# 𝙈𝙮 𝙇𝙞𝙛𝙚
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"In My Life" is a song by the English rock band the Beatles from their 1965 album Rubber Soul. It was written primarily by John Lennon (credited to Lennon–McCartney), who later disagreed over the extent of their respective contributions to the song. Lennon credited the harmony and bridge to McCartney, while McCartney claimed the entire musical structure.
The People I Misjudged and The Valuable Life Lessons They Taught Me
Confidence built BCD. It also blinded Jeff Burgess to some hard truths about the people around him, including himself.
In this episode, Jeff looks back at the early naivety of opening his own company after nineteen years in the computer industry, and how a single client, Takeda Pharmaceuticals, ...
Is Artificial Intelligence Really Awful Intelligence? You Decide…
AI was born at an academic workshop in 1956, the year before Jeff Burgess was. Seventy years later, it's a household name. The question Jeff is asking isn't whether AI works. It's whether we still know how to think without it.
In this episode, Jeff takes aim at AI dependence, starting with sixth ...
The Why Factor: What Makes You Different in Business and Life
Anyone can throw a price on a piece of paper. Jeff Burgess never did. He told a story. That story was the why factor, and it opened doors that numbers alone never could.
In this episode, Jeff traces how a reputation built on finding anything for anyone became the engine behind decades of deals, ...
Why Timing Is the Only Thing That Matters in Computer Industry Success
Jeff Burgess landed in the computer industry in 1979. He sometimes wishes it had been 1975. Then again, maybe not.
In this episode, Jeff traces the winding, unplanned path that dropped him into a warehouse at TechAids Industries at exactly the right moment, when technology was just sexy enough t ...
Why These Smart People Made My Computer Industry Success Possible
Jeff Burgess was the face the customers saw. But behind him were people who made everything work, and this episode is their story.
In this episode, Jeff pays tribute to three women from his earliest days in the computer industry: Isabelle Drake, the purchasing agent and fellow Cubs fan who chase ...
Why Smart Bosses Step Back and Win Big Every Time
Jeff Burgess never had time to micromanage. He had a company to run. And it turned out, stepping back was the best management decision he ever made.
In this episode, Jeff makes the case for the hands-off boss, not the checked-out one, but the leader who trusts people enough to let them work, the ...
Is My Life 75 Percent Over or Is There Still 25 Percent Left to Fill?
Somewhere over the Atlantic, somewhere between a too-narrow first-class seat and a four-hour Yes playlist, Jeff Burgess did the math. At 68 years old, if 90 is the target, three-quarters of his life is behind him. His verdict: zero complaints.
In this episode, Jeff steps away from business and g ...
When Passion Kills Business: The Hidden Cost of Customer Loyalty
Jeff Burgess built a $20 million customer relationship from the ground up, thought about them day and night, inserted branded sterile wipes into their server shipments during COVID, and then handed them a $5 million deal by honestly recommending their software over the competition. Three months ...
The Incredible Coincidence That Proved It’s a Small World After All
Jeff Burgess and Mike McHugh coached Little League together for six years. They had dinner with their families, watched their boys grow up, and became the kind of friends you don't have to explain yourself to. Then one morning at a Steak 'n Shake on the way to a University of Illinois football g ...
Why Does AI Think You Need Help Before You Even Begin?
Jeff Burgess opened Microsoft Word to write a blog post and found Copilot waiting there to do it for him. He never asked for it. He never wanted it. And he has thoughts.
In this episode, Jeff takes on the quiet arrogance of technology that assumes you need assistance before you've typed a single ...
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