Balancing Creativity and Monetization on YouTube

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hello and welcome.
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My name is tom and I'm heather and you're sitting at the lego table you threw me off, oh my god.
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Uh.
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Couples table is a live stream podcast here on the channel.
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Join us, for better or worse for richer or or poorer.
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In sickness and in health.
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Whether we have brick separators or not.
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Sorry, this is probably really loud, Because I decided to try to do this right as the countdown went on.
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You know what?
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Heather did right before, right as the stream was starting.
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Are you going to dump that in there?
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I want to dump this.
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Hold on.
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Ready stream is starting.
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Are you gonna dump that in there?
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I want to dump this.
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Hold on, okay, hold on oh, you got tires in there.
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I think you have some pieces.
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Get some.
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Oh, you got your rims.
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You've got your rims.
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Well, Heather clicked together her first Lego bricks today.
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I mean I think I've done it before.
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I mean I feel like in life you have to have, In life yeah.
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Your first ones that you owned.
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Yeah, I haven't had any, all right.
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All right, we're going to put it away.
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I will continue this later.
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Heather's working on a project that involves it's not a specific set, it's just like the.
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You know the mismatch of lego so anyway lego my egos.
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We got chip here.
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What up chip?
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what up chip he?
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has no photography.
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Volt is here checking in on the humans.
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Gil is here.
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Audio Hotline is here.
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Call Me.
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Cubs is here.
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Kathy Matt is stuck at home with us because his tire's in the shot.
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Matt and Kat Kat is excited for Legos.
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We got Jeremy, the Ecamm instructor oh, look at this In the Pews School year's over Can finally join in.
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Oh, wonderful, nice oh, look at this in the pews school year's over can finally join in.
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Oh, wonderful, nice, we got jay.
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Uh, oh, jeremy said he watched last week's anniversary episode with the wife and she almost cried during the ceremony outside the theater.
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That's cute and we also got dave den.
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What up dave, what's up?
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Hello, and uh, that's what we are doing.
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That's what we got today and there's something I just need to pop up over here.
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So so I'll let you say hi to everyone.
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Hi everybody, today is Friday, it is May 24th.
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It's May 24th.
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What are we talking about today?
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Okay, today we are going to continue the conversation about it was Small Business Creators.
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Then we change the name to professional independent creators, and then we're changing the name to something that does not already have any kind of yeah so right now we're just calling it name tbd.
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That's honestly, what should it be?
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name tbd.
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Tbd should just be named tbd, but anyway, um, a few weeks ago, tom and I, I put out a video.
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This was like, uh, inspired by a talk that we went to at neb, where basically we, um, we were inspired to identify this thing that is missing from the creator space, which is basically some kind of thing that caters and supports a creator middle class but goes deeper than that, where it's not just like there's more to it than just being a creator middle class.
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We've identified this in the past couple weeks and then today what we wanted to do is actually show examples of who we think fits this description.
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So I think when people say the creator middle class, we can all think of, okay, there's people who are.
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There's creators who are new to YouTube or consider YouTube to be like a hobby thing, which is awesome.
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Like if you're just starting out, great.
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If you're doing YouTube purely just for fun, awesome.
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Nothing wrong with that, uh.
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And then on the other side of the spectrum, you have the Mr Beast, the huge TV station size channels that are just production studios at the end of the day, which is awesome.
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You know, I think of, I think of.
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So I don't watch Mr Beast, but someone I can think of that.
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I do watch is Zach King, who is awesome and you know, has sound stages and has worked with, like Steven Spielberg and you know know.
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It's just a completely different level, which is awesome.
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Uh, we wanted to identify a middle class.
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It kind of starts there, so you make, you are using your youtube channel to generate income, whether it's a part-time or full-time, like tom and I.
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But then there's other things that also differentiate this, because I feel like a lot of people would fit that group, but it's like we've dialed it in even more yeah, we talked about, like you know, like a minimum amount of income that you're earning, whether or not it's full-time, part-time, um, you know, those kinds of qualifications that just make it something that's not happening by accident, something that, something that isn't just the casual hobby.
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Casual hobby, totally fine.
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But again we're trying to sort of like hone in on this one specific group and those sorts of things.
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We talked about that two weeks ago, maybe in a whole episode, and so today we wanted to share the examples of that.
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Well, not the examples.
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Some examples that we think fit yeah.
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We haven't talked to these people or anything.
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Yeah, examples that we think fit yeah, we haven't talked to these people or anything.
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Yeah, but yeah, I think like to continue the conversation.
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Uh, that seems to be resonating based on the feed that we've been getting.
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We wanted to kind of show like this is an example of the person that we're talking about.
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Yeah, because we've talked about it, but it's like sometimes it's helpful to see well, what the heck do you even mean?
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You know like it's nice to have a visual example.
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A lot yeah so.
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So before we do that, though, let's check in with everyone.
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We've got Top of the Morning Podcast.
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Hi Haven't seen in a while Long time.
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No see, We've got Don Tech Hi Hound Howdy.
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Hello.
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And Matt says my grandkids are playing with my old Legos.
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I wish Tech lasted as long as Legos.
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Did you know that every every Lego ever made can connect with every other Lego ever made?
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I mean, maybe that's not the best way to phrase it, but if you get this set that you just bought three days ago and you had like one of the original Legos from 70 years ago or whatever, they will click together.
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There you go.
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That is pretty cool.
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That is pretty cool.
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It's the opposite of planned obsolescence.
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So we're going to dive into this list.
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The reason I'm talking so much is because a lot of the I kind of went through my subscription feed, basically my subscription box, and some of these are channels that both of us are subscribed to but, some of them are just mine, and so that's kind of the first disclaimer.
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Is that one?
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These are just sort of channels I know of.
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It's not an exhaustive list of I don't know how many youtube channels there are.
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It's not all of those, it's just it's the ones I I'm subscribed to.
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Um, we haven't talked.
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I mean, we talked to a couple people sort of briefly about this, but we haven't, like specifically asked anyone on this list.
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Is it okay to put like this is totally just our hodgepodge showcase?
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Yeah, so that could mean people are on this list.
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Is it okay to put like this is totally just our hodgepodge showcase?
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Yeah, so that could mean people are on this list who would not agree that they should be on it or not want to be on it, and hopefully you can kind of tell the vibe that we're going for, even if maybe, like that person themselves would call themselves something different basically yeah, um, so we're not trying to put any label on anyone that doesn't want a label or anything along those lines.
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We're just trying to showcase.
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You know, I figured there's a lot so I don't know.
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I pulled up more than we'll hopefully need.
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It's not every channel, so you know, like, please, it's not, it's not in any order of like favoritist channel to least favoritist channel, it's just, I know, favorites.
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It's favoritist isn't a word, but it's just like here's.
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Here's sort of like a variety.
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Yeah, that I pulled together.
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Some people you know in real life, some people have never met can I ask you a question before we get started?
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no why do you think this is important?
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I I mean, this is okay, this is a great question, because everyone's gonna have that question, right um, try to do tom oh, I'm not trying to do anything.
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I'm trying to run my YouTube channel.
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But the thing is me running my YouTube channel can feel kind of lonely and strange.
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And luckily we have each other and we can talk to each other.
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But even we run our channels totally differently and we've always kind of known that and we've you know, you and I, in our own ways, have joined creator groups and discords and chats and masterminds and all this stuff over the years to try to sort of I don't know, to just sort of connect in some way.
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And nothing is really, for the most part, hit, except when we were at NAB and we got to hang out with a whole bunch of people who are all the thing that we had in common was a passion for it and a history doing it for a pretty substantial amount of time, and we had all sort of like, had our own approach to it, Some of which was necessary because there's so many different personalities and interests and things, and other we're really realizing is like wow, we've all reinvented the wheel you know five different times now reinvented the wheel.
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You know five different times now, like wouldn't it have been kind of?
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You know, there were things that other creators told me in five minutes that literally changed so much about my workflow or the way I approach things or think about things that if I had been able to hear that three years ago or seven years ago, you know, like yeah it might have.
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It would have been kind of nice not that there's anything wrong with blazing your own trail, but it's.
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It was just sort of like wow, there, there is this.
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This group of people that don't fit just seems to always be where I find I always fit in, where people don't fit in, and it's just kind of that thing like there's infinite resources for the person just starting out, for the small creator, for the hobbyist, the, the larger mega creators.
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They don't necessarily need those resources, but they already have.
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They don't need other resources because they kind of have their own.
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You know, they have like hr departments and legal teams and agents and managers and ceos and, and it's a different thing, there's a person in the middle who's the one person just trying to make stuff and, whether it was intentional or not, it has now become a business trying to keep it afloat.
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Maybe you're trying to grow it, maybe you're trying to just figure it out and understand it and sustain it you know the word I've been thinking about lately.
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We don't have to like put this in okay, this is not what it has to be called, but the word forum, because I feel like what it is is just gathering these people together right to have these discussions, like nothing has to come out of it, or someone doesn't have to say like this is the way that it has to be done, or anything like that.
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But I think, because this group specifically is so disjointed, and right only talks to one person at a time.
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We can't like yeah, we can only go so far, because it's all so spread out.
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Well, we, you know, when you, when you realize there's this group, a big thing initially that was being talked about was like oh, there's this organization, you turn, you turn it into something and it's a, it's a big, it's like an official organization which, like I think, baby steps, starting out is like just let people know that other people are there.
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Yeah.
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And smush them all together and then the other needs and problems and solutions for those problems will arise as they pop up.
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It's the same thing when people like they want to start out doing audio video stuff and they come watch my videos and they want to just go to like B&nh and buy everything in the studio tour video and you know well, I would love the affiliate revenue.
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Don't do that like start with whatever you got and then your specific needs will become apparent.
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You know, like whatever microphone I'm using is one that maybe I chose for a specific reason and you might have different needs.
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That would actually lead you in a totally different direction.
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And as you start doing something, all these little things just naturally pop up that need to be addressed or solved or figured out or explored, and you just kind of have to start small to get to that point, and so I think that's a very manageable place to begin yeah, awesome okay so let's get into it, let's just jump into it.
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Um, what's up, mac and the rio pel room hello.
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So before we wanted to do this I have my whole list of things.
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There's a.
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There's a scene from the show silicon valley that I wanted to show everyone, because I reference this all the time and I've never been able to like just pull it up and show.
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So this is um, here you go, season four, episode five, uh, and basically I can mute it real quick.
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Basically, what's happening here?
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This is how an episode starts.
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It's a tour through a garage workshop and the guy in black, he is like a steve jobs type basically he, he runs like an apple type company and, uh, he kind of got ousted in a sort of re-exploring and he's basically giving everyone else all the other characters a tour of the garage where he started, because it takes on that Silicon Valley trope of like the company started in a garage.
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So he's explaining here, like as we forge our new path together.
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We must remain focused on what's really important, not material success or wealth, but this the spirit of innovation.
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A few coders, some ramen and a dream, and that is why I brought you here.
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All right, let me show you the rest of the place.
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I have a feeling I know where this is going.
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I knew it so what he did because he's a crazy silicon valley billionaire is he took the garage from his house that he started the company in and put it in a his hangar, yeah, his current garage, which is essentially an airplane hangar that has all this other stuff here.
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The reason I'm showing this is because, while we disclaimed that, we didn't talk to any of the creators of the channels that we're talking about.
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They are from my personal subscription feed.
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They're all people that I've been subscribed to for a long time and I've watched tons of videos from it's not just I just didn't search, like an hour ago or anything.
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These are people years and years have been subscribed to um and I feel like I have a pretty good, pretty good sense for when someone's being genuine and when someone's being not, although on youtube sometimes it can be very tough to tell, and I don't think there's anyone who's doing this in this list where they look like the small creator who's like, oh, just me in a bedroom and then you know, like literally yeah, yeah turns out there's a crew and there's a whole situation so I just bring that up, in case that is the case and I'm not aware of it, that could be a thing, you know.
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I don't know details, but that's also something to to kind of keep in mind, because this, this, I think, is I don't know what your button is to share.
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Oh, look at that.
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This is the kind of thing that does drive me crazy, because there are channels, and I feel like there are channels that do the like look at us, we're just in our little workshop here, when the reality is this, and they are not up front about it, and that drives me insane.
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So we'll just leave it there, alrighty.
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So that's kind of where we're at right now wow, you're going to lead with this one oh, you know what?
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yes, for sure it was planned, and this was not an alphabetical situation, but right over here you just push that button yeah, here we go.
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Here's our first, so you might recognize this logo here, and even obscure mics, who's also a podcast co-host audio hotline hanging out here.
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Uh, uh, let's see.
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He said bump up heather's volume just a little bit.
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There we go.
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No, thank you, that's why.
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Yeah, um, bronson, I don't know you're here, so I'm gonna.
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I'm throwing you in this because I think you're a great example of.
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We think that you are a great example you're a fantastic example of um, even though this is not a full-time gig probably.
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Probably like if push came to shove and like it was a life-threatening situation where you had to make it your full-time gig.
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I bet it could turn into that.
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You have everything.
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It's a conscious decision not for it to be that you are just one person doing the whole thing, figuring it out, navigating it.
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I know for a fact you leave money on the table because you want to go in your direction.
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You want to focus on things you want to focus on.
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I know there's been ups and downs, but I also know you can go to Bronson's videos.
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There's one a week ago and you can go from the oldest one with very different looking thumbnails five years ago.
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You can see the person figuring it out through through this entire journey all the testing, all the trying, all the experimentation which, like I feel like, does have to be part of it it's hard to get good at something without doing that right like yeah, because in order to find your voice right, don't you have to make stuff yeah, you have to, you have to, you have to figure out, you have to and you have to dial in your style yeah, you
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know how many uh, you know starting out channels, even if they're great and the audio video is awesome, but they kind of look like another channel, they sort of like, especially in the you know, the camera photo niche.
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There's a lot of peter mckinnon channels that pop up, you know, because people watch one of the biggest people in the space and they look at their style, their set, the equipment they're using.
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They try to duplicate that and they can duplicate it pretty well, but, like that's already been done, so it's only after doing that you watch those people who start out looking like somebody else.
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Then you check back in on them a couple years later and I mean, everyone does that, everybody.
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You have to start somewhere, yeah, and not just youtube.
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That's like you know, we all yeah, you taught english.
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Like we all have to read these shakespeare plays before we write our own stuff, like I mean typically.
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If you learn an instrument, you learn how to play very simple songs that already exist.
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And eventually you write your own song.
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So this is kind of a you know.
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I don't know how much you want to show from each channel or what we want to talk about from each channel, but this is a great example of whatever we're talking about, so like we.
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so the thing that we narrowed it down to the three pillars, I think, um it was impact integrity integrity and iphones income no independent independence yeah so independent includes income in that you are professionally independent at doing this by yourself and it is generating income for you.
00:19:06.473 --> 00:19:14.511
You do it with integrity and the impact is kind of an umbrella for, yes, you're making an impact, but that's not.
00:19:14.511 --> 00:19:15.094
We don't.
00:19:15.094 --> 00:19:24.765
I don't think people that we're talking about get into it with the like, hope, like I'm doing this because I'm going to eventually influence all these people.
00:19:24.765 --> 00:19:28.753
It's the, it's the passion, it's the fun of it that ends up happening.
00:19:28.753 --> 00:19:30.901
That impact, impact ends up happening.
00:19:30.901 --> 00:19:31.422
But the.
00:19:31.422 --> 00:19:34.308
You know the reason why you even like.
00:19:34.308 --> 00:19:47.807
There's so much uncertainty and, for me, insecurity in terms of like when I was just starting out, and then it leads to you know, when you build your audience and find your voice and all of that yeah but yeah agreed all right, so anyway that's.
00:19:48.568 --> 00:19:54.825
I think um youtubecom audio highlight it fits all those pillars, yeah.
00:19:54.845 --> 00:19:58.334
Just to reiterate what the pillars were all right up.
00:19:58.394 --> 00:20:06.039
Next, another heather another heather, another heather, uh fellow filmmaker, so youtubecom fellow filmmaker right here.
00:20:06.801 --> 00:20:08.685
Uh, this is also a channel like.
00:20:08.685 --> 00:20:17.922
Fortunately, we've also been able to like, meet people and become friends, but this was just a channel that I stumbled across several years ago and getting to know heather over the years.
00:20:17.922 --> 00:20:27.262
She's she's very transparent about her like where she's at and what she does with her channel and and she's definitely one person it's definitely independent.
00:20:27.262 --> 00:20:29.407
She's been doing it a long time.
00:20:29.407 --> 00:20:38.121
She's got oodles of integrity and, if you go and genuinely seeks to make an impact and you can see that in the comments of videos.
00:20:38.121 --> 00:20:56.305
But she does live streams fairly regularly and the last one was this one here called there's a Problem with my Channel, and you can see in the comments to that how many people show up saying that they've learned stuff, they've benefited, they were able to get started because of her channel.
00:20:56.305 --> 00:21:26.773
But what she's talking about in that channel is this was sort of right after the whole thing with Insta360 where it came out, they were sort of asking people to not disclose their sponsorships and then there was a discussion about like youtubers working with brands and trustworthiness and all that kind of stuff and she brought that up and the reason I wanted to highlight her here is because I think she does have a different approach than a lot of people, in that she uh is essentially I guess you would call it like proud of working with brands, but she has a system for doing it.
00:21:27.500 --> 00:21:31.040
She doesn't say yes to everybody, but she's very clear and she talks.
00:21:31.040 --> 00:21:45.387
I'm just what's it called Paraphrasing stuff from the stream where she was saying like this is a business, I need to run my business, I need to live to do these things, and in order to do that, I need to get paid.
00:21:45.387 --> 00:21:48.686
So when I work with brands, I don't just want free products.
00:21:48.686 --> 00:21:49.608
I don't want this Like.
00:21:49.608 --> 00:22:09.988
I want to be able to earn an income from doing this so I can keep doing what I'm doing, and I want to figure out a way to focus on things I'm interested in a way that's helpful and informative and trustworthy, but also doesn't mean that you know, know, she has to be like in the poor house yeah, and I think like why is that?
00:22:10.067 --> 00:22:10.849
why is that interesting?
00:22:10.849 --> 00:22:11.991
Most people don't.
00:22:11.991 --> 00:22:14.845
I think most people hide it I think what I think.
00:22:14.865 --> 00:22:15.767
What's interesting about it?
00:22:15.787 --> 00:22:17.612
differently she.
00:22:17.711 --> 00:22:26.092
What she said in the live stream was that she basically, like she doesn't take products unless she gets paid, because a big, a big thing was like oh, you get free products, free products.
00:22:26.152 --> 00:22:57.570
And it's like I always kind of joke like the bank won't let us pay our mortgage with microphones yeah for some reason, um, and she kind of like yeah, that's why I need to get paid if I'm spending a week or two or however long of my time making this video about this product I think like she well, she's just very upfront about it, but she's also very upfront about how she works with the companies and they're not going to tell her, like she's not going to have something that's terrible and tell you it's bad, like she spends her time scoping something out like this is something that's awesome, this is something I love.
00:22:57.570 --> 00:22:59.583
This is something I think is worth talking about.
00:22:59.583 --> 00:23:06.154
Let's figure it out now, and I I think that is a rare approach.
00:23:06.154 --> 00:23:09.767
It's very different from my approach, which is also what I wanted to show.
00:23:09.767 --> 00:23:15.900
It's not that there's one way to do it, like I run my channel very differently from that, and I think both are fine.
00:23:16.383 --> 00:23:30.801
Well, I think the reason why it's great to highlight Heather and her approach here is because I don't want we talk a lot about how I don't want it to be.
00:23:30.801 --> 00:23:37.361
I don't want to paint the impression that like money is bad and we don't want that right, I would like more of it.
00:23:37.401 --> 00:23:51.903
Yeah, just because we focus on integrity and impact and fun and like all these other intangible uh, you know things that motivations and things that drive us like no, a thousand percent.
00:23:51.903 --> 00:23:55.432
This is a business at the end of the day, and we want to.
00:23:55.432 --> 00:24:05.729
You know, aim for sustainability and growth, but how do you do that in a way where you maintain the other pillars, I guess?
00:24:06.170 --> 00:24:07.152
Right, and that's.
00:24:07.152 --> 00:24:11.050
That is one of the things, that that is kind of part of it.
00:24:11.050 --> 00:24:15.787
By the time you get to a point where you're like you would be on the list, which is a good thing, I think, to be on.
00:24:16.260 --> 00:24:17.506
Just call it the list, sorry.
00:24:18.460 --> 00:24:22.186
I don't have to do the voice and the air quotes by the time you're on this list.
00:24:22.186 --> 00:24:28.848
By the time you're on this list, you've had to, like, figure that out for yourself, right, and how it works for you, and that that takes time.
00:24:28.848 --> 00:24:33.944
There's no way to do that without taking a bunch of time yeah, yeah, awesome cool.
00:24:34.266 --> 00:24:34.906
Do you want to check in?
00:24:35.347 --> 00:24:37.472
let's check in with the chat check in.
00:24:37.472 --> 00:24:38.800
I also learned um.
00:24:38.800 --> 00:24:47.656
Since I haven't been teaching for several years at this point, my teen slang is frozen in 2021 and um.
00:24:47.656 --> 00:24:50.040
I found a thread on reddit the other day.
00:24:50.040 --> 00:25:00.886
It was in the teacher subreddit and it was like a list of current students slang and I was trying to read through, like all the stuff people are saying and apparently chat is slang like I don't believe that for a second like, like.
00:25:00.906 --> 00:25:02.411
You would say something like like.
00:25:02.411 --> 00:25:07.791
If someone came in right now and was like you guys are crazy, like oh, except you weren't here, I'd be like I don't know chat, what do you think?
00:25:07.872 --> 00:25:12.554
or like I, it's we're like you, I feel like they're referring to chat gpt.
00:25:12.554 --> 00:25:14.160
No, no streaming chat.
00:25:14.279 --> 00:25:15.262
It's streaming lingo.
00:25:15.262 --> 00:25:16.005
I swear to you.
00:25:16.005 --> 00:25:17.630
I swear to you.
00:25:17.630 --> 00:25:23.144
I mean, you know, maybe there's someone here who knows do you have a child?
00:25:23.746 --> 00:25:24.989
do you have a child?
00:25:24.989 --> 00:25:26.092
Chip is here.
00:25:26.092 --> 00:25:33.068
Oh yeah, cat says that happened last year with nate from channel makers everyone was shocked when he left and, uh, we found out he was part of a team.
00:25:33.790 --> 00:25:54.923
Yeah, that was like shocking and I don't even watch him, but I like I don't know, I felt it, based on my even even lately I've been referencing our nab videos a lot and I keep saying like, oh, when we were doing this and I I kind of wonder like, oh, in the videos it sounded like I had a team, but you it was mainly you, me, bronson at nab like filming stuff and passing camera back and forth.
00:25:55.625 --> 00:26:04.849
So there was a, there was a we very much that like, made decisions and helped with the creativity, but it's not like me and my team that I never speak of.
00:26:04.849 --> 00:26:06.252
Uh impressive.
00:26:06.272 --> 00:26:09.974
Tony says I love that tom is using a mic that costs less than the stand.
00:26:10.015 --> 00:26:11.681
I didn't realize that, but you're totally right.
00:26:11.681 --> 00:26:13.965
I'm using the sm58 today.
00:26:13.965 --> 00:26:17.112
The reason for that is because I used it.
00:26:17.112 --> 00:26:24.153
You were on my podcast for a couple episodes I think episode eight and nine of the season that just wrapped up, and I was on the sm7b.
00:26:24.153 --> 00:26:31.320
You're on the sm58 and it sounded so good everybody sounds good on your voice, but it sounded so good that I was just like you know what.
00:26:31.320 --> 00:26:32.123
Let me.
00:26:32.884 --> 00:26:35.892
Uh, gill says, the coffee b-roll era, that was the peter mckinnon.
00:26:36.011 --> 00:26:38.708
You know I wasn't gonna say it, but yeah you said it.
00:26:39.912 --> 00:26:41.236
Oh, happy friday.
00:26:41.236 --> 00:26:43.982
Wait, you can't pay the mortgage and microphones I keep sending.
00:26:44.022 --> 00:26:45.547
I just put in an envelope, send it in.
00:26:45.547 --> 00:26:53.409
They just some reason the bill doesn't go down these are conversations I'd love to have preview.
00:26:53.449 --> 00:26:55.952
My hello, hoi, hoi chat.
00:26:55.952 --> 00:26:57.181
I'm officially old because I've never heard.
00:26:57.181 --> 00:26:59.487
Yes, nay, channel makers was revealed as a shock.
00:26:59.487 --> 00:27:00.169
I didn't know.
00:27:00.871 --> 00:27:02.282
Yeah and I think that's that's the thing.
00:27:02.282 --> 00:27:04.067
I always use mkbhd as an example.
00:27:04.067 --> 00:27:15.105
Marquez brownlee, because he is so transparent about his team and yeah his studio and you've seen it grow and like how he's managed to maintain his voice while building.
00:27:15.105 --> 00:27:18.705
You know we've talked about that a lot, so it's not even that those things are bad.
00:27:18.705 --> 00:27:29.511
It's when you're building the fake garage in the real garage situation like, yeah, that's the thing that drives me crazy, yeah, and that's just how you and that's fine.
00:27:31.055 --> 00:27:36.152
Yeah, but we're trying to create a forum for the people who are still in the garage.
00:27:37.381 --> 00:27:38.685
Who are in the real garage?
00:27:38.705 --> 00:27:41.205
Yeah, who are in their real garage.
00:27:41.205 --> 00:27:42.672
Yeah, yeah, yeah, yeah, yeah.
00:27:42.692 --> 00:27:46.146
Yeah, um, here are in their real garage.
00:27:46.146 --> 00:27:52.496
Yeah, yeah, yeah, yeah, yeah, um, here here, mike, mike newman, being honest about what you do, why you do it, how you do it is really all that matters.
00:27:52.496 --> 00:27:53.861
Let the viewer decide after that.
00:27:53.861 --> 00:27:54.301
All.
00:27:54.301 --> 00:28:00.288
After all, youtubers are in the opinion, yes and and so, being up front with it, this is me, this is what I do, this is how and why.
00:28:00.369 --> 00:28:09.554
I don't know why mike's comment is insanely tiny because I don't know how to get ecamm to wrap the comment oh, it just squeezes, so it just puts the whole comment one line, I don't know.
00:28:09.554 --> 00:28:11.468
I'm sure there's like a check box somewhere.
00:28:11.468 --> 00:28:12.452
I don't know how to do it though.
00:28:12.553 --> 00:28:16.828
Yeah, uh, rick on mike, could you please show us what the road procaster looks like with the pod mic windscreen on?
00:28:16.828 --> 00:28:18.843
I've asked other youtubers but haven't seen it yet.
00:28:18.843 --> 00:28:22.890
I don't have my pro procaster handy, but if there's a chance later I could grab it.
00:28:22.890 --> 00:28:29.405
It basically is exactly what you think, but if you want the visual example, we can probably do that later.
00:28:29.405 --> 00:28:32.967
And Tony says it's my life goal to make it on this list.
00:28:32.967 --> 00:28:36.701
Again, not an inclusive or exclusive list.
00:28:36.721 --> 00:28:41.345
Well, that, and also it's not a list.
00:28:41.345 --> 00:28:42.588
How do I want to explain this?
00:28:42.588 --> 00:29:02.434
I think the effective part, like the part I feel like that would distinguish this group from all the other creator spaces out there is that it's not attached to one person, like it's not Heather and Tom's membership.
00:29:02.434 --> 00:29:11.913
It's not like the Ecamm creator community Not that there's anything wrong with those types of groups, but I think this is more of like like a.
00:29:12.575 --> 00:29:25.785
I see it more of like a forum, you know, like where it can't belong to anybody it can't belong to a somebody's like name, and the reason why is because, like, everyone's input is just as important.
00:29:25.785 --> 00:29:29.432
Like we are not saying we know how to do it, we are.
00:29:29.432 --> 00:29:38.663
We want to create the space and be part of it just as much as um, everyone that we're highlighting and everyone, uh, who is here and I don't.
00:29:38.663 --> 00:29:43.936
I don't think you meant that, tony, but I do want to clarify yeah, I want to clarify that it's not.
00:29:44.445 --> 00:29:44.707
I think.
00:29:44.707 --> 00:29:50.730
I think that's the thing that would make it different from all the discord servers and all the things that are already out there.
00:29:51.212 --> 00:29:51.432
Yeah.
00:29:51.693 --> 00:29:52.625
Is that it's not?
00:29:53.730 --> 00:29:54.432
It's not somebody.
00:29:54.765 --> 00:29:56.786
Someone isn't making money off of it, right?
00:29:57.047 --> 00:29:58.211
Or gaining a following.
00:29:58.285 --> 00:30:01.336
Yeah, there's no conflict of interest in that way.
00:30:01.336 --> 00:30:11.156
The person who is administering it which will probably be us, because obviously we want to create the thing that we want to be a part of but that's it like.
00:30:11.184 --> 00:30:18.203
that's the extent of right it right all right, so I wanted to show a slightly different example.
00:30:18.203 --> 00:30:20.391
Next, don't switch to it just yet I'm gonna.
00:30:20.570 --> 00:30:21.032
I was gonna finish.
00:30:21.032 --> 00:30:21.534
Are we gonna check in?
00:30:21.554 --> 00:30:21.954
let's check in.
00:30:21.954 --> 00:30:23.890
Let's finish checking in tech trail waker.
00:30:23.910 --> 00:30:38.586
I will remain an unprofessional independent trader until it makes sense to be a pro um, jeremy says not in a real garage, too cold in seattle for that, but does in a bedroom that my now college-aged kids used to inhabit in account yes, you're good, don't worry.
00:30:39.007 --> 00:30:40.990
Greetings from the career class.
00:30:41.893 --> 00:30:47.992
Uh don's as my studio at the end of my dining room that's fully open to family room and kitchen I love it.
00:30:47.992 --> 00:30:48.534
A oh.
00:30:48.534 --> 00:30:49.715
I didn't mean anything negative by that.
00:30:49.715 --> 00:31:03.500
Yeah, I know you didn't, but it's more of like the thing that I think of as the person who is kind of spearheading this is how is this different from the things that are already?
00:31:03.560 --> 00:31:03.820
out there.
00:31:04.105 --> 00:31:17.319
I mean in 2020, we saw everyone had a community, Everybody, we all started online communities and I just I want to put it forward of like why this is different from the ones that are out there.
00:31:17.986 --> 00:31:18.750
Yeah, whatever it is.
00:31:18.964 --> 00:31:20.369
And your comment just made me think of it, that's all.
00:31:20.570 --> 00:31:20.691
Yeah.
00:31:20.872 --> 00:31:21.273
So thank you.
00:31:22.506 --> 00:31:25.035
Hey look, mike wants to upgrade his setup from the attic to the garage.
00:31:25.035 --> 00:31:29.349
Wouldn't that be technically a downgrade, because you're going from up to down?
00:31:29.349 --> 00:31:34.568
All right, technically a downgrade because you're going from up to down.
00:31:34.588 --> 00:31:37.957
All right, uh so one thing that we talked about was channel size?
00:31:37.977 --> 00:31:38.478
yes, and there is no.
00:31:38.478 --> 00:31:38.618
There.
00:31:38.618 --> 00:31:38.778
There's.
00:31:38.778 --> 00:31:56.435
There's so many different ways to run a youtube channel and so many different niches that you can't really pin it on channel size, because you can have people the decision of whether or not I want to be a full-time youtuber is a personal thing but you can have people who want to and are able to with 15 000 subscribers.
00:31:56.435 --> 00:31:59.709
You can have people who want to and are unable to with 500 000.
00:32:00.329 --> 00:32:19.346
So there's, yes, so channel size is not um a factor right, and there are I mean take me there you go yeah, I've been full time this whole time right from day one, from day one, yeah yeah, but I'm not obviously yeah, no, obviously, as a channel gets to a certain point, it can be.
00:32:20.769 --> 00:32:30.713
I mean, I was thinking of pewdiepie right now like used to be the biggest solo creator on the platform still one of the biggest, if not.
00:32:30.713 --> 00:32:37.686
Like you want to like get kind of technical and say he still is, yeah I think he still is well I mean there's others with bigger channels, but in terms.
00:32:37.686 --> 00:32:41.596
I think they have studios I feel like he kind of would fit the list.
00:32:41.636 --> 00:32:54.993
Yeah, like he's an editor one employee okay but I mean, like channel size, a point being channel size doesn't doesn't, isn't necessarily an indicator, because it's one of those things you're not even responsible for.
00:32:54.993 --> 00:32:58.174
What if you're just doing what you do and your channel blows up but you're still doing what you do?
00:32:58.174 --> 00:33:10.444
Now you're, you know, we've talked to people since you brought this up, people with seven-figure channels who are like just as lost and confused and trying to figure it out.
00:33:10.525 --> 00:33:11.958
Yeah, I actually did show one of them.
00:33:11.958 --> 00:33:14.509
Oh yeah, yeah, we did yeah, um, but yeah.
00:33:14.549 --> 00:33:16.615
So I wanted, but I did want to go in a slightly different direction.
00:33:16.615 --> 00:33:18.448
So this is super eye patch wolf.
00:33:18.448 --> 00:33:20.030
It's also my favorite channel.
00:33:20.030 --> 00:33:22.497
He's 1.75 million subscribers.
00:33:22.497 --> 00:33:26.538
That'sa big channel and he's been doing it for almost 10 years, I believe.
00:33:26.538 --> 00:33:34.171
At this point he has merchandise, he has a second channel, he has a patreon, he has a second channel, he has a Patreon, he has outside things, all that stuff.
00:33:34.171 --> 00:33:43.662
His upload schedule is kind of whenever videos are done you can sort of see like most recent video a month ago, five months, seven months, nine months.
00:33:43.662 --> 00:33:53.788
You know he does a handful of videos a year but they're pretty, you know know.
00:33:53.788 --> 00:33:55.551
Last one was two hours long, for that, 42 minutes they're.
00:33:55.571 --> 00:34:00.401
They're very like dense in terms of writing, imagery editing, planning.
00:34:00.761 --> 00:34:03.066
Like the research, it's an experience to watch.
00:34:03.125 --> 00:34:04.229
It's an experience to watch any of.
00:34:04.229 --> 00:34:06.153
Yeah, and it's a great experience.
00:34:06.153 --> 00:34:12.585
And he's been very clear too that he I think what he said is he edits like 99.9 of all his videos.
00:34:12.585 --> 00:34:21.617
If there's some weird thing, like he needs a very specific effect or an animation that he's not capable of doing, um then if you want to check out his channel.
00:34:22.059 --> 00:34:26.896
Uh, this one was really funny, but there was also what was the one that you told me to watch.
00:34:26.896 --> 00:34:27.478
Was it this one?
00:34:27.579 --> 00:34:29.367
it was that one influencer courses.
00:34:29.367 --> 00:34:30.851
No, I felt like there was that's the youtube one, that one.
00:34:30.851 --> 00:34:31.675
It was that one influencer courses.
00:34:31.675 --> 00:34:32.398
No, I felt like there was one.
00:34:32.398 --> 00:34:32.739
That's the.
00:34:32.759 --> 00:34:36.835
YouTube one, that one, it is that one, oh, okay yeah, this one's like like if you're, if you can.
00:34:36.835 --> 00:34:39.085
You know a lot of this is anime and video games.
00:34:39.085 --> 00:34:53.789
This is about content creators, so if you want to watch one of his videos, this is the one it's like yeah, this garfield one also the thing.
00:34:53.869 --> 00:35:00.048
This is one of those channels where like don't even ask whether or not you're interested in the topic, just watch the video.
00:35:00.630 --> 00:35:04.284
And he will make you interested in the topic telling this garfield one, though.
00:35:04.284 --> 00:35:16.344
I think about this like four times a week probably, uh, but anyway, he's one guy who writes, it is on camera, edits it, figures out the topics.
00:35:16.344 --> 00:35:20.974
Obviously he ain't following trends yeah, there's, there's none of that happening.
00:35:20.974 --> 00:35:27.173
Um, it's just what he's interested in and figuring it out, and he he talks about in this video too.
00:35:27.173 --> 00:35:31.211
Um, people like ask him like how do you start a successful youtube channel?
00:35:31.211 --> 00:35:39.146
And he's like well, um, start making weird, obscure videos about obscure anime and video games eight years eight years ago.
00:35:39.166 --> 00:35:41.331
It's like I don't know this is.
00:35:41.331 --> 00:35:45.969
I just know the one way I did it and you know there's been ups and downs along the way.
00:35:45.969 --> 00:35:51.240
But you know he is objectively youtube successful as well.
00:35:51.240 --> 00:35:53.166
As far as I understand, it's his full-time gig.
00:35:53.166 --> 00:35:54.367
Channel is huge.
00:35:54.367 --> 00:35:56.932
He's very well respected in his space.
00:35:56.932 --> 00:36:01.568
Um, I'm guessing he has to make revenue.
00:36:01.568 --> 00:36:05.898
I know he's got his patreon and stuff and you know also, can we talk about this, uh?
00:36:06.164 --> 00:36:11.840
subscriber to view count ratio like it's a good one it's way good.
00:36:11.860 --> 00:36:18.273
Yeah, I was, because I saw 1.75 and last one's 1.7 I was like oh okay, I mean, that's insane.
00:36:18.273 --> 00:36:26.103
No one ever has anything, that's like it's uh, yeah, this is pretty, but you know, I mean like they're good videos.
00:36:26.103 --> 00:36:27.547
I don't know how else to describe it.
00:36:27.547 --> 00:36:36.952
This bizarre world of fake video games is so interesting because it's like what is media, it's like it goes so esoteric and like it's a great one.
00:36:36.952 --> 00:36:41.717
So I wanted to share this as an example that we're not talking about channel size.
00:36:41.896 --> 00:36:46.126
Yeah, so even if someone is in the millions, yeah, and I'll kind of go.
00:36:46.905 --> 00:36:51.588
This is sort of another one that I always use as an example, which is Luke Towan.
00:36:51.588 --> 00:36:54.231
I've been following Luke since 2017.
00:36:54.231 --> 00:36:57.072
He's at 1.2 million subscribers.
00:36:57.072 --> 00:37:00.675
I don't believe he does YouTube full time.
00:37:00.675 --> 00:37:02.496
I believe he's a pilot in his day job.
00:37:02.496 --> 00:37:14.271
He lives in Australia and his channel is what he does when he's not flying and he films in his garage, his real garage of his actual house that he did create a scale model of, and he does scale modeling tutorials.
00:37:14.271 --> 00:37:21.353
He's been doing Simpsons stuff lately, so he's been doing like all these things from the Simpsons, but he does very other than the cartoony ones.
00:37:21.353 --> 00:37:27.708
He does typically very photorealistic scale models and I just I used to.
00:37:27.708 --> 00:37:32.539
I found his channel and started watching him to just fall asleep Because it was just oh sorry, I meant to do popular.
00:37:32.539 --> 00:37:36.009
I want to see what his most popular one is Like.
00:37:36.009 --> 00:37:40.418
It's so cool because even the thumbnails where it looks like the sky must be photoshopped in.
00:37:40.418 --> 00:37:40.898
It's not.
00:37:40.898 --> 00:37:44.137
He takes the scale models outside and takes photos of them in the sun.
00:37:44.237 --> 00:37:47.353
Yeah, see like this is a scale model.
00:37:47.353 --> 00:37:50.007
Yeah, that's not a nature photo.
00:37:50.027 --> 00:37:50.347
Is a scale model.
00:37:50.347 --> 00:37:51.068
Yeah, that's not a nature photo.
00:37:51.088 --> 00:37:52.170
Yeah, Like this.
00:37:52.170 --> 00:37:54.233
Obviously, the water is not moving, as you can see.
00:37:54.512 --> 00:37:55.514
And then the videos are just.
00:37:55.514 --> 00:38:01.021
He just tells you exactly how to do it, and it's so interesting too, because you can follow his tutorials.
00:38:01.021 --> 00:38:05.630
He tells you every tool, every piece of equipment.
00:38:05.630 --> 00:38:06.673
He solves every problem.
00:38:06.673 --> 00:38:21.532
He explains exactly what you need, exactly how to do it, in, like I was gonna say, excruciating detail, but it's delightful detail, uh, and he has a voiceover that, like you, know, on scenics water effects, which is a thick acrylic paste that dries clear.
00:38:22.295 --> 00:38:27.735
A bead of this product is applied right along the edge, so, like you could create what he creates just from the instructions.
00:38:27.735 --> 00:38:36.530
And then, of course, there's always the very satisfying like the ending, where you get to see you know it all come together and and how things look.
00:38:36.530 --> 00:38:44.538
But he knows that that most people watching these tutorials aren't going to rebuilding this model.
00:38:44.538 --> 00:38:46.952
Yeah, You're watching it because you want to.
00:38:46.952 --> 00:38:48.648
You love watching him do it.
00:38:48.668 --> 00:38:49.130
You just watch.
00:38:49.130 --> 00:38:50.615
You watch the process, yeah.
00:38:52.186 --> 00:39:03.920
You watch someone who's so skilled at what they do and it and it's always it does that thing, like, look at that, it does the thing where, um, when you think it's done, you're like, oh, this looks great.
00:39:03.920 --> 00:39:12.079
Then he goes 15 steps further and makes it look even better, um, and that that's kind of amazing.
00:39:12.079 --> 00:39:14.485
But he is just one guy who films.
00:39:14.485 --> 00:39:18.465
He, he figures out what he's going to make scale models of like started to do simpson stuff lately.
00:39:18.465 --> 00:39:20.911
He, you know, like, he figures out.
00:39:20.911 --> 00:39:21.934
He does have a patreon.
00:39:21.934 --> 00:39:23.436
So this is what I wanted to look at here.
00:39:23.436 --> 00:39:27.498
Um, because some of these creators have, you know, like eyepatch wolf, had a patreon.
00:39:27.498 --> 00:39:32.255
Um, I'm a patron of luke's page and it's not huge.
00:39:32.255 --> 00:39:35.864
You get stuff right there and then he gives he does actually give you resources.
00:39:35.864 --> 00:39:48.289
So if you wanted to like get a lot of things that are like printable printable or 3d printed models and things you can get those from from being in his patron Patreon, um, and I think he also does.
00:39:48.289 --> 00:39:49.072
Let me see.
00:40:04.824 --> 00:40:05.867
Let me see let me see, I know he has a website.
00:40:05.867 --> 00:40:10.115
Um, that is a little more because it's mostly like a course not not really, because these are just youtube videos but he does have resources.
00:40:10.115 --> 00:40:11.599
That's what I'm trying to figure out.
00:40:11.599 --> 00:40:18.507
It's just he turned all his stuff into a resource, but I know he does have.
00:40:18.507 --> 00:40:20.393
Okay, he has a shop.
00:40:20.393 --> 00:40:21.114
This is what it was.
00:40:21.114 --> 00:40:31.032
You can date Patreon, you can just donate or you can go to the shop and this is where, as he goes through and designs specific things, you can get the designs and stuff.
00:40:31.032 --> 00:40:33.021
It's stuff you have to 3D print and whatever.
00:40:33.364 --> 00:40:34.989
Oh my God, the phone booth combo pack.
00:40:34.989 --> 00:40:37.677
It's adorable, yeah, and it's $3.
00:40:38.286 --> 00:40:46.264
This is not overly inflated stuff, and you get the STL files and then you print it out, so it feels very fair yeah.
00:40:46.264 --> 00:40:50.875
But I don't know what his income is or whatever, but this is a seven figure channel.
00:40:50.875 --> 00:40:54.208
It's been around for a long time as a member of his Patreon.
00:40:54.208 --> 00:41:02.673
He's constantly updating you with what he's working on, so I know he's doesn't seem like he's going anywhere anytime soon and I think he fits perfectly on our list.
00:41:02.773 --> 00:41:03.014
Yeah.
00:41:03.105 --> 00:41:04.650
Even though it's another seven figure creator.
00:41:04.931 --> 00:41:05.494
That's great.
00:41:05.494 --> 00:41:07.989
I just need to show you this.
00:41:08.391 --> 00:41:09.916
Okay, I just need to show you this.
00:41:09.938 --> 00:41:10.057
Okay.
00:41:12.768 --> 00:41:13.610
Very important thing here oh.
00:41:14.572 --> 00:41:15.213
Look at the teeth.
00:41:15.213 --> 00:41:21.568
Okay, ready, yeah, are you ready for the commercial break Brought to you by Corgi Commercial?
00:41:21.568 --> 00:41:23.070
Fin Pin, you gotta go show the teeth.
00:41:23.090 --> 00:41:24.190
No, I know I wanted to do this.
00:41:24.211 --> 00:41:24.811
Look, you see the teeth.
00:41:24.831 --> 00:41:25.833
This is the bottom teeth.
00:41:26.394 --> 00:41:26.835
Look at that.
00:41:30.039 --> 00:41:30.541
Oh, Finley.
00:41:31.405 --> 00:41:33.340
Finley Finley.
00:41:35.309 --> 00:41:42.911
Hi, bud, that was perfect.
00:41:42.911 --> 00:41:43.815
He's a tired boy.
00:41:43.835 --> 00:41:44.697
I know he's tired.
00:41:44.697 --> 00:41:47.690
What have you done today?
00:41:48.050 --> 00:41:48.391
Nothing.
00:41:48.913 --> 00:41:49.353
Making money.
00:41:49.353 --> 00:41:51.099
You know Nothing, making money looking cute.
00:41:52.646 --> 00:41:53.889
Let's jump into the chat.
00:41:53.889 --> 00:41:56.675
We got ernesto, my fave tech, glad I made it happy.
00:41:56.675 --> 00:42:07.096
Friday parks on that path with obscure videos, obscure gear, singing scale model asmr and in a way there is a lot of you know.
00:42:07.096 --> 00:42:16.612
Uh, it's all narrated and stuff too, but yeah, yeah, the tongue still there.
00:42:16.652 --> 00:42:30.434
It looks exactly like when we turned off the phone but based off of who you've shown so far like I think I I love the diversity in niche topic approach.
00:42:30.434 --> 00:42:33.438
Uh, you know background.
00:42:33.438 --> 00:42:36.800
Even like I, I like that.
00:42:36.800 --> 00:42:41.409
It's okay.
00:42:41.409 --> 00:42:55.960
So I my last video, I showed a tweet from mr beast about how he was like oh, I want to make longer videos because I want to show that longer videos are performing well on YouTube.
00:42:55.960 --> 00:42:59.128
I want to show creators that it works, so I'm going to start making longer videos.
00:42:59.228 --> 00:43:05.791
And then people retweeted that took that as gospel and were like we need to Do you hear that?
00:43:05.791 --> 00:43:08.012
This is the commandment?
00:43:08.012 --> 00:43:10.132
Now Thou shall make long videos.
00:43:16.224 --> 00:43:18.027
But the thing that I wanted to show again there's.
00:43:18.027 --> 00:43:23.458
There's nothing wrong here, but what is this?
00:43:23.458 --> 00:43:24.960
Um?
00:43:27.130 --> 00:43:51.994
this one, no, you have fun just to watch other people navigate their phones because it looks like everyone's better at using their stuff than I am Okay here, mac Mini, okay, so this, let's see if we can make that bigger, right?
00:43:52.536 --> 00:44:05.181
So here's the tweet People want more storytelling in YouTube content, not just ADHD, fast-paced videos, which is why my new video is over 40 minutes long and has the most depth of any videos.
00:44:05.181 --> 00:44:08.871
My goal is to show it works so more creators switch over.
00:44:08.871 --> 00:44:19.023
And then someone took that, retweeted it and said big creators are changing their content strategies right before our eyes and we're not paying attention.
00:44:19.023 --> 00:44:27.673
Storytelling uh, less editing effects and long form content um, yes.
00:44:27.673 --> 00:44:46.148
So I actually looked up this person influenced with cammy and I don't want to see like, let's see, you guys can tell me so.
00:44:46.148 --> 00:44:49.592
So this is that person who?
00:44:49.813 --> 00:44:51.014
who did the retweet?
00:44:51.255 --> 00:44:56.061
yeah, so she has a course why are you in portuguese?
00:44:56.061 --> 00:44:58.789
Me.
00:44:58.789 --> 00:45:02.597
I don't know man, why am I in portuguese.
00:45:02.597 --> 00:45:03.778
How bizarre.
00:45:03.778 --> 00:45:08.847
Okay, so this is her um, for some reason, instagram, I don't know why.
00:45:08.847 --> 00:45:09.809
It's like showing up in.
00:45:10.431 --> 00:45:12.335
I think I saw something up here you could change it.
00:45:12.335 --> 00:45:13.958
Was it that yeah?
00:45:14.197 --> 00:45:16.110
Oh, there we go, there we go.
00:45:16.110 --> 00:45:18.652
So this is her Instagram.
00:45:18.652 --> 00:45:29.985
Now there's only 500 followers, which is not that much, but if you go to her main page, she has 1.7 million and like.
00:45:29.985 --> 00:45:32.351
This is her.
00:45:32.351 --> 00:45:39.108
So you know, she's obviously built up a huge audience on her instagram.
00:45:41.532 --> 00:46:13.873
I can't really put my finger on why, but I'm going to say that if I took her course, I don't think it's different than my Instagram strategy like it's just, I feel like there are things that are not going to translate over, like even if I took the course right but I feel like with everyone that you're showing they so much like embrace their I don't know their passion for the thing.
00:46:14.253 --> 00:46:29.940
Not that she isn't, but like I don't know, I can't really I mean they are, I guess everyone I've shown I kind of didn't even realize this definitely started doing this losing money, you know like right for a long time.
00:46:30.085 --> 00:46:31.028
It's for the fun.
00:46:31.028 --> 00:46:33.168
It's for the fun of it, not that she's not doing it for fun.
00:46:33.168 --> 00:46:34.231
See, like I can't really.
00:46:34.251 --> 00:46:41.561
Yeah, making money doesn't take away the fun of it, but it's the intrinsic, the internal motivation to of the channels I've showed.
00:46:41.561 --> 00:46:44.730
I don't believe is fame or fortune or anything like that.
00:46:44.730 --> 00:46:48.666
I believe it's sharing a passion that you're interested in and you know.
00:46:48.666 --> 00:47:06.896
Or it could be something as simple as, like I really like making videos, like it's fun to make a video and people maybe want to make a video, and that is a very different motivation than optimization, growth, even though when you make stuff you want it to grow and you want it to be, you know, as optimal as you can get it, I guess.
00:47:07.025 --> 00:47:48.943
But I guess, like my thing is when, when someone who has a course about being a content creator and is retweet and is, it just seems to me they are a one-person thing maybe they're not, but is a professional, independent creator, but then retwe Beast, who is not a one-person content creator, and puts the spin of like, look guys, this is what we have to do now to be successful, like that's where I think I don't think that that is like good for anybody, right?
00:47:48.963 --> 00:47:58.135
Well then, it also turns out the Mr Beast long video was sort of a semi pilot for an Amazon prime series, which is a little different, separate discussion.
00:47:58.135 --> 00:47:59.280
But that that also.
00:47:59.280 --> 00:48:03.974
But again going back to the motivation of why are you making longer videos Is it because you want to make a longer video?
00:48:03.974 --> 00:48:11.173
Or is it because you now have a time marker to hit for a series on a totally different platform?
00:48:11.273 --> 00:48:22.612
right, I'm not gonna have an amazon series probably anytime soon, so don't know if that's necessarily the best but I it's like I don't want to, I don't want to say it's like I don't know, maybe we can find.
00:48:22.612 --> 00:48:38.186
I can't, off the top of my head, think of someone that we've talked about who is like everyone's channel is about something aside from themselves, if that makes sense.
00:48:38.550 --> 00:48:39.070
Yeah, I'm trying to say.
00:48:39.070 --> 00:48:42.498
I mean, okay, I have one that maybe isn't.
00:48:42.840 --> 00:48:45.936
Okay, great, show me, because I'm trying to like explain.
00:48:46.871 --> 00:48:48.016
I don't know, but let's just see.
00:48:48.016 --> 00:48:50.775
So this is probably the Because like I want to clarify.
00:48:50.869 --> 00:48:54.530
There's nothing wrong with taking a bunch of selfies, and that is how you make your audience Like.
00:48:54.530 --> 00:48:56.456
I don't want to say that.
00:48:56.456 --> 00:48:57.981
That's not what it is.
00:48:57.981 --> 00:49:01.219
I'm trying to figure out what I'm trying to say, but maybe, maybe people can figure.
00:49:01.219 --> 00:49:13.179
This is probably one of the newer channels that found, so I've maybe three, four months I've been subscribed to this channel.
00:49:13.199 --> 00:49:14.262
This is casimir cascasuo I'm saying the name.
00:49:14.262 --> 00:49:15.085
He is a professional hockey goalie.
00:49:15.085 --> 00:49:34.894
He's currently playing in the american hockey league for the laval rocket um and he has a youtube channel and he's awesome because he does so many things that are ahl behind the scenes which you just don't get to see much of, and he's let me see like I don't know where's his, I guess what's.
00:49:34.894 --> 00:49:42.998
Here's a video Like he shows you as much as he's allowed to show of this, because there's, you know, you can't show team practices and things.
00:49:43.050 --> 00:49:44.255
But he shows what it's like to travel.
00:49:44.255 --> 00:49:49.731
He shows his workout stuff, he shows his diet, he his practice routines.
00:49:49.731 --> 00:49:52.820
He shows the game clips and then he goes over what happened in the games.
00:49:52.900 --> 00:49:56.416
Oh, this is cool um he's great and he's definitely.
00:49:56.737 --> 00:50:00.815
I don't know him, but he's definitely a camera slash like audio nerd.
00:50:00.856 --> 00:50:01.737
He's like he had a video.
00:50:01.737 --> 00:50:04.351
We're super excited about getting the new gopro because it was super wide angle.
00:50:04.351 --> 00:50:12.083
He's always like playing with like different mic placements to get good audio and, like you can see him, he definitely filmed stuff on his own.
00:50:12.083 --> 00:50:21.780
He definitely edits it on his own, which is why, like nothing, and sometimes people in the comments complain because they're like this is out of date, like this is two months ago this game footage that you showed.
00:50:21.780 --> 00:50:24.775
He's like well, I've been playing hockey professionally I'm busy.
00:50:24.916 --> 00:50:31.557
It took me a while to edit it, um, and he's been growing a lot and his you want to talk about subscriber to view ratio.
00:50:31.557 --> 00:50:36.914
I wanted to sort of see like a lot of it, like he's in hotel rooms sort of talking about stuff.
00:50:36.914 --> 00:50:40.161
Um, I guess this video doesn't have it a lot of him.
00:50:40.161 --> 00:50:46.322
He's just at home with his daughter and talking about stuff, um, and like recapping games and things, but it's great.
00:50:46.322 --> 00:50:55.777
But if we go to his channel he he currently has 62,000 subscribers, but his videos I can go to more recent ones Four days ago, 14,000.
00:50:55.777 --> 00:50:59.059
11, 13, 17, 18, 32, 50.
00:50:59.079 --> 00:50:59.981
So that's a good ratio.
00:51:00.289 --> 00:51:01.856
This is an insane ratio.
00:51:02.210 --> 00:51:05.297
I very much wish my channel had this ratio.
00:51:06.561 --> 00:51:07.143
But it's about him.
00:51:07.143 --> 00:51:13.951
I mean it's about being a goalie, but it's about his experience being a goalie, yeah but that's not what I'm trying to say, I know.
00:51:13.951 --> 00:51:19.518
That's why I wanted to figure out what the difference is, Because this is a personality-based no because there's a topic.
00:51:20.030 --> 00:51:22.331
To me, the way that I would say this is it's hockey.
00:51:22.331 --> 00:51:24.815
It's not even him, it's the way that he does hockey.
00:51:24.856 --> 00:51:25.436
but it's hockey.
00:51:25.436 --> 00:51:29.023
Sure okay, I don't know what the difference is.
00:51:33.670 --> 00:51:41.057
I was just trying to find one that is like person-based rather than yeah, because I think, like Heather's person-based, I mean their personality-based is like, yeah, you watch the person for their personality.
00:51:41.190 --> 00:51:42.936
But I mean, like what they're talking about?
00:51:42.936 --> 00:51:45.375
Like Heather's talking about lights Audio, hotline's talking about audio.
00:51:54.769 --> 00:51:55.974
I guess guess yeah he's talking about hockey.
00:51:56.135 --> 00:51:58.362
Maybe that's like a separate um, I don't know, I don't, let's, yeah, let's check it let's check it.
00:51:58.362 --> 00:51:58.664
Let's see here.
00:51:58.664 --> 00:51:58.985
Uh, mihal's here.
00:51:58.985 --> 00:51:59.365
Hello again folks.
00:51:59.365 --> 00:52:00.731
Obscure mike says of course beast long videos will work.
00:52:00.731 --> 00:52:03.056
Uh, though, heck, he got me on one yesterday.
00:52:03.056 --> 00:52:05.501
Yeah, I mean that's.
00:52:05.501 --> 00:52:11.630
And that's the thing too that it's always important to remember is there are people not just him, but there are people who get a certain level, it's like anything will work.
00:52:12.012 --> 00:52:24.697
They don't have to follow the rules anymore like they're not rules but the best practices, like you could not that those bigger channels would always do this, but they could potentially just like use the default youtube thumbnail.
00:52:24.697 --> 00:52:52.054
They could maybe not have the best title, but it doesn't even matter, because you see the new video from that channel and it's going to blow up and youtube knows that and they're going to send it everywhere, and so that's not a good thing well, someone I think it was kevin colby left a comment on my original video and said because, because we are solo more often, we have a lot more to lose sure because it's, it's us right, like we're just the one person starts and ends there.
00:52:52.394 --> 00:52:55.561
I have an eyelash in my eye sorry, and so like.
00:52:56.802 --> 00:53:09.351
So, of course, we, every single video, we want to have it hit its maximum potential, like we want to get the most out of every single thing that we work so hard on creating.
00:53:09.351 --> 00:53:26.795
Uh, but and so, and that's why we do things like, how you know, that's why we spend so much time thinking of the best title and the best thumbnails and, um, like, that's why we'll spend so much time on the edit, because it matters.
00:53:26.795 --> 00:53:29.282
Not that it doesn't matter to the big guys.
00:53:29.282 --> 00:53:32.740
I don't know, I'm still trying to figure out.
00:53:32.740 --> 00:53:35.449
Okay, my instagram was doing that too, literally today.
00:53:35.449 --> 00:53:36.132
Oh, that's funny.
00:53:36.132 --> 00:53:37.655
So maybe it's just an instagram thing.
00:53:37.655 --> 00:53:40.282
Time to switch up that ig strat.
00:53:40.282 --> 00:53:44.563
It's just me, buddy, um also where we're going.
00:53:44.603 --> 00:53:46.148
I think it was tony who asked about.
00:53:46.449 --> 00:53:51.365
Somebody asked about the procaster I was rick on mike rick yeah, um, I grabbed the procaster.
00:53:51.385 --> 00:53:52.148
I was getting the eyelash out.
00:53:52.148 --> 00:53:57.871
Mine has this windscreen on it, pop filter, so I don't want to take it off because I don't have a screwdriver.
00:53:57.871 --> 00:53:59.293
Um, this is from.
00:53:59.293 --> 00:54:01.940
I forget what it's bsw.
00:54:01.940 --> 00:54:04.889
It's like broadcast supply worldwide or warehouse or something.
00:54:04.889 --> 00:54:06.403
It's kind of expensive but it works great.
00:54:06.403 --> 00:54:08.461
But I have the pod mic worldwide or warehouse or something.
00:54:08.461 --> 00:54:17.077
It's kind of expensive but it works great, but I have the pod mic windscreen like the new one you can kind of like, oh I see, do some mental photoshop to sort of see like how this would fit on there and what it would look like.
00:54:17.157 --> 00:54:19.530
This one doesn't fit as snugly though.
00:54:19.530 --> 00:54:22.952
Um, if it's okay, it's just not as snug, except down here.
00:54:22.952 --> 00:54:25.494
Um, it works.
00:54:25.494 --> 00:54:29.157
The the other non, I don't know.
00:54:29.157 --> 00:54:29.739
I think it's a Rode.
00:54:29.739 --> 00:54:31.840
Ws2 windscreens fit perfectly.
00:54:31.840 --> 00:54:35.623
They were actually designed for this before the PodMic, so it's sort of a backward sitch there.
00:54:35.623 --> 00:54:36.864
Anyway.
00:54:37.545 --> 00:54:41.367
Mike says I don't know if my Instagram would blow up if I followed her template.
00:54:41.367 --> 00:54:45.757
Her color scheme is like a spectrum and went from earthly slowly to vibrant, cause her photos.
00:54:46.199 --> 00:54:46.681
I noticed that too.
00:54:46.681 --> 00:54:49.170
That was actually.
00:54:49.170 --> 00:54:53.059
I mean, you can for sure see the intentionality there well, this is what I think it is.
00:54:53.400 --> 00:54:58.056
Kat said, when I see her instagram, I think fitting a formula versus organic iteration.
00:54:58.056 --> 00:54:59.298
I think that's um.
00:54:59.298 --> 00:55:13.201
I think that's part of it because, because it for all the people that you've shown so far you have gotten to the you went to the oldest videos and we saw the iteration.
00:55:13.949 --> 00:55:34.188
That's not to say that we aren't paying attention to the things that are working and the trends, and you know that, obviously, like that's part of the craft, you know, you have to kind of know, you have to kind of know things, what's going on in your industry, in your space, but that doesn't mean that that is what dictates what you create.
00:55:34.208 --> 00:55:41.653
Moving forward, there's there's a difference between like oh, you know, this large creator said we should make these types of videos, that's what I need to do now.
00:55:42.195 --> 00:56:05.114
Versus yes, exactly like that right because, like even even with the channels that you showed, like this hockey person versus Super Eyepatch Wolf, who seems to make a lot of content about like anime and video games and stuff, versus like Audio Hotline Like, because it's so it seems to me that it is very much the voice of the person and what they're interested in.
00:56:06.650 --> 00:56:32.893
Yes, everyone wants to make the best content that they can, but it's not like oh, longer videos are yeah, that could be something if you're thinking like if you were thinking about doing longer videos and you see a conversation where people are like that that might then give you the kick that you need to be like okay, I think that might be trying right um, but that's different than if you're totally like I'm making my videos this way and this is how I make my videos now that person.
00:56:32.934 --> 00:56:39.396
Now I have to do it this way like you're changing because it's you're not in the driver's seat of your own channel, basically yeah, that's.
00:56:39.416 --> 00:56:39.456
Uh.
00:56:39.456 --> 00:56:44.974
Let's see, is mr b so big he can tell his audience that they should be watching long form instead?
00:56:44.974 --> 00:56:46.036
And suddenly they do?
00:56:46.217 --> 00:56:48.501
I think so, yeah, yeah, I think it's a, it's for sure.
00:56:48.523 --> 00:56:56.461
At that point you can really just sit there, and I mean, this is where he counted to a billion I don't think it's a billion, but he was like a hundred thousand or something.
00:56:57.474 --> 00:57:01.306
He'd still be going probably definitely doesn't translate to others.
00:57:01.367 --> 00:57:04.016
Not sure I feel motivated to take a course to start professional modeling.
00:57:04.016 --> 00:57:09.030
Selfies of me holding my phones for thumbnails not that there's anything wrong with that.
00:57:09.030 --> 00:57:12.077
I definitely want to, you know no, but it goes so like.
00:57:12.398 --> 00:57:15.083
So here's the other example I use is um.
00:57:15.083 --> 00:57:17.099
I don't even know if he does this anymore.
00:57:17.099 --> 00:57:21.315
Obviously mr b's thumbnails are a whole industry into themselves, unto themselves.
00:57:21.315 --> 00:57:34.199
But I know he had several um secondary channels where it would be like the exact same picture of him in the side of the frame and then like reacts to this, reacts to that, reacts to whatever.
00:57:34.199 --> 00:57:36.914
It's literally the same picture and every thumbnail with a different thing.
00:57:36.914 --> 00:57:44.188
That the topic of the video is, and I saw a lot of people taking those and saying like, look, thumbnails with faces in them work.
00:57:44.188 --> 00:57:47.257
And so there was this debate over like should you put your face, should you not put your face?
00:57:47.858 --> 00:58:10.030
it's not about what the content is, what the video is about, what's called for it was that face and then netflix started switching the way that they show thumbnails on their platform, not to copy mr beast, but they started instead of just using, like the movie poster that we've all seen a million times, they would show like a frame grab from a movie or a show, or they would almost like create multiple custom thumbnails.
00:58:10.572 --> 00:58:25.994
And when they first started doing it, pretty much all of them had like the actor or actresses or both, you know like multiple people's faces in it, and I saw so many people take that and use that as like look, netflix is doing this, like Netflix are putting people's faces on their thumbnails.
00:58:25.994 --> 00:58:27.181
Like this.
00:58:27.181 --> 00:58:31.838
This existing industry and platform now has to use the thumbnail format that we're all accustomed to.
00:58:31.838 --> 00:58:32.820
Look how they're doing it.
00:58:32.820 --> 00:58:34.820
And people thought, yeah, I'll do that.
00:58:34.820 --> 00:58:50.731
There's a difference when it's brad pitt in the thumbnail versus person nobody knows, like that was never part of the conversation, is like everybody in those thumbnails is a celebrity, like that's why they're in the thumbnail, not to say you shouldn't be in your own thumbnail.
00:58:50.791 --> 00:58:52.735
It's not that there's a face in the thumbnail, it's.
00:58:52.735 --> 00:58:54.440
It's the face.
00:58:54.440 --> 00:58:58.637
That's whose face is in the thumbnail yeah, um, yeah.
00:58:58.777 --> 00:59:10.577
And so in that discussion there was no nuance, and that's kind of what misses in a lot of these is like the nuance of whether or not you have a face in your thumbnail comes down to not only your style and your personal preference but of course, the topic.
00:59:10.577 --> 00:59:17.250
Like some things make sense for you to be in there, some things don't make sense for you to be in there, and that's different for everybody.
00:59:17.250 --> 00:59:20.697
But there is no answer Like yes, all thumbnails need faces now.
00:59:20.697 --> 00:59:22.637
No, no text on thumbnails ever.
00:59:22.637 --> 00:59:23.211
Yes.
00:59:23.251 --> 00:59:37.135
Like no, yeah, I mean even just scanning through who we've been talking about everyone does.
00:59:37.155 --> 00:59:38.197
It's so different, so different, uh, obscure.
00:59:38.197 --> 00:59:40.403
Mike says the topic with her is her, which is not a hobby or life experience.
00:59:40.403 --> 00:59:41.786
I guess life experience, yeah, okay it's, I don't know.
00:59:41.987 --> 00:59:48.619
I don't know because everyone that we're thinking of has a a topic like there's right there.
00:59:48.619 --> 00:59:53.992
I don't know, but see like even here, tech troll maker says is it?
00:59:53.992 --> 00:59:56.780
It is like life of risa is so produced.
00:59:56.780 --> 00:59:58.023
So is it still a vlog?
00:59:58.023 --> 01:00:04.686
Because that's like okay, that's like it's yeah like my vlogs are me in my life, so I don't know that's literally her life.
01:00:04.664 --> 01:00:05.079
How is that any?
01:00:05.057 --> 01:00:05.398
different.
01:00:05.398 --> 01:00:05.532
Yeah, I don't.
01:00:05.532 --> 01:00:06.375
I mean, it's like I don't think it matters.
01:00:06.375 --> 01:00:07.199
Yeah, I don't know what the difference is there.
01:00:07.177 --> 01:00:08.117
Yeah, I think that's like a separate, but that's literally her life.
01:00:08.117 --> 01:00:08.507
How is that any different?
01:00:08.507 --> 01:00:08.742
Yeah, I don't.
01:00:08.742 --> 01:00:09.655
I mean it's like I don't think it matters.
01:00:09.655 --> 01:00:11.603
Yeah, I don't know what the group that we're.
01:00:11.643 --> 01:00:13.793
Yeah, I think that's like a separate but that's a good example.
01:00:13.813 --> 01:00:17.594
That's another really great example of a channel, though yeah, yeah, yeah.
01:00:18.315 --> 01:00:23.313
Uh, meal says are you talking about people who are saying look at me, I'm brilliant and if you follow me, you could have what I have?
01:00:23.313 --> 01:00:24.376
Is that the difference?
01:00:24.376 --> 01:00:25.759
Maybe there's a.
01:00:25.759 --> 01:00:39.782
I also think that this is a separate conversation, because I do think that there Not that there's anything wrong with this, or maybe.
01:00:39.882 --> 01:00:41.184
So many disclaimers we have to give.
01:00:41.184 --> 01:00:41.664
I know.
01:00:42.431 --> 01:01:16.423
I shouldn't offend anybody, but like I do think it's weird where there is a creator who has made it, made it right, is successful, is making a lot of money basically, and they showcase their lifestyle, that they have, that they can now pay for from content creation, and then it's like, well, if you want this lifestyle, if you want the hanger, that the garage is in.
01:01:16.423 --> 01:01:19.431
Take my course right versus like.
01:01:19.431 --> 01:01:23.697
You know how you're so passionate about legos, like.
01:01:23.697 --> 01:01:28.545
Let me tell you how you can share that passion on YouTube.
01:01:29.369 --> 01:01:29.990
Do you remember?
01:01:30.952 --> 01:01:35.956
Like I think that's the thing I have a kind of a problem with.
01:01:35.956 --> 01:01:36.376
I don't know.
01:01:36.757 --> 01:01:39.360
Do you remember in like the late 90s, early 2000s?
01:01:39.380 --> 01:01:46.367
This was the like when you turned on the TV in the 90s at like 2 am this guy would be here Free money.
01:01:46.367 --> 01:01:51.050
Like.
01:01:51.050 --> 01:01:53.516
That's like the modern day version of this what happened to this guy?
01:01:53.536 --> 01:01:55.278
he turned 80, oh wow, good for him.
01:01:56.039 --> 01:01:58.610
Oh, he goes to burning man dressed in his suit.
01:01:59.313 --> 01:02:00.579
If you don't know what this guy is, he would.
01:02:00.579 --> 01:02:01.864
He would have late night tv.
01:02:02.005 --> 01:02:19.742
Infomercial type things like an american thing it might be an american thing um, I don't know if we'll be able to even find any, but he'd run around in these suits and he would talk about ways to get rich and ways to make free money and, like you know, buy my book on making money and like have these cars, have these women, have all this stuff, and it was so outlandish and crazy.
01:02:19.742 --> 01:02:23.934
But I feel like the thing you're talking about is the 2024 equivalent of that.
01:02:23.934 --> 01:02:28.804
It's just what he is now like I, I saw here's.
01:02:28.985 --> 01:02:40.585
Here's a person I don't know what happened to this guy um, but this is a person I think of, um, oh see, I think he like something happened.
01:02:40.585 --> 01:02:43.653
But do you guys remember ty lopez?
01:02:43.653 --> 01:02:48.119
I feel like a you know, had 2016.
01:02:48.119 --> 01:02:53.786
He was pretty big, yeah, um, oh no, I'm not going here, sorry.
01:02:53.786 --> 01:02:54.831
This that was tiktok.
01:02:54.831 --> 01:03:02.547
I got scared, uh, but like ty lopez was somebody who's still going.
01:03:02.909 --> 01:03:10.061
Well, good for him, let's go oldest, but it was this, it was, it was this, it was literally girl.
01:03:10.061 --> 01:03:14.213
Nice cars mansion.
01:03:14.213 --> 01:03:29.396
Do my 10 steps, 10 rules of making money, and you will get this lifestyle like this is why I think it's a separate conversation, because this is like its own niche yeah, well, that's where in the eyepatch will video about the influencer courses.
01:03:29.918 --> 01:03:33.204
He covers a lot of courses that are how to become an influencer.
01:03:33.204 --> 01:03:40.739
It's almost this like how to grow an audience and how to do this, and the thing that he asks is like if these courses work, then how come they aren't working?
01:03:40.739 --> 01:03:56.284
Like because he, he like digs into them and kind of like in a very I think everyone empathetic way he looks and goes like I can't find evidence of it's the thing of like.
01:03:56.284 --> 01:04:01.418
If you're telling everyone how to become multi-millionaires, why isn't everyone a multi-millionaire?
01:04:01.418 --> 01:04:03.032
Why are you the only multi-millionaire?
01:04:03.072 --> 01:04:05.838
that's the problem I had with the nab talk.
01:04:05.838 --> 01:04:17.853
It's because you can't just throw out these things when, like, obviously everyone on this list is totally capable of like like they would know the hockey guy would freaking know what he needs to do.
01:04:17.853 --> 01:04:18.836
What are you gonna tell me?
01:04:18.836 --> 01:04:21.030
Freaking long form video and tiktok like?
01:04:21.030 --> 01:04:29.284
Yeah so I I think the point is that drive motivation.
01:04:31.353 --> 01:04:32.697
Right where the motivation comes from.
01:04:32.710 --> 01:04:40.027
If money like, if you know, it's the thing that drove you to even try to make your YouTube channel in the first place.
01:04:40.027 --> 01:04:41.010
Like, yeah, money's on the table.
01:04:41.030 --> 01:04:41.713
Now, that's the impact.
01:04:41.713 --> 01:04:42.797
The eye, yeah, yeah.
01:04:42.909 --> 01:04:52.545
Like you're doing it because you're excited about freaking Legos or cameras or audio or scale modeling or hockey or whatever.
01:04:52.545 --> 01:05:03.001
Like there's a thing that's like you can't stop talking about this thing anyway, camera on, camera off, and now you're able to share that with YouTube, which is such a magical thing.
01:05:03.271 --> 01:05:04.315
That is an awesome thing.
01:05:04.315 --> 01:05:09.231
That's why I mean this is that's why it's so exciting is an awesome thing.
01:05:09.231 --> 01:05:11.114
That that's why I mean this, is that's why it's so exciting, and I think that's why I get sad.
01:05:11.114 --> 01:05:19.739
When it ends up, you turn this super fun, magical, power, powerful platform into just like the greed of it and it just makes me sad because it could just be.
01:05:19.858 --> 01:05:35.427
It could be like so pure it could we're at the top of the hour past, no no no, I put together like the whole list of things, and the channels I chose today are even just a small part of just my list, which is obviously a very small part of.
01:05:35.447 --> 01:05:35.588
YouTube.
01:05:35.588 --> 01:05:36.309
Do you want to like just quickly?
01:05:36.309 --> 01:05:37.817
I just kind of want a speed run, yeah, speed.
01:05:40.634 --> 01:05:41.414
Let's do a speed run.
01:05:41.434 --> 01:05:58.081
This isn't even my full list, but I just want to do a quick comments so we got cathode ray dude, who I know does do this full time and uh, I don't think he's, I think he's yet to do any sort of sponsored content on his channel and has very strong feelings about that and so relies on patreon and is very transparent on patreon about that.
01:05:58.081 --> 01:06:04.251
Um, he's been around for years but maybe two, three years ago channel really blew up because it's super niche.
01:06:04.251 --> 01:06:08.661
I mean you can kind of see, um, let's go to, not the for you one.
01:06:08.661 --> 01:06:12.474
So we did a video four days ago about oh, I love the shirt.
01:06:12.675 --> 01:06:14.378
The devious edge resurrection.
01:06:14.378 --> 01:06:19.938
It's weird, little like old bits of computer tech, niche, very, very niche.
01:06:19.938 --> 01:06:22.871
But look at how many people are interested in his videos.
01:06:22.871 --> 01:06:26.478
I mean 11 days ago 60 000, two weeks, almost 100 000 like.
01:06:26.518 --> 01:06:29.817
Here's a person who obviously is making the videos as long as they need to be.
01:06:29.817 --> 01:06:31.561
There's no consistency.
01:06:31.670 --> 01:06:38.342
He's been doing it seven years ago testing a Casio you can see everything kind of grow and develop.
01:06:38.342 --> 01:06:55.641
He did get to a point where when his Patreon took off, he was was in like a basement before and he now is able to have like an office to go to um and like left his job and that's his workplace that he goes to.
01:06:55.641 --> 01:07:09.869
I mean, he's also been open about like how difficult that is and that is expensive and like it is just sort of like it's just guy with office and things um but he is another thing that all these channels have in common.
01:07:10.431 --> 01:07:23.639
It is very clear that everyone is figuring it out yeah, and that's why I love going from the, from the oldest to the to the newest, and you can see people and if you, if you know, in another year, when this list gets longer, you'll see that it continues to evolve.
01:07:23.699 --> 01:07:27.195
If the person continues, it will continue yeah, uh, scott kramer.
01:07:28.119 --> 01:07:29.001
This is another bigger channel.
01:07:29.001 --> 01:07:30.873
He's at 881 000.
01:07:30.873 --> 01:07:34.619
So this is I don't commentary, is not it entertainment maybe?
01:07:35.521 --> 01:07:38.635
which I love that he's on this list, because I don't know.
01:07:38.635 --> 01:07:44.873
I mean we don't, we don't because I think he's the closest example to.
01:07:44.873 --> 01:07:47.516
It's not a hobby like.
01:07:47.516 --> 01:07:48.117
It's not like.
01:07:48.117 --> 01:07:52.572
It's not hockey, it's not cat, it's not like retro tech, it's not audio.
01:07:52.572 --> 01:07:55.021
It's other things it's, it's it's him.
01:07:55.021 --> 01:07:57.068
I feel like it is him it's you want to hear.
01:07:57.088 --> 01:07:58.673
Whatever he talks about is going to be interesting.
01:07:58.693 --> 01:08:05.818
He's also very interested in microphones so I guess like commentary yeah, I mean I know I've heard him talk about this too.
01:08:05.818 --> 01:08:26.158
But the thing a couple things about Scott and I hope I get these right is I believe his degree is in marketing, so he has like that's his thing and he sort of got out of college and started doing like marketing for his like small town in North Dakota and started doing videos, started doing that kind of stuff.
01:08:26.158 --> 01:08:33.516
Had been doing YouTube and stuff as a hobby and then his channel kind of you know, kind of blew up and got bigger and has been growing a lot.
01:08:33.516 --> 01:08:40.002
So if we go to his oldest one yeah, eight years ago it's just like just nothing happening.
01:08:40.002 --> 01:08:42.944
I mean I shouldn't say nothing happening, Nothing figured out is what I meant.
01:08:42.944 --> 01:08:50.819
Like you are trying to figure these things out and then you go to most popular and it's a little bit of everything, I guess.
01:08:50.819 --> 01:09:03.216
Oh, this one this is why I have the pillow that I have is because of this video but it's literally like this is he just tried every popular pillow?
01:09:03.216 --> 01:09:03.416
He will?
01:09:03.416 --> 01:09:04.297
I don't know he will.
01:09:04.798 --> 01:09:09.657
He did a whole one about like toilet paper and water beds and like he just whatever, like like here's sort of an interesting topic.
01:09:09.657 --> 01:09:28.323
He did one where it was just him doing sort of like a roadside attraction road trip through I think it's called the enchanted highway somewhere in north dakota, because he's like look, I live in like a state that people kind of forget about, but look at this super cool thing and it was like a two-day trip down this highway at just crazy art, sculptures and things along the way.
01:09:28.323 --> 01:09:36.054
And you know, he did one where it's like my small town festival, like I'm just going and like this is what it's like.
01:09:36.054 --> 01:09:39.096
And he did a whole thing, though, but he does have big ideas.
01:09:39.096 --> 01:09:40.719
This is where it's like.
01:09:40.719 --> 01:09:42.440
It is just him.
01:09:43.061 --> 01:09:46.725
I was using an Earthworks microphone in that, which I like it is just him.
01:09:46.725 --> 01:09:49.729
He.
01:09:49.729 --> 01:09:54.520
I know his wife helps out sometimes they've got two small children, but he did this one last summer and his family helps out.
01:09:54.520 --> 01:09:58.319
He does like um, oh, here, this, it was this one.
01:09:58.319 --> 01:10:06.225
He does like this escape room murder mystery thing with his family or he has done it every halloween, but last summer he did this thing.
01:10:06.225 --> 01:10:25.634
Instead of like the disney channel games, he he literally like I must've spent months organizing this and had, like you know, cousin running the drone and parents filming the B roll footage and like flew in friends and like one or two YouTubers to come participate in, like these, these team challenges where it was like it was a whole.
01:10:25.694 --> 01:10:26.939
okay, I have to ask you a question.
01:10:27.189 --> 01:10:28.601
I would say that this is a Mr Beast video it was a whole.
01:10:28.515 --> 01:10:29.118
Okay, I have to ask you a question.
01:10:29.118 --> 01:10:30.599
I would say that this is a mr beast video, yes, like how is this different?
01:10:30.599 --> 01:10:31.341
How is this different?
01:10:31.341 --> 01:10:32.543
How is this different?
01:10:33.025 --> 01:10:38.177
um, one vibe entirely like I'll play.
01:10:38.177 --> 01:10:40.462
Let me play you just a second and you tell me when someone yells.
01:10:40.462 --> 01:10:41.394
And there's crazy graphics.
01:10:41.434 --> 01:10:42.923
This is great, let's go all right.
01:10:42.923 --> 01:10:43.890
What's your team strategy?
01:10:45.994 --> 01:10:49.082
well, we should probably think of one.
01:10:49.390 --> 01:10:52.313
Okay, so I was going to say cohesiveness, so that goes out the window.
01:10:52.313 --> 01:10:53.537
We really don't have anything to worry about.
01:10:53.537 --> 01:10:55.010
That's basically what I was thinking.
01:10:55.050 --> 01:10:56.014
Is the W secured.
01:10:56.073 --> 01:10:56.936
Go get them, guys.
01:10:56.936 --> 01:10:57.639
Thank you.
01:10:59.612 --> 01:11:01.457
He's over there doing skips high knees.
01:11:01.679 --> 01:11:04.226
He's just trying to see stuff in your head.
01:11:04.229 --> 01:11:07.900
And then when someone goes through the thing Turns out I was wrong.
01:11:10.591 --> 01:11:11.731
I think I've got the agility.
01:11:11.771 --> 01:11:18.639
So this feels like a well-produced home movie to me, like the vibe.
01:11:18.639 --> 01:11:31.219
If you watch, go watch, like Mr Beast's, the long video, the people trapped in the cubes, for 100 people in 100 cubes or whatever, and it's like it's edited different.
01:11:31.219 --> 01:11:32.462
The purpose is different.
01:11:32.462 --> 01:11:39.912
In this case it was literally like he had talked about the disney channel games for a long time, so the thing doesn't exist anymore and so he couldn't make videos about it anymore.
01:11:39.912 --> 01:11:42.158
So he like did it himself.
01:11:42.298 --> 01:11:49.542
Oh okay, so there's context and you can also see like he's very clear I don't know if it's in this video or just in other things, but he's very clear.
01:11:49.542 --> 01:11:52.520
Like it was really hard to put this together.
01:11:52.520 --> 01:11:54.738
It wasn't like you do three of these a month.
01:11:54.738 --> 01:11:57.398
Like it was really hard to organize this.
01:11:57.398 --> 01:11:58.734
It was really fun to do it.
01:11:58.734 --> 01:12:01.275
It took forever to edit and I was tired for the rest of the year.
01:12:01.569 --> 01:12:16.060
Like like that kind of toll versus Mr Beast because you have the production studio and the whole stuff a couple times a month, you can do like a big spectacle, because while you're filming, this one.
01:12:16.060 --> 01:12:23.417
There's a new set being built over here, right, yeah, this is a one person thing anymore, because he did it yeah, yeah, like you need, you need recovery time.
01:12:24.180 --> 01:12:43.740
Um, I think this is his merch website, but I love it, though, because he does have the marketing background and so, obviously, as a marketer, you are looking to improve, to optimize, to grow, to increase revenue, and he's very good at branding, and so they have a merch thing, but, like the models are him and his wife in the website that he built, with the photos they took of their merch.
01:12:43.740 --> 01:12:46.550
That's entirely different than like the AI generated.
01:12:46.550 --> 01:12:50.702
You know, like here's what I think this shirt could probably look like on a human right.
01:12:50.702 --> 01:12:52.346
This is like I'm wearing.
01:12:52.386 --> 01:12:55.354
We designed it, we ordered it, we put it on, we took the photos.
01:12:55.354 --> 01:13:23.980
We put it up on the website like so definitely embracing the independent the independent side of things, but I mean still like he, every video is sponsored okay uh, with you know, like the I don't know what niche this is, but this niche it's a lot of you know like that's where you have like a mattress company sponsoring it or a food delivery service sponsoring it, like you know those kinds of just lifestyle lifestyle companies is sponsoring things, shoes, yeah, lifestyle that kind of stuff.
01:13:24.020 --> 01:13:26.168
Yeah, everybody who has a sponsor segment.
01:13:26.168 --> 01:13:30.301
Everybody was obviously making money um, the channel's growing like crazy.
01:13:30.301 --> 01:13:35.475
But it is just the one guy who now has two small children to deal with I love that.
01:13:35.494 --> 01:13:51.649
You see, I love that because I think I I want to show the variety, because I do think that it's the diversity that that is also going to make this group different right, and again, I don't know that everyone would agree that they're in this group, but from what I have seen, oh, again I don't know that everyone would agree that they're in this group, but from what I, have seen.
01:13:51.689 --> 01:13:51.929
Oh snap, yeah.
01:13:51.929 --> 01:13:55.461
I don't know if this person would agree that they're in this group, but, kat, I'm putting you in the group.
01:13:56.489 --> 01:13:57.011
Let's go.
01:13:57.974 --> 01:13:58.354
Same things.
01:13:58.354 --> 01:13:59.296
I mean this is.
01:13:59.296 --> 01:14:00.900
It's the exact same thing.
01:14:00.900 --> 01:14:07.185
We can go to the things, we can go to see what's popular, we can go to oldest and we can see somebody figuring it out.
01:14:07.185 --> 01:14:08.787
I love watching.
01:14:08.787 --> 01:14:11.207
You see the different thumbnail eras.
01:14:11.207 --> 01:14:26.594
You see like everything happen as people are creating, as people are figuring it out organic iteration as it's growing out and again, keeping in mind those three eyes, the impact, integrity and independence right there's, there's and that's.
01:14:26.760 --> 01:14:32.865
There's a difference right there between scott kramer putting together a huge game show spectacle and mr b's putting together a huge game show spectacle.
01:14:32.865 --> 01:14:35.820
There's no ceo of scott's channel like yeah, he is.
01:14:36.021 --> 01:14:38.447
It's his channel, right?
01:14:38.447 --> 01:14:40.970
The person behind the channel is the person.
01:14:41.131 --> 01:14:44.305
Yeah, he, I think I don't know if it's the end of that one or different, but he talks about like.
01:14:44.305 --> 01:14:53.068
He thinks like, literally, like his mom is filming, is a secondary camera operator and like I think it was like a cousin who had their drone to try to do stuff and like maybe what it is.
01:14:53.087 --> 01:15:15.639
People had to go pick up the inflatables from the rental place maybe what you're talking about is like the spirit of the you part in youtube very much so like yeah broadcast yourself used to be the slogan right, right and that's cool, and that's it is youtube yeah, yeah, and cat like monetizes in all kinds of ways also yeah, that's what.
01:15:15.658 --> 01:15:16.804
That's what I want to emphasize too.
01:15:16.804 --> 01:15:21.024
That's why, like I want to point out, like scott does but the monetization, the sponsorship, is not.
01:15:21.305 --> 01:15:21.908
Audience size.
01:15:22.220 --> 01:15:24.605
It's not a precursor, it's not a requirement or a disc.
01:15:24.605 --> 01:15:27.027
It's not good, bad anything, it's just a thing.
01:15:27.027 --> 01:15:28.291
Here's Mary Spender.
01:15:28.291 --> 01:15:30.266
Her channel really is growing.
01:15:30.266 --> 01:15:48.707
She's a musician and she does lots of videos about playing guitar and being an awesome musician and she is super cool and being an awesome musician and she is super cool and I believe she might be buddies with aubrey, who's not here right now.
01:15:48.707 --> 01:15:49.170
Oh really, how cool.
01:15:49.170 --> 01:15:50.755
Um, yeah, mary's great and it's like literally just everything is music focused.
01:15:50.755 --> 01:15:51.457
Um, but it can be things from like.
01:15:51.457 --> 01:15:52.780
Here's what it's like to be on tour.
01:15:52.780 --> 01:15:54.684
Here's a custom guitar.
01:15:54.684 --> 01:15:57.788
Let's look at a classic rock band here.
01:15:57.788 --> 01:16:01.095
Here's me, like you know, playing a famous guitar.
01:16:01.095 --> 01:16:07.613
So it's all related to this, this industry, but it's different, different like parts of it.
01:16:07.993 --> 01:16:11.484
Yeah, well, it's their perspective, their perspective on.
01:16:11.604 --> 01:16:12.648
you know, I'm a musician.
01:16:12.648 --> 01:16:22.984
Here's me engaging with music and here's me engaging with the industry that I'm a part of, epos Vox definitely someone who's independent, like massively independent.
01:16:22.984 --> 01:16:37.823
Uh he, his nickname is the stream professor because he is kind of mad scientisty with his whole, just everything um the whole studio, and I love his four by three square aspect ratio.
01:16:37.863 --> 01:16:39.649
A different aspect ratio.
01:16:39.649 --> 01:16:40.835
Is that how it is?
01:16:41.436 --> 01:16:47.136
he loves experimenting with, like old cameras, old aspect ratios look at this.
01:16:47.176 --> 01:16:48.240
I've heard you talk about this guy.
01:16:48.240 --> 01:16:50.609
I don't know who he is oh, he's great.
01:16:51.171 --> 01:16:52.395
Um, yeah, he's he just.
01:16:52.395 --> 01:16:53.761
Well, I'll show you something here.
01:16:53.761 --> 01:16:56.828
Um, I did want to point out his earthworks microphone.
01:16:56.828 --> 01:17:00.666
Here, though, he's using the ethos, but he custom, custom dyed it there.
01:17:00.666 --> 01:17:06.380
It's got the canon l1 on the back on the crt television there, but he also did a recent video.
01:17:06.380 --> 01:17:08.085
Where is it?
01:17:08.867 --> 01:17:09.649
you gotta go to videos.
01:17:09.649 --> 01:17:12.277
No, the ultimate rolling video setup.
01:17:12.277 --> 01:17:13.059
Oh, you showed me this.
01:17:13.059 --> 01:17:15.564
Yeah, of course I was like, hey, I'm in there.
01:17:16.145 --> 01:17:21.634
Um, yeah, he was explaining, but he watched my camera rig setup video this was the rig he was using.
01:17:21.673 --> 01:17:36.543
Like this, room is awesome okay I love just the chaos of it and this fits him right like not that you need that now not that everyone yeah not that everyone has to go and make the chaos now, and you can find people in his comments.
01:17:36.564 --> 01:17:40.484
You're like oh, the room gives me anxiety and stuff and he's like I love it yeah, I have spent years.
01:17:40.505 --> 01:17:41.487
This is, it's their garage.
01:17:41.487 --> 01:17:42.750
They like there's.
01:17:42.750 --> 01:17:47.661
He has a whole video where they move into the house and like the garage gets torn out and they try to seal up the door because water's coming in.
01:17:47.661 --> 01:17:48.342
It's a whole thing.
01:17:48.342 --> 01:17:55.983
Um, but this is him, this is his brain, like you're inside his world, inside his brain, putting things together.
01:17:55.983 --> 01:18:00.930
And then he did put together this whole camera setup, but he's been at this forever and he did have a recent video.
01:18:00.930 --> 01:18:03.014
This is, you want to ask why it matters here's.
01:18:03.014 --> 01:18:03.854
Here's another reason.
01:18:04.381 --> 01:18:12.587
His most recent video is titled this youtube just isn't for creators like me anymore and he, he kind of explains what that means.
01:18:12.667 --> 01:18:15.052
Like he he explains, like I was creators like who.
01:18:15.113 --> 01:18:16.948
What we're basically talking about is that what he's?
01:18:17.090 --> 01:18:17.672
yeah, he's been.
01:18:17.672 --> 01:18:18.819
He's been here from the beginning.
01:18:18.819 --> 01:18:37.190
I think he even talks about broadcast yourself and like when YouTube was that, and now, like he sort of not only saw it, participated in it, helped it grow, and now, because it feels like there's so much emphasis on the trends and the other things there's like no room for me here anymore, in this place that I helped build, and that sucks.
01:18:37.391 --> 01:18:37.591
Yeah.
01:18:37.591 --> 01:18:43.104
Because I don't think that's true but I don't think it's easy to feel that way.
01:18:43.104 --> 01:19:05.725
I don't think that's true, and I honestly believe that a significant amount of the viewership doesn't want it to be that no, I think they want it to be this, this, like the, the creator, that feels like a friend that they connect with because of their personality, their perspective, their way of explaining a thing I mean.
01:19:05.746 --> 01:19:05.966
I think.
01:19:05.966 --> 01:19:19.470
That's why I mean how many times have we seen oh you, you unsubscribe because you, you were, I subscribed to you for this, and now you're this enterprise right which like is fine, but like not I think that is what people want.
01:19:19.510 --> 01:19:19.931
I think they're.
01:19:19.931 --> 01:19:25.847
I think, like you've talked about Mr Beast, like as someone being the, I feel bad that he's always the example we use.
01:19:25.920 --> 01:19:26.582
But he's just such a visible.
01:19:28.460 --> 01:19:39.242
There could be worse people who are the face of the platform, and he does bring in a lot to the platform which helps them continue to be a platform that we can post stuff on too.
01:19:39.242 --> 01:19:42.286
So it's not that it has to be one or the other, but it's again.
01:19:42.286 --> 01:19:44.248
It's there are those channels.
01:19:44.248 --> 01:19:45.490
There are these channels.
01:19:45.490 --> 01:19:50.444
There's people in the middle who now feel like they don't feel like they don't belong Right, and that's why we want to make it.
01:19:50.465 --> 01:19:51.068
It's an important discussion.
01:19:51.068 --> 01:19:53.106
We want to make a space because we all belong.
01:19:53.628 --> 01:20:01.400
Yo, I'm about chep.
01:20:01.400 --> 01:20:01.922
This is chuck hellebuck.
01:20:01.922 --> 01:20:02.645
His son is connor hellebuck.
01:20:02.645 --> 01:20:03.850
Uh, one of the finalists for the vesna trophy in the nhl.
01:20:03.850 --> 01:20:07.126
He is a very famous pro hockey goalie, but his dad has youtube channel I'm following for about seven years.
01:20:07.126 --> 01:20:08.131
All about 3d printing.
01:20:08.131 --> 01:20:09.699
We talked about this as an example.
01:20:09.699 --> 01:20:14.550
It's one person doing everything from them from the beginning.
01:20:15.110 --> 01:20:26.559
Uh, mark, here's one of our nab buddies nab buddy mark is a good example of someone who literally, um, just, yeah, like just shared a couple things of like oh, have you tried this, have you thought about this?
01:20:26.559 --> 01:20:30.569
Even literally, like you didn't know, genius link works this way no, I didn't.
01:20:30.970 --> 01:20:32.032
We learned so much.
01:20:32.091 --> 01:20:35.747
In just like five he solved the problem I've been having with for like a year.
01:20:36.448 --> 01:20:59.423
Literally in less than five minutes, yeah, um, and yeah, I see, that's why it'd be nice if we could maybe talk more regularly about these things, but the fun part about nab is is meeting the people behind these channels who are so fascinating and just have like such a um a dedication to, to the way they approach things and everything.
01:20:59.423 --> 01:21:04.613
Like you can, you know how we're scrolling through that to the the oldest videos and then scrolling up to the new.
01:21:04.613 --> 01:21:16.984
You can feel that in the conversations that you have with these people, like it's, they're just, they're so resourceful, they're so creative, it's so inspiring, just like I can hear you talk about how you approach youtube like all day.
01:21:17.185 --> 01:21:19.114
It's just fascinating I've been speaking of.
01:21:19.114 --> 01:21:21.103
I would actually recommend approach youtube like all day.
01:21:21.103 --> 01:21:21.583
It's just fascinating.
01:21:21.583 --> 01:21:22.365
I've been speaking of.
01:21:22.365 --> 01:21:23.791
I would actually recommend checking out this video for mark.
01:21:23.791 --> 01:21:25.957
Expose the truth behind the quick thing um, we're being cut off.
01:21:25.957 --> 01:21:26.561
You have to show.
01:21:26.561 --> 01:21:27.145
Are we being cut off?
01:21:27.164 --> 01:21:28.511
no, scroll up a little bit.
01:21:28.511 --> 01:21:29.354
No, not that.
01:21:29.354 --> 01:21:31.282
Yeah, sorry, instructions are hard.
01:21:31.282 --> 01:21:34.690
This one right here, the top right um mark.
01:21:34.731 --> 01:21:48.411
If you notice, like mark's view count is pretty healthy for a sub 100 000 subscriber channel and niche, because it's not even a camera channel, mostly a lens channel like very niche.
01:21:48.411 --> 01:21:56.539
And what he's done is he's essentially been able to take these things If I told you hey, heather, you need this 20 to 40 millimeter 2.8 lens.
01:21:56.600 --> 01:21:59.988
I've already stopped paying attention, but it's got a 67 millimeter diameter.
01:21:59.988 --> 01:22:00.618
Do not give an F.
01:22:00.618 --> 01:22:01.431
What if I was like oh, got a 67 millimeter diameter.
01:22:01.377 --> 01:22:04.171
That you've nf what ifi was like oh here's a lens, though you can put this on your camera.
01:22:04.171 --> 01:22:17.346
It's going to handle like you could just that could be pretty much the one lens you take everywhere and it's going to look really good okay, kind of okay, now you're kind of in, I can tell you because you're speaking my language, like if you say these model numbers, contextualizing in a really relevant way.
01:22:17.386 --> 01:22:30.047
Yes, mark has gotten really good at doing that and then got a bit of criticism for saying it's clickbaity, Because instead of saying you know, like whatever lens review, it's this lens transformed filmmaking $75 cult classic Right.
01:22:30.279 --> 01:22:32.408
So there's no like model.
01:22:32.800 --> 01:22:44.337
Every APS-C shooter needs this lens, but he explains exactly why and I honestly don't think it's clickbait, I think it'sbait, I think it's in a way, I think it's helping because it's going to take people who wouldn't even yep.
01:22:44.356 --> 01:22:44.698
Who would benefit?
01:22:44.719 --> 01:22:52.206
I wouldn't even give it a second chance and now are open to it yep um, and we have talked about mark, about this, so I think he would actually be okay with me on this list.
01:22:52.206 --> 01:22:56.563
Yeah, um, and mark also lives in australia, you know, supports family.
01:22:56.563 --> 01:23:20.771
Like just figuring it out, we got peter peter, somebody who has like you want to talk about, like professional polish and slickness, and someone you would almost think does have a team yeah, nope, and doesn't does not, I mean he can confirm literally built his studio, multiple studios at this point, but like and nails and his bare hands yeah, so there, there is no team there.
01:23:20.851 --> 01:23:22.042
It's not like I built a studio.
01:23:22.042 --> 01:23:28.190
Here's all the construction workers for a week putting it together it's like, here's me going into hiding for four months to build my studio together.
01:23:28.190 --> 01:23:30.078
Um, and peter, you know.
01:23:30.078 --> 01:23:31.262
He's got physical products.
01:23:31.262 --> 01:23:32.849
He's got online courses.
01:23:32.849 --> 01:23:34.212
He's got sponsorships.
01:23:34.212 --> 01:23:36.020
He's got affiliate links and revenue.
01:23:36.020 --> 01:23:38.545
Um, he's got, you know, two channels, like he's.
01:23:38.545 --> 01:23:46.930
He explores everything and he's so open about his failures on his channel too, so he tries something.
01:23:46.930 --> 01:23:49.583
It doesn't work, it doesn't just like what happened with that thing.
01:23:49.744 --> 01:24:03.091
He'll tell you about it and explain why, and he'll like he's always very, very clear about, he's just very open and transparent, yeah, which I think is one of those things that's just incredibly beneficial for everybody.
01:24:03.091 --> 01:24:04.351
Mooncat.
01:24:04.893 --> 01:24:05.573
Mooncat.
01:24:06.354 --> 01:24:08.056
She's great and this is an example.
01:24:08.056 --> 01:24:10.869
This goes against in the face of everything NAB was talking about.
01:24:10.869 --> 01:24:14.389
So she's got 453,000 subscribers.
01:24:14.389 --> 01:24:20.190
Her most recent video came out six days ago and it's called I Debunked Evolutionary Psychology, with Almost a Million Views.
01:24:20.190 --> 01:24:26.764
Before that was a year ago, almost two million views sovereign citizen, pseudo law and disorder.
01:24:26.764 --> 01:24:33.045
Wow, this is not what you would a youtube coach would tell you to make videos about exactly and this is three and a half hours.
01:24:33.085 --> 01:24:36.721
This is an hour and 46 minutes is an hour, 20 like they're.
01:24:36.721 --> 01:24:43.212
They're long videos, um, but she explains stuff really well.
01:24:43.212 --> 01:24:46.344
I mean, she does like you know, she'll do like skits and things.
01:24:46.344 --> 01:24:49.671
I can't find the ones she the amount of research is insane.
01:24:49.692 --> 01:25:00.228
But a lot of them are her just with a beer, like pouring beer, and then people started criticizing because she would pour beer into a glass and there'd be like too much foam in the beer and they were like, like this woman doesn't know how to pour beer, so now she like purposely, like puts too much foam in the beer.
01:25:00.228 --> 01:25:06.423
And they were like, oh, like this woman doesn't know how to pour beer, so now she like purposely, like puts too much foam in the beer and like calls it out on camera and stuff, like she's great.
01:25:06.423 --> 01:25:14.893
Um, she's also a musician, which is really funny because in her video it's a video essentially about, um, evolutionary psychology is.
01:25:14.893 --> 01:25:27.095
It dives in like the alpha male bro world a bit um, and it's very funny because then I saw people in well, a couple people in our comments trying to give her like production advice.
01:25:27.095 --> 01:25:36.806
Like you should really add uh, yeah, they're mansplaining, like high pass filters and things, never mind the fact she uses like five different microphones in this video.
01:25:36.806 --> 01:25:43.088
They're eq'd perfectly, because she is a professional musician who also includes original songs in the video related to the topic.
01:25:43.088 --> 01:25:58.506
But you're gonna, oh yeah, tell about the high pass filter or whatever, um, which I think also just proves how difficult it can be for, like, people have to deal with things that others don't have to deal with, just because of who they are when they try to make videos.
01:25:58.606 --> 01:26:02.503
But, um, I honestly don't know if this is a full-time thing or not.
01:26:02.503 --> 01:26:08.327
I don't think so, based on the upload schedule, but based on the popularity and engagement, like 100 could be.
01:26:08.327 --> 01:26:23.201
But these are dense videos, like um, they're definitely worth watching all of them, to be honest with you, um, but none of them I don't think any of these are anything that would be on the trending page.
01:26:23.201 --> 01:26:26.590
They're not anything that a youtube coach would tell you to make a video about.
01:26:26.590 --> 01:26:41.632
And if you convinced your youtube, like your traditional youtube coach like, yeah, I want to make a thing about messed up politics behind those gambling oh, there, she's pouring her beer behind those gambling streams um, they would probably tell you don't make it a really long video.
01:26:41.632 --> 01:26:51.582
Don't make a three and a half hour video about evolutionary psychology, see, but yeah, yeah, let's see, we got oh, there's Luke Towan.
01:26:51.582 --> 01:26:53.226
And then, hey, look at that, we got Gil.
01:26:53.688 --> 01:26:59.530
Gil, Gil, I mean again independence, impact, integrity.
01:27:00.079 --> 01:27:15.528
I think every one of these channels has it, and Gil Gil's a good example too, because Gil spends so much of his time producing podcasts for other people in well, I say portably, and also in his own studio, which he has set up and optimized like crazy.
01:27:15.528 --> 01:27:20.890
So a lot of that stuff you don't see on his channel because it's for client stuff.
01:27:20.890 --> 01:27:26.863
That same in line but yeah, and he shows up, but then he shows back to his channel with here's what I learned from doing this.
01:27:26.863 --> 01:27:27.926
Here's what I've learned from this.
01:27:28.025 --> 01:27:43.002
Here's like I think it's important that, like there is also the diversity of uh being a creator in the creator space, where it's not necessarily you know only from your channel, there are a bunch of different ways to do it.
01:27:43.002 --> 01:27:47.963
I started I just recently started making videos for buzzsprout yeah, that are on their channel exactly, not on my channel.
01:27:49.065 --> 01:27:53.694
There we go and that's cool, um, and yeah, and they.
01:27:53.694 --> 01:28:04.082
I mean, I just, I don't know, I just wanted to make sure to have a breadth of people so let's catch up, because yeah, I know, I know it's long, but we talked about this list.
01:28:04.082 --> 01:28:05.988
I don't want to go through like three channels and that's the list.
01:28:06.029 --> 01:28:07.601
Like I, want to blast through a bunch.
01:28:07.722 --> 01:28:13.592
Okay, let's uh we're going long, okay, uh we're around here the re20.
01:28:13.592 --> 01:28:14.842
I have the re20.
01:28:14.842 --> 01:28:16.811
I don't like putting foam on it, uh, yeah.
01:28:16.811 --> 01:28:21.106
So this filter is actually for the re20 and I'm using it on the procaster.
01:28:21.287 --> 01:28:22.962
So uh, the road to health, says.
01:28:22.962 --> 01:28:27.346
I think the length of video should always be based on how long it takes to tell the story or explain what you teach.
01:28:27.408 --> 01:28:50.279
Comic mr beast might work if you're an entertainment channel, but not others as long as it needs to be, I think, is the best way to follow it yeah, joel says I follow netflix dev and they did a test on the thumbnails and they found that if the thumbnail had one person versus multi-person versus no person, that would get clicked on more interesting of course they did ab testing because I mean they're not going to, they're not going to wing it, yeah uh, let's see no hate whatsoever.
01:28:50.421 --> 01:28:55.681
Some folks want to see beauty and glam lifestyle and live through that, so in one sense, she's doing the lord's work.
01:28:55.681 --> 01:29:04.246
Um, I believe the majority's biggest obsession is how others see them, so that's absolutely where the followers are at social media age.
01:29:04.246 --> 01:29:05.269
Not for me, but I get it.
01:29:06.552 --> 01:29:17.106
Um the king, after 48 years of a career, getting ready to start a channel little scary that's exciting that is, oh my gosh that's one of the best places to be exactly man like I'm so happy for you.
01:29:17.127 --> 01:29:24.944
You're in the sandbox phase so like, oh, it's like, you're standing at the beginning of the Yule Brook Road about to go on this awesome adventure.
01:29:24.944 --> 01:29:25.805
It's so awesome.
01:29:26.889 --> 01:29:27.449
Knowledge.
01:29:27.449 --> 01:29:28.412
That's the Tai Lopez thing.
01:29:30.721 --> 01:29:31.666
Hey, tom, great to see you live.
01:29:32.300 --> 01:29:33.284
Got Bailey here.
01:29:33.460 --> 01:29:35.006
Bailey Wolf Rider.
01:29:35.006 --> 01:29:42.326
Hey, totally get your frustration with those types of just feeding of the people's need to be successful and dream of being financially successful.
01:29:42.326 --> 01:30:03.502
Uh, mike says I'm very close to bryce, I bryce I bryce I 600 k subs blew up making rap videos to call of duty videos, then decided to switch to videos about his life and it dropped off big time yeah I mean my point was sometimes big time creators don't always have success doing whatever they want.
01:30:03.523 --> 01:30:07.925
After making videos with millions of views per video, change it up and then get less than 15k views.
01:30:07.944 --> 01:30:17.623
Yeah, I mean peter's a good example on his channel because he's got 600 000 subscribers and he's that's why there's a second channel, the vlog channel, because he's he's always been conflicted and open about it.
01:30:17.623 --> 01:30:19.367
On his channel of I'm making this stuff.
01:30:19.367 --> 01:30:21.109
Now, look, this video blew up like crazy.
01:30:21.109 --> 01:30:21.791
Here's a vlog.
01:30:21.791 --> 01:30:30.132
That didn't do well, but I really love making the vlog but I like, just because you have the 600 000 subscriber channel doesn't mean whatever you will do.
01:30:30.132 --> 01:30:35.591
I think there are people that they there are a select few channels, a very select few.
01:30:35.591 --> 01:30:52.676
It's almost like looking at you know, like that's why they shouldn't be the example, like because it's so specific where, like I think mr beast could, he could upload I don't know a six hour video of him doing nothing like sitting silently at the computer replying to emails.
01:30:52.695 --> 01:30:56.006
Make a lot of money with a default thumbnail and bad lighting.
01:30:56.087 --> 01:31:05.350
That just says like replying to emailsmov, and it'll be on the trending page bailey says uh, you're a bit louder than me and you might be clipping.
01:31:05.350 --> 01:31:08.345
Oh, I don't know it's been to the end of the show now, so it is.
01:31:08.345 --> 01:31:12.421
It is what it is, but thanks, bailey uh, kyle is here, someday I'll figure out.
01:31:12.461 --> 01:31:13.645
Thumbnail says kombucha.
01:31:13.645 --> 01:31:15.893
Cat says you can also hear my hair change.
01:31:15.893 --> 01:31:17.537
Uh, love your stuff.
01:31:17.537 --> 01:31:20.206
Cat pulled a lot of great tips and goals off your content.
01:31:20.206 --> 01:31:23.555
Let's see super chat bailey, great to catch the show again.
01:31:23.555 --> 01:31:28.329
Hope you guys super chat I know have all been going well, currently working on building a home audio recording studio.
01:31:28.350 --> 01:31:29.079
So it's a lot of effort.
01:31:29.100 --> 01:31:32.628
Great to see you guys again, oh please share your studio updates.
01:31:32.670 --> 01:31:33.310
I would love that.
01:31:33.310 --> 01:31:38.305
That'd be so cool to see bailey is like full-on pro now carl is old school.
01:31:38.466 --> 01:31:41.088
As soon as I saw that title, I'll pull it up to watch after the stream ends.
01:31:41.429 --> 01:31:47.480
I think that was the epos box one oh yeah, yeah, it's a good one, it's it's like sad uh, epos, epos.
01:31:47.501 --> 01:31:51.452
Box point that I took from his video is how much we have to do to get around the shorts.
01:31:51.452 --> 01:31:52.220
Push that long.
01:31:52.240 --> 01:31:57.302
Form content doesn't get noticed anymore I notice mike's comments on so many videos that I watch.
01:31:57.604 --> 01:32:10.962
We watch like the exact same videos uh, sadly that's the minority most want, my want, michael bay level videos, but we have our circles explosions everywhere uh mark.
01:32:11.422 --> 01:32:18.189
Let's see 24 total oh, that was moon cat yeah.
01:32:18.970 --> 01:32:21.613
Remember to hit the like button, looking so forward to filming.
01:32:21.654 --> 01:32:25.881
Well, there we go it's the only way to get better Oof.
01:32:25.881 --> 01:32:27.886
This ended up being an extendo edition.
01:32:28.488 --> 01:32:29.190
Extendo.
01:32:29.190 --> 01:32:31.887
Well, so what's our conclusion here?
01:32:31.887 --> 01:32:33.023
So, yeah, what's?
01:32:33.043 --> 01:32:33.345
our conclusion?
01:32:33.345 --> 01:32:34.087
There is no conclusion.
01:32:34.087 --> 01:32:36.185
Well, how are we ending this show?
01:32:36.185 --> 01:32:44.128
The whole point, when you wanted to make your video and you were like, okay, what's this, what's the next step?
01:32:44.128 --> 01:32:45.453
The thing I kept saying is like there is no end point.
01:32:45.453 --> 01:32:54.564
It's just having a conversation and like continuing a conversation, opening a dialogue, and that's the point, and we've been talking about like these creators, these creators.
01:32:54.564 --> 01:32:56.500
So I want to show here this is what I think.
01:32:56.500 --> 01:32:59.444
I think some would fit.
01:32:59.444 --> 01:33:02.247
Um, you know, we could spend all day everybody sharing examples.
01:33:02.247 --> 01:33:06.515
That would probably fit, which is, I think, super encouraging because there's so many in so many different niches.
01:33:07.135 --> 01:33:07.376
Yeah.
01:33:08.000 --> 01:33:12.771
But again, like the EposVox thing showed you can still feel like you don't fit.
01:33:13.032 --> 01:33:29.993
Yeah, maybe it is like taking the definition of a successful YouTube creator when it was still broadcast yourself and bringing them together, because now that's not it.
01:33:31.301 --> 01:33:32.426
That's not their slogan anymore.
01:33:32.426 --> 01:33:33.007
They changed it.
01:33:33.007 --> 01:33:34.525
It's not even the slogan, but that's not.
01:33:34.525 --> 01:33:35.269
The purpose.
01:33:37.146 --> 01:33:41.141
If you thought about what is a successful YouTuber, what do they look like, how do they operate now it wouldn't be that that.
01:33:41.141 --> 01:33:44.845
If you thought about what is a successful YouTuber like what do they look like, what do they, how do they operate now it wouldn't be that, it would be different.
01:33:45.204 --> 01:33:51.591
I wish I was using the Earthworks ethos, because I would say it's the ethos behind that slogan.
01:33:52.390 --> 01:33:53.612
Yeah, maybe it's that.
01:33:54.613 --> 01:33:54.953
I like it.
01:33:55.354 --> 01:33:58.596
Anyway, can I put that on my worst Tomahawk card, full on pro.
01:33:58.817 --> 01:34:01.002
Yes, yes, please Quote it.
01:34:01.002 --> 01:34:03.748
All right Time to clear the table.
01:34:04.470 --> 01:34:05.471
What is do?
01:34:05.471 --> 01:34:07.181
We need to give a next step.
01:34:08.184 --> 01:34:09.527
I don't think I don't have a next step.
01:34:09.527 --> 01:34:10.769
I'm not going to.
01:34:10.769 --> 01:34:12.552
If you have a next step, please.
01:34:13.173 --> 01:34:15.868
Well, we're going to do something.
01:34:15.868 --> 01:34:18.125
We're going to create like a digital space.
01:34:18.125 --> 01:34:21.471
I don't know, that's yeah, that's where we're at.
01:34:21.511 --> 01:34:22.413
Yeah, I don't know.
01:34:22.413 --> 01:34:23.786
I'm in the conversation phase.
01:34:24.542 --> 01:34:25.466
Just stay tuned.
01:34:25.466 --> 01:34:26.966
We're going to continue the conversation.
01:34:27.902 --> 01:34:28.623
I think that's the thing.
01:34:28.623 --> 01:34:29.726
Then the needs become apparent.
01:34:29.907 --> 01:34:30.750
And the needs become apparent.
01:34:30.750 --> 01:34:31.331
Thanks for watching.
01:34:31.399 --> 01:34:36.461
Hope you have a great, happy, healthy, fun rest of your day, great weekend and we'll see you next time.
01:34:36.600 --> 01:34:37.121
Bye.