# Tamara Littleton

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WJH Shorts: Lululemon v Mumumelon

When a fake pop-up shop called Mumumelon appeared just five doors away from a Luluemon store in London, eyebrows were raised. It turned out to be a climate-focused activist campaign focused on exposing a perceived gap between Lululemon’s sustainability messaging and its actual environmental impa ...

The CrowdStrike Outage

In July 2024, a faulty software update to cybersecurity firm CrowdStrike’s Falcon platform caused around 8.5 million Windows devices to crash. The incident disrupted airlines, hospitals, banks, broadcasters and public services, with the UK economy alone estimated to have lost around ...

The Art of the Apology

What makes an apology believable? And what turns an apology into a crisis of its own? In this episode of What Just Happened?, Kate Hartley and Tamara Littleton revisit themes from their conversation with crisis communications expert Abby Mangold, exploring the messy, highly human te ...

WJH Shorts: Spygate

Ahead of the recent Championship playoff final, with the winners promoted to the Premier League and also set to benefit to the tune of £200 million, Southampton admitted to spying on Middlesbrough’s training sessions in an attempt to gain a competitive edge. What began as a bizarre story involvi ...

The HMV Live Tweet Meltdown

What happens when employees turn a company’s own communication channels against it? How should organisations handle redundancies in an era where every meeting can be recorded, every internal message can be leaked and every disgruntled employee has a platform? In this episode of What Just Happen ...

WJH Shorts: Starbucks Korea ‘Tank Day’ Backlash

How does a global brand make a mistake so culturally insensitive that it triggers boycotts, political condemnation, police scrutiny and store closures? In this episode of What Just Happened?, Kate Hartley and Tamara Littleton discuss Starbucks Korea’s ‘Tank Day’ promotion, launched on the anniv ...

The HelloFresh Pride Post

What happens when a brand makes a bold Pride statement and refuses to retreat when criticism follows? Can humour create genuine connection with LGBTQ+ audiences, or does it risk reducing a diverse community to a stereotype? And when opposition becomes loud and hostile, should organisations apolo ...

WJH Shorts: Evri Sues BBC

What happens when a company challenges damaging media coverage in court? Can legal action restore commercial confidence, or does it simply revive the allegations and expose them to a much wider audience? And in an age when AI systems continually resurface past controversies, can a brand ever tru ...

Direct Action in the Age of Angst

When conventional protest appears powerless, what makes people turn to direct action against organisations? How should leaders respond when anger becomes disruption, criminal damage or violence? And could anxiety about artificial intelligence create the next flashpoint for public protest? In th ...

WJH Shorts: The Grand Theft Auto 6 Leak

What happens when one of the most anticipated entertainment launches in the world is compromised by a major leak? How should a brand respond when confidential content starts circulating online, misinformation makes it harder to distinguish fact from fiction, and those responsible attempt to prof ...