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Meta ads have been doing some strange things lately, especially when it comes to finding fresh top-of-funnel audiences.
In some accounts, purchase campaigns are leaning heavily towards warm audiences, while retargeting is suddenly performing better than it has in a long time.
So in this episode, I’m sharing a small but mighty Instagram strategy that can help bring new people into your world, grow your following, and support the rest of your Meta ads ecosystem.
This is an updated version of a strategy I first shared back in episode 104, and it’s especially useful right now if your top-of-funnel purchase campaigns have felt a little unpredictable.
In this episode, I cover:
- Why some broad Meta campaigns may still be spending heavily on engaged and existing audiences
- Why growing your Instagram audience can still support your broader sales and marketing strategy
- How to choose the right organic posts to boost
- Why your boosted post should be created from Instagram.com, not the app
- The objective I recommend using if follower growth is your goal
- How to set up your audience, budget and ad account connection properly
- What to track inside Ads Manager so you can see what’s working
If your purchase campaigns are struggling to find fresh people, or your Instagram reach feels painfully low, this episode will give you a simple, low-cost strategy to test alongside your existing Meta ads.
🎧 Listen to the full episode here:
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You can also listen back to episode 104, where I first shared the original version of this boosted post strategy:
Listen to episode 104
