# Luke Carlson

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12 Logical Fallacies That Shape How We Think About Exercise

Much of what we believe about exercise is shaped not by scientific evidence, but by logical fallacies. In this episode of the Discover Strength Podcast, Luke Carlson explores 12 common logical fallacies and how they influence the way we think about fitness, strength training, and exercise. From ...

Stop Trying to Be Better: How Great Fitness Brands Stand Out with Luke Carlson (S7 E1)

What separates a fitness brand that grows from one that gets lost in the crowd? For Luke Carlson, Founder and CEO of Discover Strength, the answer isn't being better than your competitors. It's being different enough that your customers immediately understand why you exist. Luke returns to the F ...

Health Club Operators Hold the Key to Exercise as Medicine, New Research Shows

A landmark review from one of the field's leading researchers reframes structured exercise as a clinical tool for preventing chronic disease and puts health club operators at the center of the solution. This episode, hosts Luke Carlson and Rachel Chonko break down the review published in Cell M ...

Free Weights or Machines? What the Latest Meta-Analysis Reveals

A recent systematic review and meta-analysis examines how free weight and machine-based strength training compare across three outcomes: maximal strength, muscle hypertrophy and jump performance — a common proxy for power — and the findings may hold weight for club equipment decisions. Among th ...

Why Supervision Matters in Strength Training

What role does supervision play in the results we get from strength training? In this episode of the Discover Strength Podcast, Luke Carlson examines two studies—one involving older adults with type 2 diabetes and sarcopenia, and another involving experienced resistance-trained adults—to explore ...

585 - Are You Ready For The Strength Training Gold Rush? (with Luke Carlson)

Ever wonder why some strength training businesses thrive while others quietly fade away? Want to make sure you're on the right side of these trends? Discover Strength CEO Luke Carlson returns to talk about the quiet gold rush that's happening right now and how you can take advantage of the boom. ...

Operators Hold the Key to Sustaining Results for Older Adults When Supervision Ends

A new randomized controlled trial published in Acta Diabetologica tracked older adults with type 2 diabetes and sarcopenia through 12 weeks of supervised resistance training and 12 weeks of self-managed home training to measure what happens when supervision is withdrawn. In the latest episode o ...

First Who, Then What: The Most Important Business and Life Principle

In this episode of the Discover Strength Podcast, Luke Carlson breaks down Jim Collins’ foundational principle, “First Who, Then What.” Collins’ research found that the companies that outperform their peers focus on getting the right people on the bus before deciding where to drive it. Luke expl ...

Can Your HOA Do That? 6 Homeowner Questions From Reddit

A lot of HOA overreach starts to come apart once a homeowner asks one question: where does the board's authority to do this actually come from? Luke Carlson and Marty bring back their rapid-fire segment as a full episode, pulling six real questions straight from the Bad HOA subreddit and workin ...

Meta Analysis Separates Proven Longevity Drivers From Hype

Longevity is one of the most talked about topics in the fitness industry, but much of the conversation centers on trends with little evidence behind them. In this episode of The Research Debrief, hosts Rachel Chonko and Luke Carlson examine a systematic review and meta-analysis that identifies w ...