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The path to breakthrough ideas starts with… the bad ones.
In a world obsessed with perfection, Jason Keath makes a counterintuitive—and surprisingly liberating—case: bad ideas aren’t the enemy, they’re the engine. As the founder of Social Fresh and a longtime advisor to brands seeking creative edge, Jason argues that creativity is a process, not a personality trait—and the faster we get comfortable with failure, the faster we unlock genius.
In this episode, Jason and Jeremy talk about:
- Why we mythologize creativity—and how to make it practical
- The Fast & Ugly method that beats overthinking
- How constraints fuel creativity rather than stifle it
- What teams get wrong in brainstorms—and how to fix it
- Why “creative blocks” are often just fear in disguise
- The surprising neuroscience behind idea volume and quality
- Why marketers, leaders, and founders need to stop waiting for inspiration
Whether you’re leading a brand, launching a product, or staring down a blank page, this conversation will help you stop polishing and start producing.
Links:
- Jason’s site: jasonkeath.com
- Social Fresh: socialfresh.com
- Jason’s book: The Case for More Bad Ideas (Out now!)
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မသက်ဆိုင်ကြောင်းရှင်းလင်းချက်: ဤစာမျက်နှာပေါ်တွင် ထည့်သွင်းထားသော ပေါ့တ်ကာစ်နှင့် အနုပညာလက်ရာများသည် ၎င်း၏ပိုင်ရှင်၏ပိုင်ဆိုင်မှုဖြစ်သည့် Jeremy Goldman မှဖြစ်ပြီး Listen Notes, Inc နှင့် ဆက်နွှယ်ခြင်း သို့မဟုတ် ထောက်ခံထားခြင်းမရှိပါ။
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