# Ruth Poundwhite

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270: How We Actually Use Claude to Run Our Businesses (With Real Workflows)

Send us Fan Mail This is part two of a two-part roundtable with my peer mastermind group, the Weird Hermits — a small group of women entrepreneurs who have been in each other's corners for years. In this episode, we go deep on the specific ways we're each using Claude to run our businesses right ...

#90: How Claude is Actually Running Our Businesses (Part 2)

In this second conversation on Claude (you can listen to the first one here, in any order) the Weird Hermits mastermind dive deeper into what Claude skills actually are, share more use cases (dynamic sales pages that update themselves, testing your own GPTs and skills, SEO workflows, dispatching ...

#91: Difficult Clients, Refunds, and the Dark Side of Entrepreneurship - A Conversation with My Mastermind

It is very easy to feel alone when something goes wrong in your business - a refund request that feels personal, a client who turns on you, a payment that fails and goes quiet, or something bigger that knocks the wind out of you. But these things happen to all of us, and talking honestly about t ...

274: MCPs in Claude: How 6 Founders Are Actually Automating Their Businesses

Send us Fan Mail Most conversations about AI automation stay theoretical. This one doesn't. I sat down with my peer mastermind, a group we call the Weird Hermits, for a roundtable on MCPs in Claude, also called connectors. These are the tools that let your AI plug straight into the software you ...

110: 7 Things We Stopped Doing Manually Using Claude Connectors

If you have been hearing the term MCP connectors everywhere lately and wondering what it actually means for your business, this episode is going to give you the real answer from people who are building with these tools every day. I sat down with five of my closest business friends, all women who ...

#96: How AI Connectors Are Freeing Up Our Creativity (A Roundtable Discussion)

When it comes to automating my business, I've always been a little bit behind. Not by choice, just because my brain isn't quite wired that way. But AI has genuinely changed everything for me, and I'm so excited to share this conversation, where six of us talk about how we're using AI connectors ...

115. AI Emails That Sound Human with Ruth Poundwhite

I have a bad habit I am not proud of. Claude writes me an email, it uses a word I can’t stand, and instead of telling it so, I go into the HTML and fix it myself. Every single time. Which means I am training it on nothing. Ruth Poundwhite does not do that. She has been writing professionally sin ...

285: Stop Planning a Black Friday Sale. Plan a Black Friday Season

Send us Fan Mail Most creators don't touch Black Friday until the first week of November, and then they're scrambling to throw an offer together and put a discount on it, hoping that one week carries the whole quarter. That's a lot of pressure to put on three days.  In this episode Ruth Poundwhi ...

73 - You Get to Be All of You: Intuition, Identity & Nonlinear Business Growth

What happens when you're used to being the high achiever, and something you feel deeply called to do asks you to become a beginner again? In this special episode of Unlock Your Soul Magic with Nikhi Joshi, I'm sharing an interview Ruth Poundwhite hosted with me on her podcast. We talk about the ...

#107: Black Friday Planning Roundtable (+ The System Making It Easier This Year)

It's almost that time of year again, the countdowns, the emails, the big sales energy everywhere you look. If you are wondering what to do for Black Friday and you want it to feel good to you, this is the episode for you. And spoiler alert, I have figured out a system that is gonna make this Bla ...