WEBVTT
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Pet Life Radio Let's Talk Pets.
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Hello, pet lovers, Welcome to Best Bets for Pets. I'm
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your show host Michelle Burn and this show is for
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what's kind of like the Pet Parents. It's a really
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cool story about a pet parent that created a brand
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to honor his pets and with very cool merchandise. So
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stay tuned and we'll be right back.
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Take a bite out of your competition. Advertise your business
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with an ad in pet Life Radio podcast and radio shows.
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large and reaches more pet parents and pet lover then
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visit Petlifradio dot com. Slash advertised today, Let's.
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Talk Pets on Petlifradio dot com.
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Welcome back everyone. I'd like to welcome Chris McFadden. He
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is the founder of box Vino and he launched the
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brand while there's a story to that that I'll let
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him share in twenty twenty one. So it's a new,
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growing brand of really cool merchandise.
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Welcome Chris, thank you, thank you for having me, Thanks for.
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Being on the best bets. So what is fox Fino?
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Fox Feno is an athleisure apparel brand focused on mental wellness, normalness.
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Okay, and what now? Foxpino stands for something You launched
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it after something devastating with your pets. Can you share
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that with us?
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Yeah? Sure can so. Fox Fino stands for two pups
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that I had that I lost in twenty twenty one,
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named Foxy and Vino. They were vashless if you're familiar
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with the breed, little redhead short hairs. They were my
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kids at the time, since I didn't have any, and
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they were my world. They both passed in the same year,
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twenty twenty slash twenty twenty one, back back to back,
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so both health issues ten years old and thirteen years
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so it wasn't really expecting them to pass that early
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or that close together.
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I'm sorry. It's devastating when it happens. There's no words it.
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So what made you decide to from the devastating loss
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of Foxy and Vino to Okay, I'm going to create
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an ath leisure brand because most people just dwell in
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the loss and muck through it or you know, get
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another pooch or I don't know, just find ways to
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make it through.
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Yeah. Really interesting idea. Right, So is my background in
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apparel or did I have this plan all along? It's not.
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So my background is not in an apparel and that
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wasn't my plan. But I think what I learned through
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my own life lessons was how things worked for me
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and how I can help spread the message that you're
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not really truly alone going through things in life. And
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what's a big stage four that?
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Right?
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We all wear clothes and do we feel comfortable in
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our own skin? And can I create a garment that
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mixes the two?
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Right?
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Can I create something that you love to wear but
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also as a conversation starter but can also help deep
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down with the person wearing it?
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Okay? And how do you think creating fox you know
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helped you with this dark time in your life? Deal
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with you know, the grieving and the healing or did
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it or did you get through the grieving and healing?
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And then decide I'm going to create at leisure where
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you know.
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It was a dark time, and I'm glad you brought
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that up because I think a lot of us out
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there do go through that piece with pets. For me,
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I had to learn how to heal before I could
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move on. And I think the turning point for me
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was once I was able to reflect on the positives,
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the good memories, and through that I was able to
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then say, well, how can I How can I think
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about the pets that I had long term? How can I?
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And then that was a fear of mine and I'm
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sure I'm not alone on that. Well I forget my pets, Well,
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I forget the good times? How can I remember them
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every way in a positive message? And I think through
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their life lessons and teaching me how to love nature,
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how to love myself, how can I help others in
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that same way? So I created the brand in lieu
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of their memory?
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Okay? Thanks? Did it? Did creating the brand help with
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the mental anguish you were going through? Or was it
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after you, you know, felt better that you decided I'm
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going to do something that's going to be in their memory?
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It was afterwards. It was a passion project. It was
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an idea. Can I make something that I'm energized for
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turn into reality? And that's where you know, it snowballed
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from It turned from an idea into what it exists now.
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And then I have such ideas for the future of
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what the brand can be or advocate for or support
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maybe through other business aspects.
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Okay, so Fox Pino is clothing at leisure were for people,
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That's correct, So make sure in case because we have
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clothing for you know, pooches on the best bets as well.
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It for for now, it's a pretty small company. We
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launched last fall, so we only have a few garments.
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There's plans, big plans to continue that for pet parents,
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and I'm not saying that it will stick to pet parents.
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I do have ideas and I'm in the works right
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now talking with other brands that create great products such
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as coats or collars, that we could maybe integrate the
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two and have something for the pups as well.
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Okay, so here's a question for you. What ties in clothing,
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mental awareness, and our relationships with our pooches. How did
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those three intersect for you?
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That's a tough one because how do you mix all
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three of them together right.
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Well, for me, Number one, clothing has to be comfortable.
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I've had to wear stuff that's not, but most of
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the time i'd rather not, you know, because I don't know.
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Life is short. Be comfortable and your clothing is comfortable, right,
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And I think if you're comfortable, your mental health is
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better because you're not you're thinking about what you have
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to think about, not that something is bothering you.
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No, you've hit it right on it, Michelle. When I
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worked with a design team, I said, as important as
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what I'm trying to get across, the main idea is
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can we create something that people are comfortable wearing? So
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what took so long of a product to be launched
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was fabric sourcing. It was does it fit correctly? Do
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we want to wear this every single time that it's clean?
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I think if you feel comfortable working out or going nature,
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or even laying on the couch or going to work,
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That's where I think, not just my brand, but brands
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as a whole are kind of gravitating towards to let
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us be comfortable. That sizes not might not necessarily matter
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as much anymore, is do we feel comfortable in our
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own skin? So I put a lot of emphasis on
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that in the brand.
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Yeah, you're right, and I think we're coming to that
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as a culture. You know, business casual used to mean
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you know, maybe not a suit but for little sexist
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here sorry, but for men it was, you know, dress slacks. Well,
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for women, dress slacks too, or something you know, more basic,
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but not a suit. Now business casual and even officewear
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is genes, you know, as long as they're not wholly
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in messy. But in some corporate cultures even that works
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and T shirts, so it's kind of become an awareness
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a thing. I think what I like about the Fox
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Veno brand is, like you said at leisure, it reminds
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me like it's on the thought of like yoga wear,
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So it has that holistic vibe to it to.
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Me, right, can it be versatile? Can you wear it
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to work or for a walk? I'm not the only
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one out there in athlesure, I'm not the only one
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in mental awareness. But can I combine the two where
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you could wear it to work? So I like the
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minimalist look of it. I like the idea that it
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can match with many different outfits or layer appropriately. The
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messaging from the mental wellness stampede is subtle, but it's there,
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but it's comfortable overall.
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Okay, what do you want people to feel when they're
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wearing fox, you know, clothing.
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I mean there's the physical piece right that we've touched
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on a little bit. We want to feel comfortable. But
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that's just step one. I think the second piece was
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can I glance down and look at the message and
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have that resonate to move forward in the day or
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maybe you remember a great time and that's internal, but
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it also can create a conversation. You can be somewhere
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and hey, you see what maybe one of the messages says,
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and start to talk about it, and you can say, wow,
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I'm so glad that someone else's I had a pet
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pass too, or I'm going through this in life. So
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I think that's what I want the overall field to
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kind of go towards the customer.
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Okay, thanks, We're going to take a quick break and
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we'll be right.
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Back begging to hear more of your favorite show. Horful
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Episodes of all our shows are available on demand. Go
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to pedlife radio dot com to fetch our entire lineup
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Life Radio.
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Let's talk Past Life.
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Radio, Heat Life Radio, pet Life Radio dot Com.
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Welcome back everyone. We're talking to Chris McFadden. He is
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the founder of fox Veno, which is at leisure where
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for people, for pet parents, for humans, all humans soon
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possibly coming because it's a new brand for your four
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legged friends as well. So we touched on this in
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the beginning, but I want to just hit on it
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a little more. We talked about, you know, emotional wellbeing
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and how important that is. Why do you think pets
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help us so much? And just to reiterate in the
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beginning of our talk, you mentioned that, you know, with
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the passing with Foxy and Beno, it was hard to
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get through and I've been there. I lost mine and
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in August twenty twenty. That was a bad year for
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a lot of things and horrible for me. And it's
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hard to describe, you know, whether it's whether it's sudden,
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whether it's progressive, or whether it's a situation where you
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have to call the shots. You know, you bring your
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dog in and put them down. It's all so hard.
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What do you hope that people can do better so
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that they're not, as I guess, less traumatic, they feel
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as traumatic. How do you hope the mental awareness helps
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people that are going through the same loss.
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Yeah, it's layered and there's no right answer I can provide.
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But what I can say is what have we learned
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that pets play in a role for us?
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Right?
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We've learned through science and other natures that there's kind
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of coon psychological effects and benefits when we own pets, right,
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when we pet our companions, when we relay trust in
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them when we come home from work. But I think
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whether that be at the time on a good day
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or time at the very end, is if we notice
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and realize that that pets entire life was dedicated for
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one thing and one thing only, and that was you.
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When you can understand and be hit with that humbled
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kind of sentence that you were their world, it's a
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big gulp, It's it's a it's something that's going to
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take a while to kind of understand, and you don't
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have to understand it right then. But I think that's
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one of life lessons that will make it a little
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bit easier that they loved you in every way that
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they could.
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Thank you I know it's hard, definitely hard to talk
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about and never goes away, but the you know, the hurt,
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but the memories help. So let's talk about Fox Veno.
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You know, lately, it seems like there's kind of a
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change in the marketplace where people are moving a little
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bit away from big box mass and going towards smaller brands.
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Some of it is possibly p which our show is not,
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so I don't want to get into that, but we
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probably know what I'm talking about, but part of it
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could be other trends. Do you see that trend and
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why do you think that's happening?
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If you do see it, I think so, and I
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think we'll look back in time and realize it as well.
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I think it's a great positive of what's happening right now.
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People are becoming more self expressive in believing what hopefully
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in good things, but they're being more self expressive and
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they're wearing and wanting to wear something that reflects who
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they are. And that's a lot less of being part
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of the norm or being part of the herd, but
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it's who they are as an individual, and can they
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share who that is through their clothing and not just
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clothing but a company, right, can they relate to a
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mission that a company has? Or as consumers, who do
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we gravitate towards? What's the story behind whatever product we're selecting.
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We're seeing a lot less of the big box and
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more of the niche garments or beverages or whatnot that
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I think we're figuring out who we are as a culture,
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figuring out who we are as individuals, and how do
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we demonstrate that through our purchases?
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Okay, thanks? So fox Vino is rooted, of course in
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love and unfortunately lost. How do you honor Foxy and
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Vino today through your brand?
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I believe I honor them in two ways. One, I'm
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very fortunate that every single time I get to work
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with the brand or hear the name of the brand,
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I get the recognition of hearing about them. And I
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told you that was one of the fears I had,
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was not maybe remembering them. The other side is I'm
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able to honor them outside of the brand. So proceeds
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of the brand currently and I'd like to expand on it,
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but currently go to two organizations that hit home with me.
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One of them is a rescue organization that's local here,
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but it's to the breed of the v Schloss, but
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it's called Vizwiz Rescue with a V. And the other
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is the National Breast Cancer Society organization. So both of
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those the foxing, you know, kind of I'm able to
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honor them through those.
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Okay, And you can expand why you chose those organizations
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if you likely have time.
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So VIZ was rescue. I didn't have the knowledge, I
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think at the time when I got the Viichlas. I
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was young and I liked the breed, and I just
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went out and found some Vichlas. And I think after
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learning a little bit more about rescues and how many
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there are and the organization kind of taught me a
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bit on that side, I was also able to start
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again with another dog. And in that rescue organization is
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all the pointers, right, so we have our Fichleas and
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German short hair pointers and English pointers and Weimerheimers. I
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rescued a German short hair pointer and she's lovely. She's
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five now. We rescued her from Houston and she's wonderful.
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So I like to give back to that organization if
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I can. And the other is the National Breast Cancer Society.
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My wife was diagnosed not too long ago, and she's
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doing great. So we don't want to go on a
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downward spiral of that. But she's doing great, and if
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we can kind of help advance the technologies and things
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of that nature, if we can, we'd like to.
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Okay, wonderful choices. So you have a new pup. Now,
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how long have you had your new pup? What's your
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pup's name?
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Her name is Summer. She is a German short hair pointer.
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She is from Houston. She is five. She just turned five,
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and we got her out of a bad situation when
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she was roughly one and a half. She was surrendered
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back to her breeder and she needed a lot of
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work in terms of gaining her confidence. So another advocacy
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towards the Visitor's Rescue is they create events where all
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the dogs get together and they hang out as a
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pack and they go for hikes. She was scared of
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the world, and we brought her on these hikes and
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now she's able to free roam and go off leash
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with I think one event we had over one hundred
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dogs together and we went on.
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One big hike.
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Yeah, imagine seeing a hundred points.
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Wow.
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So that was pretty cool. So she is a light switch,
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but in a good way. She can run for fifty
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miles or she can sit on the couch, but she
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is a fantastic dog.
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Haven't heard that expression before A light switch.
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We brought her to the beach not too long ago,
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and she ran fifty miles in three days. Whoa, and
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we didn't move. We sat on a blanket, so she
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ran back and forth. But there's other days where she'll
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cuddle and go under the blanket. So she's she's a
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light switch.
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So she would be the best dog if you have
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to get steps in to thatch your watch or your phone. Right.
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Absolutely, she's a versatile dog, but she's not for the.
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Right, not for the exercise for you.
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You know she's going to demand or that breed's going
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to demand some exercise.
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You know it not to go two off subject, but
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I'm glad the breed you chose. You recognize that that
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this breed needs, you know, exercise and hiking and all
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of that. It always is mind boggling to me when
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people you know, decide I want this kind of a breed,
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and for some reason, who knows? They say every time
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that while Golden's are pretty popular anyway. But anytime there's
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a movie with a dog, oh, everybody wants that dog
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without realizing that that dog there's requirements for their health.
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There's requirements for you know, just their physical wellbeing. Don't
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get an energetic dog if you want, you know, like
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to sit on the couch, right, jack, Russels might not
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be for you. Pointers might not be for you, right.
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And I think we see that through most of the
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dogs needed rescued in that organization is most of them said, hey,
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that looks like a cool dog, but they didn't realize
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the energy we pursued. My wife and I that dog
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or the Vichlas on purpose to force us to go exercise,
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so that I think was missing too. And when the
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Vachless passed, we sat on our couch too much. And
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I think if you don't go outside and you don't move,
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that deals a lot with that mental wellness too. So
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I think energetic dogs can be good in a lot
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of ways. We were going to get Vachlas again, and
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we thought that we'd always have Vachlass. But I'm sure
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not the only one that says it's tough seeing the
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same breed once that breed passes. So the closest to
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a Vishla that we thought would have been a spotted
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version of a Vachhla. And that's the jury point.
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You know what.
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I'm probably a little strange on this because mine was
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when she passed, she was a Border Colli mix, and
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within a week, right before I'm in the South, so
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right before a big hurricane, I found mister Zeus, who
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unfortunately passed twenty twenty, but he was a Border Colling
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mix too, and I already knew that I would be
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because I live in a place that's warm, so there's
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not a lot of hiking. But if you go at
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certain times of the day dog park, you just have
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to be set in your mind that you have to
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do something you know for the well being of your dog,
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which is also the well being of yourself.
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No, it's totally true. They get you out. They give
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you a reason to do things. I've seen a lot
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of the city that I live in right now by
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having the dog and having areas that are dog friendly
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that I don't think I would have explored before. They
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take you on adventures, You bring them on vacations. Yes, Yes,
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they're your world.
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Yes. Because my havingies, we brought on vacation, and he
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unfortunately passed two in twenty twenty two. But I always
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thought those little baby doll carriages, you know, baby carriages
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were kind of silly. They actually serve a purpose. They
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let your dog get out and see. But these little
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dogs have little legs, they can't walk as much, so
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it's not my baby substitute carriage, you know. But there's
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a reason for that. I used to always go up
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people with carriages because personally, I like bigger dogs that
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they have. Anies is more my partners. He likes small,
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little fluffy I like dogs that are black dogs, which
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I know that's unusual too, that are forty pounds or more,
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and border collies. You know, that's that's my requirement. Right now.
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I have cats, so you know we're going down that route.
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They're interesting, they're interesting, definitely.
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It's all interesting. I never thought i'd like cats. And
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then one time when I was in college, my wife's
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now her roommate had a cat, and I said, well,
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I kind of like cats. So you never know what
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life will bring on you.
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You never know, and I think the universe was thinking, Okay,
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we're going to find a cat for her, but we
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have to start the right with the right one because
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the first my first cat was Dennis. He's part me
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and Coon, I remember. I don't know if he was
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ever tested, but he looks like one. He's not that big,
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so he's only part. But he's very dog like. You know,
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he comes when he's called. He's he's very friendly. You
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could rough them up, and I thought that's how cats
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were until someone said, no, your cat is unusual. Well,
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because then I got some more and I realized yes,
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So I think the universe said we'll start off with
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this one and then she'll get used to the others
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and realize, watch your hands because they scratch so and
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you know what, that's oort of defense. And I don't
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begrudge them the scratching. You just have to pay attention.
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Let's talk more about Fox veno. What can you tell
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us about maybe some teasers on what might be up
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and coming.
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Sure, so, my experience with having pups for so long
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let me learn a lot about quality products for pet wise,
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and I think something that would be interesting would be
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to add a pizza two or slowly introduce maybe Callers
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or coats and partner with those brands that have already
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established they've done it correctly. I don't have any plans
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to go out there and say I'm going to make
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the best coat that exists, but I know who, in
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my opinion does, so can I collaborate with that manufacturer
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or company and the same with the callers. So I'd
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like to create some maybe special editions and partner with
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those companies and put some messages or some logos on
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there and then add that to the portfolio.
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That sounds great. So let's tell our listeners where can
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they find your products and find out more about Fox Fino.
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Sure, So the website is Foxvino dot com. There's an
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about section to learn more about myself or the brand,
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and then we're on all the major social media platforms Instagram, Facebook, TikTok,
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and then we're very fortunate to do learnings and listens
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like this that we're doing right now. But the website
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itself would probably be the best to see and learn
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about the brand.
439
00:23:37.799 --> 00:23:39.839
Well, Chris, I want to thank you so much for
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coming on Best Bets for Pets.
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Thank you for having me. It was a pleasure.
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I hope you all enjoyed the show. The samples from
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Foxdena were amazing and the sizes run pretty true to size,
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very comfortable. So thank you Chris from Fox Fino for
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00:23:55.799 --> 00:23:58.319
coming on Best Bets for Pets. Thank you to my
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00:23:58.440 --> 00:24:02.839
cat crew Dennis Charlotte and for teaching me about cats
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00:24:02.880 --> 00:24:07.519
and patients and pets and makes my life better and
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helps my mental health. Absolutely. I want to thank also
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00:24:11.480 --> 00:24:14.720
everyone listening to Best Bets for Pets. Thank you so much.
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00:24:14.759 --> 00:24:17.559
I really appreciate it and of course the show would
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00:24:17.599 --> 00:24:19.880
not be the same without the magic of my producer.
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00:24:20.079 --> 00:24:23.680
Thank you Mark Winter for all you do. Now remember
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cheap listening. You never know what we'll have next on
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00:24:27.200 --> 00:24:28.480
Best Bets for Pets.
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00:24:29.039 --> 00:24:34.079
Let's talk bets every week on demand only on Petlifradio
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00:24:34.400 --> 00:24:47.200
dot com.
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00:00:02.680 --> 00:00:21.000
Pet Life Radio Let's Talk Pets.
2
00:00:22.719 --> 00:00:25.879
Hello, pet lovers, Welcome to Best Bets for Pets. I'm
3
00:00:25.920 --> 00:00:29.960
your show host Michelle Burn and this show is for
4
00:00:30.239 --> 00:00:33.439
what's kind of like the Pet Parents. It's a really
5
00:00:33.479 --> 00:00:36.479
cool story about a pet parent that created a brand
6
00:00:36.560 --> 00:00:41.359
to honor his pets and with very cool merchandise. So
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00:00:41.640 --> 00:00:44.240
stay tuned and we'll be right back.
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00:00:47.280 --> 00:00:51.000
Take a bite out of your competition. Advertise your business
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with an ad in pet Life Radio podcast and radio shows.
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There is no other pet related media that is as
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large and reaches more pet parents and pet lover then
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pet Life Radio with over seven million monthly listeners. Pet
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Life Radio podcasts are available on all major podcast platforms,
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and our live radio stream goes out to over two
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hundred and fifty million subscribers on iHeartRadio, Odyssey, tune In,
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and other streaming apps. For more information on how you
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can advertise on the number one pet podcast and radio network,
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00:01:23.640 --> 00:01:29.879
visit Petlifradio dot com. Slash advertised today, Let's.
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00:01:29.640 --> 00:01:41.040
Talk Pets on Petlifradio dot com.
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00:01:41.359 --> 00:01:45.480
Welcome back everyone. I'd like to welcome Chris McFadden. He
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00:01:45.599 --> 00:01:50.200
is the founder of box Vino and he launched the
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brand while there's a story to that that I'll let
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00:01:52.959 --> 00:01:56.719
him share in twenty twenty one. So it's a new,
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growing brand of really cool merchandise.
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00:02:00.200 --> 00:02:03.599
Welcome Chris, thank you, thank you for having me, Thanks for.
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00:02:03.439 --> 00:02:07.040
Being on the best bets. So what is fox Fino?
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Fox Feno is an athleisure apparel brand focused on mental wellness, normalness.
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Okay, and what now? Foxpino stands for something You launched
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it after something devastating with your pets. Can you share
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that with us?
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Yeah? Sure can so. Fox Fino stands for two pups
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that I had that I lost in twenty twenty one,
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named Foxy and Vino. They were vashless if you're familiar
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with the breed, little redhead short hairs. They were my
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kids at the time, since I didn't have any, and
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they were my world. They both passed in the same year,
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twenty twenty slash twenty twenty one, back back to back,
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so both health issues ten years old and thirteen years
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so it wasn't really expecting them to pass that early
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or that close together.
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I'm sorry. It's devastating when it happens. There's no words it.
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So what made you decide to from the devastating loss
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of Foxy and Vino to Okay, I'm going to create
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an ath leisure brand because most people just dwell in
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the loss and muck through it or you know, get
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another pooch or I don't know, just find ways to
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make it through.
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Yeah. Really interesting idea. Right, So is my background in
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apparel or did I have this plan all along? It's not.
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So my background is not in an apparel and that
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wasn't my plan. But I think what I learned through
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my own life lessons was how things worked for me
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and how I can help spread the message that you're
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not really truly alone going through things in life. And
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what's a big stage four that?
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Right?
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We all wear clothes and do we feel comfortable in
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our own skin? And can I create a garment that
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mixes the two?
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Right?
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Can I create something that you love to wear but
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also as a conversation starter but can also help deep
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down with the person wearing it?
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Okay? And how do you think creating fox you know
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helped you with this dark time in your life? Deal
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with you know, the grieving and the healing or did
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it or did you get through the grieving and healing?
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And then decide I'm going to create at leisure where
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you know.
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It was a dark time, and I'm glad you brought
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that up because I think a lot of us out
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there do go through that piece with pets. For me,
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I had to learn how to heal before I could
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move on. And I think the turning point for me
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was once I was able to reflect on the positives,
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the good memories, and through that I was able to
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then say, well, how can I How can I think
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about the pets that I had long term? How can I?
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And then that was a fear of mine and I'm
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sure I'm not alone on that. Well I forget my pets, Well,
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I forget the good times? How can I remember them
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every way in a positive message? And I think through
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their life lessons and teaching me how to love nature,
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how to love myself, how can I help others in
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that same way? So I created the brand in lieu
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of their memory?
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Okay? Thanks? Did it? Did creating the brand help with
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the mental anguish you were going through? Or was it
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after you, you know, felt better that you decided I'm
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going to do something that's going to be in their memory?
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It was afterwards. It was a passion project. It was
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an idea. Can I make something that I'm energized for
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turn into reality? And that's where you know, it snowballed
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from It turned from an idea into what it exists now.
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And then I have such ideas for the future of
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what the brand can be or advocate for or support
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maybe through other business aspects.
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Okay, so Fox Pino is clothing at leisure were for people,
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That's correct, So make sure in case because we have
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clothing for you know, pooches on the best bets as well.
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It for for now, it's a pretty small company. We
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launched last fall, so we only have a few garments.
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There's plans, big plans to continue that for pet parents,
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and I'm not saying that it will stick to pet parents.
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I do have ideas and I'm in the works right
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now talking with other brands that create great products such
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as coats or collars, that we could maybe integrate the
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two and have something for the pups as well.
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Okay, so here's a question for you. What ties in clothing,
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mental awareness, and our relationships with our pooches. How did
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those three intersect for you?
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That's a tough one because how do you mix all
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three of them together right.
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Well, for me, Number one, clothing has to be comfortable.
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I've had to wear stuff that's not, but most of
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the time i'd rather not, you know, because I don't know.
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Life is short. Be comfortable and your clothing is comfortable, right,
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And I think if you're comfortable, your mental health is
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better because you're not you're thinking about what you have
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to think about, not that something is bothering you.
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No, you've hit it right on it, Michelle. When I
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worked with a design team, I said, as important as
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what I'm trying to get across, the main idea is
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can we create something that people are comfortable wearing? So
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what took so long of a product to be launched
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was fabric sourcing. It was does it fit correctly? Do
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we want to wear this every single time that it's clean?
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I think if you feel comfortable working out or going nature,
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or even laying on the couch or going to work,
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That's where I think, not just my brand, but brands
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as a whole are kind of gravitating towards to let
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us be comfortable. That sizes not might not necessarily matter
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as much anymore, is do we feel comfortable in our
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own skin? So I put a lot of emphasis on
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that in the brand.
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Yeah, you're right, and I think we're coming to that
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as a culture. You know, business casual used to mean
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you know, maybe not a suit but for little sexist
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here sorry, but for men it was, you know, dress slacks. Well,
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for women, dress slacks too, or something you know, more basic,
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but not a suit. Now business casual and even officewear
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is genes, you know, as long as they're not wholly
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in messy. But in some corporate cultures even that works
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and T shirts, so it's kind of become an awareness
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a thing. I think what I like about the Fox
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Veno brand is, like you said at leisure, it reminds
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me like it's on the thought of like yoga wear,
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So it has that holistic vibe to it to.
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Me, right, can it be versatile? Can you wear it
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to work or for a walk? I'm not the only
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one out there in athlesure, I'm not the only one
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in mental awareness. But can I combine the two where
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you could wear it to work? So I like the
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minimalist look of it. I like the idea that it
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can match with many different outfits or layer appropriately. The
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messaging from the mental wellness stampede is subtle, but it's there,
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but it's comfortable overall.
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Okay, what do you want people to feel when they're
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wearing fox, you know, clothing.
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I mean there's the physical piece right that we've touched
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on a little bit. We want to feel comfortable. But
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that's just step one. I think the second piece was
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can I glance down and look at the message and
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have that resonate to move forward in the day or
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maybe you remember a great time and that's internal, but
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it also can create a conversation. You can be somewhere
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and hey, you see what maybe one of the messages says,
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and start to talk about it, and you can say, wow,
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I'm so glad that someone else's I had a pet
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pass too, or I'm going through this in life. So
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I think that's what I want the overall field to
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kind of go towards the customer.
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Okay, thanks, We're going to take a quick break and
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we'll be right.
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Back begging to hear more of your favorite show. Horful
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Episodes of all our shows are available on demand. Go
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to pedlife radio dot com to fetch our entire lineup
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of Possum Pet podcasts. Also dig us Up and I
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hired radio and iTunes. Let's talk pats only from pet
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Life Radio.
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Let's talk Past Life.
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Radio, Heat Life Radio, pet Life Radio dot Com.
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Welcome back everyone. We're talking to Chris McFadden. He is
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the founder of fox Veno, which is at leisure where
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for people, for pet parents, for humans, all humans soon
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possibly coming because it's a new brand for your four
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legged friends as well. So we touched on this in
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the beginning, but I want to just hit on it
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a little more. We talked about, you know, emotional wellbeing
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and how important that is. Why do you think pets
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help us so much? And just to reiterate in the
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beginning of our talk, you mentioned that, you know, with
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the passing with Foxy and Beno, it was hard to
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get through and I've been there. I lost mine and
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in August twenty twenty. That was a bad year for
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a lot of things and horrible for me. And it's
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hard to describe, you know, whether it's whether it's sudden,
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whether it's progressive, or whether it's a situation where you
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have to call the shots. You know, you bring your
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dog in and put them down. It's all so hard.
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What do you hope that people can do better so
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that they're not, as I guess, less traumatic, they feel
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as traumatic. How do you hope the mental awareness helps
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people that are going through the same loss.
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Yeah, it's layered and there's no right answer I can provide.
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But what I can say is what have we learned
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that pets play in a role for us?
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Right?
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We've learned through science and other natures that there's kind
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of coon psychological effects and benefits when we own pets, right,
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when we pet our companions, when we relay trust in
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them when we come home from work. But I think
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whether that be at the time on a good day
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or time at the very end, is if we notice
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and realize that that pets entire life was dedicated for
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one thing and one thing only, and that was you.
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When you can understand and be hit with that humbled
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kind of sentence that you were their world, it's a
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big gulp, It's it's a it's something that's going to
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take a while to kind of understand, and you don't
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have to understand it right then. But I think that's
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one of life lessons that will make it a little
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bit easier that they loved you in every way that
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they could.
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Thank you I know it's hard, definitely hard to talk
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about and never goes away, but the you know, the hurt,
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but the memories help. So let's talk about Fox Veno.
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You know, lately, it seems like there's kind of a
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change in the marketplace where people are moving a little
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bit away from big box mass and going towards smaller brands.
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Some of it is possibly p which our show is not,
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so I don't want to get into that, but we
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probably know what I'm talking about, but part of it
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could be other trends. Do you see that trend and
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why do you think that's happening?
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If you do see it, I think so, and I
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think we'll look back in time and realize it as well.
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I think it's a great positive of what's happening right now.
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People are becoming more self expressive in believing what hopefully
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in good things, but they're being more self expressive and
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they're wearing and wanting to wear something that reflects who
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they are. And that's a lot less of being part
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of the norm or being part of the herd, but
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it's who they are as an individual, and can they
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share who that is through their clothing and not just
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clothing but a company, right, can they relate to a
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mission that a company has? Or as consumers, who do
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we gravitate towards? What's the story behind whatever product we're selecting.
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We're seeing a lot less of the big box and
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more of the niche garments or beverages or whatnot that
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I think we're figuring out who we are as a culture,
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figuring out who we are as individuals, and how do
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we demonstrate that through our purchases?
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Okay, thanks? So fox Vino is rooted, of course in
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love and unfortunately lost. How do you honor Foxy and
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Vino today through your brand?
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I believe I honor them in two ways. One, I'm
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very fortunate that every single time I get to work
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with the brand or hear the name of the brand,
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I get the recognition of hearing about them. And I
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told you that was one of the fears I had,
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was not maybe remembering them. The other side is I'm
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able to honor them outside of the brand. So proceeds
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of the brand currently and I'd like to expand on it,
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but currently go to two organizations that hit home with me.
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One of them is a rescue organization that's local here,
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but it's to the breed of the v Schloss, but
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it's called Vizwiz Rescue with a V. And the other
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is the National Breast Cancer Society organization. So both of
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those the foxing, you know, kind of I'm able to
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honor them through those.
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Okay, And you can expand why you chose those organizations
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if you likely have time.
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So VIZ was rescue. I didn't have the knowledge, I
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think at the time when I got the Viichlas. I
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was young and I liked the breed, and I just
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went out and found some Vichlas. And I think after
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learning a little bit more about rescues and how many
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there are and the organization kind of taught me a
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bit on that side, I was also able to start
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again with another dog. And in that rescue organization is
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all the pointers, right, so we have our Fichleas and
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German short hair pointers and English pointers and Weimerheimers. I
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rescued a German short hair pointer and she's lovely. She's
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five now. We rescued her from Houston and she's wonderful.
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So I like to give back to that organization if
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I can. And the other is the National Breast Cancer Society.
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My wife was diagnosed not too long ago, and she's
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doing great. So we don't want to go on a
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downward spiral of that. But she's doing great, and if
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we can kind of help advance the technologies and things
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of that nature, if we can, we'd like to.
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Okay, wonderful choices. So you have a new pup. Now,
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how long have you had your new pup? What's your
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pup's name?
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Her name is Summer. She is a German short hair pointer.
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She is from Houston. She is five. She just turned five,
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and we got her out of a bad situation when
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she was roughly one and a half. She was surrendered
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back to her breeder and she needed a lot of
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work in terms of gaining her confidence. So another advocacy
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towards the Visitor's Rescue is they create events where all
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the dogs get together and they hang out as a
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pack and they go for hikes. She was scared of
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the world, and we brought her on these hikes and
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now she's able to free roam and go off leash
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with I think one event we had over one hundred
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dogs together and we went on.
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One big hike.
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Yeah, imagine seeing a hundred points.
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Wow.
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So that was pretty cool. So she is a light switch,
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but in a good way. She can run for fifty
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miles or she can sit on the couch, but she
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is a fantastic dog.
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Haven't heard that expression before A light switch.
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We brought her to the beach not too long ago,
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and she ran fifty miles in three days. Whoa, and
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we didn't move. We sat on a blanket, so she
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ran back and forth. But there's other days where she'll
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cuddle and go under the blanket. So she's she's a
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light switch.
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So she would be the best dog if you have
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to get steps in to thatch your watch or your phone. Right.
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Absolutely, she's a versatile dog, but she's not for the.
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Right, not for the exercise for you.
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You know she's going to demand or that breed's going
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to demand some exercise.
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You know it not to go two off subject, but
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I'm glad the breed you chose. You recognize that that
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this breed needs, you know, exercise and hiking and all
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of that. It always is mind boggling to me when
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people you know, decide I want this kind of a breed,
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and for some reason, who knows? They say every time
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that while Golden's are pretty popular anyway. But anytime there's
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a movie with a dog, oh, everybody wants that dog
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without realizing that that dog there's requirements for their health.
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There's requirements for you know, just their physical wellbeing. Don't
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get an energetic dog if you want, you know, like
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to sit on the couch, right, jack, Russels might not
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be for you. Pointers might not be for you, right.
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And I think we see that through most of the
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dogs needed rescued in that organization is most of them said, hey,
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that looks like a cool dog, but they didn't realize
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the energy we pursued. My wife and I that dog
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or the Vichlas on purpose to force us to go exercise,
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so that I think was missing too. And when the
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Vachless passed, we sat on our couch too much. And
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I think if you don't go outside and you don't move,
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that deals a lot with that mental wellness too. So
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I think energetic dogs can be good in a lot
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of ways. We were going to get Vachlas again, and
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we thought that we'd always have Vachlass. But I'm sure
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not the only one that says it's tough seeing the
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same breed once that breed passes. So the closest to
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a Vishla that we thought would have been a spotted
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version of a Vachhla. And that's the jury point.
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You know what.
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I'm probably a little strange on this because mine was
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when she passed, she was a Border Colli mix, and
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within a week, right before I'm in the South, so
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right before a big hurricane, I found mister Zeus, who
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unfortunately passed twenty twenty, but he was a Border Colling
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mix too, and I already knew that I would be
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because I live in a place that's warm, so there's
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not a lot of hiking. But if you go at
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certain times of the day dog park, you just have
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to be set in your mind that you have to
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do something you know for the well being of your dog,
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which is also the well being of yourself.
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No, it's totally true. They get you out. They give
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you a reason to do things. I've seen a lot
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of the city that I live in right now by
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having the dog and having areas that are dog friendly
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that I don't think I would have explored before. They
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take you on adventures, You bring them on vacations. Yes, Yes,
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they're your world.
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Yes. Because my havingies, we brought on vacation, and he
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unfortunately passed two in twenty twenty two. But I always
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thought those little baby doll carriages, you know, baby carriages
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were kind of silly. They actually serve a purpose. They
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let your dog get out and see. But these little
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dogs have little legs, they can't walk as much, so
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it's not my baby substitute carriage, you know. But there's
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a reason for that. I used to always go up
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people with carriages because personally, I like bigger dogs that
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they have. Anies is more my partners. He likes small,
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little fluffy I like dogs that are black dogs, which
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I know that's unusual too, that are forty pounds or more,
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and border collies. You know, that's that's my requirement. Right now.
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I have cats, so you know we're going down that route.
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They're interesting, they're interesting, definitely.
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It's all interesting. I never thought i'd like cats. And
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then one time when I was in college, my wife's
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now her roommate had a cat, and I said, well,
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I kind of like cats. So you never know what
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life will bring on you.
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You never know, and I think the universe was thinking, Okay,
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we're going to find a cat for her, but we
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have to start the right with the right one because
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the first my first cat was Dennis. He's part me
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and Coon, I remember. I don't know if he was
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ever tested, but he looks like one. He's not that big,
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so he's only part. But he's very dog like. You know,
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he comes when he's called. He's he's very friendly. You
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could rough them up, and I thought that's how cats
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were until someone said, no, your cat is unusual. Well,
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because then I got some more and I realized yes,
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So I think the universe said we'll start off with
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this one and then she'll get used to the others
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and realize, watch your hands because they scratch so and
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you know what, that's oort of defense. And I don't
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begrudge them the scratching. You just have to pay attention.
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Let's talk more about Fox veno. What can you tell
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us about maybe some teasers on what might be up
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and coming.
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Sure, so, my experience with having pups for so long
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let me learn a lot about quality products for pet wise,
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and I think something that would be interesting would be
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to add a pizza two or slowly introduce maybe Callers
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or coats and partner with those brands that have already
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established they've done it correctly. I don't have any plans
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to go out there and say I'm going to make
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the best coat that exists, but I know who, in
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my opinion does, so can I collaborate with that manufacturer
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or company and the same with the callers. So I'd
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like to create some maybe special editions and partner with
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those companies and put some messages or some logos on
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there and then add that to the portfolio.
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That sounds great. So let's tell our listeners where can
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they find your products and find out more about Fox Fino.
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00:23:14.480 --> 00:23:17.680
Sure, So the website is Foxvino dot com. There's an
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about section to learn more about myself or the brand,
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and then we're on all the major social media platforms Instagram, Facebook, TikTok,
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and then we're very fortunate to do learnings and listens
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00:23:30.519 --> 00:23:33.160
like this that we're doing right now. But the website
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itself would probably be the best to see and learn
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about the brand.
439
00:23:37.799 --> 00:23:39.839
Well, Chris, I want to thank you so much for
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coming on Best Bets for Pets.
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00:23:41.799 --> 00:23:43.319
Thank you for having me. It was a pleasure.
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I hope you all enjoyed the show. The samples from
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Foxdena were amazing and the sizes run pretty true to size,
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very comfortable. So thank you Chris from Fox Fino for
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00:23:55.799 --> 00:23:58.319
coming on Best Bets for Pets. Thank you to my
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00:23:58.440 --> 00:24:02.839
cat crew Dennis Charlotte and for teaching me about cats
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00:24:02.880 --> 00:24:07.519
and patients and pets and makes my life better and
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helps my mental health. Absolutely. I want to thank also
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everyone listening to Best Bets for Pets. Thank you so much.
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00:24:14.759 --> 00:24:17.559
I really appreciate it and of course the show would
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not be the same without the magic of my producer.
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00:24:20.079 --> 00:24:23.680
Thank you Mark Winter for all you do. Now remember
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cheap listening. You never know what we'll have next on
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Best Bets for Pets.
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Let's talk bets every week on demand only on Petlifradio
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dot com.
