Luminaries: Brainwaves and Breakthroughs
This podcast for our Luminaries delves into the intriguing balance between analytical thinking and creativity in consulting.
Mike and Ian explore various aspects such as recruitment strategies, intuition, and the importance of thinking fast versus thinking slow. They also examine how analytica ...
Building Fashionable Brands: Insights for Growing an Outstanding Business Through Storytelling and Superior Customer Service
Today, we speak with Jimmy Zollo, co-founder of Joe & Bella, a clothing brand that meets the specialized needs of older adults through high-quality, fashionable, and easy-to-wear clothes. Through innovative solutions and compelling brand storytelling, Jim’s company found its place in the crowded ...
Creativity is Hard Work – “Yesterday” Didn’t Happen in a Day – an inspirational conversation with Allen Gannett, author of “The Creative Curve – How to Develop the Right Idea at the Right Time”
Allen Gannett
Creativity is Hard Work - “Yesterday” Didn’t Happen in a Day
Yesterday, the most recorded song in history, was a 20-month endeavor that began with 6 notes in a dream. And you thought it was a quick inspiration of Paul McCartney’s that the Beatle’s rushed to re ...
1229: How to Instantly Connect with Anyone You Want to Know w/ James Carbary
In this episode, we hear Douglas Burdett's conversation with our very own James Carbary featured on The Marketing Book Podcast. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple P ...
Mastering the Storytelling Edge with Joe Lazauskas
"A lot of content being produced is not good. That's because it's not telling a great story." As Editor-in-Chief and Director of Content Strategy at Contently, Joe Lazauskas understands the interconnected relationship between content and story. It's the focus of his new book, The Storytelling Ed ...
#BTC 27: 10 Ways to Get Thousands of Views on Your LinkedIn Content
In this episode of the #BehindTheCurtain Series, James & Logan talk about the 10 specific tactics for growing your reach on LinkedIn. If you like this episode, you'll probably also love: Why You Should Ramp Up Your Content Marketing Right Now with Chris Walker 4 Specific Ways to Leave Thoughtful ...
Storytelling for Modern Content Marketing (Part 2 of 2)
Tech and tactics come and go — but storytelling lasts forever. In this episode, Shane Snow and Joe Lazauskas of Contently share their favorite techniques for developing a storytelling edge. (Part 2 of a 2-part episode.) We all know that stories are powerful — but sometimes it’s hard to know how ...
#Books 14: Marketing and Virtual Sales in a Pandemic World w/ Douglas Burdett & James Muir
In this 14th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
#111 Bryan Wish on Ownable Messages, Personal Brand Systems, and Building Graviten.ai
Bryan Wish unpacks the long game of personal branding, storytelling, and building systems that scale. Bryan shares how his early project Wish Dish began in college as a way to create a collective platform for vulnerable stories, community, and self expression, and how that “soulful” experiment t ...
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