation is that you either read, archive delete or reply to every single message. So people engage with it.”
• “I wanted to make sure people had all the information they needed to decide whether or not to buy [my book], before they had the opportunity to buy.”
• “It really helps with the marketing to be able to narrow down what you do and who you do it for.”
• “If I had to start over as a freelancer, I’d get really specific on what I want to and an industry you do it for. I’d find that specificity by looking at what’s in demand and what I like doing.”
• “First write a case study. Second, I’d send an email on my philosophy or principles used. Anything that makes me different. Then maybe once a month I’d write about a project I was working on.”

• The Craft + Commerce Conference
• ProductHunt
• Article on Nathan’s Commit App
• iBooks Author
• WordPress
• TextExpander
• Case Study Example
• Webcomics mentioned:
  • The Oatmeal
  • The Cooper Review
• Anything You Want by Derek Sivers
• ConvertKit Full Disclosure: I earn a commission if you click this link and make a purchase, at no additional cost to you. – Email marketing made easy. See demo here.

• Nathan’s Twitter: @nathanbarry
• Nathan’s Website: nathanbarry.com and convertkit.com Full Disclosure: I earn a commission if you click this link and make a purchase, at no additional cost to you.
• Zack’s Twitter: @zwsexton
• Zack’s LinkedIn: @ZacharySexton
• Leave iTunes Review: zacharysexton.com/review

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The shownotes can be found at zacharysexton.com/52