# Edwina Dunn
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Edwina D. Dunn, OBE (born May 29, 1958) is an English entrepreneur in the field of data science and customer-centric business strategy. Since 2014, she has been the Chief Executive Officer of the consumer insights company, Starcount. She is also the Founder of The Female Lead campaign.
How to Understand What Women Want: Claudia is in Conversation with Edwina Dunn OBE
Edwina describes how she started her career at a technology consulting firm called CACI, where she discovered her passion for data analysis and understanding customer behaviour. This led to her groundbreaking work with Tesco, where she helped them launch one of the first successful customer loyalty…
96. Edwina Dunn OBE - how the board added value to dunnhumby, the company behind Tesco’s clubcard
Edwina Dunn the co-founder of dunnhumby, the data analytics company behind Tesco's Clubcard and numerous loyalty programs worldwide. Tune in to hear his thoughts on: What were the key value adds of the dunnhumby board? (0:50) How did you manage to land the transformative deal with Tesco? (3:14) How…
26: Why retailers won’t get the benefit of AI until they improve the quality of their data, with the inventor of Tesco’s Clubcard
Retailers must improve their data quality if they are to benefit from AI says Edwina Dunn, the retail data science expert who launched market-changing mass customisation scheme, the Clubcard. And Florian Traub advises on how best to manage that data.
Episode 41: All Change
What are the principles and lessons you can draw on when going through a period of change in your organisation?
Lorna and Lottie share their insights - not only gleaned from years of professional practice and study but also the very recent period of change they themselves have been through as Wood…
Mind the (pay) gap - with Grayling's Heather Blundell
It’s widely acknowledged that diversity is good for business, but white men still dominate the top echelons of UK companies. The pay gap, though narrowing, persists - and, across the workforce, men outearn women by 13%. So, fifty years after the Equal Pay Act came into force, why are some businesse…
Skills Sprint: How to Learn as You Go (Without Finding More Time)
Today, Helen and Sarah are kicking off the Learn Like A Lobster skill sprint with Day 1: Learn As You Go.
In this episode, Helen and Sarah explore how you can keep learning as part of your everyday, without having to find more time. They share practical ways to collect data for your growth - includ…
TOP Lessons on The Female Lead & the Power of Women | The TOP Lessons Podcast EP 24
In this episode of The TOP Lessons Podcast, host Kathy Inglot sits down with Edwina Dunn OBE, co-founder of Dunnhumby, the data powerhouse behind the Tesco Clubcard, and Founder & Chair of The Female Lead, for a conversation that moves fluidly between legacy, purpose, and the untapped economic forc…
From Supermarket Cashier to Entrepreneur, making £60 Billion for Tesco and £92 Million for herself
She Turned a Loyalty Card Into £92 Million | Edwina Dunn OBE
Every time you scan a supermarket Clubcard at the till, you are using something Edwina Dunn created.
In this episode, Ayesha sits down with the woman who changed the way the entire retail world understands its customers. Edwina co-founded…
The Bottom Line Business Awards 2026
From breakthrough products and inspiring leadership to marketing disasters and strategic own goals, a panel of business leaders choose the winners and losers from the last 12 months in business. Evan Davis hosts The Bottom Line's unofficial annual awards, where the only prizes are the praise or pil…
Why Women Belong in the Rooms Where the Future is Being Built
In this episode of 404: Women Not Found, Dr Vanessa Vallely OBE is joined by Edwina Dunn OBE, technology entrepreneur, founder of The Female Lead and author of the foreword to 404: Women Not Found.
Edwina reflects on a remarkable career that has seen her help transform the world of data and custome…
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