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Data Breakthroughs - Episode 2: When Teams Can't Agree on Customer Numbers
Real-world data problem solving in action! Philipp Loringhoven and host Lior Barak tackle a community-submitted challenge about conflicting metrics between marketing and sales teams.
Problem Category: Data Governance
Runtime: 43 minutes
The Challenge: Marketing and sales teams report significantly different customer acquisition numbers, causing meetings to focus on defending data rather than strategic planning.
The Solution: Establish clear metric ownership, create KPI definition libraries, and implement certified data layers to prevent conflicting sources.
Key Takeaways:
90% of data problems are communication problems, not technical issues
Management must enforce central numbers and pick battles wisely
Small companies should limit themselves to 5-8 core KPIs to avoid chaos
Guest: Philipp Loringhoven, Marketing Analytics & Data Strategy Specialist Connect: https://linkedin.com/in/philipploringhoven
Get Involved: Submit your data problem: https://forms.office.com/r/KUPaLPEZwM Become a guest: https://forms.office.com/r/Qy2riCHvT5 Join the conversation: #DataBreakthrough
Full show notes & visual diagrams:
https://cookingdata.substack.com/p/data-breakthroughs-episode-2-marketing-sales-alignment
Disclaimer: This podcast is for inspiration and educational purposes. Solutions discussed are general approaches - adapt them to your specific context and constraints.
Music: "Calisson" courtesy of Riverside
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit impactoperations.substack.com
