# Troy Barter

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Episode 7: Troy Barter

Troy Barter (Head of Revenue at Rocket Shipping) shares a story about how he was cold called, and sold by a mortgage broker.

The Three Keys to Cracking the Sales Code

What if just 3 habits separated you from top producer status? Troy breaks down the trio of non-negotiable skills that fueled his 20+ year sales career:⚡ Maintaining a Positive Attitude ⚡ Adopting a Student Mentality ⚡ Cultivating an Elite Work Ethic Troy Barter explains why each piece is vital u ...

Negotiation Tactics to Boost Your Close Rate

Today’s deals are more competitive than ever and involve more stakeholders.  Negotiation skills are a MUST if you want to hold a strong close rate. Troy has been closing highly competitive deals for over a decade and in this live show, he is consolidating what he’s learning into a few easy-to-ap ...

Rapid Advancement in Sales: Advice from a Seasoned Vet

For over 20 years, Troy Barter has gone from green rep to seasoned sales leader AND back again; he's done it by mastering the strategies he's found most effective to progress his career FAST.This isn't just theoretical advice - it's genuine, battle-tested wisdom from someone who has lived this e ...

Knock Knock, Who's There? Your Next Sales Superpower

Getting doors slammed in your face will help you crush it on the phone.In this solo episode, Troy Barter spills the beans on how his door-to-door hustle made him a cold-calling beast in tech sales. He dishes out some juicy tips from his almost-pool-cleaning empire that'll work wonders for your s ...

The Unknown Future of the SDR Role in Sales

Troy Barter joins the show to discuss the future of the SDR role in sales and how  the modern day seller can truly control their own fate no matter the circumstances presented.  Troy is a proven sales leader having trained teams at some of the most well known brands out there.  He explains why h ...

Troy Barter wants you to start opening doors to more closed-won

In this episode of Bold Calling, Adam Sockel sits down with Troy Barter, Head of Revenue at Rocket Shipping, to dive into the nitty-gritty of sales development. Troy brings his extensive sales experience, from door-to-door hustle to tech sales strategy, to offer hard-hitting insights on the evol ...

Book More Meetings With This Cold Calling Strategy

What if there was a cold calling technique that could dramatically increase your chances of getting a "yes"?  Troy Barter breaks down the powerful "option close" strategy. Learn why being more assumptive with prospects leads to better results and how to implement this proven technique without fe ...

Modern-Day Cold Outbound Strategies for Booking More Meetings

Building an outbound team in 2025 looks way different than it did in 2015.  The old way relied on increasing SDR headcount to scale pipeline. Nowadays, it’s about scaling rep productivity with AI, GTM Engineering, and tech.  In this show, Jed Mahrle and Troy Barter shared how they scaled PandaDo ...

The 4 Metrics You Should Track to Convert Meetings via Email

If your cold emails aren’t landing meetings, you don’t need a total rewrite, you just need to know where to look. Most reps guess what’s going wrong with their campaigns. But there are only four core metrics that matter, and once you know how to fix each one, optimizing becomes simple. We broke ...