# William Swann
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William B. Swann (born 1952) is a professor of social and personality psychology at the University of Texas at Austin. He is primarily known for his work on identity, self and self-esteem, but has also done research on relationships, social cognition, group processes, accuracy in person perception and interpersonal expectancy effects. He received his Ph.D. in 1978 from the University of Minnesota and undergraduate degree from Gettysburg College.
Why You Can’t Get Through to a Trump Supporter
You have tried everything.
You showed them evidence. They dismissed it. You showed them video. They said it was fake. You showed them court documents. They said the courts were corrupt. You showed them the conspiracy theory falling apart and they found another one to replace it.
Nothing works.
And …
Who Joins MAGA Cult? The Cult of Narcissists - Trump Cult
The Psychology Behind Why Trump Supporters Will Never Admit They Were Wrong
There is a question that keeps coming up in my research, and I suspect it keeps coming up in yours too.
How do you watch someone do everything Trump has done, see the evidence, see the convictions, see the cruelty, and stil…
Trump Cult Cries Like Children When They Hear the Truth
If you have ever tried to show a Trump supporter a fact and watched them get angrier instead of more informed you already know something is deeply wrong.
You are not dealing with ignorance. You are not dealing with stupidity. You are dealing with something the research identifies as far more powerf…
6 Tactics Cults Use To Keep Followers Hooked
Jones Town vs. MAGA Cult: The Similarities are Undeniable
Most people think Jonestown was a one time event. A singular madman. A tragedy that could never happen again.
They are wrong.
What happened in Jonestown on November 18 1978 was not random. It was the end result of a precise, documented, repe…
What Happens When Trump Is Gone
There is a question that almost nobody is asking about MAGA, and it is the only one that matters in the long run. Not whether Trump will lose power. But what happens to the millions of people who made him part of who they are when he is no longer there to hold it all together.
This is not a new que…
Think Thursday: Why Familiar Feels True-When Thoughts Become Beliefs
What happens when a thought gets repeated so often that it stops feeling like a thought and starts feeling like a fact?
In this Think Thursday episode, Molly explores the illusory truth effect, processing fluency, self-schemas, and self-verification to explain why familiar ideas can feel more belie…
Why The Same Problem Follows You Everywhere
You left the job, or the friendship, because of how you were treated, and now the same thing is starting again somewhere new. That isn't fate and it isn't something you deserve. Almost everybody has one situation that keeps repeating, and changing your circumstances doesn't stop it, because you're…
The Criticism Was Small. The Echo Wasn't
It was one sentence, in the middle of an otherwise kind conversation. That part felt a bit rushed. Nine words. You have now thought about them for nine hours. Logan follows self-verification — William Swann's finding that people prefer feedback that confirms what they already believe about themselv…
Living From the Higher View: Why You Slide Back After a Breakthrough (and How to Stay)
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Had a breakthrough, then went right back to your old self? You didn't lose it. The view didn't leave you. You stepped down from it, and you can go back.
This is part three of the arc that began with "The Challenge Is the Doorway" and continued in "Adversity Drives the E…
Why Do I Self-Sabotage When I Know What to Do?
Why do you self-sabotage right when things start working?
In episode 50, the first episode of Season 2 and the first under our new name, The Resurrected Identity with Kelli Shaw, Kelli explains how your conscious and subconscious mind drive your behavior, why your brain stays loyal to an old ident…
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‐ Isaac "Llamacorn" Newton
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