&#35; Tracey Scheppach

9. Matter More Media CEO Tracey Scheppach Shares How Addressable TV Is Reshaping the Industry

Screen Wars

17 Nov 2020 · transkrip

Tracey Scheppach, Matter More Media’s CEO, joins Cross Screen Media CEO Michael Beach to share her insights on Addressable TV and how it is reshaping the future of the industry in our latest Screen Wars Thought Leader Interview. Want the latest insights from around the video advertisin ...

00:27:36

Matter More Media's Brittney Duncan and Beam Suntory's Tracey Scheppach: IAB THERE Streaming Edition Powered by Hulu: June 15, 2020

IAB.THERE

20 Jun 2020

Matter More Media’s Tracey Scheppach and Beam Suntory’s Brittney Duncan join IAB’s Brad Berens, Eric John, and Nina Munoz on a special IAB THERE Streaming Edition powered by Hulu. See acast.com/privacy for privacy and opt-out information.

00:43:49

This week's guest, Tracey Scheppach, Matter More Media

The Tech Cat Show

8 Mar 2017

On this week's Tech Cat Show we chat with Tracey Scheppach, CEO and Founder of Matter More Media. Matter More Media was founded to use the power of social media to share positive messages, and assist the efforts of non-profit organizations and others who serve the public. Tracey is a well known ...

00:54:08

Starcom USA's Tracey Sheppach, SVP/Video Innovation Director

Televisionation

LS 25

TOP 10%

26 Jan 2009

Tracey Scheppach, SVP/Video Innovation Director at Starcom USA (a well-respected ad agency), talks to Tracy Swedlow, Editor-in-Chief of InteractiveTV Today, about her "5 Flashpoints for 2009." Scheppach, an expert on interactive advertising across all platforms (broadband TV, IPTV, cable, satell ...

01:01:50

Metrics and Accountability - Using research and data to gain advertising metrics

Comcast Spotlight Take Five

20 Mei 2010

Watch this brief video to learn about the increased demand for, and reliance upon, metrics across all media platforms. Hear insights from experts such as Tracey Scheppach, SVP, Innovations Director for SMGx, and Robert Ivins, former VP, Data Development, for Comcast Spotlight talk about using ...

00:03:52

Seth Haberman, CEO, Visible World: Targeting TV Ads to Individual Viewers

GEN WOW RADIO

9 Nov 2011

It's been the holy grail of television advertising for decades: the ability to target commercials to individual viewers. It's called "addressable advertising." And its day may finally be here. In my new book, THE ON-DEMAND BRAND, I look at how organizations like Canoe Ventures - a consortium ...

00:03:35

Tracey Scheppach

BeetCast

19 Apr 2021

I am so delighted to welcome my dear friend Tracey Scheppach to this episode of the #BeetCast. I call her the "mother of addressable TV". Well, she didn't exactly invent addressable TV but she was by all accounts the first buyer of the medium. She was deeply involved with pilot projects in Col ...

00:32:33

Voice from the BeetCast

BeetCast

20 Dis 2021

LOS ANGELES - More great conversations from the stage of the Beet Retreat in Santa Monica last month. Delighted to present thee segments on this episode of the #BeetCast podcast. Lots to listen to about the changing state of TV measurement with Ashwin Navin of Samba TV in a conversation with Ho ...

00:40:55

Tracey Scheppach

BeetCast

18 Okt 2021

I am delighted to welcome my dear friend Tracey Scheppach to this episode of the #BeetCast. I call her the "mother of addressable TV". Well, she didn't exactly invent addressable TV but she was by all accounts the first buyer of the medium. She was deeply involved with pilot projects in Colora ...

00:32:21