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In Episode 5 of Powered by Data, "Building a Modern Tech Stack," Scott McLean, Dan Loeffler and Christine Demetillo unpack how Life Sciences companies are building those ecosystems today. The conversation moves through the four core layers of the stack (data foundation, engagement, operational and compliance), explores why CRM works best as a system of engagement rather than a system of record and makes the case for capturing data broadly while mastering only what matters to the business.
Along the way, the panel digs into the realities of stale license data, the limits of a single source of truth and how empowering field teams with compliant freedom drives both commercial growth and operational maturity.
Time Stamps
00:00 - Intro and Welcome
01:29 - Framing the Life Sciences Tech Stack
03:48 - The Engagement Layer: CRM and the Shift for Emerging Biotechs
07:24 -CRM Misconceptions and Territory Blind Spots
11:09 -Breaking Down Data Silos and the Limits of a Single Source
16:07 - Reverse Mastering: Capture Broadly, Master What Matters
18:47 - Lessons from IBM Watson on Why More Data Wins
21:55 -The Operational Layer: License Currency and Distribution Realities
26:51 - Best Practices for Maintaining Clean, Fresh Data
33:46 - Starting With Compliance First and Empowering Field Teams
40:00 - Measuring ROI Across Integrations, MDM and Compliance
44:31 - Closing Thoughts
Connect with our Presenters
Scott McLean
Executive Director, Sales
linkedin.com/in/ScottMMcLean
Dan Loeffler
Vice President, Product Development
linkedin.com/in/danloeffler
Christine Demetillo
Product Specialist and ESG Subject Matter Expert
linkedin.com/in/mary-christine-demetillo
About MedPro Systems
We help Life Sciences and Healthcare companies drive better health outcomes by navigating complexity throughout their compliance and commercial operations. With tailored data, solutions and service, our nimble, dedicated team of industry veterans simplify every step of the journey, helping our customers move forward with confidence and precision.
Learn More about MedPro Systems: MedProSystems.com
Along the way, the panel digs into the realities of stale license data, the limits of a single source of truth and how empowering field teams with compliant freedom drives both commercial growth and operational maturity.
Time Stamps
00:00 - Intro and Welcome
01:29 - Framing the Life Sciences Tech Stack
03:48 - The Engagement Layer: CRM and the Shift for Emerging Biotechs
07:24 -CRM Misconceptions and Territory Blind Spots
11:09 -Breaking Down Data Silos and the Limits of a Single Source
16:07 - Reverse Mastering: Capture Broadly, Master What Matters
18:47 - Lessons from IBM Watson on Why More Data Wins
21:55 -The Operational Layer: License Currency and Distribution Realities
26:51 - Best Practices for Maintaining Clean, Fresh Data
33:46 - Starting With Compliance First and Empowering Field Teams
40:00 - Measuring ROI Across Integrations, MDM and Compliance
44:31 - Closing Thoughts
Connect with our Presenters
Scott McLean
Executive Director, Sales
linkedin.com/in/ScottMMcLean
Dan Loeffler
Vice President, Product Development
linkedin.com/in/danloeffler
Christine Demetillo
Product Specialist and ESG Subject Matter Expert
linkedin.com/in/mary-christine-demetillo
About MedPro Systems
We help Life Sciences and Healthcare companies drive better health outcomes by navigating complexity throughout their compliance and commercial operations. With tailored data, solutions and service, our nimble, dedicated team of industry veterans simplify every step of the journey, helping our customers move forward with confidence and precision.
Learn More about MedPro Systems: MedProSystems.com
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ပြီးခဲ့သည့် အပိုင်းများကို ရှာဖွေပါ
Powered By Data ၏ ယခင်အပိုင်းများကို ရှာဖွေပါ
ဤ PODCAST တွင် အခြားသော အပိုင်းများ
In Episode 4, Scott McLean, Christina List, Tenille Goodman and Kevin O'Rourke discuss the role data quality plays in successful transparency reporting programs.
The conversation explores where data quality issues typically begin, why reporting challenges often originate long before reports are su…
Welcome back to Powered by Data. In our second episode, "Global Transparency Reporting," join MedPro Systems' panel, Scott McLean, Cristina List, Tenille Goodman and Jared Esposito, as they explore the increasingly complex world of global transparency reporting. From the misconception of U.S. Feder…
Welcome back to Powered by Data. In our third episode, "Doing Well by Doing Good: Quality, ESG and Exceeding Expectations," join Christine Demetillo and Lisa Fontana as they share an inside look at MedPro's quality and sustainability journey.
From pursuing four certification frameworks simultane…
Welcome to our very first episode of Powered by Data. Join MedPro Systems panel - Scott McLean, Bryan Andrews, Dan Loeffler and Christine Demetillo as they unpackthe recent shifts reshaping the Life Sciences CRM landscape. From vendor migrations and consolidations to the rise of AI, the conversatio…
မသက်ဆိုင်ကြောင်းရှင်းလင်းချက်: ဤစာမျက်နှာပေါ်တွင် ထည့်သွင်းထားသော ပေါ့တ်ကာစ်နှင့် အနုပညာလက်ရာများသည် ၎င်း၏ပိုင်ရှင်၏ပိုင်ဆိုင်မှုဖြစ်သည့် MedPro Systems မှဖြစ်ပြီး Listen Notes, Inc နှင့် ဆက်နွှယ်ခြင်း သို့မဟုတ် ထောက်ခံထားခြင်းမရှိပါ။
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ပေါ့ဒ်ကတ်စ် ဒေတာဘေ့စ်ကို နောက်ဆုံးပေါ်အချိန်နှင့်တပြေးညီဖြစ်စေရန် ကူညီပေးသည့်အတွက် ကျေးဇူးတင်ပါသည်။
