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Stop showing the same website to everyone!

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Stop showing the same website to everyone!

“Is your website just a billboard?”

In this episode of Data Beats Opinion, SegMetrics founder Keith Perhac sits down with Brennan Dunn, founder of RightMessage. They explore the future of personalization and segmentation-based marketing. If you’re not personalizing your marketing, then yes, your website IS just a billboard. As are your emails.

Are you ready to see how you can double conversions with some simple, automated techniques?

What you'll discover:

  • How to find hidden leaks in your marketing
  • How to design questionnaires that get 80+% completion rates
  • Shifting from generic funnels to customized product orbits
  • Advanced personalization & segmentation tricks

Subscribe for monthly episodes covering conversion optimization, content strategy, copywriting, and other growth tactics that actually move the needle.

About the Guest:

Brennan Dunn is the founder of RightMessage, a platform that helps SaaS and Creator businesses personalize their websites and emails based on who’s visiting. He’s spent years helping marketers move beyond one-size-fits-all funnels by using zero-party data, real-time segmentation, and smart automation to deliver more relevant, higher-converting customer experiences.

Connect with Brennan via LinkedIn or RightMessage

About SegMetrics:

Why Choose SegMetrics?

  • Instant clarity on what is and isn’t working in your business
  • Full-funnel analytics that lets you optimize every marketing touch point for revenue
  • Unify your cross-platform data into a single source of truth

Better data → Smarter decisions → Faster growth. Accelerate your growth with SegMetrics.

Get Started Today:

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SHOW မှတ်စုများ 🔗

00:00:00Meet Brennan
00:01:45How personalization works
00:03:57The power of segmentation
00:06:53Seeing your audience as individuals
00:08:49The cause of generic copy
00:11:01It doesn't take much personalization...
00:13:00Surveys don't work. Do this instead.
00:17:10Why open data tools give you more power
00:18:10How to handle underperforming segments
00:21:05Product orbits vs product funnels
00:23:26Advanced personalization marketing
00:27:08Integrating personalization tools
00:28:50How to market really powerful tools
00:31:54Advanced ad personalization tactics
00:35:11Cross-device syncing — oh yeah!
00:36:49Improved affiliate attribution
00:38:22The power of a scalable personalization engine
00:40:18How is AI changing advertising & marketing?
00:47:23The future of marketing
00:48:49How to find Brennan

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