Madeleine Cohen: Her Sister Said "You're Not Doing Anything Else" (From 30 Ill-Fitting Jeans to a $1M Petite Denim Brand)

Madeleine Cohen built her career inside the hottest consumer brands of the DTC era (Estée Lauder, Casper, Bala), then got laid off from her dream job and found her next company in her own closet: 30 pairs of jeans, none that fit her 5'1" frame. Today Nelle Atelier is a premium petite denim brand for women 5'4" and under, made in LA from Italian denim, past $1M in revenue and sold on Nordstrom.com.

🎁 A gift from us + Nelle Atelier: use code WOMANSPLAIN at nelleatelier.com for 15% off orders of $200+.

We get into the 500,000-person Reddit thread that validated the idea, launching in 11 months, the factory that tried to rip her off, why rise and knee placement can't be tailored in, and building a profitable-minded brand on $290K while her old employers raised millions.

🎟️ The inaugural Womansplain Summit is October 16 at The Malin Chelsea, NYC, keynoted by Robinhood CIO Stephanie Guild. 120 seats, most already spoken for: luma.com/7bxd1137

💌 The Womansplain Collective+ is open: founder matching, member dinners, and priority Summit access. womansplainpod.com/membership

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