Evo DK #463 - Why Do Users Hate CRM & What Needs To Change

Today's episode is hosted by Aodhfin Barbour and they are joined on the podcast by Karim Fawzy, Commercial Excellence Manager - CRM at Topsoe, Dariya Mochalova, Product Owner (Websites and MarTech) at The Kilroy Group, Iacopo Digregorio, CRM AI Manager at WS Audiology A/S, Amy Shotton, CRM & Marketing Lead, Benas Burovas, Digital Marketing & CRM Specialist at Spirii. The conversation explores CRM strategy, customer relationship management challenges and the reasons organisations need to rethink how they use CRM platforms. The exchange highlights user experience, automation, marketing technology and ways businesses can improve CRM adoption. Listeners can discover perspectives on digital transformation, customer engagement and technology-driven business processes. The discussion also highlights CRM strategy through the lens of AI, data management and creating more effective customer experiences.

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