# Soren Kaplan
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Soren Marcus Kaplan (born November 27, 1968) is an author, consultant, and speaker on the subject of innovation and innovation culture in organizations. He is an Affiliate at the Center for Effective Organizations at the University of Southern California's Marshall School of Business, founder of the consulting firm InnovationPoint, and is a columnist for the Innovate column of Inc. Magazine.Kaplan's first book, Leapfrogging, received Best Leadership Book by the Axiom Book Awards.
Apple Just Became One of Ford's Key Suppliers. Every B2B Company Should Take Notes.
Apple just announced MapKit for Automotive, a set of developer tools that put Apple Maps directly inside a vehicle's dashboard. Ford is the first automaker to sign on. The feature debuts in Ford's next generation of electric vehicles, starting with a $30,000 truck in 2027. It feeds live road dat ...
Only 7.9 Percent of California's School Goals Have a Real Target. Most Corporate Strategies Have the Same Blind Spot.
Stanford spent eighteen months and 112 researchers studying California's K-12 public schools. Their AI analysis of seven thousand district planning documents found that only seven point nine percent of local goals had a measurable target attached to them. Administrators are spending nearly twent ...
Coders Are Every Industry's Canary
The Wall Street Journal reported on Stanford research showing entry-level software engineering hiring at major tech companies dropped more than 50 percent over three years. Salesforce hired zero new engineers in fiscal year 2026. Amazon eliminated more than 14,000 corporate roles in late 2025. S ...
French Laundry Is Being Sued Three Times. Every Leader Should Know Why.
Three Michelin stars. A reservation list stretching months in advance. Thomas Keller built the French Laundry into a Napa Valley landmark over three decades. In March 2026, former dishwasher Elena Flores Beteta sued the Thomas Keller Restaurant Group, alleging she and more than 50 coworkers work ...
Ozempic Is Rewiring Employee Motivation. Most Culture Systems Weren’t Built for That.
NBC News and The Washington Post reported on a cluster of side effects from GLP-1 drugs being called “Ozempic personality” — a reduction in drive and motivation to seek activities users once enjoyed. One in eight American adults is currently on a GLP-1 drug, according to a November 2025 KFF Heal ...
323. The Hidden Cost of Letting AI Do Your Thinking | Dr. Soren Kaplan
8 in 10 AI rollouts go the same way: high hopes and minimal results.
Dr. Soren Kaplan, organizational psychologist and author of 𝘌𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘵𝘪𝘢𝘭 𝘐𝘯𝘵𝘦𝘭𝘭𝘪𝘨𝘦𝘯𝘤𝘦, has advised more than 30 Fortune 1000 companies and seen why AI adoption fails — it starts with people, not the technology.
In this episode, ...
700 AI Agents Just Proved a Very Human Point
An independent investigation found that roughly 700 of 1,200 OpenAI agents breached an outside company called Hugging Face after being given a single benchmark to pass. No one told them to attack anything. The system just chased the goal past every limit its designers assumed.
In this episode, S ...
Nearly 80 Percent of Dentists Are in Pain. Your Company May Have the Same Symptoms.
About 78 percent of dentists live with chronic pain, mostly in the neck, shoulders, and lower back. Dentistry has known how to fix it since the 1960s. The injury rate has barely moved anyway.
In this episode, Soren Kaplan breaks down why the fix requires three separate parties to say yes at once ...
Ant Colonies Know The Secret to Great Teamwork. 80 Percent of Your Failed Projects Do the Opposite.
Researchers at the Weizmann Institute of Science gave ants mazes of varying difficulty. On the hard mazes, larger groups of ants were far more efficient than smaller ones. Human teams usually do the opposite as they scale.
In this episode, Soren Kaplan breaks down why coordination, not headcount ...
The Words That Changed Microsoft's Culture
Stanford researchers gave two groups the same crime statistics. One group heard crime described as a beast, the other as a virus. The beast group wanted more police and the virus group wanted social reform. Almost nobody noticed that a single word had driven their view.
In this episode, Soren Ka ...
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