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Adley Kinsman went from a mortifying appearance on The Voice to building Viralish, a company that's generated over 1 billion organic views a month since 2020 — without spending a cent on paid ads. In this episode, she breaks down the "Billion View Formula": the 10 psychological hook points behind every viral video, why the first 3-6 seconds determine everything, and why she once got paid $60,000 for a single embarrassing 3-minute video.
We get into why "niching down" might be killing your reach, how a snot doctor with a deviated septum channel grew 300K followers by talking about faith instead of medicine, why consistency beats quality when you're starting out, and how Adley scaled from making prank videos with her husband to running a company that's gone viral for Land Rover, Charmin, HP, and Raising Cane's.
Follow Adley: @adleykinsman
Her company: Viralish
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