# Marco Palma

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202. Checking in with Dr. Marco Palma

Today's episode is an update on all the exciting stuff going on at the Human Behavior Laboratory at Texas A&M University. Last week I was able to spend two full days in the Human Behavior Lab (one of my favorite places in the world if I'm honest) and today's episode is featuring the director of ...

203. Brainy Health Benefits of Nature, with Dr. Jay Maddock

While I was recently in College Station visiting the Human Behavior Lab, I had the joy of meeting Dr. Maddock when he came by to chat with us for a bit. I hadn't met him before, but in learning about his work and research it was clear that we had to do an interview. Thankfully, I had my equipmen ...

206. Nudging for Good at Walmart with Sarah Wilson

Today I am very excited to introduce you to Sarah Wilson, Director of Human Experience Research at Walmart. This is a fun episode because we are sharing a live podcast that was recorded while I was a speaker on the live podcast stage at Greenbook's IIEX North America Conference in Austin, TX a c ...

207. Behavioral Bartending with Maker's Mark, featuring Greta Harper

Today I am very excited to introduce you to Greta Harper, a Maker's Mark diplomat. Everyone that has already heard last week's episode with Sarah Wilson, knows that this week's episode is resharing a podcast that was recorded while I was a speaker on the live podcast stage at Greenbook's IIEX No ...

213. Common Errors in Financial Decision Making with Dr. Chuck Howard

Today I am very excited to introduce you to Dr. Chuck Howard, an Assistant Professor of Marketing in the Mays Business School at Texas A&M University. In his research, Chuck asks questions like, "Why do consumers so often underpredict their future expenses?" and "Why do people who work in the gi ...

221. How to Have Difficult Conversations About Race, with Kwame Christian

In today's conversation, I am joined by Kwame Christian, who I believe is our first 3-peat guest! (Though Dr. Marco Palma from the Human Behavior Lab at Texas A&M has technically been on the show three times, once was part of a panel when we launched the certificate program so I am going to say ...

374. Uncovering the Secrets of the Brain: A Tour of the Human Behavior Lab

In this episode of The Brainy Business podcast, Dr. Marco Palma, a researcher at the Human Behavior Lab at Texas A&M University, discusses the utilization of advanced technology, such as eye tracking devices, to understand and influence consumer behavior. Marco's extensive research in the field ...

Humanoid Robot Joint Motor Control Using the EPC91122 Powered by the EPC33110 GaN Stage

In this episode of GaN Talk, host Maurizio Di Paolo Emilio dives into the challenges of embedding motor drives directly inside humanoid robot joints. The spotlight is on EPC’s new EPC91122 circular inverter board, designed to fit inside the motor housing and enable extreme power density and fast ...

Why is it hard to make good choices?

If you *choose* to listen to this episode, you’ll learn all about the science of making decisions! 🧠✨ We’re joined by Dr. Marco Palma from the Texas A&M Human Behavior Laboratory, as we seek to understand how the brain makes decisions, why we sometimes make bad decisions, and the biology of how ...