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In a world where the rules of business are being rewritten in real time, what does it actually take to build something that lasts?
This week on Exchanges, I sit down with Bernadette Schwerdt for a practical and energising conversation about entrepreneurship, online business growth, and what it really means to build with resilience. Bernadette shares her insights from interviewing Australia's leading CEOs in digital enterprise, on leveraging digital platforms effectively, the power of strategic partnerships, and how AI is transforming the way smart businesses think about marketing.
To find out more about Bernadette go here:
LinkedIn: https://www.linkedin.com/in/bernadetteschwerdt/
Instagram: https://www.instagram.com/bernadetteschwerdt/
Website: https://bernadetteschwerdt.com.au/
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Today's episode is sponsored by Mitrade a multi-regulated CFD trading platform, founded in Melbourne, that lets you access over 900 financial instruments — from gold and forex to indices and stocks — all in one place, with no commission.
Trading CFDs carries a high level of risk and may not be suitable for all investors. Please consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money. AFSL 398528.
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Chapters
00:00 The Fascination with Entrepreneurship
05:22 The Rise of Online Entrepreneurship
12:18 Navigating Partnerships in Business
18:06 Marketing in the Digital Age
28:00 The Impact of AI on Entrepreneurship
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