ဤအပိုင်းအကြောင်း
Has performance marketing reached its limits?
In this episode, Pranay Piyush sits down with Peter Sengenberger, who has spent more than 25 years in direct response, infomercials, consumer marketing, and B2B demand generation.
Together they explore why today's best marketers are looking beyond digital channels to build long-term brand growth.
အင်္ဂလိပ်
အမေရိကန်ပြည်ထောင်စု
ကူးယူချက် 🔗
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ပြီးခဲ့သည့် အပိုင်းများကို ရှာဖွေပါ
Brandformance ၏ ယခင်အပိုင်းများကို ရှာဖွေပါ
ဤ PODCAST တွင် အခြားသော အပိုင်းများ
In this episode, Pranay Piyush and Sundar Swaminathan break down the most important concepts behind marketing mix modeling (MMM) and incrementality testing in plain English.
They explain:
What baseline and incremental sales really mean
How control variables affect marketing models
Adstock, ca…
In this episode, Sheila Vashee — CMO of Figma and a former marketing leader at Dropbox, Opendoor and Ethos — breaks down how Figma turned its community into its most powerful marketing channel. She argues that great marketing comes down to three things: understanding your audience deeply, finding t…
In this episode, Pranav Piyush sits down with Sam Allen, CEO of Iterable and former Chief Pipeline Officer at Salesforce, to discuss the evolving role of marketing leadership.They explore:Why CMOs often struggle in boardroomsThe tension between short-term pipeline and long-term brand buildingWhat C…
In this episode, Tye DeGrange — founder and CEO of Round Barn Labs — makes the case that affiliate and partner marketing, done right, is a trust-building channel rather than the “bottom feeder” its reputation suggests. He explains why the modern trust gap creates an opening for authentic third-part…
Can AI accurately predict marketing incrementality without running a randomized controlled trial?In this episode, Pranay Piyush and Sundar Swaminathan break down a new marketing science paper introducing Predicted Incrementality by Experimentation (PI) and discuss what it means for marketers, ad pl…
မသက်ဆိုင်ကြောင်းရှင်းလင်းချက်: ဤစာမျက်နှာပေါ်တွင် ထည့်သွင်းထားသော ပေါ့တ်ကာစ်နှင့် အနုပညာလက်ရာများသည် ၎င်း၏ပိုင်ရှင်၏ပိုင်ဆိုင်မှုဖြစ်သည့် Pranav Piyush မှဖြစ်ပြီး Listen Notes, Inc နှင့် ဆက်နွှယ်ခြင်း သို့မဟုတ် ထောက်ခံထားခြင်းမရှိပါ။
ပြင်ဆင်ပါ
ပေါ့ဒ်ကတ်စ် ဒေတာဘေ့စ်ကို နောက်ဆုံးပေါ်အချိန်နှင့်တပြေးညီဖြစ်စေရန် ကူညီပေးသည့်အတွက် ကျေးဇူးတင်ပါသည်။
