# Melissa Hobley
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Top podcast episodes featuring melissa hobley.
Swipe right - how Tinder are shifting from short term hook up to long term love - Melissa Hobley
Melissa Hobley is the Global CMO at Tinder, where she’s responsible for global brand advertising, marketing, social media, and partnerships. She most recently served as CMO for OkCupid, which became known for its message of inclusion and affirmation, winning numerous awards for its breakthrough soc…
How Dating Apps Survive in the Age of Digital Exhaustion, with Tinder’s Melissa Hobley
We’re kicking off 2025 with a foray into dating apps — and an announcement of Nayeema’s next venture (not a dating app but a new show called Smart Girl Dumb Questions). But first: Today’s episode of Mixed Signals merges Ben and Nayeema’s interests in CMO podcasts and dating apps, respectively. Tind…
The CMO Podcast Year in Review | Reflecting on the Major Themes from 2024
As we look into 2025, listen in as Jim is joined by three lively and inspiring previous guests from last year of the podcast to reflect on the major themes of the 50 episodes and felt by CMOs in 2024.
Jim's guests are DeLu Jackson, the Executive VP and Chief Marketing Officer at security company A…
20: Hacking Tinder – A Conversation with Chief Marketing Officer Melissa Hobley
Guest Bio
A leading expert on brand-building, Melissa Hobley is currently the Chief Marketing Officer @ Tinder, the world’s #1 dating app. She has a reputation for marrying powerful brand marketing with data-driven digital advertising, in bold and breakthrough ways that jumpstart brands and create …
Is It Time to Break Up with Dating Apps?
How’s your love life? With platforms like Tinder, Bumble, Hinge, and OkCupid offering endless opportunities to connect, many people searching for The One think signing up for a dating app should be a go-to for finding their match. However, new research is showing some users are signing off, includi…
Building Brand Love with UGG, Tinder, Tubi and Transunion
In this special roundtable episode of The CMO Podcast, recorded live at the Brand Innovators LVMH Villa, presented by Shutterstock. Jim Stengel sits down with four powerhouse marketing leaders to explore the timeless—and timely—question: What does it take to build a brand people truly love?
Joining…
Tinder’s CMO Talks Dating App Burnout And How AI Is Changing How We Meet
Follow C-Suite Unscripted with Maggie McGrath
Is dating app burnout real, or is human connection just getting harder? In this episode of C-Suite Unscripted, Maggie McGrath sits down with Melissa Hobley, the Global Chief Marketing Officer of Tinder, to pull back the curtain on the world’s most fam…
Cannes 2026: Branded Entertainment Assets and Consumer Retention | Melissa Hobley, Tinder, Global CMO
Relying purely on disruptive digital banner ads can expose consumer brands to high audience fatigue and lower conversion performance.
Dylan Conroy sits down with Melissa Hobley, Global CMO of Tinder, to analyze the framework for converting core product insights into unfragmented vertical entertainm…
Tinder’s CMO Has a Hard No for Dating AI Chatbots | Next to Lead
As dating apps experiment with AI, Tinder CMO Melissa Hobley is drawing a line between using the technology to help people connect and using it to replace human connection. Tinder wants AI to help users choose their best profile photos, make sense of complex astrology charts, and ultimately spend l…
Campaign Chemistry: Tinder’s Melissa Hobley
In this episode of Campaign Chemistry, Tinder’s global CMO, Melissa Hobley, shares how she is combating dating app fatigue and pulls back the curtain on her boldest strategies — from tapping into reality TV and astrology to designing offline events that break users out of their digital burnout.
Ho…
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If I have seen further than others, it is by listening to podcasts and standing upon the shoulders of
giants.
‐ Isaac "Llamacorn" Newton
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