Building a Successful Newsletter Subscriber List with Hiba Amin of Soapbox
Hiba Amin is a Marketer at Soapbox, a meeting manager software that makes one-on-ones and team meetings better. Hiba shares her approach to networking within the marketing industry, how the Soapbox newsletter gained 70,0000 subscribers, and being genuinely customer-centric in her approach to mar ...
How Soapbox 3x MRR during a pandemic
How Soapbox made it easier for its customers to set meaningful goals, tripled MRR and saw crazy growth during the toughest year in living memory. And about how one marketer grew personally and professionally through that experience.
Thanks to Hiba Amin for telling her story.
Follow her on Twi ...
The Beauty of Meeting Governance with Hiba Amin
Do you hate meetings? Are you frustrated by how much time they seem to waste? If so, then this is one of the most important episodes you'll listen to this year. We're about to fix your meetings for you.Or rather, Hiba Amin is. She's the Sr. Marketing Manager at Soapbox. Soapbox is an "app built ...
How Soapbox 3x MRR during a pandemic – Inflection Point
How Soapbox made it easier for its customers to set meaningful goals, tripled MRR and saw crazy growth during the toughest year in living memory. And about how one marketer grew personally and professionally through that experience.
Thanks to Hiba Amin for telling her story.
Follow her on Twi ...
How Soapbox Increased Their Traffic 51% With One Piece of Content with Hiba Amin (GMT135)
Many folks think that you need a TON of content to generate a lift in traffic. But, Hiba Amin, Senior Marketing Manager at Soapbox, put together one piece that resulted in 51% increase in traffic and doubled their MRR. Sounds too good to be true, right? She breaks down step-by-step what she exac ...
#22 Hiba Amin: Head of Content @ Copy.ai
// WATCH //
▶️ Watch this episode on YouTube
// EPISODE DESCRIPTION //
"I'm a no BS marketer."
Hiba wasn't lying. She cuts through with honesty and critical thinking.
That's likely why we talked for almost 60 minutes. I loved her thoughts on marketing, content, and startups.
She is brilliant ...
Find Your Story Before Using AI with Hiba Amin, Sandia Consulting
“If you haven't figured out what your customers actually care about and what they connect with, you're just not allowed to use AI,” says Hiba Amin, Founder at Sandia Consulting
In this episode of The Content Cocktail Hour, Hiba Amin, content consultant and founder of Sandia Consulting, shares h ...
#39 The Hiba Amin Route
Hiba Amin is a fractional marketer and content consultant who helps startups craft impactful, scalable content strategies.
In this episode, Hiba shares her path to solopreneurship, including the burnout that led her to rethink her career and the serendipitous events that helped her land her fir ...
Friends of On Marketing #11: Hiba Amin
📺 Click to watch on YouTube
📹 Recorded on April 18th, 2025
As the first installment of Friends of On Marketing comes to an end
I want to touch on something:
Not all past guests are (or will become) friends
It's the sad reality of business
Sometimes it's transactional or can only be personable fo ...
Imposter Syndrome, Authentic Content & Using AI Responsibly in Marketing
Recorded live at Calgary's SocialWest 2025, this episode of the Marketing News Canada podcast features guest host Laila Hobbs, Co-Founder of Social Launch Labs, in conversation with Hiba Amin, Co-Founder of Creative Little Planet.
Hiba shares a candid look at navigating imposter syndrome through ...
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