# Laura Knebusch
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Top podcast episodes featuring laura knebusch.
Laura Knebusch with Georgia-Pacific
Laura Knebusch is an experienced marketing leader (15+ years) with classic CPG training at P&G. Proven track record of building brands and delivering results through agile leadership, innovative strategies, strong team development and passion for excellence. As Consumer Experience leader at Geor ...
Laura Knebusch with Georgia-Pacific
Laura Knebusch is an experienced marketing leader (15+ years) with classic CPG training at P&G. Proven track record of building brands and delivering results through agile leadership, innovative strategies, strong team development and passion for excellence. As Consumer Experience leader at Geor ...
Laura Knebusch with Georgia-Pacific
Laura Knebusch is an experienced marketing leader (15+ years) with classic CPG training at P&G. Proven track record of building brands and delivering results through agile leadership, innovative strategies, strong team development and passion for excellence. As Consumer Experience leader at Geor ...
Laura Knebusch with Georgia Pacific
Laura Knebusch is an experienced marketing leader (15+ years) with classic CPG training at P&G. Proven track record of building brands and delivering results through agile leadership, innovative strategies, strong team development and passion for excellence. As Consumer Experience leader at Geor ...
Georgia-Pacific SVP of CPG marketing and CX Laura Knebusch
After 12 years at Georgia-Pacific, Laura Knebusch last year worked her way up to lead the marketing department for the paper company’s consumer products division, overseeing household brands such as Brawny, Dixie and Quilted Northern.
As part of her remit overseeing marketing and customer experi ...
Georgia-Pacific’s Laura Knebusch on Connecting Brand, Retail, and Consumer Experience
In this episode of BRAVE COMMERCE, Laura Knebusch, SVP of CPG Marketing and Consumer Experience at Georgia-Pacific, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how she’s evolving the role of marketing inside a legacy CPG organization.
Laura shares how her team has shifted from t ...
Building Iconic Brands in the Age of Influencers with Georgia-Pacific's Laura Knebusch
The CPG Guys are joined in this episode by Laura Knebusch, SVP CPG Marketing & CX at Geaorgia-Pacific, the world’s leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, cellulose, specialty fibers and building products.
Follow Laura on L ...
Laura Knebusch (Georgia-Pacific) | The Power of Staying Unflappable
When you think of some of America’s most recognizable household brands: Brawny, Angel Soft, Dixie, Quilted Northern…there’s one company behind them all: Georgia Pacific.
And at the helm of marketing for that incredible portfolio is Jim's guest this week, Laura Knebusch, the Senior Vice President ...
The Proven Playbook for Cultural Relevance at Georgia-Pacific with Laura Knebusch
How does one keep a 100-year-old brand relevant in today’s turbulent times of marketing and consumption? The full picture reveals itself in this episode of the Marketing Vanguard podcast as Laura Knebusch, SVP of CPG Marketing and CX at Georgia-Pacific, breaks down what it takes to keep a herita ...
Living Your Brand: A Lesson From My P&G Days That Still Matters Today
Reflecting on insights from Laura Knebusch and Georgia-Pacific, the importance of 'Living Our Brands' is highlighted—not as a marketing campaign but as a business operating system. Every team and function must embody and deliver the brand promise across all touchpoints. FamilySearch is progressi ...
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