# Shar Vanboskirk
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Top podcast episodes featuring shar vanboskirk.
The New Role Of Marketing
Forrester Vice President and Principal Analyst Shar VanBoskirk discusses the new role of marketing — and how acknowledging and embracing change will lead to success.
The New Role Of Marketing
Forrester Vice President and Principal Analyst Shar VanBoskirk discusses the new role of marketing — and how acknowledging and embracing change will lead to success.
Featuring:
Shar VanBoskirk, Vice President, Principal Analyst
Show notes:
The purpose of business is changing. Rather than differe ...
The Future Of Marketing (Live)
Vice President and Principal Analyst Michael Facemire hosts a panel of his peers — Fatemeh Khatibloo, James McQuivey, and Shar VanBoskirk — to explore the future of marketing.
Find Your Firm’s Path To Customer Obsession
Customer obsession means putting the customer at the center of your business leadership, strategy, and operations. Learn how to define and operationalize a successful customer obsession strategy on this episode of What It Means with VP, Principal Analyst Shar VanBoskirk.
Big Risks Are The Safest Option For B2C Marketing In 2021
The tumult of 2020 has turned yesterday’s marketing best practices into today’s imperatives. Explore our B2C marketing predictions in this What It Means episode featuring VP, Principal Analyst Shar VanBoskirk and Analyst Stephanie Liu.
EP #45 Email 2.0, let's make email cool again
In today's episode of the "For The Love Of Emails" podcast, we welcome Rajesh Jain - Founder and Group MD at Netcore Cloud, and Shar VanBoskirk - VP, Principal Analyst, Forrester Research, with host Nicholas Einstein. Shar helps CMOs lead customer-obsessed strategies at their firms and also assi ...
305: Customer Obsession Matters For CX Quality
How can companies be truly customer obsessed? And what impact can that have on customer experience, ROI, and beyond? VP and Principal Analyst Shar VanBoskirk joins for a thorough examination into the concept and practice of customer obsession.
306: How To Fit The Role Of CMO
What makes a CMO right-fit for the role, and effective as an individual? VP and Principal Analyst Shar VanBoskirk returns to the Cast to discuss what makes CMOs strategic and collaborative.
404: No More Excuses: Practice Customer Obsession The Right Way
All those reasons why customer obsession is too hard don’t matter. Customer experience wins business. VP, Principal Analyst Shar VanBoskirk explains how customer obsession is not just a goal, but a continuous practice that can lead to significant improvements in customer experience and business ...
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