The Ice Cream Party Problem
Ever wonder why some brand conversations land instantly while others get stuck in endless committee debate? In this episode, Ethan Decker sits down with Christian Helms of Helms Workshop to talk about what actually makes branding click for people, whether they run a hundred year old barbecue joi ...
Ethan Decker Reveals the Science of Brand Growth, Marketing, and Creative Strategy
Ethan Decker Teaching you the "secret" science of brand growth.
Ethan is a brand strategist and marketing expert who has spent 20 years doing award-winning brand strategy, advertising, and market research for some of the world's biggest brands. A scientist by training but a marketer by trade, h ...
Ethan Decker Reveals the Science of Brand Growth, Marketing, and Creative Strategy
Ethan Decker Teaching you the "secret" science of brand growth.
Ethan is a brand strategist and marketing expert who has spent 20 years doing award-winning brand strategy, advertising, and market research for some of the world's biggest brands. A scientist by training but a marketer by trade, h ...
Corners & Edges
What happens when a business owner builds five different brands under one roof, and makes each one feel like a specialist instead of a generalist? In this episode, Ethan Decker sits down with Brad Klein, founder and CEO of the Building Professionals of Texas family of companies, to unpack why sp ...
Not Everything is a Nail
What happens when AI search results start answering questions before anyone even reaches your website? In this episode of Cover Brand, Ethan Decker sits down with fellow marketer Wes Towers of Uplift360, who works with construction and industrial brands across Australia and beyond. The two trade ...
The Gorgonzola Problem
Ever notice how the businesses spending the most on marketing often seem to be getting the least out of it? In this episode, Ethan Decker sits down with Gee Ranasinha, founder of KEXINO, to dig into why so many "marketers" are really just doing comms, and why that confusion is quietly wrecking g ...
The Probability of Success
What happens when a thirty year old tech company decides it's done being a "house of brands" and become one unified brand instead? In this episode, Ethan Decker talks with Dusty Gulleson, founder and CEO of Tectonic, about the surprising realities behind building a lasting business. Dusty shares ...
Trendy versus Timeless
What happens when the guy who spent twenty years building one agency ends up helping run one that's nearly a hundred people strong? In this episode, Ethan Decker sits down with Jason Clark, CMO of Tectonic, to talk about the rebrand that took his company from a dated, easily overlooked name to s ...
Ethan Decker: Effective marketing into two parts: science and magic (#447)
Welcome to the podcast, where we are excited to host Ethan Decker as our guest, discussing the main topic of Effective Marketing. In this episode, we'll be diving into two critical aspects of effective marketing, the laws and levers, with tips, trends, and popular questions to explore. The laws ...
Beyond the Product
Ever notice how some brands manage to charge twice as much for basically the same product, while others get stuck racing each other to the bottom? In this episode, Ethan Decker talks with Jason Ulaszek, founder of Inzovu and UX for Good, about what it really means to design experiences people tr ...
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