🎧 Daisy Chain Fields, RushTok, and the business of belonging

Today’s topics: Why Olivia Rodrigo’s Daisy Chain Fields Festival feels like a new model for cultural and brand experiences, and how sorority recruitment has become a full-blown social media and marketing ecosystem.

Timestamps:

🌼 0:00 - Olivia Rodrigo’s Daisy Chain Fields Festival is more than a music festival. We break down how Olivia turned her album rollout into a sold-out, 45k person festival, raised $20 million for charity, and created an experience rooted in girlhood, crafting, community, and multi-generational fandom.

💌 14:16 - Brands are officially on RushTok. Sorority recruitment, aka #RushTok, has become a major social media moment, and brands have really gotten in on the action this year. We talk about how Poppi, Nike, and other brands are showing up during rush and why sorority girls are becoming expert marketers and focus groups for brands.