# Patrick Mccullough

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CX Superheroes podcast - Series 14 Episode 2 - The Power of Personal Connection in Business - Patrick McCullough

In this episode, Christopher Brooks, CX Influencer of the Year 2024, and CX Superheroes podcast host, speaks with Patrick McCullough, President of Hallmark Business Connections. In an enlightening exchange, they talk about the role of human connection in business today. While digital communicati ...

Pricing with confidence in a fear-driven market with Scott Leick, RhythmScience

In this episode, Tracy sits down with Scott Leick, SVP of Finance & Analytics at RhythmScience, and Patrick McCullough, Partner at Holden Advisors, to discuss pricing, analytics, negotiations, and new product launches.  We discuss: ​How to use analytics to replace gut instinct in pricing deci ...

Bringing Hallmark Moments To The Business World | Patrick McCullough

Hey CX Nation,In this week's episode of The CXChronicles Podcast #260, we welcomed Patrick McCullough, President of Hallmark Business Connections, based in Kansas City, MO.  Just like you rely on Hallmark to strengthen your personal relationships, you can count on them to keep your business goin ...

Lead with Meaning: A Conversation with Hallmark’s Patrick McCullough

If you think Hallmark is just about greeting cards and holiday movies, think again. In this first of a two-part conversation, I sit down with Patrick McCullough, President of Hallmark Business Connections, to explore how over 110 years of creating emotional connection can teach B2B brands how to ...

181. Dollars and Sentiment: Measuring the Real Value of Customer Emotions | Patrick McCullough

Many business leaders believe emotional connection is unquantifiable and too fluffy to produce real results. This episode of Doing CX Right challenges that view. Stacy Sherman and Patrick McCullough of Hallmark Business Connections reveal how emotional engagement directly influences revenue, ret ...

Purpose, Personalization, and AI – What B2B Can Learn from Hallmark

What if you could scale meaningful relationships—without sacrificing authenticity? In this second part of my conversation with Patrick McCullough, President of Hallmark Business Connections, we talk about how B2B companies can use tools like AI and ChatGPT to enhance personalization without losi ...

Retail’s Secret? Greeting Cards

💬 Guest: Patrick McCullough, President of Hallmark Business Connections 📅 Run Time: 35:15 🔗 Website: https://www.hallmarkbusiness.com ✉️ Episode Summary: In this episode, Bob chats with Patrick McCullough, President of Hallmark Business Connections, about how retailers can tap into the overlook ...

Office Hours #886 | The Leadership Skills AI Can’t Replace: Trust, Sales & Human Connection

Patrick McCullough is the President of Hallmark Business Connections, where he helps organizations strengthen customer and employee relationships through thoughtful, human-centered communication. With leadership experience spanning SaaS startups and Fortune 500 companies, Patrick has led teams a ...

The Price of Value with Patrick McCullough

Patrick McCullough - Partner at ⁨@holdenadvisors⁩ , joined me for to talk about pricing, value, and profitability in B2B businesses. We explored why pricing is one of the most important — and most overlooked — fundamentals in business. Patrick broke down how companies create value by helping cus ...

Better data, better pricing: building the foundation for AI with Donna Burbank

Better pricing starts with better data—but that doesn't mean your data has to be perfect. In this episode of If Prices Could Talk, Holden Advisors' Richard Klein and Patrick McCullough sit down with Donna Burbank, Founder and Managing Director of Global Data Strategy, to explore the connection ...