Episode 4 - Markus Rimmele on Servitization & Digitalization of Industrial Support
Growing Aftermarket Sales & Service with Digitization - Markus Rimmele on Industrial Growth Insitute Episode 4
Key Points
Digitalization can help middle-market industrial manufacturers improve the buyer experience and differentiate their offerings.
An adapted mindset and digital approaches c ...
Episode 3 - Bob Apollo on Outcome-Centric Sales
In this episode, Ed Marsh interviews Bob Apollo, the founder and chief outcomes officer of Inflection Point Strategy Partners, a UK based sales effectiveness consultancy.
They discuss Bob's career journey, the evolution of B2B sales, accountability in sales, different sales methodologies, and B ...
Episode 2 - Sean Hurd on Military Vets in B2B Sales and Business Development
In this conversation, Ed Marsh interviews Sean Hurd, a career Special Operations Soldier, former Sergeant Major in the U.S. Army, and current veteran advocate at Shift Group.
Sean shares his military background, including his time in the Ranger Regiment and Special Forces, and explains why he ...
Episode 1 - Chris Fox on Video for Industrial Marketing
In this episode, Ed Marsh interviews Chris Fox, a content creator and consultant in the manufacturing marketing space. In addition to bourbon, music, and journalism, they discuss the importance of storytelling and creativity in content creation, as well as the value of imperfection and taking ri ...
Industrial Growth Institute Pilot Episode
Ed Marsh introduces the Industrial Growth Institute podcast that helps B2B industrial manufacturers grow revenue.
Why Your Sales Pipeline Deserves the Same Rigor as Your Factory Floor with Ed Marsh
Industrial companies apply extraordinary rigor to manufacturing, quality, and operations, yet their approach to revenue growth is often far less disciplined. Founder and principal Ed Marsh joins Greg to explore what changes when manufacturers start treating marketing and sales like an integrated ...
What's Old Is New Again: Print, PR, and the Future of B2B Media with Joe Angel
Joe Angel — Executive Vice President of Industry Outreach for PMMI (The Association for Packaging and Processing Technologies), founder of Packaging World magazine, and a true legend in the packaging industry — joins Ed Marsh to unpack the full arc of B2B media, from bingo cards to AI.
Ed and J ...
What's Old Is New Again: Print, PR, and the Future of B2B Media with Joe Angel
Joe Angel — Executive Vice President of Industry Outreach for PMMI (The Association for Packaging and Processing Technologies), founder of Packaging World magazine, and a true legend in the packaging industry — joins Ed Marsh to unpack the full arc of B2B media, from bingo cards to AI.
Ed and J ...
Pirating Tech's Go-to-Market Playbook for Industrial Growth, with Brian C. Reed of Corsha
Why do so many industrial companies still sell like it's 2005, while B2B software has built a whole cookbook of go-to-market recipes? Ed Marsh sits down with Brian C. Reed, Chief Market Officer at Corsha, to explore where tech marketing and sales meet traditional industrials. Brian has spent dec ...
Pirating Tech's Go-to-Market Playbook for Industrial Growth, with Brian C. Reed of Corsha
Why do so many industrial companies still sell like it's 2005, while B2B software has built a whole cookbook of go-to-market recipes? Ed Marsh sits down with Brian C. Reed, Chief Market Officer at Corsha, to explore where tech marketing and sales meet traditional industrials. Brian has spent dec ...
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