ဤအပိုင်းအကြောင်း
In this episode, host Michael Marchuk talks with Rick Brown and Carole Lawson, co-founders of MarketStorm about influencing AI to help your organization be found as search changes from the traditional Google keyword search paradigm.
Carole, a recognized thought leader on the death of traditional SEO, explains why GEO (Generative Engine Optimization) isn't just a new word for SEO, and Rick delivers his candid takes on the responsibility traps companies fall into with AI.
In this episode:
Why "everyone has to have an agent" thinking produces zero value
GEO explained: keywords are dead, influence is the new win
Entity SEO: your brand is a single entity across the web — and consistency is everything
The "sea of sameness" — why AI-generated content no one needs is worthless
Gated content, long-form vs. short-form, and what AI engines actually want
Why a brand mention in an AI answer counts as a win (with no click)
The quickest way to win with AI is also the quickest way to destroy your brand
Preparing for transactional search: when agents don't just recommend, they act
Visit us on our socials:
🦾 Get started with SS&C Blue Prism: https://okt.to/JcMLdU
🧑💻LinkedIn: https://okt.to/k8zIdp
✖️Twitter: https://okt.to/fHyd9G
🙋♀️Facebook: https://okt.to/Vyjfiz
📸Instagram: https://okt.to/5nYvIf
💭Blog: https://okt.to/QuGqVP
🤩Case studies: https://okt.to/ft1AMX
To ensure that you never miss an episode of Transform NOW, be sure to subscribe!
