# Gregg Renfrew
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gregg renfrew is an American entrepreneur and businessperson. She established The Wedding List in the United States, which was later acquired by Martha Stewart in 2001, making it the first acquisition under the Martha Stewart Living brand. In March 2013, Renfrew launched Beautycounter, a beauty brand focused on creating safer skincare and cleaner cosmetics products.
Finding Your Reinvention with Gregg Renfrew
2013, Gregg Renfrew turned the beauty industry on its head with the launch of her company Beautycounter, a revolutionary skincare and cosmetics brand dedicated to creating safer products using clean ingredients. After selling a majority stake in Beautycounter to a private equity firm in 2021 and se…
#268: Gregg Renfrew, Founder and CEO of Counter – Step back to move forward
Imagine this: you build a company from scratch, sell it at a billion-dollar valuation, get ousted, and watch it crumble under new leadership…
Then you buy it back, shut it down, rebrand it, relaunch it – and grow it all over again.
That’s exactly what Gregg Renfrew, the Founder and CEO of clean b…
Gregg Renfrew Is Making Counter Moves in Clean Beauty
Gregg Renfrew is the founder of Beautycounter and now Counter—a pioneer in the clean beauty movement.
Five years after our first exchange, Gregg returns with her story about navigating imposed change. After losing her company, she bought it back out of foreclosure in 48 hours—then let it die to sa…
Gregg Renfrew (Counter) on the $1B Beautycounter Acquisition, Getting Pushed Out of Her Company, and Starting New
Gregg Renfrew didn’t just build a beauty brand; she helped create an entire category. Long before “clean beauty” became a marketing buzzword, Gregg was lobbying Congress, reformulating products, and turning a mission-driven idea into Beautycounter, a billion-dollar company acquired by private equit…
Beautycounter: Gregg Renfrew. She Built Beautycounter to $1B… Then Got Fired From Her Own Company
Gregg Renfrew started a movement by making better-for-you cosmetics, then enlisted an army of women to build the business through direct sales. But after selling Beautycounter, she was pushed out of the company she created.
Then she got to do something almost no founder gets to do:
She bought her …
Burnout, Boundaries, and the Business of Starting Over
This week on The goop Podcast, Gwyneth Paltrow sits down with Gregg Renfrew, founder and former CEO of cult-favorite clean beauty brand Beautycounter. Renfrew shares her story of building—and selling—a billion-dollar business, being unexpectedly sidelined, and ultimately pulled back in when things …
Gregg Renfrew is courting Gen Z with Beecee, but do young people care about clean beauty?
The beauty industry disruptor that brought clean beauty into the mainstream is back with a shiny new brand concept.
Gregg Renfrew, the entrepreneur behind Beautycounter and Counter, is launching her third beauty brand on September 1 in an effort to reach consumers ages 14 to 30.
The brand is c…
The C&C 100 All Stars on Starting Over, Ditching Perfection & Being the Villain in Someone Else's Story
We sat down with our C&C 100 All Stars — Allison Ellsworth, Keltie Knight, Chriselle Lim, Gregg Renfrew, and Alli Webb — to talk about what it really looks like to start over after you've already made it. From selling a company to Pepsi for nearly $2 billion to ditching the scarcity mindset to lear…
The C&C 100 All Stars on Starting Over, Ditching Perfection & Being the Villain in Someone Else's Story
We sat down with our C&C 100 All Stars — Allison Ellsworth, Keltie Knight, Chriselle Lim, Gregg Renfrew, and Alli Webb — to talk about what it really looks like to start over after you've already made it. From selling a company to Pepsi for nearly $2 billion to ditching the scarcity mindset to lear…
178. Gregg Renfrew | Live at Capitol
In a special live episode recorded at Capitol, Laura sits down with close friend, serial entrepreneur, and clean beauty pioneer Gregg Renfrew. Together, they walk through Gregg’s extraordinary multi-decade career—from founding Nantucket cleaning services and bringing The Wedding List to the U.S. to…
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