Optimizing Your Creative-Adjacent Biz

After a period of offering two main services, James has focused on ghostwriting without distraction, with the goal of becoming one of the top 20 ghostwriters in the country.

Pat has more than one sphere of operation, and she freely tosses around terms like “beachhead” and “flagship” to describe how she successfully manages these separate spheres.

Note—In case you’re wondering, the characteristics of a good business beachhead include:

* A small, well-defined target customer base with a shared, urgent problem

* Buyers who communicate with one another

* A strong, distinct value proposition that fits your strengths

(source: https://executive.mit.edu/launching-a-successful-start-up-3-the-beachhead-market-MC7FUMDZ6IU5AIPP4WGIPN2PZJI4.html)

If you are running a creative-adjacent business in any artistic domain, this episode is for you.

Questions for Listeners:

* Do you have a ‘beachhead’ service?

* What is it, and how did you focus in on it?

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For Further Exploration:

MIT on The Beachhead Market:

https://executive.mit.edu/launching-a-successful-start-up-3-the-beachhead-market-MC7FUMDZ6IU5AIPP4WGIPN2PZJI4.html

Excellent book by Charlie Gilkey:

The Small Business Life Cycle: The No-Fluff Guide to Navigating the Five Stages of Small Business Growth

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