# Gordon Glenister
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Top podcast episodes featuring gordon glenister.
Membership, Advocacy and the Future of Home Care with Jon Stone, Director of Corporate Services, Homecare Association
In this episode of the Membership World Podcast, Gordon Glenister speaks with Jon Stone, Director of Corporate Services at the Home Care Association, about the vital role the organisation plays in supporting home care providers across the UK.
Jon explains how the Home Care Association helps mor ...
300 Pieces Of Content, Only 10 Used, £1,000 For 19 Million Views | Ben Woollams
Gordon Glenister sits down with Ben Woollams, CEO and Founder of TrueRights, to discuss the crisis in digital rights across the creator economy.
In this episode, Ben reveals how brands are overpaying for content they never use, while creators are being underpaid for content that drives millions ...
Marcia Philbin on Leadership, Medicine, AI and Building a Global Membership
In this episode of the Membership World Podcast, Gordon Glenister is joined by Marcia Philbin, Chief Executive of the Faculty of Pharmaceutical Medicine (FPM), for a fascinating conversation about leadership, professional membership, medical innovation and the future of trusted expertise.
Marci ...
What Happens When AI Starts Spending Money?
What happens when AI starts spending money for us?
In this episode of the Influence Global Podcast, Gordon Glenister speaks with Grant from The Payment Shed about AI driven commerce, digital trust, Buy Now Pay Later culture, fraud, stablecoins and the rise of the cashless society.
Topics i ...
AI Might Ignore Your Brand | The New Rules of SEO
Some agencies are now creating fake AI experts.
Fake headshots. Fake names. Fake commentary.
In this episode of the Influence Global Podcast, Gordon Glenister speaks with James Roach from Honcho about how AI is reshaping SEO, digital PR, online trust and media visibility.
They discuss:
...
The Biggest Mistake Brands Make With Influencers | Kenzo Mizumoto
Why do some creators generate millions of views but struggle to drive sales?
In this episode of the Influence Global Podcast, Gordon Glenister speaks with content creator Kenzo Mizumoto about the creator economy, influencer marketing, brand partnerships and the realities of building an audien ...
Why Great Products Don't Always Win | Chloë Thomas
Why do some ecommerce brands thrive while others disappear?
In this episode of the Influence Global Podcast, Gordon Glenister is joined by ecommerce expert, author and podcast host Chloë Thomas to explore what it really takes to build a successful brand in today's increasingly competitive digit ...
Beyond the Sale: How Worten Is Building Loyalty Through the Subscription Economy
In this episode, Gordon Glenister explores the subscription side of the membership economy with Guida Marques Pinto, Business Director Loyalty and Value at Worten, and Jorge Pereira, Business Unit Manager at Worten.
With more than 30 years in business, Worten is a leading consumer technology re ...
How building social advocacy in your organisatio (#785)
Chelsea: Let’s talk about one of the most underrated marketing strategies—your employees. While brands invest heavily in advertising and influencer partnerships, they often overlook one of their most powerful assets: their own people. In fact, according to a LinkedIn study, content shared by emp ...
Gordon Glenister: How to succeed with influencer marketing (#406)
Are you looking to succeed with influencer marketing? Look no further! In this episode of the "How to Succeed" podcast, we are joined by Gordon Glenister, a leading expert in the field of influencer marketing. Gordon shares his insights on effectively leveraging influencers' power to drive brand ...
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