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Investors are finding opportunities in sports as the media rights market surges and team valuations climb, Nicole Pullen Ross, head of the Sports and Entertainment Solutions within Goldman Sachs Private Wealth Management, explains on the Exchanges podcast. Read the related report here.
Key Takeaways:
- The value of sports media rights is soaring: The global sports media market grew 41% from 2020 through 2025 and has continued climbing to an expected $67 billion in 2026.
- Private equity and institutional investments are accelerating: Surging media rights are the core driver of growth, lifting sports franchise valuations to historic highs.
- Infrastructure and real estate are key: Modern venues and surrounding entertainment districts create benefits that go beyond game day and complement technology-driven fan personalization.
- Women’s and college sports are attracting investors: Women’s teams that control their own arenas command higher valuations, and new player-pay rules are prompting college athletic departments to weigh new types of financing.
This episode was recorded on October 27, 2026.
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