ဤအပိုင်းအကြောင်း
Today in the business of podcasting:
- Sounds Profitable Partner Tom Webster and ADOPTER Media's Glenn Rubenstein host a free webinar on October 13 at 2:00 p.m. ET, using new Podcast Atlas analysis to profile podcasting's heaviest buyers, the Super Spenders.
- Audacy's Leah Reis-Dennis argues in a Sounds Profitable guest article that outdated podcast advertising advice needs a rewrite, citing 22% lower CPA on mid-sized shows, the value of host expertise, and the discovery role of video.
- Barometer's AI contextual brand suitability and targeting segments are now available in Amazon Ads DVA+ for podcast campaigns, with episode-level pre-bid targeting across major platforms and supply side partners.
- An AdExchanger column from Krystina Rubino and Lindsay Piper Shaw says podcasting is having its viewability moment, and that buyers should ask what kinds of impressions they are getting heading into 2027.
- Dhar Mann says the $100M creator-brand deal target he set as Advertising Week New York's first chief creator officer is already pledged by CMOs, though contracts are not expected this week.
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
အင်္ဂလိပ်
အမေရိကန်ပြည်ထောင်စု
ဤအပိုင်းထဲတွင်
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ပြီးခဲ့သည့် အပိုင်းများကို ရှာဖွေပါ
Sounds Profitable ၏ ယခင်အပိုင်းများကို ရှာဖွေပါ
ဤ PODCAST တွင် အခြားသော အပိုင်းများ
This week in the business of podcasting:
Tom Webster says AI is the average machine, so podcasters should hand it routine work like show notes and ad operations and protect the host-read ad and the show itself.
Audacy's Leah Reis-Dennis argues the old podcast advertising playbook is outdated, citi…
This week Tom Webster reports back from Denver, where Content Marketing World, LIONS, and The Market Research Event shared one expo floor and nearly every booth was selling an AI-augmented something. His argument is that large language models are built to produce the most probable answer, which mak…
Today in the business of podcasting:
A Signal Hill Insights survey of 6,161 Canadians finds AM/FM radio still holds 46% of in-car listening, while 68% of Canadians dislike AI-generated podcasts and only 4% like them.
The Podcast Study 2026 identifies "Prime Prospects," the 18% of podcast consumers…
Today in the business of podcasting:
Tom Webster says AI is the average machine, so hand it the routine podcasting work like show notes, transcripts and ad ops, and protect the human work of host-read ads and the show itself.
WARC forecasts global ad spend will grow 11.9% to $1.34 trillion in 2026…
မသက်ဆိုင်ကြောင်းရှင်းလင်းချက်: ဤစာမျက်နှာပေါ်တွင် ထည့်သွင်းထားသော ပေါ့တ်ကာစ်နှင့် အနုပညာလက်ရာများသည် ၎င်း၏ပိုင်ရှင်၏ပိုင်ဆိုင်မှုဖြစ်သည့် Bryan Barletta မှဖြစ်ပြီး Listen Notes, Inc နှင့် ဆက်နွှယ်ခြင်း သို့မဟုတ် ထောက်ခံထားခြင်းမရှိပါ။
ပြင်ဆင်ပါ
ပေါ့ဒ်ကတ်စ် ဒေတာဘေ့စ်ကို နောက်ဆုံးပေါ်အချိန်နှင့်တပြေးညီဖြစ်စေရန် ကူညီပေးသည့်အတွက် ကျေးဇူးတင်ပါသည်။
